'branding'

Nike scheme to accelerate start-up companies

Big Ideas

Nike scheme to accelerate start-up companies

Nike scheme to accelerate start-up companies
Nike : Nike+ : TechStars
Positive Patriotism

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...
Patriotic : Turbulent Teens : Stone Island
Taking the tablet: Love Your Work on the iPad

News

Taking the tablet: Love Your Work on the iPad

Taking the tablet: Love Your Work on the iPad
App : Tablet : Magazine
Starbucks establishes film production company

News

Starbucks establishes film production company

Starbucks is venturing into entertainment with the launch of an in-house production company, Starbucks Studios.
Food : Drink : Media
Radisson wants to revolutionise room service with on-site cloud kitchens

News

Radisson wants to revolutionise room service with on-site cloud kitchens

The Radisson Hotel Group has branched out into food delivery services by opening cloud kitchens on hotel premises.
Food : Travel & Hospitality : Technology
Resale platform Vestiaire Collective bans fast fashion

News

Resale platform Vestiaire Collective bans fast fashion

Paris-based Vestiaire Collective has issued a list of banned fast fashion brands that it believes jar with its certified B Corp status.
Fashion : Sustainability : Resale
Dissolvable bodywash sheets are a real Plus

News

Dissolvable bodywash sheets are a real Plus

US – Plus is an innovative bodycare brand offering waterless, foam sheets as a sustainable alternative to plastic-bottled soaps.
Beauty : Waterless : Sustainability
Charitable thinking

News

Charitable thinking

US – Starbucks is showing its propensity for philanthropy with its first original content video series.
Starbucks : Branded Content : Brandstanding
Black is beautiful

News

Black is beautiful

New York – Skincare brand Shea Moisture is raising awareness about the prejudice of having separate ethnic and beauty aisles.
Shea Moisture : #BreakTheWalls : Droga5 New York
Facebook adapts advertising

Big Ideas

Facebook adapts advertising

Global – Facebook’s new advertising format for developing countries replaces video with slideshows. 
Facebook : Africa : Mobile Ads
Millennials willing to pay a premium for eco-friendly packaging

Big Ideas

Millennials willing to pay a premium for eco-friendly packaging

Introducing sustainable packaging to stores can increase net sales by 2–4%, according to a study by fibre-based packaging manufacturer Stora Enso.
Stora Enso : Eco-friendly Packaging : Whole-chain Thinking
Chocolate brand makes the product the message

Big Ideas

Chocolate brand makes the product the message

Chocolate brand makes the product the message
Chocolate : Sharing : France
Huawei builds its smartphone brand worldwide

Big Ideas

Huawei builds its smartphone brand worldwide

Huawei builds its smartphone brand worldwide
Mobile : Smart Phone : Huawei
BCBG taps into Chinese e-commerce in a flash

Big Ideas

BCBG taps into Chinese e-commerce in a flash

BCBG taps into Chinese e-commerce in a flash
China : Hong Kong : Max Azria
Trading down won't wash among US Hispanics

Big Ideas

Trading down won't wash among US Hispanics

Trading down won’t wash among US Hispanics
Shopping : Trading Down : Branded Goods
More men switch on to mobile commerce in US

Big Ideas

More men switch on to mobile commerce in US

More men switch on to mobile commerce in US
Mobile Commerce : M-commerce : Forrester Research
Instagram isn’t the space for sustainable fashion

Viewpoints

Instagram isn’t the space for sustainable fashion

As more brands strive to be sustainable, it’s time to re-think social platforms that promote incessant newness and instant in-app purchasing.
Sustainability : Fashion : Instagram
Joseph Pine II on the future of experience

Big Ideas

Joseph Pine II on the future of experience

The next stage in the evolution of brand experiences will be about offering transformation.
Retail : Hospitality : Service
Lamborghini and Tod's launch co-branded footwear

News

Lamborghini and Tod's launch co-branded footwear

Car-maker Lamborghini and fashion brand Tod’s have joined forces to celebrate Italian craftsmanship and innovation.
Luxury : Mobility : Fashion
Dutch Design Week 2019: A future of brand-sponsored food

News

Dutch Design Week 2019: A future of brand-sponsored food

In 2040, grocery shoppers might be presented a choice: purchase products with advertising from commercial brands or pay more for stripped-back pack...
Design : Food : Advertising
Connecting the dots

News

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.
Dotdot : Wolff Olins : Zigbee
Not-so-hot bots

Big Ideas

Not-so-hot bots

Global – A new study shows that despite the growing sophistication of artificial intelligence, consumers still value human interaction.
Chat Bots : Artificial Intelligence : Customer Service
Money in make-up

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.
Cosmetics : Generation D : Real Talk Beauty
Ross Bailey: Pop-ups are the new billboards

Viewpoints

Ross Bailey: Pop-ups are the new billboards

Ross Bailey, founder of retail property marketplace Appear Here, explains how retail and media are converging.
Retail Experience : Billboard : Pop-ups
Fast fashion in China on rapid expansion

Big Ideas

Fast fashion in China on rapid expansion

Fast fashion in China on rapid expansion
China : Fast Fashion : H&M
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