Selling luxury on social networks

14 : 09 : 2008 Luxury : Love By Cartier : Jewelry

A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to keep users interested. Taking a grassroots approach to marketing, unusual among luxury brands, Cartier has created a MySpace profile to promote its new Love by Cartier collection.

Selling luxury on social networks

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