'Branding'

Save the world

News

Save the world

US ­– Snack brand Halfpops is reaching out to coders with a tongue-in-cheek campaign.
Halfpops : Marketing : Coders
Hermès handover

Big Ideas

Hermès handover

Paris – Hermès head perfumer Jean-Claude Ellena is stepping down after 12 years with one final scent ushering in his successor.
Hermés : Perfume : Cologne
Built to last

Big Ideas

Built to last

London – The 30 Year Sweatshirt is offering an alternative to cheap and disposable fast fashion.
30 Year Sweatshirt
Smart architecture

Big Ideas

Smart architecture

Cannes Lions 2015 – A panel discussion at Cannes Lions Festival highlighted the potential for personalisation and real-time adaptation that smart...
Cannes Lions 2015 : Smart Spaces : Retail Interiors
Women’s vice

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.
Vice : Unilever : Broadly
How technology is changing the dynamics in the family home

Big Ideas

How technology is changing the dynamics in the family home

The Future of Families study explores how technology is affecting the modern British family.
Television : Emerging Families : Traditional Families
Nissan takes Datsun brand into emerging markets

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan takes Datsun brand into emerging markets
Nissan : Volkswagen : Datsun
Omni-channel and agility top retail strategies

Big Ideas

Omni-channel and agility top retail strategies

Omni-channel and agility top retail strategies
InterBrand : Best Retail Brands : Omnichannel
Luxury goods sales defy economic downturn

Big Ideas

Luxury goods sales defy economic downturn

Luxury goods sales defy economic downturn
High Net Worths : Prestige : LVMH
Credit card deals extend brands' market reach

Big Ideas

Credit card deals extend brands' market reach

Credit card deals extend brands' market reach
Discounts : Gap : Customer Recomendations
Retail promotions sound out local musicians

Big Ideas

Retail promotions sound out local musicians

Retail promotions sound out local musicians
Bands : Maurices : Musicians
Social networks are channel of choice for 61%

Big Ideas

Social networks are channel of choice for 61%

Social networks are channel of choice for 61%
Social Networking : Facebook : TNS
Merit and Completedworks unite for sculptural jewellery line

News

Merit and Completedworks unite for sculptural jewellery line

Merit and Completedworks have unveiled their limited-edition jewellery collection to complement Merit’s debut fragrance, Retrospect.
Fashion : Luxury : Beauty
Stat: Luxury brands find new opportunities in Brazil’s dynamic market

News

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

Luxury brands continue to show resilience, but specific social, economic and cultural trends in regions like Brazil, the Middle East and South Kore...
Fashion : Luxury : Retail
CT scanning start-up Lumafield champions a new era of manufacturing transparency

News

CT scanning start-up Lumafield champions a new era of manufacturing transparency

Touted as a breakthrough in manufacturing transparency and diagnostics, X-ray CT scanning start-up Lumafield has been rebranded in a bid to convey ...
Technology : Design : Sustainability
Hyper-local Italian furniture with global ambitions

News

Hyper-local Italian furniture with global ambitions

Vero, an Italian furniture brand, is striving to put hyper-local production on the global map.
Luxury : Furniture : Hyper-Local
Vetements’ sub-brand courts Gen Z luxurians

News

Vetements’ sub-brand courts Gen Z luxurians

Fashion house Vetements is bringing luxury to the inconspicuous Generation Z with the launch of a sub-brand called VTMNTS
Luxury : Fashion : Retail
Why brandsplaining is retail’s new battleground

Viewpoints

Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising : Retail : Society
Cannes Lions 2019: Luxury brands are learning from failure

News

Cannes Lions 2019: Luxury brands are learning from failure

Companies are finding ways to bounce back in the face of disrepute and gaining forgiveness through creative campaigns.
Luxury : Gucci : Brand Identity
Hendrick’s doubles its production with new gin distillery

News

Hendrick’s doubles its production with new gin distillery

Girvan, Scotland – The brand has opened its new Gin Palace, which not only houses three brand new stills, but also an R&D lab for its master distil...
Drinks : Distillery : Educated Eating
Truth in troubled times

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick : Brandstanding : Transparency
Video currency

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.
Time Inc. : Finance : Branded Content
Constructive criticism

News

Constructive criticism

Scotland – Whisky brand Laphroaig has created an ad campaign that celebrates both positive and negative feedback.
Backlash Brands : Laphroaig : Love-it-or-hate-it
Fit for check-in

Big Ideas

Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels : New York : Fitness
Frédéric Walter : Mirror Strategies

Viewpoints

Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan
Givaudan : Fragrance : China
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