LS:N Global

Daily Signals

This Tupperware pop-up taps into nostalgia

The cookware brand’s first pop-up in its 75-year history is positioning the brand towards younger audiences.

Retail : Food : Drink

Daily Signals

Instagram’s new feature lets brands tease product drops

Instagram is introducing drop reminders to encourage product releases and shopping within the app.

Media : Fashion : Entertainment

Daily Signals

COS is upcycling unsellable garments

The H&M Group brand has collaborated with The Renewal Workshop to save damaged and returned garments.

Fashion : Sustainability : Circular Fashion

Daily Signals

This platform lets shoppers earn commission as they buy

Mavely is a new female-focused platform for DTC brands.

Retail : Digital : Shopping

Daily Signals

Thought-starter: Will peer platforms transform retail?

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.

Retail : E-commerce : Community

Daily Signals

Billie’s latest campaign embraces pubic hair

Razor brand Billie tackles the summer taboo of unshaven bikini lines.

Beauty : Wellness : Female Futures

Daily Signals

Pentland Brands’ app lets workers report ethical trade issues

The sports apparel company has created Everyone’s Business, an app that allows people across its supply chain to report ethical trade issues.

Fashion : Sustainability : Supply Chain

Daily Signals

Thought-starter: How are women revolutionising football?

Nicolas Bastide, event logistics project lead at the Local Organising Committee for the FIFA Women’s World Cup France 2019, on the major brand and ...

Leisure : Sport : Female Futures

Daily Signals

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.

Advertising : Food : KFC

Daily Signals

Harper Wilde is on a quest to recycle bras

The lingerie brand has worked with t-shirt start-up For Days, inviting women to send in their bras to be recycled.

Sustainability : Underwear : Circular Fashion

Daily Signals

The Interview: Ramaa Mosley on teenage directors

Earlier in the year, we discussed the rise of Generation Z-led think tanks with Ramaa Mosley, the founder of youth advertising and production agenc...

Youth : Entertainment : Advertising

Daily Signals

The Campaign: Hate Couture

Fashion has been a long-standing platform used for activism, and this year we saw brands creating campaigns that addressed issues around cyber-bull...

Fashion : Culture : Activism

Daily Signals

The UN announces charter for sustainable fashion

Fronted by designer Stella McCartney, the charter aims to incite collective action among luxury brands around climate change.

Fashion : Sustainability : Materials

Daily Signals

Thought-starter: How are furniture brands servicing Generation Rent?

With consumers both less willing and less able to establish permanent homes, furniture brands are having to develop products and services that don’...

Retail : Furniture : Hospitality

Daily Signals

Fashion brand Garzez takes pride in Venezuelan roots

Founded by 29-year-old fashion designer Alejandro Garcés, Garzez is a streetwear brand that aims to promote its country of origin.

Fashion : Culture : Politics

Daily Signals

Thought-starter: How important is the hotel gym?

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experienc...

Hospitality : Travel : Fitness

Daily Signals

Thought-starter: What do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.

Drinks : Health : Consumer Experience

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.

Livby : Live Streaming : E-commerce

Daily Signals

Chat for charity

New York – A new chatbot by jewellery brand Lokai uses visuals to immerse users in Ethiopia’s water crisis.

Walk With Yeshi : Facebook Messenger : Lokai

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.

Rituals : Homeware : Cosmetics

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Viewpoints

Jessi Baker: About blockchain

Jessi Baker is demystifying the blockchain and helping improve brand trust with her start-up Provenance.

Jessi Baker : Provenance : Blockchain

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.

Conlumino : Duty Free : Shopping

Big Ideas

Fashion brand turns fans into investors

Fifth & Pacific : Shares : Juicy Couture

Big Ideas

Coca-Cola caps top ad with a rise in sales

Coca-Cola : Beverages : Advertising

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