'Branding'

Thought-starter: How important is the hotel gym?

News

Thought-starter: How important is the hotel gym?

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experienc...
Hospitality : Travel : Fitness
Thought-starter: What do consumers see in clear drinks?

News

Thought-starter: What do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Health : Consumer Experience
Connecting consumers

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.
Livby : Live Streaming : E-commerce
Chat for charity

News

Chat for charity

New York – A new chatbot by jewellery brand Lokai uses visuals to immerse users in Ethiopia’s water crisis.
Walk With Yeshi : Facebook Messenger : Lokai
Penny Grivea: Rituals

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.
Rituals : Homeware : Cosmetics
Run for it

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.
Pokémon Go : Geo Quests : Virgin Active
Jessi Baker: About blockchain

Viewpoints

Jessi Baker: About blockchain

Jessi Baker is demystifying the blockchain and helping improve brand trust with her start-up Provenance.
Jessi Baker : Provenance : Blockchain
Airport opportunity

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.
Conlumino : Duty Free : Shopping
Fashion brand turns fans into investors

Big Ideas

Fashion brand turns fans into investors

Fashion brand turns fans into investors
Fifth & Pacific : Shares : Juicy Couture
Coca-Cola caps top ad with a rise in sales

Big Ideas

Coca-Cola caps top ad with a rise in sales

Coca-Cola caps top ad with a rise in sales
Coca-Cola : Beverages : Advertising
Green light for Australian organic sector

Big Ideas

Green light for Australian organic sector

Green light for Australian organic sector
Australia : Melbourne : Organic Dairy Farmers Of Australia
Lcafe

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...
Tracking : Lcafe : Toyko Sample Labs
It’s time for sustainability to get spiritual

Viewpoints

It’s time for sustainability to get spiritual

CogDis is an ethical consultancy with spirituality and imperfection at its core. Here’s how its founders are guiding brands on their quest for better.
Sustainability : Fashion : Youth
Greener marketing for the Transformative Twenties

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...
Society : Advertising : Post-pharmacy Brands
Avatar Influence

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion : Digital : Retail
Live-stream Market

Markets

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream...
Retail : Digital : Technology
Terroir Spirits

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks : Spirits : Alcohol
​Leah McSweeney on the inherent sexism in the streetwear sector

Big Ideas

​Leah McSweeney on the inherent sexism in the streetwear sector

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
Youth : Apparel : Fashion
How new media platforms are creating content that speaks to Generation Z

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth : Media : Digital
Packaged Interiors

Micro Trends

Packaged Interiors

Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...
Packaging : Interiors : Visual Merchandising
Worker Theatre

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.
Show Your Working : Workers : Artisan
Catch up on our webinar: three key strategies to boost business growth in China

News

Catch up on our webinar: three key strategies to boost business growth in China

The Future Laboratory and Hot Pot China co-hosted a webinar sharing key insights geared towards businesses targeting the Chinese market.
China : China Market : Sustainability
So Far, So What, Sephora?

Viewpoints

So Far, So What, Sephora?

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a big buzz.
Beauty : Retail : Wellness
Stat: Food captures the heart and spend of US teens

News

Stat: Food captures the heart and spend of US teens

American teenagers are prioritising spending on food brands, with the sector a key preference for Generation Z according to a report by Piper Sandler.
Stat : Food : Gen Z
A shampoo paste for convenient eco-beauty

News

A shampoo paste for convenient eco-beauty

Zero-waste beauty brand Everist is launching a range of hair concentrates that provide a sustainable alternative to traditional shampoo and conditi...
Beauty : Sustainability : Waterless Beauty
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