LS:N Global

Daily Signals

Gucci introduces gaming to its app

Gucci Arcade is inspired by vintage video games of the 1970s and 1980s.

Fashion : Gaming : Entertainment

Daily Signals

Ever & Ever is making single-use water more sustainable

The line of aluminium canned water positions itself as a more sustainable alternative to conventional bottled water.

Drink : Plastics : Sustainability

Daily Signals

Thought-starter: Has sustainability become too moralistic?

Daniel Freitag, co-founder of sustainable fashion brand Freitag, examines how nobody is perfect when it comes to sustainable practices.

Design : Fashion : Sustainability

Daily Signals

Perennial promotes gut, brain and bone health in older consumers

The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.

Food : Health : Wellness

Daily Signals

Thought-starter: Do retailers need to rethink returns?

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and are developing new sustainable init...

Retail : Packaging : Sustainability

Daily Signals

Gillette confronts #MeToo movement

The shaving brand tackles issues such as bullying and sexual harassment in its new advert, building on past efforts to redefine its long-standing t...

Culture : New Masculinity : Beauty

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...

Luxury : Beauty : Retail

Daily Signals

Monki announces a new sustainability campaign

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.

Fashion : Retail : Sustainability

Viewpoints

Shelina Janmohamed: Ogilvy Noor

How modest wear can appeal beyond the Muslim market.

Retail Futures Forum : Modest Wear : Muslim

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.

LVMH : Watch : Horology

Viewpoints

Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.

Garmence : Wine : Anti-Choice

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...

Compass Box : Backlash Brands : Radical Transparency

Big Ideas

Indexing transparency

UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.

Transparency : Supply Chain : Fashion Revolution

Daily Signals

Super Bowl 50: The ads

US – LS:N Global picks our top three ad campaigns from Super Bowl 50, an event where the half-time break almost overshadowed the game.

Super Bowl 50 : Advertising : Not Backing Down

Viewpoints

Condiment Junkie : Changing the perception of taste through sound

Condiment Junkie’s Scott King and Russell Jones talk about changing the perception of taste through sound.

Retail : Condiment Junkie : The Singleton Whisky

Big Ideas

Hong Kong overtakes New York for expensive retail

Hong Kong : Causeway Bay : Cushman & Wakefield

Big Ideas

Burberry bags top place in Fashion Index

Digital : Burberry : Tory Burch

Daily Signals

Waxing lyrical: Barbour protection is a LARK

Barbour : Jacket : Heritage

Big Ideas

Leah McSweeney on the inherent sexism in the streetwear sector

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.

Youth : Apparel : Fashion

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...

Youth : Media : Digital

Micro Trends

Packaged Interiors

Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...

Packaging : Interiors : Visual Merchandising

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.

Show Your Working : Workers : Artisan

Daily Signals

Catch up on our webinar: three key strategies to boost business growth in China

The Future Laboratory and Hot Pot China co-hosted a webinar sharing key insights geared towards businesses targeting the Chinese market.

China : China Market : Sustainability

Viewpoints

So Far, So What, Sephora?

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a big buzz.

Beauty : Retail : Wellness

Daily Signals

Stat: Food captures the heart and spend of US teens

American teenagers are prioritising spending on food brands, with the sector a key preference for Generation Z according to a report by Piper Sandler.

Stat : Food : Gen Z

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