'Branding'

How The Yes is re-imagining algorithmic retail

Viewpoints

How The Yes is re-imagining algorithmic retail

Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online experiences.
Retail : Media And Entertainment : Fashion
Selling luxury on social networks

Design Directions

Selling luxury on social networks

A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...
Luxury : Love By Cartier : Jewelry
Ritualistic Beauty

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.
Ceremonial : Wellness : Rituals
Crowdsource Luxe

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...
Luxury : Crowdsourcing : Scrapbooking
It’s time for sustainability to get spiritual

Viewpoints

It’s time for sustainability to get spiritual

CogDis is an ethical consultancy with spirituality and imperfection at its core. Here’s how its founders are guiding brands on their quest for better.
Sustainability : Fashion : Youth
Greener marketing for the Transformative Twenties

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...
Society : Advertising : Post-pharmacy Brands
Avatar Influence

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion : Digital : Retail
Live-stream Market

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail : Digital : Technology
Terroir Spirits

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks : Spirits : Alcohol
This ‘bottle’ redesign challenges shampoo packaging

Daily Signals

This ‘bottle’ redesign challenges shampoo packaging

Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with The Dissolving Bottle project.
Toiletries : Beauty : Packaging
Perfect Diary’s inter-generational beauty campaign

Daily Signals

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...
Beauty : Flat Age : Advertising
How luxury car brands can navigate an electric future

Viewpoints

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...
Mobility : Luxury : Technology
Allbirds flips the meaning of Black Friday

Daily Signals

Allbirds flips the meaning of Black Friday

Footwear company Allbirds is replacing traditional Black Friday discounts with increased prices as part of its commitment to sustainability.
Fashion : Sustainability. : Black Friday
Stat: Brazilian beauty buyers value brand names

Daily Signals

Stat: Brazilian beauty buyers value brand names

Brand name is an important factor in purchasing decisions for Brazilian beauty buyers, according to a recent survey by Picodi.
Beauty : Wellness : Health
Ralph Lauren is selling luxe Bitmojis on Snapchat

Daily Signals

Ralph Lauren is selling luxe Bitmojis on Snapchat

The partnership aims to attract younger customers by providing a mix-and-match branded wardrobe for their digital avatars.
Fashion : Retail : Digital Fashion
Stat: Affluent clients engage in responsible investment

Daily Signals

Stat: Affluent clients engage in responsible investment

According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable in...
Finance : Stat : Statistics
Stat: Chinese consumers embrace local shopping

Daily Signals

Stat: Chinese consumers embrace local shopping

According to research by Kantar, Chinese consumers are now more in favour of products that have been produced locally than they were before the pan...
Covid-19 : Coronavirus : Retail
Hilton sets a new standard for hotel hygiene

Daily Signals

Hilton sets a new standard for hotel hygiene

The hotel giant's new cleaning programme offers elevated hygiene practices from check-in to check-out.
Travel : Hospitality : Wellness
Stat: Jewellers struggle to sell gold to Chinese youth

Daily Signals

Stat: Jewellers struggle to sell gold to Chinese youth

According to a recent report, young Chinese consumers are increasingly dismissive of gold jewellery currently available, with many considering it u...
Luxury : Youth : Jewellery
The first mass skincare brand to test refillables

Daily Signals

The first mass skincare brand to test refillables

Olay will pilot a new way of shopping for skincare to drastically reduce the amount of plastic used in beauty.
Beauty : Sustainability : Plastics
Gucci goes local with Montauk retail takeover

Daily Signals

Gucci goes local with Montauk retail takeover

The Italian brand is venturing out of the city for the summer, with a retail takeover and community campaign in the peninsula village of Montauk.
Luxury : Retail : Fashion
The Big Idea: Meet the Generation Z anti-tourists

Daily Signals

The Big Idea: Meet the Generation Z anti-tourists

In February, we spoke to Sam Blenkinsopp, co-founder of youth-driven travel collectiveTrippin, who says it’s time for brands to shape a new narrati...
Travel : Generation Z : Youth
Stat: Consumers actively seek sustainable fashion

Daily Signals

Stat: Consumers actively seek sustainable fashion

Collating data from 80m shoppers, derived from 120 countries, the e-commerce aggregator Lyst has found that consumers are increasingly using terms ...
Fashion : Sustainability
Bedtime ice cream is hitting supermarkets

Daily Signals

Bedtime ice cream is hitting supermarkets

NightFood’s ice cream is infused with magnesium to help people get a good night’s sleep.
Food : Sleep : Wellness
This Indian app delivers anything in one hour

Daily Signals

This Indian app delivers anything in one hour

Delivery service Swiggy has worked with local stores to expand its remit beyond food.
Retail : Food : Drink
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