LS:N Global

Big Ideas

L’Oréal tailors products for Chinese consumers

Cosmetics brand L’Oréal has begun tailoring its products to suit the needs of Chinese consumers in a bid to increase profits in the country’s $34bn...

Cosmetics : L’Oréal : Herbal

Daily Signals

Porsche and Aimé Leon Dore restore customised 993 Turbo

Porsche and American fashion and lifestyle brand Aimé Leon Dore have released their latest collaboration, a bespoke 993 Turbo.

Mobility : Design : Luxury

Daily Signals

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...

Society : Youth : Finance

Daily Signals

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

Daily Signals

Stat: Scientific skincare shoppers are a growing market

Consumers are adopting a more scientific approach to skincare, searching for specific ingredients that can target their needs.

Beauty : Media & Entertainment : Retail

Daily Signals

Revlon drops hype beauty collection on StockX

Cosmetics brand Revlon is experimenting with drop culture through the launch of an exclusive make-up collection by musician and brand ambassador Me...

Beauty : Retail : Media & Entertainment

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.

Automotive : Technology : Design

Viewpoints

Emily Medd: SEEN Connects

Why influencer marketing is no longer the preserve of the big brands.

SEEN Connect : Influencer Marketing : Emily Medd

Big Ideas

Facebook solution

Global – Facebook is launching a new version of Facebook Offers designed to prevent users from leaving the app as they navigate.

Facebook : Discounts : Facebook Offers

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.

Underwear : Athleisure : Millennials

Daily Signals

Light it up

UK – Lighter brand Clipper has launched a highly stylised campaign to promote its Roll Your Own line of rolling papers.

Usted : Clipper : Rolling Paper

Big Ideas

Omni-channel experience is the future of magazines

Advertising : Transmedia Futures : Omni-channel

Big Ideas

Condé Nast heads $20m investment in Farfetch

London – Condé Nast International (CNI) is expanding into retail, spearheading a $20m (€15.4m, £13.3m) investment in luxury online retailer Farfetch.

Farfetch : Condé Nast International : Investment

Big Ideas

Fashion brands show new image through Tumblr

Tumblr : Social Network : Cecilia Liu

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.

Retail : Digital : Advertising

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.

Immortal Brand : Luxury : Education

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements.

Nic Yeeles : Peg : Youtube

Micro Trends

Localised Luxury

The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...

Heritage : Stores : Glocal

Daily Signals

Haeckels campaign champions eco-friendly festivities

Haeckels, a Margate-based natural beauty brand, has launched its Christmas campaign, Don’t Give Rubbish, which calls for responsible gift-giving wi...

Sustainability : Design : Beauty

Daily Signals

Paco Rabanne refurbishes brand identity

Paris-based Spanish luxury house Paco Rabanne is planning global expansion and is implementing changes across multiple fronts to build a more cohes...

Luxury : Rebrand : Perfumes

Daily Signals

Haeckels opens a beauty universe HQ

Beauty brand Haeckels is taking over a disused casino in Margate, transforming it into a headquarters and brand space open to the public.

Beauty : Retail : Flux Capital

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?

Technology : Culture : Youth

Big Ideas

Beijing makes capital out of a luxury ad ban

Advertising : China : Ads

Big Ideas

Almost half of US consumers trust Google

Google : Consumer Trust : Traditional Media

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...

Youth : Entertainment : Advertising

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