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'branding'
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Big Ideas
Chengdu sets the pace in luxury retail sales
Chengdu sets the pace in luxury retail sales
Louis Vuitton
:
China Luxury Market
:
China Expansion
Big Ideas
Selling direct to consumers online set for growth in Europe
US – Manufacturers of consumer grocery products are set to benefit from a new addition to the multi-channel retail marketplace.
Facebook
:
Procter & Gamble
:
Fcommerce
Big Ideas
More than half of global consumers want better service
More than half of global consumers want better service
Accenture
:
Service
:
BRICs
Daily Signals
Heroes in the hood: Local ambassadors connect brands with communities
Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors
:
Connect Brands With Communities
:
Community Advertising
Daily Signals
Stat: Fashion brands maintain consumer loyalty despite spending decline
New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...
Fashion
:
Luxury
:
Brand
Daily Signals
French fashion label APC branches out into beauty
Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...
Fashion
:
Beauty
:
Luxury
Daily Signals
Freetree is bringing nature into web browsers
With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...
Design
:
Media & Technology
:
Sustainability
Big Ideas
Make it worth it
Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal
:
Civic Brands
:
Beauty
Big Ideas
Building the future of content
US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL
:
BUILD
:
Branded Content
Big Ideas
Tourism boom sees luxury brands flock to Dubai
With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.
Dubai
:
Middle East
:
Luxurians
Big Ideas
WPP BrandZ Top 100 Most Valuable Chinese Brands 2014
Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...
China
:
Scandal
:
Ostentatious
Daily Signals
Lamborghini and Tod's launch co-branded footwear
Car-maker Lamborghini and fashion brand Tod’s have joined forces to celebrate Italian craftsmanship and innovation.
Luxury
:
Mobility
:
Fashion
Daily Signals
Dutch Design Week 2019: A future of brand-sponsored food
In 2040, grocery shoppers might be presented a choice: purchase products with advertising from commercial brands or pay more for stripped-back pack...
Design
:
Food
:
Advertising
Daily Signals
Connecting the dots
US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.
Dotdot
:
Wolff Olins
:
Zigbee
Big Ideas
Not-so-hot bots
Global – A new study shows that despite the growing sophistication of artificial intelligence, consumers still value human interaction.
Chat Bots
:
Artificial Intelligence
:
Customer Service
Big Ideas
Money in make-up
Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.
Cosmetics
:
Generation D
:
Real Talk Beauty
Viewpoints
Ross Bailey: Pop-ups are the new billboards
Ross Bailey, founder of retail property marketplace Appear Here, explains how retail and media are converging.
Retail Experience
:
Billboard
:
Pop-ups
Big Ideas
Fast fashion in China on rapid expansion
Fast fashion in China on rapid expansion
China
:
Fast Fashion
:
H&M
Daily Signals
Cheapening the competition: Tesco introduces super-discount brands
Cheapening the competition: Tesco introduces super-discount brands
Discounted Brands
:
Recession
:
Cheap Ranges
Micro Trends
The Irony of Fashion
The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.
Fashion Film
:
Humour
:
Spoof
Viewpoints
Seth Godin : Channelling the power of consumer tribes
Author Seth Godin talks about channelling the power of consumer tribes.
Culture
:
Marketing
:
Seth Godin
Daily Signals
Starbucks establishes film production company
Starbucks is venturing into entertainment with the launch of an in-house production company, Starbucks Studios.
Food
:
Drink
:
Media
Daily Signals
Radisson wants to revolutionise room service with on-site cloud kitchens
The Radisson Hotel Group has branched out into food delivery services by opening cloud kitchens on hotel premises.
Food
:
Travel & Hospitality
:
Technology
Daily Signals
Resale platform Vestiaire Collective bans fast fashion
Paris-based Vestiaire Collective has issued a list of banned fast fashion brands that it believes jar with its certified B Corp status.
Fashion
:
Sustainability
:
Resale
Daily Signals
Dissolvable bodywash sheets are a real Plus
US – Plus is an innovative bodycare brand offering waterless, foam sheets as a sustainable alternative to plastic-bottled soaps.
Beauty
:
Waterless
:
Sustainability
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