'Branding'

This Indian app delivers anything in one hour

Daily Signals

This Indian app delivers anything in one hour

Delivery service Swiggy has worked with local stores to expand its remit beyond food.
Retail : Food : Drink
Clear Channel’s smart billboards help the homeless

Daily Signals

Clear Channel’s smart billboards help the homeless

This winter, the media advertising company is sacrificing its seasonal advertising revenue in order to help homeless people find shelter.
Culture : Advertising : Civic Brands
Phones are good, according to Three’s latest ad

Daily Signals

Phones are good, according to Three’s latest ad

The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.
Technology : Health : Backlash Brands
Stat: Beauty and CPG spending to grow in Africa

Daily Signals

Stat: Beauty and CPG spending to grow in Africa

According to a recent report by Euromonitor, by 2030 the continent’s consumer spending will grow faster than the global average, at 9% CAGR.
Retail : Fashion : Economy
Most shoppers influenced by voice assistant algorithms

Daily Signals

Most shoppers influenced by voice assistant algorithms

A new report by Digitas indicates that voice assistants’ algorithms are eroding brand loyalty.
Retail
Highlighting the tactility of packaging using ASMR

Daily Signals

Highlighting the tactility of packaging using ASMR

Creative packaging specialist Artomatic has created a series of videos that use autonomous sensory meridian response, or ASMR, to convey its produc...
Packaging : Emotion : Design
Buy-it-now fashion

Viewpoints

Buy-it-now fashion

Should fashion designers adopt the ‘see now, buy now’ fashion show model?
Buy Now : Fashion : Consumer-driven Demand
David Willans: Brand purpose

Viewpoints

David Willans: Brand purpose

It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.
Brandstanding : Corporate Culture : Ogilvy
Anti-authenticity Marketing Webinar

Viewpoints

Anti-authenticity Marketing Webinar

The Future Laboratory co-founders Chris Sanderson and Martin Raymond examine Anti-authenticity Marketing, one of three macro trends from our Autumn...
Anti-authenticity Marketing : Advertising : Webinar
Beautiful future: Forum explores cosmetics trends

Daily Signals

Beautiful future: Forum explores cosmetics trends

London – On an autumnal day in September the best of the beauty world gathered at The Future Laboratory HQ for the Beauty Futures Forum, a day of d...
London : New Beauty Consumer : Jo Loves
To the point: New Muji app encourages loyalty

Daily Signals

To the point: New Muji app encourages loyalty

To the point: New Muji app encourages loyalty
Membership : App : Muji
Boneshaker: The future of sports publishing

Daily Signals

Boneshaker: The future of sports publishing

Boneshaker: The future of sports publishing
Tactile : Peter Firth : IPad
China revives old models to boost car industry

Big Ideas

China revives old models to boost car industry

China revives old models to boost car industry
China : Cars : Nostalgia
Island life: XXXX creates an ideal experience

Daily Signals

Island life: XXXX creates an ideal experience

Island life: XXXX creates an ideal experience
XXXX : Australia : Beer
Heads up: Stella ad pours out the perfect pint

Daily Signals

Heads up: Stella ad pours out the perfect pint

Heads up: Stella ad pours out the perfect pint
Advertising : Mobile Gaming : Mother London
Dream weaver: Levi's shows what it's made of

Daily Signals

Dream weaver: Levi's shows what it's made of

Dream weaver: Levi’s shows what it’s made of
Craft : Irvin Trujillo : Centinela Traditional Arts
Facebook becomes a pop-up store in a flash

Big Ideas

Facebook becomes a pop-up store in a flash

Facebook becomes a pop-up store in a flash
Popup Shop : Vacant : Shopping App
US brands learn to play the social media game

Big Ideas

US brands learn to play the social media game

US brands learn to play the social media game
Virtual Goods : Online Behaviour : Online Marketing
Mobile health: Online videos fit for purpose

Daily Signals

Mobile health: Online videos fit for purpose

Mobile health: Online videos fit for purpose
Iphone : Alcobendas : Public Health
Amazon books ads for latest Kindle e-reader

Big Ideas

Amazon books ads for latest Kindle e-reader

Amazon books ads for latest Kindle e-reader
Procter & Gamble : Kindle : Discount
UK luxury upbeat as report urges online focus

Big Ideas

UK luxury upbeat as report urges online focus

UK luxury upbeat as report urges online focus
Luxury : E-commerce : Ledbury Research
Art house: New hotel opens for artists

Daily Signals

Art house: New hotel opens for artists

Art house: New hotel opens for artists
Heritage : Co-Commerce : Swatch
Freshly squeezed: Juice streetwear store opens in Kuala Lumpur

Daily Signals

Freshly squeezed: Juice streetwear store opens in Kuala Lumpur

Freshly squeezed: Juice streetwear store opens in Kuala Lumpur
Juice : Malaysia : Streetwear
​Leah McSweeney on the inherent sexism in the streetwear sector

Big Ideas

​Leah McSweeney on the inherent sexism in the streetwear sector

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
Youth : Apparel : Fashion
How new media platforms are creating content that speaks to Generation Z

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth : Media : Digital
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