'Branding'

Remrise develops the sleep supplement market

Daily Signals

Remrise develops the sleep supplement market

The direct-to-consumer brand is combatting insomnia with a subscription service to natural supplements.
Health : Wellness : Beauty
Way Running is remodelling our running shoes

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Way Running is remodelling our running shoes

The new brand wants to create a DNA that the runner of the future can relate to.
Fashion : Design : Sustainability
A cross-disciplinary approach to tacking urban living

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A cross-disciplinary approach to tacking urban living

Citizen is a new quarterly magazine that promotes a holistic approach to living in the city.
Society : Print : Future Cities
Day-glo decor elevates this CBD drinks store

Daily Signals

Day-glo decor elevates this CBD drinks store

Online brand Recess, known for its CBD-infused sparkling beverages, has opened its first brick-and-mortar store.
Retail : Drinks : Interiors
Prada’s new brand touchpoint is a Spotify channel

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Prada’s new brand touchpoint is a Spotify channel

The luxury fashion house has created an official Spotify profile as a new way for consumers to interact with and immerse themselves in the Prada br...
Luxury : Media : Entertainment
Should brands be allowed to commodify space?

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario : Advertising : Far Futures
The Interview: Vanessa Jacobs on luxury repairs

Daily Signals

The Interview: Vanessa Jacobs on luxury repairs

In July, we profiled The Restory, a British company working to make repairs an essential part of luxury goods retail.
Luxury : Retail : Fashion
Thought-starter: Could fashion help men express their emotions?

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Thought-starter: Could fashion help men express their emotions?

With retail brands allowing women to literally wear their emotions on their sleeve, why aren’t they doing the same for men?
Youth : Fashion : New Masculinity
The brand democratising natural home cleaning

Daily Signals

The brand democratising natural home cleaning

Society is offering natural, premium cleaning products at a discounted rate, available through a dedicated membership scheme.
Premium : Cleaning : Wellbeing
How The Restory is making luxury repairs an essential retail service

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.
Luxury : Fashion : Retail
At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.
Media : Culture : Entertainment
Good economics

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever : Sustainability : Whole-system Thinking
Dr Helen Crowley: Kering

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Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.
Kering : Whole-System Thinking : Sustainability
Zara Mirza: Bacardi

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Zara Mirza: Bacardi

How brands can ethically empower the arts.
Bacardi : No Commission : Zara Mirza
Mounia Inoughi: Wired Beauty

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Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.
Web Summit 2016 : Bespoke Beauty : Wearable Tech
A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.
Lego : Brandstanding : Stop Funding Hate
Stephanie Horton: Farfetch

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Stephanie Horton: Farfetch

The secrets of selling luxury online.
Farfetch : Luxury Retail : Content Marketing
+rehabstudio: Chatbots

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.
AI : Chatbots : Software
Put to shame

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Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health : Body Shaming : Generation Z
The switch

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The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.
Shiseido : Advertising : Gender Fluid
Beyond living memory

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Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...
Faribault : Memory Mill : Immortal Brand
Super tonic

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Super tonic

London – A new wellness brand, Jamu Kitchen, has launched its first product, a London-brewed health drink that contains turmeric and curcumin.
Ancient Appetites : Tumeric : Indonesia
Nouveau Lean Cuisine

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...
#WeighThis Campaign : Lean Cuisine : 360i
Breakfast battle

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.
McDonald's : Taco Bell : Brandalism
Facebook presents its new offline gift card

Big Ideas

Facebook presents its new offline gift card

Facebook presents its new offline gift card
Facebook : Gift Card : V-Currencies
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