'Branding'

Luxury Futures 2016: Part 2

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016 : ​Luxury On Demand : ​Anti-authenticity Luxury
In future, the only luxury will be a clean conscience

Viewpoints

In future, the only luxury will be a clean conscience

Walpole CEO Helen Brocklebank discusses its recent Sustainability Manifesto, luxury brand stewardship, shared goals and a home delivery backlash.
Luxury : Sustainability : Manufacturing
Beyond Borders: Trend Briefing

Viewpoints

Beyond Borders: Trend Briefing

What are Anti-authenticity Marketing, New Bricolage Living and Revelation Brands? Our editor explains
Trend Briefing : Beyond Borders : AW15
CEOs who engage with social media boost trust

Big Ideas

CEOs who engage with social media boost trust

CEOs who engage with social media boost trust
Twitter : Customer Interaction : BRANDfog
Chinese fashion brands enter the front line

Big Ideas

Chinese fashion brands enter the front line

Chinese fashion brands enter the front line
China : Local Brands : Forever
Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Viewpoints

Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Trend forecaster and author Marian Salzman talks about new consumer values. 
Marian Salzman : Consumer Insight : Fast Fashion
Personality Brands

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing : Interiors : Storytelling
Why sustainability is the jewellery industry’s next frontier

Viewpoints

Why sustainability is the jewellery industry’s next frontier

Jewellery brands face an uphill battle to attract a new generation of sustainably minded luxury consumers.
Luxury : Jewellery : Sustainability
Carrefour supermarkets ditch PepsiCo products to denounce unfair pricing

Daily Signals

Carrefour supermarkets ditch PepsiCo products to denounce unfair pricing

French supermarket chain Carrefour has announced it will stop selling products from PepsiCo brands in a protest against unfair pricing.
Retail : Food & Drink : Finance
The Campaign: Palace and Wedgwood create eccentric skateboards and tea sets

Daily Signals

The Campaign: Palace and Wedgwood create eccentric skateboards and tea sets

In October 2023, Palace, the iconic British skatewear brand, forged an unconventional alliance with the storied china and porcelain maker Wedgwood.
Luxury : Fashion : Design
Stat: Nearly all British and American children consider themselves gamers

Daily Signals

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.
Youth : Media & Entertainment : Society
Stat: Brands must lead the way on environmental transparency

Daily Signals

Stat: Brands must lead the way on environmental transparency

As global awareness of greenwashing claims continue to rise, the EY Future Consumer Index by Ernst & Young (EY) finds that a growing number of cons...
Stat : Stats : Statistic
Ikea’s trash collection reframes waste

Daily Signals

Ikea’s trash collection reframes waste

The big-box retailer’s Trash Collection comprises reclaimed furniture that has been salvaged from the street and will be sold in a new second-hand ...
Retail : Society : Reclaimed
Freda is de-gendering period products

Daily Signals

Freda is de-gendering period products

Period care brand Freda is drawing attention to the importance of period inclusivity, with its new range of de-gendered period products.
Health & Welllness : Inclusivity : Periodcare
Forti Goods takes homeware to new highs

Daily Signals

Forti Goods takes homeware to new highs

Furniture brand Forti Goods creates sustainable furnishings designed to modernise cannabis storage.
Health & Wellness : Cannabis : Interior Design
Carhartt's new capsule was co-created with record labels

Daily Signals

Carhartt's new capsule was co-created with record labels

Clothing brand Carhartt WIP is tuning into its audiences’ interests through the launch of a music-inspired co-branded collection.
Fashion : Retail : Media And Entertainment
This flat wine bottle reduces CO2 emissions

Daily Signals

This flat wine bottle reduces CO2 emissions

Wine brand Banrock Station has collaborated with start-up manufacturer Garçon Wines to release a flat-bottle wine made from 100% recycled plastic a...
Food : Drink : Packaging
Personalised skincare for women of colour

Daily Signals

Personalised skincare for women of colour

Beauty technology start-up 4.5.6 Skin has launched a skincare line that targets skin phototypes IV, V, VI, otherwise known as melanin-rich complexi...
Beauty : Diversity : Skincare
Starface releases political pimple patches

Daily Signals

Starface releases political pimple patches

Beauty brand Starface aims to inspire politically engagement amongst young people, with new ‘vote star’ pimple patches, intended to boost voter reg...
Beauty : Youth : Politics
Evian introduces label-free plastic water bottles

Daily Signals

Evian introduces label-free plastic water bottles

Evian has introduced label-free, 100% recycled plastic bottles as part of its efforts to become fully circular by 2025.
Sustainability : Drink : Recyclable
Glossier responds to Black Lives Matter movement

Daily Signals

Glossier responds to Black Lives Matter movement

Glossier has pledged £785,430 ($1m, €881,240) in support of the Black Lives Matter movement and black-owned beauty businesses.
Beauty : Society : Social Inclusion
Thin Air is a world-first virtual trade show

Daily Signals

Thin Air is a world-first virtual trade show

Thin Air is the outdoor industry’s first fully interactive brand-to-media trade show.
Retail : Outdoors : Online Shopping
A beauty brand for consumers aged 19 to 99

Daily Signals

A beauty brand for consumers aged 19 to 99

19/99 Beauty is a cosmetics brand launched to open up conversations around multi-generational beauty.
Beauty : Skincare : Inclusive Beauty
Fenty Beauty builds hype with China’s HEYTEA

Daily Signals

Fenty Beauty builds hype with China’s HEYTEA

Rihanna's make-up brand is turning to the food industry to promote its latest range of blushers.
Beauty : Make-up : Tea
Faace is one-stop skincare for periods

Daily Signals

Faace is one-stop skincare for periods

Created to boost skin affected by periods, tiredness, sweat and other life stressors, Faace offers low-maintenance and affordable face masks.
Beauty : Wellness : Period
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