LS:N Global

Daily Signals

Krug and Indagare launch champagne-focused culinary tours

Champagne house Krug and luxury travel agency Indagare have partnered to launch a series of culinary experiences highlighting the best chefs and re...

Champagne : Food : Drink

Daily Signals

Mercedes-Benz leaps into luxury real estate in Dubai

Mercedes-Benz is expanding its ambitions from the road to the home. The automotive brand will launch Mercedes-Benz Places, its first real estate ve...

Luxury : Architecture : Mobility

Daily Signals

The Trend: Guilded Luxury

This year, we have witnessed shifting dynamics between luxury brands and their clients, giving rise to what The Future Laboratory calls Guilded Lux...

Luxury : Travel : Hospitality

Daily Signals

A sneaker brand for Barcelona’s street vendors

Street vendor co-operative Top Manta is supporting local communities with its sustainable and socially driven footwear brand Ande Dem.

Retail : Fashion : Streetwear

Daily Signals

Ace of Air’s eco-packaging taps into circular beauty

Ace of Air is a new beauty and wellness brand offering an entirely circular model to tackle the industry’s waste issues.

Health And Wellness : Beauty : Sustainability

Daily Signals

Fortify+’s sanitised skincare protects against bacteria

Skincare brand Fortify+ has unveiled a line of products that it claims sanitise skin and meet consumers’ heightened hygiene concerns.

Beauty : Health And Wellness : Skincare

Daily Signals

Stat: Consumers prioritise wellness across all sectors

It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...

Health And Wellness : Retail : Stat

Daily Signals

Verishop is a one-stop affordable luxury platform

A new e-commerce platform is tapping into the retail opportunity presented by Generation Z and Millennial luxurians on the hunt for niche yet acces...

Luxury : Retail : Fashion

Daily Signals

Thought-starter: Will resale shape the future of luxury?

Deputy foresight editor Kathryn Bishop explores how luxury brands and retailers are introducing buy-back and resale schemes to increase customer re...

Luxury : Retail : Recommerce

Daily Signals

Ecover’s scentless range parodies perfume ads

The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.

Advertising : Luxury : Cleaning

Daily Signals

Thought-starter: Will age be the next frontier for inclusivity?

It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.

Society : Diversity : Ageing

Daily Signals

Carling’s new campaign spotlights LGBTQ football

The brewery brand has unveiled a new two-part campaign featuring players of LGBTQ-inclusive football team Black Country Fusion FC.

Drinks : Civic Brands : Beer

Daily Signals

Storr facilitates peer-to-peer shopping

A new digital marketplace allows anyone to open an online store with their phone and sell new, branded products directly to friends or followers.

Retail : Digital : Social Media

Daily Signals

Thought-starter: Can brands promote life-long body confidence?

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Female Futures : Wellness : Marketing

Daily Signals

Thought-starter: Are shaving brands still relevant?

With conversations surrounding body positivity gaining momentum, Josh Walker explores the shaving brands adopting a more inclusive language that ce...

Beauty : Wellbeing : Shaving

Daily Signals

Thought-starter: How are brands building hype around beauty?

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Hype Market : Retail

Daily Signals

Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.

Auto : Advertising : Culture

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.

Advertising : Digital : Media

Viewpoints

Ian McGarrigle: World Retail Congress

The state of world retail in 2017.

World Retail Congress : E-commerce : Dislocated World

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Viewpoints

Suzie Wokabi: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.

Suzie Wokabi : Suzie Beauty : Kenya

Daily Signals

LDF Network Evening 2015: Daniela Walker

London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...

Advertising : Marketing Campaigns : Heritage

Big Ideas

Staging a hoax

Barcelona – Creative studio achos is showing how being the little guy can be fun, after it staged an elaborate hoax that stunned the creative ...

Achos : #creathieves : Hoax

Big Ideas

US winemakers reach out to young mothers

Wine : US : Mothers

Big Ideas

British Gas expands crowdsourcing initiative

British Gas : Crowdsourced : Open Everything

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