'Branding'

How new media platforms are creating content that speaks to Generation Z

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth : Media : Digital
Packaged Interiors

Micro Trends

Packaged Interiors

Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...
Packaging : Interiors : Visual Merchandising
Worker Theatre

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.
Show Your Working : Workers : Artisan
The Trend: Luxury’s New Clubhouse Model

Daily Signals

The Trend: Luxury’s New Clubhouse Model

Luxury brands are redefining exclusivity by creating immersive, product-free spaces designed to captivate their most valued clients.
Luxury : Retail : Fashion
Arsenal and Aries unite for a fashion collaboration

Daily Signals

Arsenal and Aries unite for a fashion collaboration

Arsenal FC has unveiled its latest creative endeavour – a collaboration with luxury streetwear brand Aries.
Fashion : Sports & Leisure : Society
Manchester City launches official Fortnite experience

Daily Signals

Manchester City launches official Fortnite experience

Premier League football club Manchester City has become the first British football club to launch an official Fortnite gaming experience.  
Gaming : Sport : Fandom
Palazzo Bottega Veneta opens as cultural hub in Venice

Daily Signals

Palazzo Bottega Veneta opens as cultural hub in Venice

Luxury fashion house Bottega Veneta has opened the doors to an appointment-only 15th-century gothic palace in Venice’s Cannaregio district.
Luxury : Travel & Hospitality : Retail
Jack Daniel’s introduces hard tea to Country Cocktails line-up

Daily Signals

Jack Daniel’s introduces hard tea to Country Cocktails line-up

Jack Daniel’s has expanded its line of Country Cocktails with the introduction of Jack Daniel’s Country Cocktails Hard Tea.
Food : Drink : Alcohol
Stat: Consumers continue to snack despite cost of living crisis

Daily Signals

Stat: Consumers continue to snack despite cost of living crisis

Is snacking recession-proof? The fifth annual State of Snacking report by Mondelēz and The Harris Poll indicates that despite the cost of living cr...
Food & Drink : Cost Of Living : Society
LVMH dives into Hollywood with 22 Montaigne Entertainment launch

Daily Signals

LVMH dives into Hollywood with 22 Montaigne Entertainment launch

Luxury conglomerate LVMH is expanding its empire beyond fashion with the launch of 22 Montaigne Entertainment.
Entertainment : Luxury : Fashion
Rival denim brands Diesel and Lee join forces to promote sustainability

Daily Signals

Rival denim brands Diesel and Lee join forces to promote sustainability

Fashion powerhouse Diesel is steering towards sustainability through collaborative efforts with the launch of the Diesel Loves initiative.
Fashion : Sustainability : Luxury
Stat: The dupe economy is thriving in the US

Daily Signals

Stat: The dupe economy is thriving in the US

Dupes have overtaken social media, but are consumers buying in this trend? Morning Consult revealed that 31% of Americans have intentionally purcha...
Fashion : Luxury : Retail
New luxury travel platform focuses on brand experiences

Daily Signals

New luxury travel platform focuses on brand experiences

Joel Found is a new kind of luxury travel platform offering premium travellers immersive experiences and access to places via dynamic brands and br...
Luxury : Travel & Hospitality : Society
Balenciaga unveils resale programme with Reflaunt

Daily Signals

Balenciaga unveils resale programme with Reflaunt

Balenciaga has launched a resale programme in partnership with circular fashion platform Reflaunt, allowing customers to exchange pre-owned Balenci...
Fashion : Luxury : Retail
Stat: High prices stand in the way of a sustainable lifestyle

Daily Signals

Stat: High prices stand in the way of a sustainable lifestyle

The majority of consumers want to live in a more sustainable way, but the high cost of living is stopping them from doing so, according to a new re...
Sustainability : Finance : Money
Ganni moves from offsetting to insetting

Daily Signals

Ganni moves from offsetting to insetting

The fashion brand is championing a radical new approach to supply chain transparency.
Fashion : Sustainability : Retail
Stat: In-game luxuries drive physical product sales

Daily Signals

Stat: In-game luxuries drive physical product sales

As the worlds of luxury and gaming continue to collide, there is growing evidence that in-game sales are also translating into physical sales. This...
Luxury : Media & Entertainment : Fashion
Half Past seltzers offer a clean drinking moment

Daily Signals

Half Past seltzers offer a clean drinking moment

Hard seltzer brand Half Past is catering for the demand for cleaner, health-led drinks that still contain alcohol.
Food & Drink : Drink : Seltzer
Benefit’s Twitch channel is beautifying gaming

Daily Signals

Benefit’s Twitch channel is beautifying gaming

Beauty brand Benefit Cosmetics is making a foray into the gaming world with the launch of a branded channel on streaming service Twitch.
Beauty : Media And Entertainment : Gaming
Mattel transforms ocean-bound plastics into Barbies

Daily Signals

Mattel transforms ocean-bound plastics into Barbies

In its latest sustainability push, toy brand Mattel has introduced a line of Barbie dolls made from recycled ocean-based plastic.
Youth : Toys : Sustainability
Netflix is co-designing a high-end fashion line

Daily Signals

Netflix is co-designing a high-end fashion line

The streaming platform is collaborating with luxury label Halston on a capsule collection as a form of cross-promotion for both brands.
Fashion : Media : Entertainment
Kering’s fund to future-proof sustainable agriculture

Daily Signals

Kering’s fund to future-proof sustainable agriculture

Luxury conglomerate Kering has launched a monetary fund designed to transform conventional material sourcing in order to mitigate the effects of cl...
Sustainability : Luxury : Supply Chain
The Big Idea: Trans-positive beauty and wellness

Daily Signals

The Big Idea: Trans-positive beauty and wellness

While beauty and haircare are important to the Trans+ community, this audience has been largely overlooked by mainstream brands.
Beauty : Health And Wellness : Transgender
Anti-microbial denim that’s safer for stores

Daily Signals

Anti-microbial denim that’s safer for stores

Premium eco-denim brand Warp + Weft and sister label DL1961 have teamed up with Swiss textile technology company HeiQ to create anti-microbial garm...
Fashion : Multifunctional : Fashion Tech
MyBeautyBrand allows beauty buffs to set up shop

Daily Signals

MyBeautyBrand allows beauty buffs to set up shop

Allowing anybody to set up a store and share their favourite beauty looks, MyBeautyBrand is a new platform positioning itself as the antidote to in...
Beauty : Retail : Youth
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