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Viewpoints
How The Yes is re-imagining algorithmic retail
Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online experiences.
Retail
:
Media And Entertainment
:
Fashion
Design Directions
Selling luxury on social networks
A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...
Luxury
:
Love By Cartier
:
Jewelry
Micro Trends
Ritualistic Beauty
Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.
Ceremonial
:
Wellness
:
Rituals
Micro Trends
Crowdsource Luxe
Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...
Luxury
:
Crowdsourcing
:
Scrapbooking
Viewpoints
It’s time for sustainability to get spiritual
CogDis is an ethical consultancy with spirituality and imperfection at its core. Here’s how its founders are guiding brands on their quest for better.
Sustainability
:
Fashion
:
Youth
Viewpoints
Greener marketing for the Transformative Twenties
The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...
Society
:
Advertising
:
Post-pharmacy Brands
Micro Trends
Avatar Influence
From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion
:
Digital
:
Retail
Markets
Live-stream Market
From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail
:
Digital
:
Technology
Micro Trends
Terroir Spirits
As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks
:
Spirits
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Alcohol
Daily Signals
This ‘bottle’ redesign challenges shampoo packaging
Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with The Dissolving Bottle project.
Toiletries
:
Beauty
:
Packaging
Daily Signals
Perfect Diary’s inter-generational beauty campaign
For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...
Beauty
:
Flat Age
:
Advertising
Viewpoints
How luxury car brands can navigate an electric future
The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...
Mobility
:
Luxury
:
Technology
Daily Signals
Allbirds flips the meaning of Black Friday
Footwear company Allbirds is replacing traditional Black Friday discounts with increased prices as part of its commitment to sustainability.
Fashion
:
Sustainability.
:
Black Friday
Daily Signals
Stat: Brazilian beauty buyers value brand names
Brand name is an important factor in purchasing decisions for Brazilian beauty buyers, according to a recent survey by Picodi.
Beauty
:
Wellness
:
Health
Daily Signals
Ralph Lauren is selling luxe Bitmojis on Snapchat
The partnership aims to attract younger customers by providing a mix-and-match branded wardrobe for their digital avatars.
Fashion
:
Retail
:
Digital Fashion
Daily Signals
Stat: Affluent clients engage in responsible investment
According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable in...
Finance
:
Stat
:
Statistics
Daily Signals
Stat: Chinese consumers embrace local shopping
According to research by Kantar, Chinese consumers are now more in favour of products that have been produced locally than they were before the pan...
Covid-19
:
Coronavirus
:
Retail
Daily Signals
Hilton sets a new standard for hotel hygiene
The hotel giant's new cleaning programme offers elevated hygiene practices from check-in to check-out.
Travel
:
Hospitality
:
Wellness
Daily Signals
Stat: Jewellers struggle to sell gold to Chinese youth
According to a recent report, young Chinese consumers are increasingly dismissive of gold jewellery currently available, with many considering it u...
Luxury
:
Youth
:
Jewellery
Daily Signals
The first mass skincare brand to test refillables
Olay will pilot a new way of shopping for skincare to drastically reduce the amount of plastic used in beauty.
Beauty
:
Sustainability
:
Plastics
Daily Signals
Gucci goes local with Montauk retail takeover
The Italian brand is venturing out of the city for the summer, with a retail takeover and community campaign in the peninsula village of Montauk.
Luxury
:
Retail
:
Fashion
Daily Signals
The Big Idea: Meet the Generation Z anti-tourists
In February, we spoke to Sam Blenkinsopp, co-founder of youth-driven travel collectiveTrippin, who says it’s time for brands to shape a new narrati...
Travel
:
Generation Z
:
Youth
Daily Signals
Stat: Consumers actively seek sustainable fashion
Collating data from 80m shoppers, derived from 120 countries, the e-commerce aggregator Lyst has found that consumers are increasingly using terms ...
Fashion
:
Sustainability
Daily Signals
Bedtime ice cream is hitting supermarkets
NightFood’s ice cream is infused with magnesium to help people get a good night’s sleep.
Food
:
Sleep
:
Wellness
Daily Signals
This Indian app delivers anything in one hour
Delivery service Swiggy has worked with local stores to expand its remit beyond food.
Retail
:
Food
:
Drink
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