LS:N Global

Big Ideas

Green light for Australian organic sector

Australia : Melbourne : Organic Dairy Farmers Of Australia

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...

Tracking : Lcafe : Toyko Sample Labs

Daily Signals

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands

Retail : Grocery Shopping : Denmark

Daily Signals

Fenty Hair’s immersive Mane Street experience arrives at Selfridges

StudioXAG has crafted an immersive experience for the launch of Rihanna’s latest venture, Fenty Hair, at Selfridges’ iconic Corner Shop.

Retail : Beauty : Technology

Daily Signals

Fitness brand Les Mills launches Spaghetti Legs pasta

Fitness brand Les Mills has launched a limited-edition line of wholewheat pasta, with the tagline ‘get sweaty, then eat spaghetti’.

Sports & Leisure : Design : Food & Drink

Daily Signals

Stat: ChatGPT was the fastest-growing brand in the US in 2023

Morning Consult’s annual Fastest Growing Brands 2023 report has revealed the brands that have soared in consumer appeal in 2023, with generative ar...

Retail : Technology : Society

Daily Signals

Modibodi campaign promotes sustainable period practices

Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young ad...

Menstruation : TikTok : Fashion

Daily Signals

Adidas’ new ad highlights how unsafe women feel on a run

A recent survey by Adidas has found that 51% of women are afraid of being physically attacked when they go for a run compared to 28% of men.

Sports & Leisure : Society : Health & Wellness

Daily Signals

Yspot introduces an intimate skincare routine

Encouraging new attitudes to sex and pleasure in Italy, sex care brand Yspot has announced the launch of beauty products for vulva skin.

Health And Wellness : Beauty : Natrual Skincare

Daily Signals

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.

Retail : Media & Entertainment : Youth

Daily Signals

Louis XIII teases audiences with hyper-exclusive cognac

Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusi...

Food & Drink : Luxury : Media & Entertainment

Daily Signals

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...

Sustainability : Fashion : Society

Daily Signals

The Trend: Feedback Frontiers

Our 2020 macrotrend Feedback Frontiers explored how brands and retailers must reconsider how they connect with their customers.

Retail : E-commerce : Digital

Micro Trends

Flagship Fulfilment

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance their identit...

Retail : Technology : Logistics

Daily Signals

Typology is a start-up for fresh-batch beauty

Founded by Made.com’s co-founder Ning Li, the start-up is launching three sub-brands each dedicated to transparent beauty.

Beauty : Cosmetics : Health

Daily Signals

The Trend: Female Highs

With countries like Canada having this year legalised the recreational use of cannabis, 2018 has marked a milestone for the drug with regards to wi...

Beauty : Wellness : Health

Daily Signals

These lipsticks celebrate the Made in China label

The Palace Museum has launched a range of lipsticks made in China inspired by the country’s ancient artworks and traditions.

Beauty : Digital : Luxury

Big Ideas

Login for luxury

China – Christian Dior has offered its iconic Lady Dior bag for sale on WeChat.

Christian Dior : WeChat : Mobile App

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.

Twitter : Influencer Marketing : Gen Viz

Big Ideas

The Spotify show

Global – Spotify is aiming to broaden its consumer base by expanding its video services with the release of 12 original series.

Spotify : Netflix : YouTube

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.

Burberry : Apple Music : Content Curation

Daily Signals

The model man

Norway – The male form has been given the Dove treatment thanks to Norwegian menswear brand Dressmann.

Dressman : Forsman & Bodenfors : Man Underwear

Big Ideas

Insta-ads

US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.

Instagram : Shop Now : Advertising

Big Ideas

Omega’s solar mission

Biel/Bienne, Switzerland – Watchmaker Omega is showing how a luxury brand can set the heart racing and the imagination soaring through its collabor...

Omega : Switzerland : Solar Impulse

Big Ideas

Tumblr launches new service bringing advertisers and creatives closer

Tumblr has announced Creatrs Network, which will enable brands and advertisers to connect with the site’s most popular creatives to make content na...

Tumblr : Creatrs Network : The Sharded Self

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