LS:N Global

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...

Retail : Digital : Technology

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Drinks : Spirits : Alcohol

Daily Signals

This ‘bottle’ redesign challenges shampoo packaging

Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with The Dissolving Bottle project.

Toiletries : Beauty : Packaging

Daily Signals

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...

Beauty : Flat Age : Advertising

Viewpoints

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...

Mobility : Luxury : Technology

Daily Signals

Allbirds flips the meaning of Black Friday

Footwear company Allbirds is replacing traditional Black Friday discounts with increased prices as part of its commitment to sustainability.

Fashion : Sustainability. : Black Friday

Daily Signals

Stat: Brazilian beauty buyers value brand names

Brand name is an important factor in purchasing decisions for Brazilian beauty buyers, according to a recent survey by Picodi.

Beauty : Wellness : Health

Daily Signals

Ralph Lauren is selling luxe Bitmojis on Snapchat

The partnership aims to attract younger customers by providing a mix-and-match branded wardrobe for their digital avatars.

Fashion : Retail : Digital Fashion

Daily Signals

Stat: Affluent clients engage in responsible investment

According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable in...

Finance : Stat : Statistics

Daily Signals

Stat: Chinese consumers embrace local shopping

According to research by Kantar, Chinese consumers are now more in favour of products that have been produced locally than they were before the pan...

Covid-19 : Coronavirus : Retail

Daily Signals

Hilton sets a new standard for hotel hygiene

The hotel giant's new cleaning programme offers elevated hygiene practices from check-in to check-out.

Travel : Hospitality : Wellness

Daily Signals

Stat: Jewellers struggle to sell gold to Chinese youth

According to a recent report, young Chinese consumers are increasingly dismissive of gold jewellery currently available, with many considering it u...

Luxury : Youth : Jewellery

Daily Signals

The first mass skincare brand to test refillables

Olay will pilot a new way of shopping for skincare to drastically reduce the amount of plastic used in beauty.

Beauty : Sustainability : Plastics

Daily Signals

Gucci goes local with Montauk retail takeover

The Italian brand is venturing out of the city for the summer, with a retail takeover and community campaign in the peninsula village of Montauk.

Luxury : Retail : Fashion

Daily Signals

The Big Idea: Meet the Generation Z anti-tourists

In February, we spoke to Sam Blenkinsopp, co-founder of youth-driven travel collectiveTrippin, who says it’s time for brands to shape a new narrati...

Travel : Generation Z : Youth

Daily Signals

Stat: Consumers actively seek sustainable fashion

Collating data from 80m shoppers, derived from 120 countries, the e-commerce aggregator Lyst has found that consumers are increasingly using terms ...

Fashion : Sustainability

Daily Signals

Bedtime ice cream is hitting supermarkets

NightFood’s ice cream is infused with magnesium to help people get a good night’s sleep.

Food : Sleep : Wellness

Daily Signals

This Indian app delivers anything in one hour

Delivery service Swiggy has worked with local stores to expand its remit beyond food.

Retail : Food : Drink

Daily Signals

Clear Channel’s smart billboards help the homeless

This winter, the media advertising company is sacrificing its seasonal advertising revenue in order to help homeless people find shelter.

Culture : Advertising : Civic Brands

Daily Signals

Phones are good, according to Three’s latest ad

The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.

Technology : Health : Backlash Brands

Daily Signals

Stat: Beauty and CPG spending to grow in Africa

According to a recent report by Euromonitor, by 2030 the continent’s consumer spending will grow faster than the global average, at 9% CAGR.

Retail : Fashion : Economy

Daily Signals

Most shoppers influenced by voice assistant algorithms

A new report by Digitas indicates that voice assistants’ algorithms are eroding brand loyalty.

Retail

Daily Signals

Highlighting the tactility of packaging using ASMR

Creative packaging specialist Artomatic has created a series of videos that use autonomous sensory meridian response, or ASMR, to convey its produc...

Packaging : Emotion : Design

Viewpoints

Buy-it-now fashion

Should fashion designers adopt the ‘see now, buy now’ fashion show model?

Buy Now : Fashion : Consumer-driven Demand

Viewpoints

David Willans: Brand purpose

It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.

Brandstanding : Corporate Culture : Ogilvy

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