'Branding'

Light it up

News

Light it up

UK – Lighter brand Clipper has launched a highly stylised campaign to promote its Roll Your Own line of rolling papers.
Usted : Clipper : Rolling Paper
Omni-channel experience is the future of magazines

Big Ideas

Omni-channel experience is the future of magazines

Omni-channel experience is the future of magazines
Advertising : Transmedia Futures : Omni-channel
Condé Nast heads $20m investment in Farfetch

Big Ideas

Condé Nast heads $20m investment in Farfetch

London – Condé Nast International (CNI) is expanding into retail, spearheading a $20m (€15.4m, £13.3m) investment in luxury online retailer Farfetch.
Farfetch : Condé Nast International : Investment
Fashion brands show new image through Tumblr

Big Ideas

Fashion brands show new image through Tumblr

Fashion brands show new image through Tumblr
Tumblr : Social Network : Cecilia Liu
Haeckels campaign champions eco-friendly festivities

News

Haeckels campaign champions eco-friendly festivities

Haeckels, a Margate-based natural beauty brand, has launched its Christmas campaign, Don’t Give Rubbish, which calls for responsible gift-giving wi...
Sustainability : Design : Beauty
Paco Rabanne refurbishes brand identity

News

Paco Rabanne refurbishes brand identity

Paris-based Spanish luxury house Paco Rabanne is planning global expansion and is implementing changes across multiple fronts to build a more cohes...
Luxury : Rebrand : Perfumes
Haeckels opens a beauty universe HQ

News

Haeckels opens a beauty universe HQ

Beauty brand Haeckels is taking over a disused casino in Margate, transforming it into a headquarters and brand space open to the public.
Beauty : Retail : Flux Capital
Is modern dating in crisis?

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?
Technology : Culture : Youth
Beijing makes capital out of a luxury ad ban

Big Ideas

Beijing makes capital out of a luxury ad ban

Beijing makes capital out of a luxury ad ban
Ban : Government : Behaviour
Almost half of US consumers trust Google

Big Ideas

Almost half of US consumers trust Google

Almost half of US consumers trust Google
Google : Consumer Trust : Traditional Media
Beyond Borders: Trend Briefing

Viewpoints

Beyond Borders: Trend Briefing

What are Anti-authenticity Marketing, New Bricolage Living and Revelation Brands? Our editor explains
Trend Briefing : Beyond Borders : AW15
Personality Brands

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing : Interiors : Storytelling
CEOs who engage with social media boost trust

Big Ideas

CEOs who engage with social media boost trust

CEOs who engage with social media boost trust
Twitter : Customer Interaction : BRANDfog
Chinese fashion brands enter the front line

Big Ideas

Chinese fashion brands enter the front line

Chinese fashion brands enter the front line
China : Local Brands : Forever
Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Viewpoints

Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Trend forecaster and author Marian Salzman talks about new consumer values. 
Marian Salzman : Consumer Insight : Fast Fashion
Why sustainability is the jewellery industry’s next frontier

Viewpoints

Why sustainability is the jewellery industry’s next frontier

Jewellery brands face an uphill battle to attract a new generation of sustainably minded luxury consumers.
Luxury : Jewellery : Sustainability
Ramaa Mosley on why you should hire a teenage director

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...
Youth : Entertainment : Advertising
Luxury Futures 2016: Part 2

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016 : ​Luxury On Demand : ​Anti-authenticity Luxury
Stat: Luxury brands find new opportunities in Brazil’s dynamic market

News

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

Luxury brands continue to show resilience, but specific social, economic and cultural trends in regions like Brazil, the Middle East and South Kore...
Fashion : Luxury : Retail
CT scanning start-up Lumafield champions a new era of manufacturing transparency

News

CT scanning start-up Lumafield champions a new era of manufacturing transparency

Touted as a breakthrough in manufacturing transparency and diagnostics, X-ray CT scanning start-up Lumafield has been rebranded in a bid to convey ...
Technology : Design : Sustainability
Hyper-local Italian furniture with global ambitions

News

Hyper-local Italian furniture with global ambitions

Vero, an Italian furniture brand, is striving to put hyper-local production on the global map.
Luxury : Furniture : Hyper-Local
Vetements’ sub-brand courts Gen Z luxurians

News

Vetements’ sub-brand courts Gen Z luxurians

Fashion house Vetements is bringing luxury to the inconspicuous Generation Z with the launch of a sub-brand called VTMNTS
Luxury : Fashion : Retail
Why brandsplaining is retail’s new battleground

Viewpoints

Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising : Retail : Society
Cannes Lions 2019: Luxury brands are learning from failure

News

Cannes Lions 2019: Luxury brands are learning from failure

Companies are finding ways to bounce back in the face of disrepute and gaining forgiveness through creative campaigns.
Luxury : Gucci : Brand Identity
Hendrick’s doubles its production with new gin distillery

News

Hendrick’s doubles its production with new gin distillery

Girvan, Scotland – The brand has opened its new Gin Palace, which not only houses three brand new stills, but also an R&D lab for its master distil...
Drinks : Distillery : Educated Eating
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