'Branding'

Stat: Beauty and CPG spending to grow in Africa

News

Stat: Beauty and CPG spending to grow in Africa

According to a recent report by Euromonitor, by 2030 the continent’s consumer spending will grow faster than the global average, at 9% CAGR.
Retail : Fashion : Economy
Most shoppers influenced by voice assistant algorithms

News

Most shoppers influenced by voice assistant algorithms

A new report by Digitas indicates that voice assistants’ algorithms are eroding brand loyalty.
Retail
Highlighting the tactility of packaging using ASMR

News

Highlighting the tactility of packaging using ASMR

Creative packaging specialist Artomatic has created a series of videos that use autonomous sensory meridian response, or ASMR, to convey its produc...
Packaging : Emotion : Design
Buy-it-now fashion

Viewpoints

Buy-it-now fashion

Should fashion designers adopt the ‘see now, buy now’ fashion show model?
Buy Now : Fashion : Consumer-driven Demand
David Willans: Brand purpose

Viewpoints

David Willans: Brand purpose

It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.
Brandstanding : Corporate Culture : Ogilvy
Anti-authenticity Marketing Webinar

Viewpoints

Anti-authenticity Marketing Webinar

The Future Laboratory co-founders Chris Sanderson and Martin Raymond examine Anti-authenticity Marketing, one of three macro trends from our Autumn...
Anti-authenticity Marketing : Advertising : Webinar
Beautiful future: Forum explores cosmetics trends

News

Beautiful future: Forum explores cosmetics trends

London – On an autumnal day in September the best of the beauty world gathered at The Future Laboratory HQ for the Beauty Futures Forum, a day of d...
London : New Beauty Consumer : Jo Loves
To the point: New Muji app encourages loyalty

News

To the point: New Muji app encourages loyalty

To the point: New Muji app encourages loyalty
Membership : App : Muji
Boneshaker: The future of sports publishing

News

Boneshaker: The future of sports publishing

Boneshaker: The future of sports publishing
Tactile : Peter Firth : IPad
China revives old models to boost car industry

Big Ideas

China revives old models to boost car industry

China revives old models to boost car industry
China : Cars : Nostalgia
Island life: XXXX creates an ideal experience

News

Island life: XXXX creates an ideal experience

Island life: XXXX creates an ideal experience
XXXX : Australia : Beer
Heads up: Stella ad pours out the perfect pint

News

Heads up: Stella ad pours out the perfect pint

Heads up: Stella ad pours out the perfect pint
Advertising : Mobile Gaming : Mother London
Dream weaver: Levi's shows what it's made of

News

Dream weaver: Levi's shows what it's made of

Dream weaver: Levi’s shows what it’s made of
Craft : Irvin Trujillo : Centinela Traditional Arts
Facebook becomes a pop-up store in a flash

Big Ideas

Facebook becomes a pop-up store in a flash

Facebook becomes a pop-up store in a flash
Facebook Shop : Sharing Culture : Online Shopping Behaviour
US brands learn to play the social media game

Big Ideas

US brands learn to play the social media game

US brands learn to play the social media game
US Gaming Population : Online Games : Online Offers
Mobile health: Online videos fit for purpose

News

Mobile health: Online videos fit for purpose

Mobile health: Online videos fit for purpose
Iphone : Alcobendas : Public Health
Amazon books ads for latest Kindle e-reader

Big Ideas

Amazon books ads for latest Kindle e-reader

Amazon books ads for latest Kindle e-reader
Books : Digital Books : E-reader
UK luxury upbeat as report urges online focus

Big Ideas

UK luxury upbeat as report urges online focus

UK luxury upbeat as report urges online focus
Luxury : E-commerce : Ledbury Research
Art house: New hotel opens for artists

News

Art house: New hotel opens for artists

Art house: New hotel opens for artists
Heritage : Co-Commerce : Swatch
Freshly squeezed: Juice streetwear store opens in Kuala Lumpur

News

Freshly squeezed: Juice streetwear store opens in Kuala Lumpur

Freshly squeezed: Juice streetwear store opens in Kuala Lumpur
Juice : Malaysia : Streetwear
Crowdsource Luxe

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...
Luxury : Crowdsourcing : Scrapbooking
Arsenal and Aries unite for a fashion collaboration

News

Arsenal and Aries unite for a fashion collaboration

Arsenal FC has unveiled its latest creative endeavour – a collaboration with luxury streetwear brand Aries.
Fashion : Sports & Leisure : Society
Manchester City launches official Fortnite experience

News

Manchester City launches official Fortnite experience

Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.  
Gaming : Sport : Fandom
Palazzo Bottega Veneta opens as cultural hub in Venice

News

Palazzo Bottega Veneta opens as cultural hub in Venice

Luxury fashion house Bottega Veneta has opened the doors to an appointment-only 15th-century gothic palace in Venice’s Cannaregio district.
Luxury : Travel & Hospitality : Retail
Jack Daniel’s introduces hard tea to Country Cocktails line-up

News

Jack Daniel’s introduces hard tea to Country Cocktails line-up

Jack Daniel’s has expanded its line of Country Cocktails with the introduction of Jack Daniel’s Country Cocktails Hard Tea.
Food : Drink : Alcohol
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