'Branding'

The Scarecrow: Food chain advocates better living

News

The Scarecrow: Food chain advocates better living

The Scarecrow: Food chain advocates better living
Food Futures : The Scarecrow : Burrito
Plenty of bottle: Imaginative advert tells a tale

News

Plenty of bottle: Imaginative advert tells a tale

Plenty of bottle: Imaginative advert tells a tale
Advertising : Storytelling : Argentina
Out of the blocks: Facebook app builds 3D posts

News

Out of the blocks: Facebook app builds 3D posts

Out of the blocks: Facebook app builds 3D posts
Colour : Comments : Likes
Love interest: Heineken has a thirst for romance

News

Love interest: Heineken has a thirst for romance

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their p...
Advertising : Mariachi : The Serenade
Take note: Muji apps draw on brand’s design

News

Take note: Muji apps draw on brand’s design

Take note: Muji apps draw on brand’s design
Muji : App : IPad
Diageo offers one-to-one tastings

Big Ideas

Diageo offers one-to-one tastings

Diageo offers one-to-one tastings
Diageo : Dubai : Airport
Communist denim: Jeans brand goes to North Korea

News

Communist denim: Jeans brand goes to North Korea

Communist denim: Jeans brand goes to North Korea
Denim : North Korea : Jeans
Designed scent: Furniture manufacturer creates perfume

News

Designed scent: Furniture manufacturer creates perfume

Designed scent: Furniture manufacturer creates perfume
Scent : Artek : Comme Des Garcons
Pop up, pop in: Online toaster museum suggests new Media opportunity

News

Pop up, pop in: Online toaster museum suggests new Media opportunity

Pop up, pop in: Online toaster museum suggests new Media opportunity
Brand Sponsorship : Online Museum : Specialist Knowledge Individuals
The Campaign: Industrial 2.0 by Isamaya Beauty

News

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.
Beauty : Health : Wellness
Luxury hotel group Aman launches Aman Interiors

News

Luxury hotel group Aman launches Aman Interiors

Luxury hospitality and lifestyle brand Aman is bringing its hotels’ coveted design aesthetic into the home with the launch of an interior division.
Luxury : Home : Interior Design
Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac

News

Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac

Cognac brand Rémy Martin is partnering with Michelin Guide chefs for a sustainable pairing series, shedding light on the compatibility of spirits w...
Food & Drink : Sustainability : Luxury
Stat: The slow but steady adoption of live shopping events in the US

News

Stat: The slow but steady adoption of live shopping events in the US

As more brands offer live-streamed shopping events, a recent Morning Consult survey found that a significant proportion of US adults have yet to pa...
Retail : Media & Entertainment : Technology
Stat: Brand loyalty is on the decline

News

Stat: Brand loyalty is on the decline

Once a defining factor of purchasing decisions, brand loyalty is becoming a rare resource in retail.
Stat : Stats : Statistic
On-screen luxuries

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer : Video Games : Luxury
An ethical education

Big Ideas

An ethical education

US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.
Good.Must.Grow : Conscious Consumer Spending Index : Toms
Cross-border luxury

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.
Luxury : Luxury Retail : Travel
Black beauty

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.
Essence : BeautyBox : Michelle Ebanks
Baselworld and SIHH: Trends to watch

Big Ideas

Baselworld and SIHH: Trends to watch

Watch expert Timothy Barber reports on the timepiece trends from this year’s Salon International de la Haute Horlogerie (SIHH) and Baselworld trade...
China : TAG Heuer : Fortis
Chinese consumers show more passion for luxury

Big Ideas

Chinese consumers show more passion for luxury

Chinese consumers show more passion for luxury
China : Brand Interaction : Online Sales
Brand-ucating the next generation

Viewpoints

Brand-ucating the next generation

With a prevalent skills gap in many sectors of the UK job market is it time for brands to step in and play a more active role in shaping their fu...
Brand Educators : The Learning Economy : Dyson
South Korean beauty brands on the rise in China

Big Ideas

South Korean beauty brands on the rise in China

South Korean beauty brands are on the march in China.
South Korea : Beauty : China
Diana Verde Nieto : Desirable sustainability

Viewpoints

Diana Verde Nieto : Desirable sustainability

Positive Luxury founder Diana Verde Nieto talks about desirable sustainability. 
Transparency : Diana Verde Nieto : Ethical Luxury
V-commerce

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive : Tv : Burberry
Heating up Luxury Fashion for Gen Z

Viewpoints

Heating up Luxury Fashion for Gen Z

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way for brands ...
Luxury : Fashion : Youth
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