'Branding'

KingCurls cuts into men’s afro hair market

News

KingCurls cuts into men’s afro hair market

A 17-year-old male beauty influencer aims to close the gender gap between male and female haircare.
Beauty : Youth : Male Haircare
Covid-19: Beauty brands cash in on Chinese quarantine

News

Covid-19: Beauty brands cash in on Chinese quarantine

A study released by Everbright Textile and Cosmetics Li Jie showed that sales of international high-end brands grew significantly during the Tmall ...
Beauty : Asia : Cosmetics
Lidl scraps cartoon characters from own-brand cereals

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Lidl scraps cartoon characters from own-brand cereals

Supermarket chain Lidl is to remove cartoon characters from its own-label cereal range by spring 2020.
Food : Drink : Packaging
Stat: Young Britons opt for sustainability over fashion trends

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Stat: Young Britons opt for sustainability over fashion trends

According to research by Love the Sales, British shoppers are increasingly opting for sustainable garments over what’s on trend.
Sustainability : Fashion : Stat
Recompose turns human bodies into compost

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Recompose turns human bodies into compost

Allowing the eco-conscious to continue recycling even after death, the facility is expected to open in spring 2021.
Sustainability : Death : Society
Stat: Own-brand products are thriving in the US

News

Stat: Own-brand products are thriving in the US

Own-brand products are booming in the US market, according to a new report by Coresight Research.
Retail : Private-label Products : Accessible Premium
Holidermie targets skincare from inside and out

News

Holidermie targets skincare from inside and out

The French beauty brand takes a holistic approach to beauty with its range of nutricosmetics products.
Beauty : Holisitc : Wellness
Perfect Day is pioneering plant-based ice cream

News

Perfect Day is pioneering plant-based ice cream

The brand has developed technology that uses fermentation to create plant-based protein, which is genetically identical to dairy protein.
Food : Dairy : Protein
Haus is re-inventing the aperitif

News

Haus is re-inventing the aperitif

The direct-to-consumer alcohol brand aims to modernise the aperitif category with a low-abv product targeted at health-conscious Millennials.
Drink : Digital : Low ABVs
Old Spice launches a dry shampoo for men

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Old Spice launches a dry shampoo for men

Male grooming brand Old Spice is diversifying into a traditionally female-dominated product category with the introduction of its first dry shampoo...
Beauty : Haircare : Advertising
Shrooms is a new line of mushroom-based snacks

News

Shrooms is a new line of mushroom-based snacks

Taking inspiration from beef jerky, the convenient, better-for-you snacks are available in 14 flavours.
Food : Snacks : Mushroom
The Space: Neighborhood Goods

News

The Space: Neighborhood Goods

In November, future-facing store Neighborhood Goods opened in Plano, Texas. The 14,000-square-footspace represents the next evolution of the bricks...
Retail : Leisure : Social
Fila's latest collaboration finds inspiration in Indian textiles

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Fila's latest collaboration finds inspiration in Indian textiles

India – The Italian brand partnered with Canadian-Indian streetwear label NorBlack NorWhite to create a collection rooted in the traditions of Indi...
Fashion : Youth : Culture
This restaurant serves 50 courses over six hours

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This restaurant serves 50 courses over six hours

Alchemist, a new Danish restaurant opening in January, will serve an ambitious tasting menu comprised of 50 courses served over six hours.
Food : Customer Experience : Restaurant
Stat: The potential for Facebook’s beauty market

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Stat: The potential for Facebook’s beauty market

A new report by Accenture for Facebook explores the online behaviour of the UK’s beauty consumer.
Beauty : Social Media : Culture
Avon creates a podcast for recruitment

News

Avon creates a podcast for recruitment

New York – The stalwart beauty brand has launched its first ever podcast series called Make It Happen.
Beauty : Workplace : Media
Seeing is believing: Apple’s new advert offers a different perspective

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Seeing is believing: Apple’s new advert offers a different perspective

US – For its latest advert, technology brand Apple has jumped on the trend for using smart optical illusions. 
Apple : Haptic Illusion : Advertising
Invisible movement: Advert visualises soundwaves

News

Invisible movement: Advert visualises soundwaves

Los Angeles & New York - Luxury audio brand Master & Dynamic has collaborated with creative agency eyeball and advertising company NSG/SWAT to re...
Master & Dynamic : Audio : Sound
Apocalypse now: Fashion film explores dystopian world

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Apocalypse now: Fashion film explores dystopian world

London – For their latest collection, Casio G-Shock and streetwear brand Maharishi have created a short film that explores a post-apocalyptic...
Maharishi : G-Shock : Pacifist Preppers
A brief history: Herman Miller in under two minutes

News

A brief history: Herman Miller in under two minutes

Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to ...
Furniture : Viral Video : Video Sharing
Sports and social: Women take fitness to new levels

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Sports and social: Women take fitness to new levels

London – During our Womenomics Network Evening, held at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Collyn...
Sport : Collyn Ahart : Active
Kenzo unveils Facebook app to support charity

Big Ideas

Kenzo unveils Facebook app to support charity

Kenzo unveils Facebook app to support charity
Kenzo : Facebook : App
Soda wars: Pepsi film brand-jacks Coca-Cola

News

Soda wars: Pepsi film brand-jacks Coca-Cola

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.
Advertising : Mirage : Brand-jacking
Easy as ABC: Chloé follows history to the letter

News

Easy as ABC: Chloé follows history to the letter

Easy as ABC: Chloé follows history to the letter
Heritage : Microsites : The Alphabet
McDonald’s to open vegetarian restaurant in India

Big Ideas

McDonald’s to open vegetarian restaurant in India

McDonald’s to open vegetarian restaurant in India
McDonalds : Fast-food : India
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