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Telfar’s Gifted perk is raising the bar for consumer reward programmes

US fashion brand Telfar’s community-centric model is switching up the value of loyalty rewards with Gifted, a full-size shopping bag available with...

Luxury : Fashion : Retail

News

Perrier-Jouët’s latest campaign celebrates bubbles and blooms

Maison Perrier-Jouët’s latest campaign, Fill your World with Wonder, is an ode to flowers and the champagne producer’s close relationship with the ...

Food : Drink : Sustainability

News

Fabletics unveils activewear-inspired scrubs

Activewear brand Fabletics is applying its expertise in performance wear in the medical apparel market.

Fashion : Health & Wellness : Society

Viewpoints

Brand-led Immersive Travel

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the potential of...

Travel : Hospitality : Luxury

News

The Inkey List introduces swap-and-save service

The Inkey List has introduced Smarter Skincare, a swap-and-save service that helps customers keep up with their skincare routines while keeping cos...

Beauty : Health & Wellness : Skincare

News

SpaceX and GEC power intergalactic advertising

Planned for 2022, the CubeSat advertising satellite will feature a screen on one side, along with a selfie stick that will capture live-stream foot...

Technology : Media & Entertainment : Society

News

Belli Welli’s gut health snacks are also indulgent treats

The snack brand provides playful treats that cater for the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.

Food : Snacks : Wellness

News

L'Occitane’s Hong Kong flagship store fights plastic waste

For its latest retail location, skincare brand L'Occitane has created an eco-conscious hub that schools shoppers on sustainability to curb Hong Kon...

Retail : Sustainability : Skincare

News

e.l.f plays to gamers with Twitch collaboration

Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.

Gaming : Beauty : Marketing

News

Bolt Threads exchanges eco-leathers for brand expertise

Fashion brands Adidas, Lululemon, Kering and Stella McCartney team up with biotechnology start-up Bolt Threads to scale up Mylo mushroom leather.

Fashion : Sustainability : Biotechnology

News

Showfields turns shopping into theatre

The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.

Retail : Experience : Entertainment

News

Gucci introduces gaming to its app

Gucci Arcade is inspired by vintage video games of the 1970s and 1980s.

Fashion : Gaming : Entertainment

News

Ever & Ever is making single-use water more sustainable

The line of aluminium canned water positions itself as a more sustainable alternative to conventional bottled water.

Drink : Plastics : Sustainability

News

Thought-starter: Has sustainability become too moralistic?

Daniel Freitag, co-founder of sustainable fashion brand Freitag, examines how nobody is perfect when it comes to sustainable practices.

Design : Fashion : Sustainability

News

Perennial promotes gut, brain and bone health in older consumers

The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.

Food : Health : Wellness

News

Thought-starter: Do retailers need to rethink returns?

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and are developing new sustainable init...

Retail : Packaging : Sustainability

News

Gillette confronts #MeToo movement

The shaving brand tackles issues such as bullying and sexual harassment in its new advert, building on past efforts to redefine its long-standing t...

Culture : New Masculinity : Beauty

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...

Luxury : Beauty : Retail

News

Monki announces a new sustainability campaign

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.

Fashion : Retail : Sustainability

Viewpoints

Shelina Janmohamed: Ogilvy Noor

How modest wear can appeal beyond the Muslim market.

Retail Futures Forum : Modest Wear : Muslim

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.

LVMH : Watch : Horology

Viewpoints

Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.

Garmence : Wine : Anti-Choice

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...

Compass Box : Backlash Brands : Radical Transparency

Big Ideas

Indexing transparency

UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.

Transparency : Supply Chain : Fashion Revolution

News

Super Bowl 50: The ads

US – LS:N Global picks our top three ad campaigns from Super Bowl 50, an event where the half-time break almost overshadowed the game.

Super Bowl 50 : Advertising : Not Backing Down

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