LS:N Global

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.

Daily Signals

The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.

Shiseido : Advertising : Gender Fluid

Daily Signals

Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...

Faribault : Memory Mill : Immortal Brand

Daily Signals

Super tonic

London – A new wellness brand, Jamu Kitchen, has launched its first product, a London-brewed health drink that contains turmeric and curcumin.

Ancient Appetites : Tumeric : Indonesia

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...

#WeighThis Campaign : Lean Cuisine : 360i

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

Big Ideas

Facebook presents its new offline gift card

Facebook : Gift Card : V-Currencies

Big Ideas

The best of 2010: The key beauty Insights of the year

Spa : Tutorials : Online

Big Ideas

The most Insight-ful technology stories of 2009

CES : Las Vegas : Peek

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...

Technology : Pop Culture & Media : Youth

Viewpoints

It’s time for sustainability to get spiritual

CogDis is an ethical consultancy with spirituality and imperfection at its core. Here’s how its founders are guiding brands on their quest for better.

Sustainability : Fashion : Youth

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...

Society : Advertising : Post-pharmacy Brands

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...

Retail : Digital : Technology

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Drinks : Spirits : Alcohol

Viewpoints

South Africa’s Luxury Surge

LS:N Global sits down with Style Rotate brand director Georgina Bennett to explore the rise of South African luxury fashion, local designer acclaim...

Luxury : Fashion : South Africa

Viewpoints

Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...

Ethical Fashion : Susntainability : Certification

Daily Signals

Apocalyptic ad: Phone accessories brand brings on the end of the world

US – Phone charger and accessories brand Mophie’s first television commercial could be its last.

Mophie : Battery Cases : Chasm Culture

Daily Signals

Branching out: I.T opens store with shop-in-shops

Hong Kong – Multi-brand fashion retailer I.T has opened a new branch in the Silvercord Mall in Hong Kong. Like the brand’s other stores, the new lo...

Collaboration : Hong Kong Mall : Shop In Shop

Big Ideas

Holt Renfrew puts sustainable fashion at its heart

Sustainability : Holt Renfrew : Canada

Daily Signals

Smash hit: Kenzo film adds punch to new line

Internet : Winter : Kenzo

Daily Signals

Mixed message: Fashion brand in model campaign

Engineered Garments : Data Moshing : Short Film

Big Ideas

Beauty brands switch on to social media

New York : Cosmetics : Social Media

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Daily Signals

This ‘bottle’ redesign challenges shampoo packaging

Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with The Dissolving Bottle project.

Toiletries : Beauty : Packaging

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