'Branding'

Belli Welli’s gut health snacks are also indulgent treats

Daily Signals

Belli Welli’s gut health snacks are also indulgent treats

The snack brand provides playful treats that cater for the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.
Food : Snacks : Wellness
L'Occitane’s Hong Kong flagship store fights plastic waste

Daily Signals

L'Occitane’s Hong Kong flagship store fights plastic waste

For its latest retail location, skincare brand L'Occitane has created an eco-conscious hub that schools shoppers on sustainability to curb Hong Kon...
Retail : Sustainability : Skincare
e.l.f plays to gamers with Twitch collaboration

Daily Signals

e.l.f plays to gamers with Twitch collaboration

Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.
Gaming : Beauty : Marketing
Bolt Threads exchanges eco-leathers for brand expertise

Daily Signals

Bolt Threads exchanges eco-leathers for brand expertise

Fashion brands Adidas, Lululemon, Kering and Stella McCartney team up with biotechnology start-up Bolt Threads to scale up Mylo mushroom leather.
Fashion : Sustainability : Biotechnology
Showfields turns shopping into theatre

Daily Signals

Showfields turns shopping into theatre

The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.
Retail : Experience : Entertainment
Gucci introduces gaming to its app

Daily Signals

Gucci introduces gaming to its app

Gucci Arcade is inspired by vintage video games of the 1970s and 1980s.
Fashion : Gaming : Entertainment
Ever & Ever is making single-use water more sustainable

Daily Signals

Ever & Ever is making single-use water more sustainable

The line of aluminium canned water positions itself as a more sustainable alternative to conventional bottled water.
Drink : Plastics : Sustainability
Thought-starter: Has sustainability become too moralistic?

Daily Signals

Thought-starter: Has sustainability become too moralistic?

Daniel Freitag, co-founder of sustainable fashion brand Freitag, examines how nobody is perfect when it comes to sustainable practices.
Design : Fashion : Sustainability
Perennial promotes gut, brain and bone health in older consumers

Daily Signals

Perennial promotes gut, brain and bone health in older consumers

The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.
Food : Health : Wellness
Thought-starter: Do retailers need to rethink returns?

Daily Signals

Thought-starter: Do retailers need to rethink returns?

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and are developing new sustainable init...
Retail : Packaging : Sustainability
Gillette confronts #MeToo movement

Daily Signals

Gillette confronts #MeToo movement

The shaving brand tackles issues such as bullying and sexual harassment in its new advert, building on past efforts to redefine its long-standing t...
Culture : New Masculinity : Beauty
Why it’s time for luxury fragrance to slow down

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...
Luxury : Beauty : Retail
Monki announces a new sustainability campaign

Daily Signals

Monki announces a new sustainability campaign

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.
Fashion : Retail : Sustainability
Shelina Janmohamed: Ogilvy Noor

Viewpoints

Shelina Janmohamed: Ogilvy Noor

How modest wear can appeal beyond the Muslim market.
Retail Futures Forum : Modest Wear : Muslim
Time to educate

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.
LVMH : Watch : Horology
Charlotte Calvet: Garmence

Viewpoints

Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.
Garmence : Wine : Anti-Choice
Fighting spirit

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...
Compass Box : Backlash Brands : Radical Transparency
Indexing transparency

Big Ideas

Indexing transparency

UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.
Transparency : Supply Chain : Fashion Revolution
Super Bowl 50: The ads

Daily Signals

Super Bowl 50: The ads

US – LS:N Global picks our top three ad campaigns from Super Bowl 50, an event where the half-time break almost overshadowed the game.
Super Bowl 50 : Advertising : Not Backing Down
Condiment Junkie : Changing the perception of taste through sound

Viewpoints

Condiment Junkie : Changing the perception of taste through sound

Condiment Junkie’s Scott King and Russell Jones talk about changing the perception of taste through sound. 
Retail : Condiment Junkie : The Singleton Whisky
Hong Kong overtakes New York for expensive retail

Big Ideas

Hong Kong overtakes New York for expensive retail

Hong Kong overtakes New York for expensive retail
Hong Kong : Causeway Bay : Cushman & Wakefield
Burberry bags top place in Fashion Index

Big Ideas

Burberry bags top place in Fashion Index

Burberry bags top place in Fashion Index
Digital : Burberry : Tory Burch
Waxing lyrical: Barbour protection is a LARK

Daily Signals

Waxing lyrical: Barbour protection is a LARK

Waxing lyrical: Barbour protection is a LARK
Barbour : Jacket : Heritage
​Leah McSweeney on the inherent sexism in the streetwear sector

Big Ideas

​Leah McSweeney on the inherent sexism in the streetwear sector

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
Youth : Apparel : Fashion
How new media platforms are creating content that speaks to Generation Z

Big Ideas

How new media platforms are creating content that speaks to Generation Z

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth : Media : Digital
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