LS:N Global

Big Ideas

Social networks are channel of choice for 61%

Viewpoints

Why sustainability is the jewellery industry’s next frontier

Jewellery brands face an uphill battle to attract a new generation of sustainably minded luxury consumers.

Luxury : Jewellery : Sustainability

Viewpoints

Brand-ucating the next generation

With a prevalent skills gap in many sectors of the UK job market is it time for brands to step in and play a more active role in shaping their fu...

Brand Educators : The Learning Economy : Dyson

Big Ideas

South Korean beauty brands on the rise in China

South Korean beauty brands are on the march in China.

South Korea : Beauty : China

Viewpoints

Diana Verde Nieto : Desirable sustainability

Positive Luxury founder Diana Verde Nieto talks about desirable sustainability.

Transparency : Diana Verde Nieto : Ethical Luxury

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.

Interactive : Tv : Burberry

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...

Corporate Responsibility : Social : Conscious

Daily Signals

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.

Global Events : Advertising & Marketing : Gen Z

Daily Signals

FKAHaeckels pilots Pay What You Feel pricing model

British skincare brand formerly known as Haeckels (FKAHaeckels) has introduced a Pay What You Feel initiative, allowing customers to choose from fo...

Beauty : Retail : Society

Daily Signals

Merit and Completedworks unite for sculptural jewellery line

Merit and Completedworks have unveiled their limited-edition jewellery collection to complement Merit’s debut fragrance, Retrospect.

Fashion : Luxury : Beauty

Daily Signals

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

Luxury brands continue to show resilience, but specific social, economic and cultural trends in regions like Brazil, the Middle East and South Kore...

Fashion : Luxury : Retail

Daily Signals

CT scanning start-up Lumafield champions a new era of manufacturing transparency

Touted as a breakthrough in manufacturing transparency and diagnostics, X-ray CT scanning start-up Lumafield has been rebranded in a bid to convey ...

Technology : Design : Sustainability

Daily Signals

Hyper-local Italian furniture with global ambitions

Vero, an Italian furniture brand, is striving to put hyper-local production on the global map.

Luxury : Furniture : Hyper-Local

Daily Signals

Vetements’ sub-brand courts Gen Z luxurians

Fashion house Vetements is bringing luxury to the inconspicuous Generation Z with the launch of a sub-brand called VTMNTS

Luxury : Fashion : Retail

Viewpoints

Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...

Advertising : Retail : Society

Daily Signals

Cannes Lions 2019: Luxury brands are learning from failure

Companies are finding ways to bounce back in the face of disrepute and gaining forgiveness through creative campaigns.

Luxury : Gucci : Brand Identity

Daily Signals

Hendrick’s doubles its production with new gin distillery

Girvan, Scotland – The brand has opened its new Gin Palace, which not only houses three brand new stills, but also an R&D lab for its master distil...

Drinks : Distillery : Educated Eating

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.

Time Inc. : Finance : Branded Content

Daily Signals

Constructive criticism

Scotland – Whisky brand Laphroaig has created an ad campaign that celebrates both positive and negative feedback.

Backlash Brands : Laphroaig : Love-it-or-hate-it

Big Ideas

Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.

Hotels : New York : Fitness

Viewpoints

Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan

Givaudan : Fragrance : China

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.

Teenage Shoppers : User Generated Content : Insta-real

Big Ideas

Luxury mall to open in Azerbaijan in 2014

Azerbaijan welcomes first fully dedicated luxury retail destination.

Azerbaijan : Caucasus : Pasha Construction

Big Ideas

Interest in provenance keeps brands on track

Craftsmanship : Authenticity : Heritage

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