LS:N Global

Daily Signals

Harper Wilde is on a quest to recycle bras

The lingerie brand has worked with t-shirt start-up For Days, inviting women to send in their bras to be recycled.

Sustainability : Underwear : Circular Fashion

Daily Signals

The Interview: Ramaa Mosley on teenage directors

Earlier in the year, we discussed the rise of Generation Z-led think tanks with Ramaa Mosley, the founder of youth advertising and production agenc...

Youth : Entertainment : Advertising

Daily Signals

The Campaign: Hate Couture

Fashion has been a long-standing platform used for activism, and this year we saw brands creating campaigns that addressed issues around cyber-bull...

Fashion : Culture : Activism

Daily Signals

The UN announces charter for sustainable fashion

Fronted by designer Stella McCartney, the charter aims to incite collective action among luxury brands around climate change.

Fashion : Sustainability : Materials

Daily Signals

Thought-starter: How are furniture brands servicing Generation Rent?

With consumers both less willing and less able to establish permanent homes, furniture brands are having to develop products and services that don’...

Retail : Furniture : Hospitality

Daily Signals

Fashion brand Garzez takes pride in Venezuelan roots

Founded by 29-year-old fashion designer Alejandro Garcés, Garzez is a streetwear brand that aims to promote its country of origin.

Fashion : Culture : Politics

Daily Signals

Thought-starter: How important is the hotel gym?

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experienc...

Hospitality : Travel : Fitness

Daily Signals

Thought-starter: What do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.

Drinks : Health : Consumer Experience

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.

Livby : Live Streaming : E-commerce

Daily Signals

Chat for charity

New York – A new chatbot by jewellery brand Lokai uses visuals to immerse users in Ethiopia’s water crisis.

Walk With Yeshi : Facebook Messenger : Lokai

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.

Rituals : Homeware : Cosmetics

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Viewpoints

Jessi Baker: About blockchain

Jessi Baker is demystifying the blockchain and helping improve brand trust with her start-up Provenance.

Jessi Baker : Provenance : Blockchain

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.

Conlumino : Duty Free : Shopping

Big Ideas

Fashion brand turns fans into investors

Fifth & Pacific : Shares : Juicy Couture

Big Ideas

Coca-Cola caps top ad with a rise in sales

Coca-Cola : Beverages : Advertising

Big Ideas

Green light for Australian organic sector

Australia : Melbourne : Organic Dairy Farmers Of Australia

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...

Tracking : Lcafe : Toyko Sample Labs

Daily Signals

Cécred champions hair as a cultural memory in first campaign

Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.

Beauty : Advertising : Pop Culture & Media

Daily Signals

Telfar’s Gifted perk is raising the bar for consumer reward programmes

US fashion brand Telfar’s community-centric model is switching up the value of loyalty rewards with Gifted, a full-size shopping bag available with...

Luxury : Fashion : Retail

Daily Signals

Perrier-Jouët’s latest campaign celebrates bubbles and blooms

Maison Perrier-Jouët’s latest campaign, Fill your World with Wonder, is an ode to flowers and the champagne producer’s close relationship with the ...

Food : Drink : Sustainability

Daily Signals

Fabletics unveils activewear-inspired scrubs

Activewear brand Fabletics is applying its expertise in performance wear in the medical apparel market.

Fashion : Health & Wellness : Society

Viewpoints

Brand-led Immersive Travel

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the potential of...

Travel : Hospitality : Luxury

Daily Signals

The Inkey List introduces swap-and-save service

The Inkey List has introduced Smarter Skincare, a swap-and-save service that helps customers keep up with their skincare routines while keeping cos...

Beauty : Health & Wellness : Skincare

Daily Signals

SpaceX and GEC power intergalactic advertising

Planned for 2022, the CubeSat advertising satellite will feature a screen on one side, along with a selfie stick that will capture live-stream foot...

Technology : Media & Entertainment : Society

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