'Branding'

Study lifts the lid on teenage purchasing decisions

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers : User Generated Content : Insta-real
Luxury mall to open in Azerbaijan in 2014

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Luxury mall to open in Azerbaijan in 2014

Azerbaijan welcomes first fully dedicated luxury retail destination. 
Azerbaijan : Caucasus : Pasha Construction
Interest in provenance keeps brands on track

Big Ideas

Interest in provenance keeps brands on track

Interest in provenance keeps brands on track
Craftsmanship : Authenticity : Heritage
The most Insight-ful retail stories of 2009

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The most Insight-ful retail stories of 2009

The most Insight-ful retail stories of 2009
Mintel : Credit : Austerity
The Space: Koyia perfumery asks customers to pay with time rather than money

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The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
Natura creates sonic identity using the pulse of the Amazon

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Natura creates sonic identity using the pulse of the Amazon

Brazilian beauty brand Natura has introduced its first sonic logo by harnessing the bioelectric signals of Amazon rainforest trees.
Beauty : Technology : Sustainability
Stat: E-commerce carbon impact is a concern for shoppers

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Stat: E-commerce carbon impact is a concern for shoppers

As online shopping continues to grow, consumers are demanding greater sustainability efforts from retailers, according to a European study by UPS.
Statistic : E-commerce : Carbon Neutral
Good Fibrations offers good-for-gut snacking

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Good Fibrations offers good-for-gut snacking

The Gut Stuff health platform is moving into the snacking market with the launch of its Good Fibrations bars.
Health : Wellness : Snacking
Mastercard expands its True Name commitment

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Mastercard expands its True Name commitment

Mastercard is expanding its commitment to supporting the transgender and non-binary community with its True Name initiative.
Finance : Banking : LGBTQ+
Stat: Britons prefer brand honesty over charitable behaviour

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Stat: Britons prefer brand honesty over charitable behaviour

According to a study by YouGov, six in 10 Britons would prefer large companies to pay what they owe, even if it means they stop donating to charities.
Society : Workplace : Covid-19
Stat: Luxury feels the impact of coronavirus

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Stat: Luxury feels the impact of coronavirus

According to Altagamma, brands have little chance of returning to normal trading conditions before the beginning of 2021.
Luxury : Health : Retail
Stat: US store closures outpace openings in 2019

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Stat: US store closures outpace openings in 2019

According to estimates by Coresight Research, US store closures increased by more than 60% in 2019 compared to the previous year.
Retail : Stores : Stat
Jose Cuervo launches agave-based bio straws

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Jose Cuervo launches agave-based bio straws

The Agave Project was launched by the first family of the town of Tequila, to support the land and people of Mexico.
Sustainability : Materials : Design
Mini’s short film challenges the notion of branded content

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Mini’s short film challenges the notion of branded content

Nimic, a 12-minute film directed by Yorgos Lanthimos, features no cars.
Mobility : Creativity : Film
Ikea and National Geographic want to save our sleep

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Ikea and National Geographic want to save our sleep

The brands have joined forces to position sleep as a new form of endangered species.
Health : Wellness : Sleep
Nestlé closes the loop on sweetening chocolate

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Nestlé closes the loop on sweetening chocolate

The brand has created a unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients.
Food : Chocolate : Health
Stat: Generation Z no longer care about their brand

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Stat: Generation Z no longer care about their brand

The next generation are creating a name for themselves as super-creatives, according to a new report, Into Z Future, by JWT and Snapchat.
Youth : Retail : Instagram
Lush is shutting down its UK social media channels

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Lush is shutting down its UK social media channels

The cosmetics retailer’s UK branch has announced it is stepping away from social media.
Beauty : Social Media : Marketing
Bianco’s campaign tells Millennials to stop overthinking

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Bianco’s campaign tells Millennials to stop overthinking

Awkwardness leads two strangers to miss out romance in the latest campaign from footwear brand Bianco.
Fashion : Advertizing : Resilience Culture
Etsy offsets 100% of carbon emissions from shipping

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Etsy offsets 100% of carbon emissions from shipping

Global marketplace Etsy is promising to ‘deliver a world of good’ through a new carbon-offsetting initiative.
Fashion : Sustainability : Lifestyle
Holland & Barrett puts spotlight on the menopause

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Holland & Barrett puts spotlight on the menopause

The health retailer has won an advertising competition by Transport for London (TfL) and City Hall calling on brands to better reflect the diversit...
Health : Wellness : Advertising
Trippin launches a calming oil for Generation Z travellers

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Trippin launches a calming oil for Generation Z travellers

Youth travel collective Trippin and sustainable wellness brand Mimo Cha have released a calming travel oil for plane journeys.
Travel : Youth : Wellness
A new brand that translates beauty jargon

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A new brand that translates beauty jargon

The Inkey List creates straightforward beauty products and gives customers 24/7 access to a skincare expert.
Beauty : Skincare : Cosmetics
Stella McCartney’s Loop trainers could be worn for life

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Stella McCartney’s Loop trainers could be worn for life

The British fashion brand is further demonstrating its sustainability efforts with the launch its new trainer collection, Loop.
Fashion : Sustainability : Upcycling
Teenagers are quickly losing interest in Facebook

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Teenagers are quickly losing interest in Facebook

According to a new survey by Pew Research Center focused on social media use among 13-to-17-year-olds in the US, the number of teenagers who use Fa...
Culture : Social Media : Technology
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