LS:N Global

Big Ideas

Social networks are channel of choice for 61%

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...

Austerity : We Commerce : Community

Viewpoints

Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...

Digital : Sustainability : Media

News

Stat: E-commerce carbon impact is a concern for shoppers

As online shopping continues to grow, consumers are demanding greater sustainability efforts from retailers, according to a European study by UPS.

Statistic : E-commerce : Carbon Neutral

News

Good Fibrations offers good-for-gut snacking

The Gut Stuff health platform is moving into the snacking market with the launch of its Good Fibrations bars.

Health : Wellness : Snacking

News

Mastercard expands its True Name commitment

Mastercard is expanding its commitment to supporting the transgender and non-binary community with its True Name initiative.

Finance : Banking : LGBTQ+

News

Stat: Britons prefer brand honesty over charitable behaviour

According to a study by YouGov, six in 10 Britons would prefer large companies to pay what they owe, even if it means they stop donating to charities.

Society : Workplace : Covid-19

News

Stat: Luxury feels the impact of coronavirus

According to Altagamma, brands have little chance of returning to normal trading conditions before the beginning of 2021.

Luxury : Health : Retail

News

Stat: US store closures outpace openings in 2019

According to estimates by Coresight Research, US store closures increased by more than 60% in 2019 compared to the previous year.

Retail : Stores : Stat

News

Jose Cuervo launches agave-based bio straws

The Agave Project was launched by the first family of the town of Tequila, to support the land and people of Mexico.

Sustainability : Materials : Design

News

Mini’s short film challenges the notion of branded content

Nimic, a 12-minute film directed by Yorgos Lanthimos, features no cars.

Mobility : Creativity : Film

News

Ikea and National Geographic want to save our sleep

The brands have joined forces to position sleep as a new form of endangered species.

Health : Wellness : Sleep

News

Nestlé closes the loop on sweetening chocolate

The brand has created a unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients.

Food : Chocolate : Health

News

Stat: Generation Z no longer care about their brand

The next generation are creating a name for themselves as super-creatives, according to a new report, Into Z Future, by JWT and Snapchat.

Youth : Retail : Instagram

News

Lush is shutting down its UK social media channels

The cosmetics retailer’s UK branch has announced it is stepping away from social media.

Beauty : Social Media : Marketing

News

Bianco’s campaign tells Millennials to stop overthinking

Awkwardness leads two strangers to miss out romance in the latest campaign from footwear brand Bianco.

Fashion : Advertizing : Resilience Culture

News

Etsy offsets 100% of carbon emissions from shipping

Global marketplace Etsy is promising to ‘deliver a world of good’ through a new carbon-offsetting initiative.

Fashion : Sustainability : Lifestyle

News

Holland & Barrett puts spotlight on the menopause

The health retailer has won an advertising competition by Transport for London (TfL) and City Hall calling on brands to better reflect the diversit...

Health : Wellness : Advertising

News

Trippin launches a calming oil for Generation Z travellers

Youth travel collective Trippin and sustainable wellness brand Mimo Cha have released a calming travel oil for plane journeys.

Travel : Youth : Wellness

News

A new brand that translates beauty jargon

The Inkey List creates straightforward beauty products and gives customers 24/7 access to a skincare expert.

Beauty : Skincare : Cosmetics

News

Stella McCartney’s Loop trainers could be worn for life

The British fashion brand is further demonstrating its sustainability efforts with the launch its new trainer collection, Loop.

Fashion : Sustainability : Upcycling

News

Teenagers are quickly losing interest in Facebook

According to a new survey by Pew Research Center focused on social media use among 13-to-17-year-olds in the US, the number of teenagers who use Fa...

Culture : Social Media : Technology

Viewpoints

Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...

Monotype : Content Marketing : Future Of Jobs

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...

Advertising : Luxury : Millennials

News

Moonstruck: Sir New York creates scented futurescape

Sir New York : Scent : NYFW

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