LS:N Global

Daily Signals

Diesel personalises jeans with 2020’s cancelled plans

The fashion brand is encouraging people to celebrate the unexpected memories made in 2020, by capturing cancelled plans on custom-made jeans.

Fashion : Retail : Covid-19

Daily Signals

PrettyLittleThing moves into gin production

The fast fashion brand has created a pink gin to raise the spirits of staycationers amid the pandemic.

Drink : Fashion : Travel

Daily Signals

Bread simplifies beauty rituals for textured hair

Bread is a black-owned, natural haircare brand that aims to normalise untreated curls and coils.

Beauty : Health : Haircare

Daily Signals

M.M.LaFleur loans clothing to women #ReadytoRun

The fashion brand is lending clothing to women running for public office, to support them and address the gender imbalance apparent in the US office.

Society : Fashion : M.M.LaFleur

Daily Signals

Better Not Younger addresses the needs of mature hair

The new haircare brand targets both the signs and the root causes of ageing hair.

Beauty : Hair Care : Ageing

Daily Signals

A new marketplace for unbranded luxury goods

Italic is a new members-only marketplace that lets consumers buy unbranded products made in the same factories as luxury brands.

Luxury : Retail : Product Design

Daily Signals

Coal Drops Yard is London’s newest retail district

The shopping district has opened in King’s Cross with a host of independent retailers, restaurants and pop-ups on offer.

Retail : Fashion : Design

Daily Signals

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.

Halt : The E-motional Economy : Joanna Tulej

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.

Backlash Brands : Beauty : Ghana

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.

Cannes Lions : Cannes Lions 2014

Big Ideas

All Saints’ new minimalism hits the high street

Al Saints : High Street : Minimalism

Big Ideas

Capital One plays the game with branded content

Advertising : Limited Edition : Banking

Big Ideas

Smelly teens drive innovation in the personal care market

Deodorant : Mintel : Grooming

Viewpoints

Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.

New Masculinity : Male Identity : Identity

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.

Beauty : Wellness : Metaverse

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.

Beauty : China : Luxury

Daily Signals

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...

Social Media : Pop Culture : Retail

Viewpoints

Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...

Luxury : Youth : China

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.

Expansionist Brands : Activewear : Brazil

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.

Luxury : Retail : Entertainment

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...

Retail : Digital : Finance

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.

Food : Retail : Sustainability

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