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'Branding'
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Big Ideas
Truth in troubled times
UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick
:
Brandstanding
:
Transparency
Big Ideas
Video currency
New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.
Time Inc.
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Finance
:
Branded Content
News
Constructive criticism
Scotland – Whisky brand Laphroaig has created an ad campaign that celebrates both positive and negative feedback.
Backlash Brands
:
Laphroaig
:
Love-it-or-hate-it
Big Ideas
Fit for check-in
New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels
:
New York
:
Fitness
Viewpoints
Frédéric Walter : Mirror Strategies
Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan
Givaudan
:
Fragrance
:
China
Big Ideas
Study lifts the lid on teenage purchasing decisions
A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers
:
User Generated Content
:
Insta-real
Big Ideas
Luxury mall to open in Azerbaijan in 2014
Azerbaijan welcomes first fully dedicated luxury retail destination.
Azerbaijan
:
Caucasus
:
Pasha Construction
Big Ideas
Interest in provenance keeps brands on track
Interest in provenance keeps brands on track
Craftsmanship
:
Authenticity
:
Heritage
Big Ideas
The most Insight-ful retail stories of 2009
The most Insight-ful retail stories of 2009
Mintel
:
Credit
:
Austerity
News
Carrefour supermarkets ditch PepsiCo products to denounce unfair pricing
French supermarket chain Carrefour has announced it will stop selling products from PepsiCo brands in a protest against unfair pricing.
Retail
:
Food & Drink
:
Finance
News
The Campaign: Palace and Wedgwood create eccentric skateboards and tea sets
In October 2023, Palace, the iconic British skatewear brand, forged an unconventional alliance with the storied china and porcelain maker Wedgwood.
Luxury
:
Fashion
:
Design
News
Stat: Nearly all British and American children consider themselves gamers
Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.
Youth
:
Media & Entertainment
:
Society
News
Stat: Brands must lead the way on environmental transparency
As global awareness of greenwashing claims continue to rise, the EY Future Consumer Index by Ernst & Young (EY) finds that a growing number of cons...
Stat
:
Stats
:
Statistic
News
Ikea’s trash collection reframes waste
The big-box retailer’s Trash Collection comprises reclaimed furniture that has been salvaged from the street and will be sold in a new second-hand ...
Retail
:
Society
:
Reclaimed
News
Freda is de-gendering period products
Period care brand Freda is drawing attention to the importance of period inclusivity, with its new range of de-gendered period products.
Health & Welllness
:
Inclusivity
:
Periodcare
News
Forti Goods takes homeware to new highs
Furniture brand Forti Goods creates sustainable furnishings designed to modernise cannabis storage.
Health & Wellness
:
Cannabis
:
Interior Design
News
Carhartt's new capsule was co-created with record labels
Clothing brand Carhartt WIP is tuning into its audiences’ interests through the launch of a music-inspired co-branded collection.
Fashion
:
Retail
:
Media And Entertainment
News
This flat wine bottle reduces CO2 emissions
Wine brand Banrock Station has collaborated with start-up manufacturer Garçon Wines to release a flat-bottle wine made from 100% recycled plastic a...
Food
:
Drink
:
Packaging
News
Personalised skincare for women of colour
Beauty technology start-up 4.5.6 Skin has launched a skincare line that targets skin phototypes IV, V, VI, otherwise known as melanin-rich complexi...
Beauty
:
Diversity
:
Skincare
News
Starface releases political pimple patches
Beauty brand Starface aims to inspire politically engagement amongst young people, with new ‘vote star’ pimple patches, intended to boost voter reg...
Beauty
:
Youth
:
Politics
News
Evian introduces label-free plastic water bottles
Evian has introduced label-free, 100% recycled plastic bottles as part of its efforts to become fully circular by 2025.
Sustainability
:
Drink
:
Recyclable
News
Glossier responds to Black Lives Matter movement
Glossier has pledged £785,430 ($1m, €881,240) in support of the Black Lives Matter movement and black-owned beauty businesses.
Beauty
:
Society
:
Social Inclusion
News
Thin Air is a world-first virtual trade show
Thin Air is the outdoor industry’s first fully interactive brand-to-media trade show.
Retail
:
Outdoors
:
Online Shopping
News
A beauty brand for consumers aged 19 to 99
19/99 Beauty is a cosmetics brand launched to open up conversations around multi-generational beauty.
Beauty
:
Skincare
:
Inclusive Beauty
News
Fenty Beauty builds hype with China’s HEYTEA
Rihanna's make-up brand is turning to the food industry to promote its latest range of blushers.
Beauty
:
Make-up
:
Tea
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