LS:N Global

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...

Design : Marketing : Advertising

Viewpoints

How to remix the wellness model for Gen Z

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

Health : Wellness : Media

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.

Youth : Media : Digital

Micro Trends

Erotic Eating

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.

Food : Drink : Health And Wellness

Micro Trends

Out-of-work Networks

As young people face the brunt of an unemployment epidemic, the solo activity of job-hunting is being transformed into a community-driven pursuit.

Youth : Workplace : Technology

Viewpoints

MyBeautyBrand is taking the hassle out of side hustles

Robin Derrick, co-founder of MyBeautyBrand, discusses his peer-driven beauty label, the importance of online communities and future collaborations...

Beauty : Peer To Peer : Retail Experience

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...

Workplace : Virtual Reality : Far Futures

Daily Signals

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.

Mental Health : Branding : Retail

Daily Signals

Accommodation for economy travellers and bringing data to life

Hoshino offers affordable hotels to leisure travellers, Studio Drift visualises nature with technology, Instagram enables in-app payments.

Travel : Hospitality : Technology

Daily Signals

Tinder goes to Bollywood, while Holland & Barrett stocks up on cannabidiol

Wood that is stronger than steel, CBD’s new high, influencer marketing is less influential and other stories.

Wellness : Digital : Youth

Micro Trends

Liberal Leisure Havens

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...

Hospitality : Travel : Politics

Daily Signals

LS:N Global rounds up the key findings from Web Summit Lisbon

Web Summit Lisbon 2017: Uber and Waymo show the future of mobility, Joseph Lubin on the power of cryptocurrency, catering for African consumers...

Technology : Mobility : Finance

Daily Signals

Google Poly creates new possibilities for AR, and other stories

In today’s daily digest: Samsung takes a swipe at Apple, Ixcela optimises the body through the gut, Airlabs tackles indoor pollution and other stor...

Digital : Technology : Advertising

Markets

Mental Health Market

With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.

Mental Health : Health : Wellness

Daily Signals

Los Angeles Metro campaign taps into Japanese culture and other stories

In today’s daily digest: A simplified beauty routine from Lixir Skin, Porsche trials a subscription model aimed at young drivers and other stories.

Advertising : Beauty : Automotive

Daily Signals

Nissan customers profit from surplus energy and more top stories

In today’s daily digest: the meaning behind the term ‘cage-free’, luxury platform offers personalised space, zine explores disenfranchisement and m...

Advertising : Food & Drink : Retail

Daily Signals

New Adidas campaign aims to change the face of tennis and other stories

In today’s daily digest: KFC China promotes sobriety, LVMH expands into theme parks, new interpretations of modern female identity and other top st...

Drink : Luxury : Beauty

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.

Gender Neutral : Teen : Gen Z

Design Directions

PANDA

PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.

OMA : The Sharing Economy : Airbnb

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

New Designers 2016: Top five

This year New Designers showed a notable shift towards more conceptually driven projects that veered away from the typically commercial work of p...

New Designers : Product Design : The E-motional Economy

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.

Online Identity : Algorithms : The Sharded Self

Design Directions

Mathery Studio: Multidisciplinary design

Design studio Mathery is renowned for its playful creative work that elevates everyday materials.

Mathery : Multi-disciplinary : Photography

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Design Directions

Sea Hero Quest

Sea Hero Quest is a mobile game that is helping to speed up research into dementia.

Deutsche Telekom : Glitchers : Gaming

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