LS:N Global

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...

Corporate Responsibility : Social : Conscious

News

Meatpacking makeover

New York – Once infamous as the city’s seedy underbelly, the Meatpacking District has launched a visual identity to match its new-found upmarket ap...

Meatpacking District : New York : Manhattan

News

Sailing away: Fondation Louis Vuitton opens its new Frank Gehry-designed building

Paris – The French capital has its newest centre for art in the Fondation Louis Vuitton building, designed by architect Frank Gehry.

Fondation Louis Vuitton : Frank Gehry : Brandstanding

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.

Luxury : Sustainability : Fashion

Viewpoints

For brands, Pride must be a long-term strategy

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.

Youth : Identity : Media

News

The essential Cosmoprof 2018 debrief

Bodycare, Japanese beauty and hyaluronic acid all had strong showings at international beauty trade show, Cosmoprof 2018.

Cosmoprof 2018 : Beauty : Skincare

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Viewpoints

What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...

Society : Black Lives Matter : Civic Brands

News

NRF 2024 Retail’s Big Show daily recap: Emerging luxury consumers and the Claire’s Zalpha expertise

On the third and final day of the NRF 2024 Retail’s Big Show, insights ranged from the resilience of luxury stores to Crocs’ commitment to being a ...

Retail : Fashion : Beauty

News

Stat: Asia leads with senior-friendly packaging

While society is comfortably embracing a Flat-age mind set, marketers are finding it challenging to address older consumers without conforming to s...

Health : Asia : Marketing

Viewpoints

Awakening Tech explained at Autumn/Winter 2014 Trend Briefing

In the second webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents Awakening Tech, the convergence of our o...

Awakening Tech : Trend Briefing AW 2014 : The Me-Conomy

News

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promoti...

Clarks : Music Video : Branded Content

Big Ideas

Coffee set to become the next luxury category

Prada : Gourmet Coffee : Vogue Cafe

Big Ideas

Google launches into the delivery business

Google : E-commerce : Logistics

News

Grape expectations: New tech ensures drinker satisfaction

Hilversum : Packaging : QR Codes

Viewpoints

Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...

Covid-19 : Resilience Culture : Society

Design Directions

Ace Hotel

Ace Hotel opened its first guesthouse in Seattle a decade ago, aiming to create a budget accommodation solution for visiting creatives. Ten years l...

Design : Trendy : Hi-lo

Viewpoints

The post-pandemic future of Beauty & Wellness

Michel Brousset, the founder and CEO of incubator Waldencast, predicts a future of hyper-local retail, bioscience beauty and safeguarded sustainabi...

Beauty : Health & Wellness : Sustainability

Big Ideas

SMS is changing the face of customer service

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.

Retail : Customer Service : Technology

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.

Retail : Finance : Sustainability

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.

Beauty : Digital : Social Media

News

DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.

Design : Health : Wellness

News

L’Occitane celebrates Ramadan with a virtual pop-up store

French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...

Retail : Technology : VR

News

KFC supports local artisans with Costa Rican ceramics

With Costa Rican craftspeople facing major economic losses due to a lack of tourism, fast food chain KFC is stepping in to support them with a rang...

Food : Drink : Covid-19

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