LS:N Global

Daily Signals

Thought-starter: Could fashion help men express their emotions?

With retail brands allowing women to literally wear their emotions on their sleeve, why aren’t they doing the same for men?

Youth : Fashion : New Masculinity

Daily Signals

The brand democratising natural home cleaning

Society is offering natural, premium cleaning products at a discounted rate, available through a dedicated membership scheme.

Premium : Cleaning : Wellbeing

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.

Luxury : Fashion : Retail

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.

Media : Culture : Entertainment

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.

Unilever : Sustainability : Whole-system Thinking

Viewpoints

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.

Kering : Whole-System Thinking : Sustainability

Viewpoints

Zara Mirza: Bacardi

How brands can ethically empower the arts.

Bacardi : No Commission : Zara Mirza

Viewpoints

Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.

Web Summit 2016 : Bespoke Beauty : Wearable Tech

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.

Lego : Brandstanding : Stop Funding Hate

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.

Farfetch : Luxury Retail : Content Marketing

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.

AI : Chatbots : Software

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.

Yahoo Health : Body Shaming : Generation Z

Daily Signals

The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.

Shiseido : Advertising : Gender Fluid

Daily Signals

Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...

Faribault : Memory Mill : Immortal Brand

Daily Signals

Super tonic

London – A new wellness brand, Jamu Kitchen, has launched its first product, a London-brewed health drink that contains turmeric and curcumin.

Ancient Appetites : Tumeric : Indonesia

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...

#WeighThis Campaign : Lean Cuisine : 360i

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

Big Ideas

Facebook presents its new offline gift card

Facebook : Gift Card : V-Currencies

Big Ideas

The best of 2010: The key beauty Insights of the year

Spa : Tutorials : Online

Big Ideas

The most Insight-ful technology stories of 2009

CES : Las Vegas : Peek

Daily Signals

Stat: Contrary to market trends, Emirates Airline reports booming demand for vegan meals

Emirates Airline is adding new options to its ‘vegan vault’ of in-flight meals, after noting a 40% surge in demand for plant-based options.

Food : Sustainability : Mobility

Daily Signals

The Polish luxury market is booming

According to economic journal Rzeczpospolita, Polish spending on luxury goods is growing twice as fast as its GDP. Although watches, alcohol and co...

Luxury : Luxury Goods : Poland

Daily Signals

Talk the talk: How to market to Millennials

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cr...

Marketing : Youthquake : Youth Culture

Viewpoints

Kiyan Foroughi: One-to-one commerce

Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man.

Bottica : Kiyan Foroughi : Personalisation

Daily Signals

Quiet message: Selfridges ads focus on aesthetics

Selfridges : No Noise Campaign : Logo Free

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