'communications'

Can the foodverse secure restaurants’ future?

Viewpoints

Can the foodverse secure restaurants’ future?

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and real-life ...
Food : Metaverse : Marketing
DELLI is a virtual food market in your pocket

Viewpoints

DELLI is a virtual food market in your pocket

The DELLI app lets users discover local food ‘drops’ and the stories behind their small-scale producers. Founder Simon Beckerman shares his ambitions.
Food : Drink : Retail
Repurposed Roadwear

Micro Trends

Repurposed Roadwear

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...
Mobility : Fashion : Sustainability
Bio-engineering the future of intimacy

Viewpoints

Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...
Technology : Intimacy : Scent
Paradox Personas

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...
Youth : Digital : Identity
Are head office staff the new retail influencers?

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.
Retail : Fashion : Social Media
Acne Positivity

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...
Youth : Beauty : Wellness
Street Sport Rebels

Micro Trends

Street Sport Rebels

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.
Youth : Wellness : Female Futures
Mimicking youth culture and imagining a hyperloop for delivery

News

Mimicking youth culture and imagining a hyperloop for delivery

Streetwear Maple’s meme-filled campaign, Foster + Partners envisions a cargo-carrying hyperloop system, Eden Mill pioneers whisky innovation.
Fashion : Food : Drinks
Making pollution visible and advocating for fair labour

News

Making pollution visible and advocating for fair labour

Clean Air Now visualises the negative effects of pollution, a new campaign pushes fairness in the fashion supply chain, Harrods reorganises drinks ...
Fashion : Technology : Drinks
No-frills lingerie and the rise of Chinese football fandom

News

No-frills lingerie and the rise of Chinese football fandom

Everlane counters overly sexualised underwear, Manchester United combines football and manga, ASOS champions diverse sizing.
Retail : Fashion : Finance
Stella Kids showcases diversity in ballet, while AI starts hiring

News

Stella Kids showcases diversity in ballet, while AI starts hiring

GROWN gives adaptogens a makeover, reframing dieting beyond the female market, AI diagnoses health conditions, how online retailers can avoid costl...
Technology : Health : Wellness
The Future of Haircare

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty : Digital : Haircare
Looking Back: Youth in 2017

News

Looking Back: Youth in 2017

Eco-activists who made an impact, teaching children about data privacy and the young Muslim opportunity were just some of the youth highlights...
Youth : Digital : Generation Z
Acne Studios’ modern family and other stories

News

Acne Studios’ modern family and other stories

In today’s daily digest: LinkedIn launches a mentorship programme, Audioburst personalises podcasts, discounted groceries on the decline and other ...
Fashion : Advertising : Digital
Copenhagen Fashion Summit 2017: Top five take-outs

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.
Fashion : Retail : Luxury
Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size : Marketing : Post-body Mindset
Filter Space

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.
Dr.Jart+ : Seoul : South Korean Beauty
Ride-share Market

Markets

Ride-share Market

The success of ride-share operators means everyone is looking for a share of this lucrative market.
Rideshare : Uber : Mobility
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
Pocopay

Design Directions

Pocopay

Design agency AKU recognised that the user experience in finance was in dire need of an update, so helped to design and launch Pocopay, a new desig...
Pocopay : Estonia : AKU
Snøhetta: Architecture and place branding

Design Directions

Snøhetta: Architecture and place branding

With four international offices and projects in over 20 countries, architecture firm Snøhetta is constantly negotiating its creative identity. Bo...
Architecture : Place Branding : Identity
Decoded Fashion: New York Summit 2014

Big Ideas

Decoded Fashion: New York Summit 2014

The worlds of fashion and technology are overlapping like never before, but the details of the merger are not yet clear. The Decoded Fashion: New...
Wearable Technology : Retail Futures : Decoded Fashion
Womenomics retail: how to appeal to the fairer sex

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential : Holistic Retail : Sensory Spaces
Commodity

Design Directions

Commodity

Finding the perfect fragrance can feel impossible. After hours of sampling, instead of acquiring the ideal perfume you can end up with just a pound...
Perfume : Kickstarter : Crowdfunding
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