'Branding'

Ana Andjelic: Four ways to survive and thrive in The New Value Economy

Viewpoints

Ana Andjelic: Four ways to survive and thrive in The New Value Economy

What should brands learn from collaborative economy startups?
AirBnB : Uber : TaskRabbit
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
L’Oréal tailors products for Chinese consumers

Big Ideas

L’Oréal tailors products for Chinese consumers

Cosmetics brand L’Oréal has begun tailoring its products to suit the needs of Chinese consumers in a bid to increase profits in the country’s $34bn...
Cosmetics : L’Oréal : Herbal
Haeckels campaign champions eco-friendly festivities

Daily Signals

Haeckels campaign champions eco-friendly festivities

Haeckels, a Margate-based natural beauty brand, has launched its Christmas campaign, Don’t Give Rubbish, which calls for responsible gift-giving wi...
Sustainability : Design : Beauty
Paco Rabanne refurbishes brand identity

Daily Signals

Paco Rabanne refurbishes brand identity

Paris-based Spanish luxury house Paco Rabanne is planning global expansion and is implementing changes across multiple fronts to build a more cohes...
Luxury : Rebrand : Perfumes
Haeckels opens a beauty universe HQ

Daily Signals

Haeckels opens a beauty universe HQ

Beauty brand Haeckels is taking over a disused casino in Margate, transforming it into a headquarters and brand space open to the public.
Beauty : Retail : Flux Capital
Is modern dating in crisis?

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?
Technology : Culture : Youth
Beijing makes capital out of a luxury ad ban

Big Ideas

Beijing makes capital out of a luxury ad ban

Beijing makes capital out of a luxury ad ban
Advertising : China : Ads
Almost half of US consumers trust Google

Big Ideas

Almost half of US consumers trust Google

Almost half of US consumers trust Google
Google : Consumer Trust : Traditional Media
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Brand Educators

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand : Luxury : Education
Nic Yeeles: YouTube endorsements

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements. 
Nic Yeeles : Peg : Youtube
Localised Luxury

Micro Trends

Localised Luxury

The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...
Heritage : Stores : Glocal
Ramaa Mosley on why you should hire a teenage director

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...
Youth : Entertainment : Advertising
Luxury Futures 2016: Part 2

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016 : ​Luxury On Demand : ​Anti-authenticity Luxury
Personality Brands

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing : Interiors : Storytelling
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

Daily Signals

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Beyond Borders: Trend Briefing

Viewpoints

Beyond Borders: Trend Briefing

What are Anti-authenticity Marketing, New Bricolage Living and Revelation Brands? Our editor explains
Trend Briefing : Beyond Borders : AW15
CEOs who engage with social media boost trust

Big Ideas

CEOs who engage with social media boost trust

CEOs who engage with social media boost trust
Twitter : Customer Interaction : BRANDfog
Chinese fashion brands enter the front line

Big Ideas

Chinese fashion brands enter the front line

Chinese fashion brands enter the front line
China : Local Brands : Forever
Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Viewpoints

Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Trend forecaster and author Marian Salzman talks about new consumer values. 
Marian Salzman : Consumer Insight : Fast Fashion
Viva Technology 2025: AI client relationships, algorithmic dating futures and the new creator economy

Daily Signals

Viva Technology 2025: AI client relationships, algorithmic dating futures and the new creator economy

On day three of Viva Technology in Paris, brand leaders gathered at the CMO Summit to explore how human insight and intelligent technology are resh...
Technology : Global Events : Viva Tech 2025
Porsche and Aimé Leon Dore restore customised 993 Turbo

Daily Signals

Porsche and Aimé Leon Dore restore customised 993 Turbo

Porsche and American fashion and lifestyle brand Aimé Leon Dore have released their latest collaboration, a bespoke 993 Turbo.
Mobility : Design : Luxury
Stat: US Gen Z spending shows resilience despite economic concerns

Daily Signals

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...
Society : Youth : Finance
Skims launches star-studded campaign to celebrate WNBA partnership

Daily Signals

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport : Fashion : Beauty
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