'Branding'

Resale platform Vestiaire Collective bans fast fashion

Daily Signals

Resale platform Vestiaire Collective bans fast fashion

Paris-based Vestiaire Collective has issued a list of banned fast fashion brands that it believes jar with its certified B Corp status.
Fashion : Sustainability : Resale
Dissolvable bodywash sheets are a real Plus

Daily Signals

Dissolvable bodywash sheets are a real Plus

US – Plus is an innovative bodycare brand offering waterless, foam sheets as a sustainable alternative to plastic-bottled soaps.
Beauty : Waterless : Sustainability
Charitable thinking

Daily Signals

Charitable thinking

US – Starbucks is showing its propensity for philanthropy with its first original content video series.
Starbucks : Branded Content : Brandstanding
Black is beautiful

Daily Signals

Black is beautiful

New York – Skincare brand Shea Moisture is raising awareness about the prejudice of having separate ethnic and beauty aisles.
Shea Moisture : #BreakTheWalls : Droga5 New York
Facebook adapts advertising

Big Ideas

Facebook adapts advertising

Global – Facebook’s new advertising format for developing countries replaces video with slideshows. 
Facebook : Africa : Mobile Ads
Millennials willing to pay a premium for eco-friendly packaging

Big Ideas

Millennials willing to pay a premium for eco-friendly packaging

Introducing sustainable packaging to stores can increase net sales by 2–4%, according to a study by fibre-based packaging manufacturer Stora Enso.
Stora Enso : Eco-friendly Packaging : Whole-chain Thinking
Chocolate brand makes the product the message

Big Ideas

Chocolate brand makes the product the message

Chocolate brand makes the product the message
Chocolate : Sharing : France
Huawei builds its smartphone brand worldwide

Big Ideas

Huawei builds its smartphone brand worldwide

Huawei builds its smartphone brand worldwide
Mobile : Smart Phone : Huawei
BCBG taps into Chinese e-commerce in a flash

Big Ideas

BCBG taps into Chinese e-commerce in a flash

BCBG taps into Chinese e-commerce in a flash
China : Chinese Retail : Max Azria
Trading down won't wash among US Hispanics

Big Ideas

Trading down won't wash among US Hispanics

Trading down won’t wash among US Hispanics
Shopping : Trading Down : Branded Goods
More men switch on to mobile commerce in US

Big Ideas

More men switch on to mobile commerce in US

More men switch on to mobile commerce in US
Mobile Commerce : M-commerce : Forrester Research
Instagram isn’t the space for sustainable fashion

Viewpoints

Instagram isn’t the space for sustainable fashion

As more brands strive to be sustainable, it’s time to re-think social platforms that promote incessant newness and instant in-app purchasing.
Sustainability : Fashion : Instagram
Joseph Pine II on the future of experience

Big Ideas

Joseph Pine II on the future of experience

The next stage in the evolution of brand experiences will be about offering transformation.
Retail : Hospitality : Service
Stat: Fashion brands maintain consumer loyalty despite spending decline

Daily Signals

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...
Fashion : Luxury : Brand
French fashion label APC branches out into beauty

Daily Signals

French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...
Fashion : Beauty : Luxury
Freetree is bringing nature into web browsers

Daily Signals

Freetree is bringing nature into web browsers

With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...
Design : Media & Technology : Sustainability
Make it worth it

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal : Civic Brands : Beauty
Building the future of content

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL : BUILD : Branded Content
Tourism boom sees luxury brands flock to Dubai

Big Ideas

Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.
Dubai : Middle East : Luxurians
The Irony of Fashion

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.
Fashion Film : Humour : Spoof
Seth Godin : Channelling the power of consumer tribes

Viewpoints

Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes. 
Culture : Marketing : Seth Godin
Why streetwear should challenge masculinity

Viewpoints

Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.
New Masculinity : Male Identity : Identity
Stat: TikTok ads have a positive impact on consumer trust

Daily Signals

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...
Social Media : Pop Culture : Retail
Luxury brands must prepare to go local in China

Viewpoints

Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...
Luxury : Youth : China
Brazilian activewear brand plans expansion drive in US

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.
Expansionist Brands : Activewear : Brazil
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