'Branding'

Mixed message: Fashion brand in model campaign

Daily Signals

Mixed message: Fashion brand in model campaign

Mixed message: Fashion brand in model campaign
Engineered Garments : Data Moshing : Short Film
Beauty brands switch on to social media

Big Ideas

Beauty brands switch on to social media

Beauty brands switch on to social media
New York : Cosmetics : Social Media
SXSW London 2025: Gaming and Brand Strategy

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology : Pop Culture & Media : Youth
It’s time for sustainability to get spiritual

Viewpoints

It’s time for sustainability to get spiritual

CogDis is an ethical consultancy with spirituality and imperfection at its core. Here’s how its founders are guiding brands on their quest for better.
Sustainability : Fashion : Youth
Greener marketing for the Transformative Twenties

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...
Society : Advertising : Post-pharmacy Brands
Avatar Influence

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion : Digital : Retail
Live-stream Market

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail : Digital : Technology
Terroir Spirits

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks : Spirits : Alcohol
South Africa’s Luxury Surge

Viewpoints

South Africa’s Luxury Surge

LS:N Global sits down with Style Rotate brand director Georgina Bennett to explore the rise of South African luxury fashion, local designer acclaim...
Luxury : Fashion : South Africa
Kiehl’s teams up with Fortnite to make suncare part of play

Daily Signals

Kiehl’s teams up with Fortnite to make suncare part of play

Cosmetics brand Kiehl’s is breaking new ground with a four-week activation inside online video game Fortnite, aiming to embed sun safety into gamin...
Kiehl’s : Suncare : Suncare Market
The Trend: Luxury’s New Clubhouse Model

Daily Signals

The Trend: Luxury’s New Clubhouse Model

Luxury brands are redefining exclusivity by creating immersive, product-free spaces designed to captivate their most valued clients.
Luxury : Retail : Fashion
Arsenal and Aries unite for a fashion collaboration

Daily Signals

Arsenal and Aries unite for a fashion collaboration

Arsenal FC has unveiled its latest creative endeavour – a collaboration with luxury streetwear brand Aries.
Fashion : Sports & Leisure : Society
Manchester City launches official Fortnite experience

Daily Signals

Manchester City launches official Fortnite experience

Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.  
Gaming : Sport : Fandom
Palazzo Bottega Veneta opens as cultural hub in Venice

Daily Signals

Palazzo Bottega Veneta opens as cultural hub in Venice

Luxury fashion house Bottega Veneta has opened the doors to an appointment-only 15th-century gothic palace in Venice’s Cannaregio district.
Luxury : Travel & Hospitality : Retail
Jack Daniel’s introduces hard tea to Country Cocktails line-up

Daily Signals

Jack Daniel’s introduces hard tea to Country Cocktails line-up

Jack Daniel’s has expanded its line of Country Cocktails with the introduction of Jack Daniel’s Country Cocktails Hard Tea.
Food : Drink : Alcohol
Stat: Consumers continue to snack despite cost of living crisis

Daily Signals

Stat: Consumers continue to snack despite cost of living crisis

Is snacking recession-proof? The fifth annual State of Snacking report by Mondelēz and The Harris Poll indicates that despite the cost of living cr...
Food & Drink : Cost Of Living : Society
LVMH dives into Hollywood with 22 Montaigne Entertainment launch

Daily Signals

LVMH dives into Hollywood with 22 Montaigne Entertainment launch

Luxury conglomerate LVMH is expanding its empire beyond fashion with the launch of 22 Montaigne Entertainment.
Entertainment : Luxury : Fashion
Rival denim brands Diesel and Lee join forces to promote sustainability

Daily Signals

Rival denim brands Diesel and Lee join forces to promote sustainability

Fashion powerhouse Diesel is steering towards sustainability through collaborative efforts with the launch of the Diesel Loves initiative.
Fashion : Sustainability : Luxury
Stat: The dupe economy is thriving in the US

Daily Signals

Stat: The dupe economy is thriving in the US

Dupes have overtaken social media, but are consumers buying in this trend? Morning Consult revealed that 31% of Americans have intentionally purcha...
Fashion : Luxury : Retail
New luxury travel platform focuses on brand experiences

Daily Signals

New luxury travel platform focuses on brand experiences

Joel Found is a new kind of luxury travel platform offering premium travellers immersive experiences and access to places via dynamic brands and br...
Luxury : Travel & Hospitality : Society
Balenciaga unveils resale programme with Reflaunt

Daily Signals

Balenciaga unveils resale programme with Reflaunt

Balenciaga has launched a resale programme in partnership with circular fashion platform Reflaunt, allowing customers to exchange pre-owned Balenci...
Fashion : Luxury : Retail
Stat: High prices stand in the way of a sustainable lifestyle

Daily Signals

Stat: High prices stand in the way of a sustainable lifestyle

The majority of consumers want to live in a more sustainable way, but the high cost of living is stopping them from doing so, according to a new re...
Sustainability : Finance : Money
Ganni moves from offsetting to insetting

Daily Signals

Ganni moves from offsetting to insetting

The fashion brand is championing a radical new approach to supply chain transparency.
Fashion : Sustainability : Retail
Stat: In-game luxuries drive physical product sales

Daily Signals

Stat: In-game luxuries drive physical product sales

As the worlds of luxury and gaming continue to collide, there is growing evidence that in-game sales are also translating into physical sales. This...
Luxury : Media & Entertainment : Fashion
Half Past seltzers offer a clean drinking moment

Daily Signals

Half Past seltzers offer a clean drinking moment

Hard seltzer brand Half Past is catering for the demand for cleaner, health-led drinks that still contain alcohol.
Food & Drink : Drink : Seltzer
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