LS:N Global

Daily Signals

Chat for charity

New York – A new chatbot by jewellery brand Lokai uses visuals to immerse users in Ethiopia’s water crisis.

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.

Rituals : Homeware : Cosmetics

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Viewpoints

Jessi Baker: About blockchain

Jessi Baker is demystifying the blockchain and helping improve brand trust with her start-up Provenance.

Jessi Baker : Provenance : Blockchain

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.

Conlumino : Duty Free : Shopping

Big Ideas

Fashion brand turns fans into investors

Fifth & Pacific : Shares : Juicy Couture

Big Ideas

Coca-Cola caps top ad with a rise in sales

Coca-Cola : Beverages : Advertising

Big Ideas

Green light for Australian organic sector

Australia : Melbourne : Organic Dairy Farmers Of Australia

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...

Tracking : Lcafe : Toyko Sample Labs

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Daily Signals

This ‘bottle’ redesign challenges shampoo packaging

Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with The Dissolving Bottle project.

Toiletries : Beauty : Packaging

Daily Signals

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...

Beauty : Flat Age : Advertising

Viewpoints

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...

Mobility : Luxury : Technology

Daily Signals

Allbirds flips the meaning of Black Friday

Footwear company Allbirds is replacing traditional Black Friday discounts with increased prices as part of its commitment to sustainability.

Fashion : Sustainability. : Black Friday

Daily Signals

Stat: Brazilian beauty buyers value brand names

Brand name is an important factor in purchasing decisions for Brazilian beauty buyers, according to a recent survey by Picodi.

Beauty : Wellness : Health

Daily Signals

Ralph Lauren is selling luxe Bitmojis on Snapchat

The partnership aims to attract younger customers by providing a mix-and-match branded wardrobe for their digital avatars.

Fashion : Retail : Digital Fashion

Daily Signals

Stat: Affluent clients engage in responsible investment

According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable in...

Finance : Stat : Statistics

Daily Signals

Stat: Chinese consumers embrace local shopping

According to research by Kantar, Chinese consumers are now more in favour of products that have been produced locally than they were before the pan...

Covid-19 : Coronavirus : Retail

Daily Signals

Hilton sets a new standard for hotel hygiene

The hotel giant's new cleaning programme offers elevated hygiene practices from check-in to check-out.

Travel : Hospitality : Wellness

Daily Signals

Stat: Jewellers struggle to sell gold to Chinese youth

According to a recent report, young Chinese consumers are increasingly dismissive of gold jewellery currently available, with many considering it u...

Luxury : Youth : Jewellery

Daily Signals

The first mass skincare brand to test refillables

Olay will pilot a new way of shopping for skincare to drastically reduce the amount of plastic used in beauty.

Beauty : Sustainability : Plastics

Daily Signals

Gucci goes local with Montauk retail takeover

The Italian brand is venturing out of the city for the summer, with a retail takeover and community campaign in the peninsula village of Montauk.

Luxury : Retail : Fashion

Daily Signals

The Big Idea: Meet the Generation Z anti-tourists

In February, we spoke to Sam Blenkinsopp, co-founder of youth-driven travel collectiveTrippin, who says it’s time for brands to shape a new narrati...

Travel : Generation Z : Youth

Daily Signals

Stat: Consumers actively seek sustainable fashion

Collating data from 80m shoppers, derived from 120 countries, the e-commerce aggregator Lyst has found that consumers are increasingly using terms ...

Fashion : Sustainability

Daily Signals

Bedtime ice cream is hitting supermarkets

NightFood’s ice cream is infused with magnesium to help people get a good night’s sleep.

Food : Sleep : Wellness

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