'Branding'

Is Instagram ruining the restaurant experience?

Viewpoints

Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Facebook news feeds refine personalised targeting

Big Ideas

Facebook news feeds refine personalised targeting

Facebook news feeds refine personalised targeting
Facebook : Personalised : Social Networks
Gabriella Gomez-Mont : Flexible homelessness

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej
Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
The Big Idea: Brand Innovation Debrief: Selfridges

Daily Signals

The Big Idea: Brand Innovation Debrief: Selfridges

In 2023, Selfridges reported a 29% increase in revenue to £843.7m ($1.09bn, €985m) for the 52 weeks ending 28 January 2023, according to The Indust...
Retail : Selfridges : Hyperphysical Retail Experiences
Elf Beauty launches Dupe That! campaign for positive impact

Daily Signals

Elf Beauty launches Dupe That! campaign for positive impact

Elf Beauty is amplifying its purpose-driven mission with a bold new campaign, Dupe That!
Youth : Design : Society
Christofle serves humour and elegance at French Open

Daily Signals

Christofle serves humour and elegance at French Open

French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...
Luxury : Sport : Food & Drink
Stat: Skincare is beauty’s largest category with half of the market

Daily Signals

Stat: Skincare is beauty’s largest category with half of the market

The special edition of The State of Fashion report dedicated to the new face of beauty by The Business of Fashion (BoF) and McKinsey & Co reveals t...
Beauty : Retail : Society
The Campaign: Zalando proposes luxury on Gen Z’s terms

Daily Signals

The Campaign: Zalando proposes luxury on Gen Z’s terms

Youth marketing mostly took place on social media this year, with TikTok, Roblox and Instagram the vital channels for brands to reach young consumers.
Youth : Luxury : Fashion
Seoul brings municipal government into the metaverse

Daily Signals

Seoul brings municipal government into the metaverse

The South Korean capital is set to be the first city with its own metaverse platform, launching in 2022.
Media And Entertainment : Technology : South Korea
Stat: Expectations accelerate for customer service online

Daily Signals

Stat: Expectations accelerate for customer service online

With more people having relied on e-commerce solutions as a result of the pandemic, a study by OpenText finds that there is now an even greater exp...
Technology : Retail : Society
Stat: UK travellers recreate culinary tourism at home

Daily Signals

Stat: UK travellers recreate culinary tourism at home

Following a travel drought, international cuisine is front and centre in the minds of wanderlust-hit British consumers. A UK study by OnePoll on be...
Travel & Hospitality : Food & Drink : Society
SEEN’s skintelligent shampoo won’t clog pores

Daily Signals

SEEN’s skintelligent shampoo won’t clog pores

The new haircare brand developed by Dr Iris Rubin, a Harvard-trained dermatologist, is designed to be non-irritating or pore-clogging for skin.
Beauty : Health And Wellness : Haircare
Premium mezcal inspired by Mexican architecture

Daily Signals

Premium mezcal inspired by Mexican architecture

Mezcal brand OAX Original has unveiled its limited-edition debut collection, stored inside ceramic bottles that differ from traditional spirits pac...
Drink : Spirits : Mezcal
A footwear collection celebrating Slack

Daily Signals

A footwear collection celebrating Slack

Lifestyle brand Cole Haan has partnered with business communication platform Slack to launch a footwear collection developed entirely remotely.
Fashion : Design : Technology
Voice vouchers speak to a new retail direction

Daily Signals

Voice vouchers speak to a new retail direction

Voice Vouchers is tapping into the rise of voice tech with bespoke vouchers from household names.
Retail : Technology : Vouchers
Amid Covid-19, Lush offers in-store hand-washing

Daily Signals

Amid Covid-19, Lush offers in-store hand-washing

Lush is inviting people into its stores to wash their hands and prevent the spread of the coronavirus.
Retail : Society : Health
Burberry brings carbon insetting to London Fashion Week

Daily Signals

Burberry brings carbon insetting to London Fashion Week

Burberry is focusing its environmental efforts on being carbon-neutral, having begun an initiative with its autumn/winter 2020 runway show.
Fashion : Carbon Neutral : Fashion Week
Remrise develops the sleep supplement market

Daily Signals

Remrise develops the sleep supplement market

The direct-to-consumer brand is combatting insomnia with a subscription service to natural supplements.
Health : Wellness : Beauty
Way Running is remodelling our running shoes

Daily Signals

Way Running is remodelling our running shoes

The new brand wants to create a DNA that the runner of the future can relate to.
Fashion : Design : Sustainability
A cross-disciplinary approach to tacking urban living

Daily Signals

A cross-disciplinary approach to tacking urban living

Citizen is a new quarterly magazine that promotes a holistic approach to living in the city.
Society : Print : Future Cities
Day-glo decor elevates this CBD drinks store

Daily Signals

Day-glo decor elevates this CBD drinks store

Online brand Recess, known for its CBD-infused sparkling beverages, has opened its first brick-and-mortar store.
Retail : Drinks : Interiors
Prada’s new brand touchpoint is a Spotify channel

Daily Signals

Prada’s new brand touchpoint is a Spotify channel

The luxury fashion house has created an official Spotify profile as a new way for consumers to interact with and immerse themselves in the Prada br...
Luxury : Media : Entertainment
Should brands be allowed to commodify space?

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario : Advertising : Far Futures
The Interview: Vanessa Jacobs on luxury repairs

Daily Signals

The Interview: Vanessa Jacobs on luxury repairs

In July, we profiled The Restory, a British company working to make repairs an essential part of luxury goods retail.
Luxury : Retail : Fashion
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