'Branding'

Stat: The dupe economy is thriving in the US

Daily Signals

Stat: The dupe economy is thriving in the US

Dupes have overtaken social media, but are consumers buying in this trend? Morning Consult revealed that 31% of Americans have intentionally purcha...
Fashion : Luxury : Retail
New luxury travel platform focuses on brand experiences

Daily Signals

New luxury travel platform focuses on brand experiences

Joel Found is a new kind of luxury travel platform offering premium travellers immersive experiences and access to places via dynamic brands and br...
Luxury : Travel & Hospitality : Society
Balenciaga unveils resale programme with Reflaunt

Daily Signals

Balenciaga unveils resale programme with Reflaunt

Balenciaga has launched a resale programme in partnership with circular fashion platform Reflaunt, allowing customers to exchange pre-owned Balenci...
Fashion : Luxury : Retail
Stat: High prices stand in the way of a sustainable lifestyle

Daily Signals

Stat: High prices stand in the way of a sustainable lifestyle

The majority of consumers want to live in a more sustainable way, but the high cost of living is stopping them from doing so, according to a new re...
Sustainability : Finance : Money
Ganni moves from offsetting to insetting

Daily Signals

Ganni moves from offsetting to insetting

The fashion brand is championing a radical new approach to supply chain transparency.
Fashion : Sustainability : Retail
Stat: In-game luxuries drive physical product sales

Daily Signals

Stat: In-game luxuries drive physical product sales

As the worlds of luxury and gaming continue to collide, there is growing evidence that in-game sales are also translating into physical sales. This...
Luxury : Media & Entertainment : Fashion
Half Past seltzers offer a clean drinking moment

Daily Signals

Half Past seltzers offer a clean drinking moment

Hard seltzer brand Half Past is catering for the demand for cleaner, health-led drinks that still contain alcohol.
Food & Drink : Drink : Seltzer
Benefit’s Twitch channel is beautifying gaming

Daily Signals

Benefit’s Twitch channel is beautifying gaming

Beauty brand Benefit Cosmetics is making a foray into the gaming world with the launch of a branded channel on streaming service Twitch.
Beauty : Media And Entertainment : Gaming
Mattel transforms ocean-bound plastics into Barbies

Daily Signals

Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.
Youth : Toys : Sustainability
Netflix is co-designing a high-end fashion line

Daily Signals

Netflix is co-designing a high-end fashion line

The streaming platform is collaborating with luxury label Halston on a capsule collection as a form of cross-promotion for both brands.
Fashion : Media : Entertainment
Kering’s fund to future-proof sustainable agriculture

Daily Signals

Kering’s fund to future-proof sustainable agriculture

Luxury conglomerate Kering has launched a monetary fund designed to transform conventional material sourcing in order to mitigate the effects of cl...
Sustainability : Luxury : Supply Chain
The Big Idea: Trans-positive beauty and wellness

Daily Signals

The Big Idea: Trans-positive beauty and wellness

While beauty and haircare are important to the Trans+ community, this audience has been largely overlooked by mainstream brands.
Beauty : Health And Wellness : Transgender
Anti-microbial denim that’s safer for stores

Daily Signals

Anti-microbial denim that’s safer for stores

Premium eco-denim brand Warp + Weft and sister label DL1961 have teamed up with Swiss textile technology company HeiQ to create anti-microbial garm...
Fashion : Multifunctional : Fashion Tech
MyBeautyBrand allows beauty buffs to set up shop

Daily Signals

MyBeautyBrand allows beauty buffs to set up shop

Allowing anybody to set up a store and share their favourite beauty looks, MyBeautyBrand is a new platform positioning itself as the antidote to in...
Beauty : Retail : Youth
This Tupperware pop-up taps into nostalgia

Daily Signals

This Tupperware pop-up taps into nostalgia

The cookware brand’s first pop-up in its 75-year history is positioning the brand towards younger audiences.
Retail : Food : Drink
Instagram’s new feature lets brands tease product drops

Daily Signals

Instagram’s new feature lets brands tease product drops

Instagram is introducing drop reminders to encourage product releases and shopping within the app.
Media : Fashion : Entertainment
COS is upcycling unsellable garments

Daily Signals

COS is upcycling unsellable garments

The H&M Group brand has collaborated with The Renewal Workshop to save damaged and returned garments.
Fashion : Sustainability : Circular Fashion
This platform lets shoppers earn commission as they buy

Daily Signals

This platform lets shoppers earn commission as they buy

Mavely is a new female-focused platform for DTC brands.
Retail : Digital : Shopping
Thought-starter: Will peer platforms transform retail?

Daily Signals

Thought-starter: Will peer platforms transform retail?

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.
Retail : E-commerce : Community
Billie’s latest campaign embraces pubic hair

Daily Signals

Billie’s latest campaign embraces pubic hair

Razor brand Billie tackles the summer taboo of unshaven bikini lines.
Beauty : Wellness : Female Futures
Pentland Brands’ app lets workers report ethical trade issues

Daily Signals

Pentland Brands’ app lets workers report ethical trade issues

The sports apparel company has created Everyone’s Business, an app that allows people across its supply chain to report ethical trade issues.
Fashion : Sustainability : Supply Chain
 Thought-starter: How are women revolutionising football?

Daily Signals

Thought-starter: How are women revolutionising football?

Nicolas Bastide, event logistics project lead at the Local Organising Committee for the FIFA Women’s World Cup France 2019, on the major brand and ...
Leisure : Sport : Female Futures
KFC launches its very own virtual influencer

Daily Signals

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.
Advertising : Food : KFC
Harper Wilde is on a quest to recycle bras

Daily Signals

Harper Wilde is on a quest to recycle bras

The lingerie brand has worked with t-shirt start-up For Days, inviting women to send in their bras to be recycled.
Sustainability : Underwear : Circular Fashion
The Interview: Ramaa Mosley on teenage directors

Daily Signals

The Interview: Ramaa Mosley on teenage directors

Earlier in the year, we discussed the rise of Generation Z-led think tanks with Ramaa Mosley, the founder of youth advertising and production agenc...
Youth : Entertainment : Advertising
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