Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
Big Ideas
Fit for check-in
New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels
:
New York
:
Fitness
Viewpoints
Frédéric Walter : Mirror Strategies
Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan
Givaudan
:
Fragrance
:
China
Big Ideas
Study lifts the lid on teenage purchasing decisions
A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers
:
User Generated Content
:
Insta-real
Big Ideas
Luxury mall to open in Azerbaijan in 2014
Azerbaijan welcomes first fully dedicated luxury retail destination.
Azerbaijan
:
Caucasus
:
Pasha Construction
Big Ideas
Interest in provenance keeps brands on track
Interest in provenance keeps brands on track
Craftsmanship
:
Authenticity
:
Heritage
Big Ideas
The most Insight-ful retail stories of 2009
The most Insight-ful retail stories of 2009
Mintel
:
Credit
:
Austerity
Micro Trends
Village Brands
‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...
Austerity
:
We Commerce
:
Community
News
Natura creates sonic identity using the pulse of the Amazon
Brazilian beauty brand Natura has introduced its first sonic logo by harnessing the bioelectric signals of Amazon rainforest trees.
Beauty
:
Technology
:
Sustainability
News
Stat: E-commerce carbon impact is a concern for shoppers
As online shopping continues to grow, consumers are demanding greater sustainability efforts from retailers, according to a European study by UPS.
Statistic
:
E-commerce
:
Carbon Neutral
News
Good Fibrations offers good-for-gut snacking
The Gut Stuff health platform is moving into the snacking market with the launch of its Good Fibrations bars.
Health
:
Wellness
:
Snacking
News
Mastercard expands its True Name commitment
Mastercard is expanding its commitment to supporting the transgender and non-binary community with its True Name initiative.
Finance
:
Banking
:
LGBTQ+
News
Stat: Britons prefer brand honesty over charitable behaviour
According to a study by YouGov, six in 10 Britons would prefer large companies to pay what they owe, even if it means they stop donating to charities.
Society
:
Workplace
:
Covid-19
News
Stat: Luxury feels the impact of coronavirus
According to Altagamma, brands have little chance of returning to normal trading conditions before the beginning of 2021.
Luxury
:
Health
:
Retail
News
Stat: US store closures outpace openings in 2019
According to estimates by Coresight Research, US store closures increased by more than 60% in 2019 compared to the previous year.
Retail
:
Stores
:
Stat
News
Jose Cuervo launches agave-based bio straws
The Agave Project was launched by the first family of the town of Tequila, to support the land and people of Mexico.
Sustainability
:
Materials
:
Design
News
Mini’s short film challenges the notion of branded content
Nimic, a 12-minute film directed by Yorgos Lanthimos, features no cars.
Mobility
:
Creativity
:
Film
News
Ikea and National Geographic want to save our sleep
The brands have joined forces to position sleep as a new form of endangered species.
Health
:
Wellness
:
Sleep
News
Nestlé closes the loop on sweetening chocolate
The brand has created a unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients.
Food
:
Chocolate
:
Health
News
Stat: Generation Z no longer care about their brand
The next generation are creating a name for themselves as super-creatives, according to a new report, Into Z Future, by JWT and Snapchat.
Youth
:
Retail
:
Instagram
News
Lush is shutting down its UK social media channels
The cosmetics retailer’s UK branch has announced it is stepping away from social media.
Beauty
:
Social Media
:
Marketing
News
Bianco’s campaign tells Millennials to stop overthinking
Awkwardness leads two strangers to miss out romance in the latest campaign from footwear brand Bianco.
Fashion
:
Advertizing
:
Resilience Culture
News
Etsy offsets 100% of carbon emissions from shipping
Global marketplace Etsy is promising to ‘deliver a world of good’ through a new carbon-offsetting initiative.
Fashion
:
Sustainability
:
Lifestyle
News
Holland & Barrett puts spotlight on the menopause
The health retailer has won an advertising competition by Transport for London (TfL) and City Hall calling on brands to better reflect the diversit...
Health
:
Wellness
:
Advertising
News
Trippin launches a calming oil for Generation Z travellers
Youth travel collective Trippin and sustainable wellness brand Mimo Cha have released a calming travel oil for plane journeys.
Travel
:
Youth
:
Wellness
News
A new brand that translates beauty jargon
The Inkey List creates straightforward beauty products and gives customers 24/7 access to a skincare expert.
Beauty
:
Skincare
:
Cosmetics
Loading...
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/68497/wesed-186680-Female%20Athlete%20Kicking%20-%20Urban.jpg)
:strip_exif():strip_icc()/filestorage/images/58772/selfridges%20pic%203.jpg)
:strip_exif():strip_icc()/filestorage/images/56274/stream_img.jpg)
:strip_exif():strip_icc()/201310%2F8401%2Fhomepage_image%2Fport_baku-umbrella-heroshot.jpg)
:strip_exif():strip_icc()/201010%2F2737%2Fsection_thumb%2F3986251404_1850716040_o_crop.jpg)
:strip_exif():strip_icc()/200912%2F1258%2Fimage%2FMobilkom_NFC_payment_Austria.jpg)
:strip_exif():strip_icc()/201110%2F4704%2Fsection_thumb%2FClapham-06.jpg)
:strip_exif():strip_icc()/filestorage/images/124321/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/83181/4-gen-x.jpg)
:strip_exif():strip_icc()/filestorage/images/102779/video-size.jpg)
:strip_exif():strip_icc()/filestorage/images/99955/true-name.png)
:strip_exif():strip_icc()/filestorage/images/99152/gaming.jpg)
:strip_exif():strip_icc()/filestorage/images/84256/fitness.jpg)
:strip_exif():strip_icc()/filestorage/images/83224/travel.jpg)
:strip_exif():strip_icc()/filestorage/images/96252/jose-cuervo-straw.jpg)
:strip_exif():strip_icc()/filestorage/images/93980/maxresdefault-4.jpg)
:strip_exif():strip_icc()/filestorage/images/93903/maxresdefault-2.jpg)
:strip_exif():strip_icc()/filestorage/images/93766/kitkat-cocoa-pulp-feed.jpg)
:strip_exif():strip_icc()/filestorage/images/82224/03-curiousity.png)
:strip_exif():strip_icc()/filestorage/images/89279/1.jpg)
:strip_exif():strip_icc()/filestorage/images/91488/bianco-2019-unisex-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/90680/screen-shot-2019-03-07-at-10-57-54.png)
:strip_exif():strip_icc()/filestorage/images/90101/begc-0001.jpg)
:strip_exif():strip_icc()/filestorage/images/89388/lsd-promo-1.jpg)
:strip_exif():strip_icc()/filestorage/images/88004/inkey-group-2spreadmarbv2.jpg)