LS:N Global

News

Louis XIII teases audiences with hyper-exclusive cognac

Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusi...

Food & Drink : Luxury : Media & Entertainment

News

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...

Sustainability : Fashion : Society

News

The Trend: Feedback Frontiers

Our 2020 macrotrend Feedback Frontiers explored how brands and retailers must reconsider how they connect with their customers.

Retail : E-commerce : Digital

Micro Trends

Flagship Fulfilment

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance their identit...

Retail : Technology : Logistics

News

Typology is a start-up for fresh-batch beauty

Founded by Made.com’s co-founder Ning Li, the start-up is launching three sub-brands each dedicated to transparent beauty.

Beauty : Cosmetics : Health

News

The Trend: Female Highs

With countries like Canada having this year legalised the recreational use of cannabis, 2018 has marked a milestone for the drug with regards to wi...

Beauty : Wellness : Health

News

These lipsticks celebrate the Made in China label

The Palace Museum has launched a range of lipsticks made in China inspired by the country’s ancient artworks and traditions.

Beauty : Digital : Luxury

Big Ideas

Login for luxury

China – Christian Dior has offered its iconic Lady Dior bag for sale on WeChat.

Christian Dior : WeChat : Mobile App

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.

Twitter : Influencer Marketing : Gen Viz

Big Ideas

The Spotify show

Global – Spotify is aiming to broaden its consumer base by expanding its video services with the release of 12 original series.

Spotify : Netflix : YouTube

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.

Burberry : Apple Music : Content Curation

News

The model man

Norway – The male form has been given the Dove treatment thanks to Norwegian menswear brand Dressmann.

Dressman : Forsman & Bodenfors : Man Underwear

Big Ideas

Insta-ads

US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.

Instagram : Shop Now : Advertising

Big Ideas

Omega’s solar mission

Biel/Bienne, Switzerland – Watchmaker Omega is showing how a luxury brand can set the heart racing and the imagination soaring through its collabor...

Omega : Switzerland : Solar Impulse

Big Ideas

Tumblr launches new service bringing advertisers and creatives closer

Tumblr has announced Creatrs Network, which will enable brands and advertisers to connect with the site’s most popular creatives to make content na...

Tumblr : Creatrs Network : The Sharded Self

Viewpoints

Muriel Zingraff-Shariff: Luxury airport retail

The luxury consultant, formerly retail director of Heathrow, on the new wave of airport retail.

Heathrow Airport : Terminal 2 : Hermès

Big Ideas

Australia is international retail’s next frontier

International retail brands are targeting consumers in Sydney and Melbourne as business booms on the Australian high street.

Australia : Retail : High Street

Big Ideas

Report: Luxury consumer base to expand and fragment

Bain & Co : Luxury : Boomers

Big Ideas

New Facebook feature to prompt geo-marketing shift

Facebook : Geo-location : Foursquare

Viewpoints

The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.

Youth : Media : Advertising

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.

Luxury : Retail : Technology

News

Adidas aims to appeal to kids and other stories

In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...

Fashion : Travel : Luxury

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

Viewpoints

Premium Fashion’s Comeback

Bridging the gap between cost and quality, the premium contemporary fashion category is re-emerging as a stylish, affordable alternative to luxury’...

Fashion : Luxury : Retail

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...

Domestic : Local Brands : Distribution

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent