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Daily Signals

Prada’s new brand touchpoint is a Spotify channel

The luxury fashion house has created an official Spotify profile as a new way for consumers to interact with and immerse themselves in the Prada br...

Luxury : Media : Entertainment

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...

Scenario : Advertising : Far Futures

Daily Signals

The Interview: Vanessa Jacobs on luxury repairs

In July, we profiled The Restory, a British company working to make repairs an essential part of luxury goods retail.

Luxury : Retail : Fashion

Daily Signals

Thought-starter: Could fashion help men express their emotions?

With retail brands allowing women to literally wear their emotions on their sleeve, why aren’t they doing the same for men?

Youth : Fashion : New Masculinity

Daily Signals

The brand democratising natural home cleaning

Society is offering natural, premium cleaning products at a discounted rate, available through a dedicated membership scheme.

Premium : Cleaning : Wellbeing

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.

Luxury : Fashion : Retail

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.

Media : Culture : Entertainment

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.

Unilever : Sustainability : Whole-system Thinking

Viewpoints

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.

Kering : Whole-System Thinking : Sustainability

Viewpoints

Zara Mirza: Bacardi

How brands can ethically empower the arts.

Bacardi : No Commission : Zara Mirza

Viewpoints

Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.

Web Summit 2016 : Bespoke Beauty : Wearable Tech

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.

Lego : Brandstanding : Stop Funding Hate

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.

Farfetch : Luxury Retail : Content Marketing

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.

AI : Chatbots : Software

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.

Yahoo Health : Body Shaming : Generation Z

Daily Signals

The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.

Shiseido : Advertising : Gender Fluid

Daily Signals

Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...

Faribault : Memory Mill : Immortal Brand

Daily Signals

Super tonic

London – A new wellness brand, Jamu Kitchen, has launched its first product, a London-brewed health drink that contains turmeric and curcumin.

Ancient Appetites : Tumeric : Indonesia

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...

#WeighThis Campaign : Lean Cuisine : 360i

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

Big Ideas

Facebook presents its new offline gift card

Facebook : Gift Card : V-Currencies

Big Ideas

The best of 2010: The key beauty Insights of the year

Spa : Tutorials : Online

Big Ideas

The most Insight-ful technology stories of 2009

CES : Las Vegas : Peek

Daily Signals

Almost half a million 16–24-year-olds in the UK are economically inactive

The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...

Stat : Stats : Statistic

Daily Signals

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.

Gen Alpha : Youth : STEM

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