LS:N Global

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...

Retail : Digital : Finance

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.

Food : Retail : Sustainability

Viewpoints

Ana Andjelic: Four ways to survive and thrive in The New Value Economy

What should brands learn from collaborative economy startups?

AirBnB : Uber : TaskRabbit

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

Daily Signals

Hoka steps into East London’s running culture with Run Stop Corner Shop

Performance footwear and apparel brand Hoka has opened Run Stop Corner Shop on Bethnal Green Road, a vibrant nod to London’s running and cultural c...

Fashion : Sports & Leisure : Retail

Daily Signals

Stat: Hostility to foreign brands on the rise among Chinese consumers

Mainland China’s recent reopening, following the lifting of lockdown and the end of the travel ban, has renewed foreign brands’ interest in its con...

China : Emerging Youth China : State Of Luxury China

Daily Signals

Stat: TikTok is an essential tool for music discovery

With many TikTok videos featuring popular music, research by MRC Data – commissioned by TikTok – finds that the app plays a key role in music disco...

Youth : Medai & Entertainment : Technology

Daily Signals

Diesel personalises jeans with 2020’s cancelled plans

The fashion brand is encouraging people to celebrate the unexpected memories made in 2020, by capturing cancelled plans on custom-made jeans.

Fashion : Retail : Covid-19

Daily Signals

PrettyLittleThing moves into gin production

The fast fashion brand has created a pink gin to raise the spirits of staycationers amid the pandemic.

Drink : Fashion : Travel

Daily Signals

Bread simplifies beauty rituals for textured hair

Bread is a black-owned, natural haircare brand that aims to normalise untreated curls and coils.

Beauty : Health : Haircare

Daily Signals

M.M.LaFleur loans clothing to women #ReadytoRun

The fashion brand is lending clothing to women running for public office, to support them and address the gender imbalance apparent in the US office.

Society : Fashion : M.M.LaFleur

Daily Signals

Better Not Younger addresses the needs of mature hair

The new haircare brand targets both the signs and the root causes of ageing hair.

Beauty : Hair Care : Ageing

Daily Signals

A new marketplace for unbranded luxury goods

Italic is a new members-only marketplace that lets consumers buy unbranded products made in the same factories as luxury brands.

Luxury : Retail : Product Design

Daily Signals

Coal Drops Yard is London’s newest retail district

The shopping district has opened in King’s Cross with a host of independent retailers, restaurants and pop-ups on offer.

Retail : Fashion : Design

Daily Signals

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.

Halt : The E-motional Economy : Joanna Tulej

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.

Backlash Brands : Beauty : Ghana

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.

Cannes Lions : Cannes Lions 2014

Big Ideas

All Saints’ new minimalism hits the high street

Al Saints : High Street : Minimalism

Big Ideas

Capital One plays the game with branded content

FarmVille : CityVille : Facebook Marketing

Big Ideas

Smelly teens drive innovation in the personal care market

Deodorant : Mintel : Grooming

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.

Beauty : China : Luxury

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture.

New Millennials : Blaise Bellville : Platform

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.

Luxury : Retail : Entertainment

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