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Soda wars: Pepsi film brand-jacks Coca-Cola
US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.
Advertising
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Mirage
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Brand-jacking
News
Easy as ABC: Chloé follows history to the letter
Easy as ABC: Chloé follows history to the letter
Heritage
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Microsites
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The Alphabet
Big Ideas
McDonald’s to open vegetarian restaurant in India
McDonald’s to open vegetarian restaurant in India
McDonalds
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Fast-food
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India
Big Ideas
New flavours add spice to US whiskey market
New flavours add spice to US whiskey market
Whiskey
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Jim Beam
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Jack Daniels
Big Ideas
Going native: Local shops for local people
Going native: Local shops for local people
Store Layout
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Shop Layout
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Merchandising
Big Ideas
Pay as you go: Mobile payment hits the road
Pay as you go: Mobile payment hits the road
Mobile Payment
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Union Jack
Big Ideas
Burberry storms into China with a live show
Burberry storms into China with a live show
Fashion Week
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BRIC
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4D vision: Ralph Lauren marks 10 years online
4D vision: Ralph Lauren marks 10 years online
Ralph Lauren
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Fashion Film
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After hours: Sports brand goes to extra time
After hours: Sports brand goes to extra time
Germany
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Herzogenaurach
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Puma Social
Big Ideas
The most Insight-ful fashion stories of 2009
The most Insight-ful fashion stories of 2009
NYU
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Stern
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Absolutely natural: When simple is good
Absolutely natural: When simple is good
Natural Ingredients
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Greenwashing Brands
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Kettle Chips
Viewpoints
Is certification the answer to fashion’s ethical issues?
The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Ethical Fashion
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Susntainability
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Certification
News
Apocalyptic ad: Phone accessories brand brings on the end of the world
US – Phone charger and accessories brand Mophie’s first television commercial could be its last.
Mophie
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Battery Cases
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Chasm Culture
News
Branching out: I.T opens store with shop-in-shops
Hong Kong – Multi-brand fashion retailer I.T has opened a new branch in the Silvercord Mall in Hong Kong. Like the brand’s other stores, the new lo...
Collaboration
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Hong Kong Mall
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Shop In Shop
Big Ideas
Holt Renfrew puts sustainable fashion at its heart
Holt Renfrew puts sustainable fashion at its heart
Sustainability
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Holt Renfrew
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Canada
News
Smash hit: Kenzo film adds punch to new line
Smash hit: Kenzo film adds punch to new line
Internet
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Winter
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Kenzo
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Mixed message: Fashion brand in model campaign
Mixed message: Fashion brand in model campaign
Engineered Garments
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Data Moshing
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Short Film
Big Ideas
Beauty brands switch on to social media
Beauty brands switch on to social media
New York
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Cosmetics
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Social Media
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Fenty Hair’s immersive Mane Street experience arrives at Selfridges
StudioXAG has crafted an immersive experience for the launch of Rihanna’s latest venture, Fenty Hair, at Selfridges’ iconic Corner Shop.
Retail
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Beauty
:
Technology
News
Fitness brand Les Mills launches Spaghetti Legs pasta
Fitness brand Les Mills has launched a limited-edition line of wholewheat pasta, with the tagline ‘get sweaty, then eat spaghetti’.
Sports & Leisure
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Design
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Food & Drink
News
Stat: ChatGPT was the fastest-growing brand in the US in 2023
Morning Consult’s annual Fastest Growing Brands 2023 report has revealed the brands that have soared in consumer appeal in 2023, with generative ar...
Retail
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Technology
:
Society
News
Modibodi campaign promotes sustainable period practices
Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young ad...
Menstruation
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TikTok
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Fashion
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Adidas’ new ad highlights how unsafe women feel on a run
A recent survey by Adidas has found that 51% of women are afraid of being physically attacked when they go for a run compared to 28% of men.
Sports & Leisure
:
Society
:
Health & Wellness
News
Yspot introduces an intimate skincare routine
Encouraging new attitudes to sex and pleasure in Italy, sex care brand Yspot has announced the launch of beauty products for vulva skin.
Health And Wellness
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Beauty
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Natrual Skincare
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Nike makes investments in the metaverse
Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.
Retail
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Media & Entertainment
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Youth
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