'Branding'

Ganni moves from offsetting to insetting

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Ganni moves from offsetting to insetting

The fashion brand is championing a radical new approach to supply chain transparency.
Fashion : Sustainability : Retail
Stat: In-game luxuries drive physical product sales

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Stat: In-game luxuries drive physical product sales

As the worlds of luxury and gaming continue to collide, there is growing evidence that in-game sales are also translating into physical sales. This...
Luxury : Media & Entertainment : Fashion
Half Past seltzers offer a clean drinking moment

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Half Past seltzers offer a clean drinking moment

Hard seltzer brand Half Past is catering for the demand for cleaner, health-led drinks that still contain alcohol.
Food & Drink : Drink : Seltzer
Benefit’s Twitch channel is beautifying gaming

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Benefit’s Twitch channel is beautifying gaming

Beauty brand Benefit Cosmetics is making a foray into the gaming world with the launch of a branded channel on streaming service Twitch.
Beauty : Media And Entertainment : Gaming
Mattel transforms ocean-bound plastics into Barbies

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Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.
Youth : Toys : Sustainability
Netflix is co-designing a high-end fashion line

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Netflix is co-designing a high-end fashion line

The streaming platform is collaborating with luxury label Halston on a capsule collection as a form of cross-promotion for both brands.
Fashion : Media : Entertainment
Kering’s fund to future-proof sustainable agriculture

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Kering’s fund to future-proof sustainable agriculture

Luxury conglomerate Kering has launched a monetary fund designed to transform conventional material sourcing in order to mitigate the effects of cl...
Sustainability : Luxury : Supply Chain
The Big Idea: Trans-positive beauty and wellness

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The Big Idea: Trans-positive beauty and wellness

While beauty and haircare are important to the Trans+ community, this audience has been largely overlooked by mainstream brands.
Beauty : Health And Wellness : Transgender
Anti-microbial denim that’s safer for stores

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Anti-microbial denim that’s safer for stores

Premium eco-denim brand Warp + Weft and sister label DL1961 have teamed up with Swiss textile technology company HeiQ to create anti-microbial garm...
Fashion : Multifunctional : Fashion Tech
MyBeautyBrand allows beauty buffs to set up shop

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MyBeautyBrand allows beauty buffs to set up shop

Allowing anybody to set up a store and share their favourite beauty looks, MyBeautyBrand is a new platform positioning itself as the antidote to in...
Beauty : Retail : Youth
This Tupperware pop-up taps into nostalgia

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This Tupperware pop-up taps into nostalgia

The cookware brand’s first pop-up in its 75-year history is positioning the brand towards younger audiences.
Retail : Food : Drink
Instagram’s new feature lets brands tease product drops

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Instagram’s new feature lets brands tease product drops

Instagram is introducing drop reminders to encourage product releases and shopping within the app.
Media : Fashion : Entertainment
COS is upcycling unsellable garments

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COS is upcycling unsellable garments

The H&M Group brand has collaborated with The Renewal Workshop to save damaged and returned garments.
Fashion : Sustainability : Circular Fashion
This platform lets shoppers earn commission as they buy

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This platform lets shoppers earn commission as they buy

Mavely is a new female-focused platform for DTC brands.
Retail : Digital : Shopping
Thought-starter: Will peer platforms transform retail?

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Thought-starter: Will peer platforms transform retail?

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.
Retail : E-commerce : Community
Billie’s latest campaign embraces pubic hair

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Billie’s latest campaign embraces pubic hair

Razor brand Billie tackles the summer taboo of unshaven bikini lines.
Beauty : Wellness : Female Futures
Pentland Brands’ app lets workers report ethical trade issues

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Pentland Brands’ app lets workers report ethical trade issues

The sports apparel company has created Everyone’s Business, an app that allows people across its supply chain to report ethical trade issues.
Fashion : Sustainability : Supply Chain
 Thought-starter: How are women revolutionising football?

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Thought-starter: How are women revolutionising football?

Nicolas Bastide, event logistics project lead at the Local Organising Committee for the FIFA Women’s World Cup France 2019, on the major brand and ...
Leisure : Sport : Female Futures
KFC launches its very own virtual influencer

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KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.
Advertising : Food : KFC
Harper Wilde is on a quest to recycle bras

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Harper Wilde is on a quest to recycle bras

The lingerie brand has worked with t-shirt start-up For Days, inviting women to send in their bras to be recycled.
Sustainability : Underwear : Circular Fashion
The Interview: Ramaa Mosley on teenage directors

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The Interview: Ramaa Mosley on teenage directors

Earlier in the year, we discussed the rise of Generation Z-led think tanks with Ramaa Mosley, the founder of youth advertising and production agenc...
Youth : Entertainment : Advertising
The Campaign: Hate Couture

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The Campaign: Hate Couture

Fashion has been a long-standing platform used for activism, and this year we saw brands creating campaigns that addressed issues around cyber-bull...
Fashion : Culture : Activism
The UN announces charter for sustainable fashion

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The UN announces charter for sustainable fashion

Fronted by designer Stella McCartney, the charter aims to incite collective action among luxury brands around climate change.
Fashion : Sustainability : Materials
Thought-starter: How are furniture brands servicing Generation Rent?

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Thought-starter: How are furniture brands servicing Generation Rent?

With consumers both less willing and less able to establish permanent homes, furniture brands are having to develop products and services that don’...
Retail : Furniture : Hospitality
Fashion brand Garzez takes pride in Venezuelan roots

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Fashion brand Garzez takes pride in Venezuelan roots

Founded by 29-year-old fashion designer Alejandro Garcés, Garzez is a streetwear brand that aims to promote its country of origin.
Fashion : Culture : Politics
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