'Branding'

Thought-starter: Are homeware shoppers spoilt for choice?

Daily Signals

Thought-starter: Are homeware shoppers spoilt for choice?

Overwhelmed by choice, Millennials are opting for a more streamlined, limited approach to homeware shopping.
Retail : Direct-to-Consumer : Homeware
A new identity for one of China’s first microbrewery brands

Daily Signals

A new identity for one of China’s first microbrewery brands

AB InBev has refreshed its Boxing Cat craft beer brand with a new visual identity and a playful integrated campaign.
Drink : Advertising : Beer
Thought-starter: Will child-free living become a priority for brands?

Daily Signals

Thought-starter: Will child-free living become a priority for brands?

In our latest Scenario, we ask how brands in 2030 will support couples who forego parenthood to protect the planet.
Uncoupled Living : Far Future
Tumblr rethinks its stance on adult content

Daily Signals

Tumblr rethinks its stance on adult content

The visual microblogging website has announced it will be removing all pornography from its platform in mid-December.
Digital : Youth : Culture
TechCrunch Disrupt 2018: Cool Men delivers a device for male infertility

Daily Signals

TechCrunch Disrupt 2018: Cool Men delivers a device for male infertility

One stand-out start-up exhibiting at this year’s TechCrunch Disrupt, Cool Men, addresses the pervasive but often overlooked issue of male infertili...
Technology : Health : Fertility
Iceland takes a stand with banned Christmas ad

Daily Signals

Iceland takes a stand with banned Christmas ad

When the budget supermarket’s advert was banned for being too political, frustrated consumers took to social media, calling for regulators to lift ...
Advertising : Sustainability : Food
Female Highs

Micro Trends

Female Highs

With the pharmaceutical industry under scrutiny for not accommodating women’s needs, female consumers are turning to marijuana as a new approach to...
Wellness : Cannabis : Health
Elvie launches the world’s first silent breast pump

Daily Signals

Elvie launches the world’s first silent breast pump

UK – The femtech brand was initially launched in 2015 with its Kegel trainer, a technology-enabled device that offers a hassle-free way for women ...
Health : Wellness : Motherhood
Thought-starter: Why brands need to talk about female puberty

Daily Signals

Thought-starter: Why brands need to talk about female puberty

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...
Wellness : Health : Puberty
Accessible Premium

Micro Trends

Accessible Premium

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise quality and bring...
Retail : Digital : The American Middle
Preview: Veritas Media

Daily Signals

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.
Civic Brands : Media : Digital
Save the world

Daily Signals

Save the world

US ­– Snack brand Halfpops is reaching out to coders with a tongue-in-cheek campaign.
Halfpops : Marketing : Coders
Hermès handover

Big Ideas

Hermès handover

Paris – Hermès head perfumer Jean-Claude Ellena is stepping down after 12 years with one final scent ushering in his successor.
Hermés : Perfume : Cologne
Built to last

Big Ideas

Built to last

London – The 30 Year Sweatshirt is offering an alternative to cheap and disposable fast fashion.
30 Year Sweatshirt
Smart architecture

Big Ideas

Smart architecture

Cannes Lions 2015 – A panel discussion at Cannes Lions Festival highlighted the potential for personalisation and real-time adaptation that smart...
Cannes Lions 2015 : Smart Spaces : Retail Interiors
Women’s vice

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.
Vice : Unilever : Broadly
How technology is changing the dynamics in the family home

Big Ideas

How technology is changing the dynamics in the family home

The Future of Families study explores how technology is affecting the modern British family.
Television : Emerging Families : Traditional Families
Nissan takes Datsun brand into emerging markets

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan takes Datsun brand into emerging markets
Nissan : Volkswagen : Datsun
Omni-channel and agility top retail strategies

Big Ideas

Omni-channel and agility top retail strategies

Omni-channel and agility top retail strategies
InterBrand : Best Retail Brands : Omnichannel
Luxury goods sales defy economic downturn

Big Ideas

Luxury goods sales defy economic downturn

Luxury goods sales defy economic downturn
High Net Worths : Prestige : LVMH
Credit card deals extend brands' market reach

Big Ideas

Credit card deals extend brands' market reach

Credit card deals extend brands' market reach
Consumer Database : Customer Records : Customer Recomendations
Retail promotions sound out local musicians

Big Ideas

Retail promotions sound out local musicians

Retail promotions sound out local musicians
Bands : Maurices : Musicians
Social networks are channel of choice for 61%

Big Ideas

Social networks are channel of choice for 61%

Social networks are channel of choice for 61%
Social Networking : Facebook : TNS
Village Brands

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...
Austerity : We Commerce : Community
Tech brands must address the environmental emergency

Viewpoints

Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...
Digital : Sustainability : Media
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