'branding'

Chengdu sets the pace in luxury retail sales

Big Ideas

Chengdu sets the pace in luxury retail sales

Chengdu sets the pace in luxury retail sales
Louis Vuitton : China Luxury Market : China Expansion
Selling direct to consumers online set for growth in Europe

Big Ideas

Selling direct to consumers online set for growth in Europe

US – Manufacturers of consumer grocery products are set to benefit from a new addition to the multi-channel retail marketplace.
Facebook : Procter & Gamble : Fcommerce
More than half of global consumers want better service

Big Ideas

More than half of global consumers want better service

More than half of global consumers want better service
Accenture : Service : BRICs
Heroes in the hood: Local ambassadors connect brands with communities

Daily Signals

Heroes in the hood: Local ambassadors connect brands with communities

Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors : Connect Brands With Communities : Community Advertising
Stat: Fashion brands maintain consumer loyalty despite spending decline

Daily Signals

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...
Fashion : Luxury : Brand
French fashion label APC branches out into beauty

Daily Signals

French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...
Fashion : Beauty : Luxury
Freetree is bringing nature into web browsers

Daily Signals

Freetree is bringing nature into web browsers

With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...
Design : Media & Technology : Sustainability
Make it worth it

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal : Civic Brands : Beauty
Building the future of content

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL : BUILD : Branded Content
Tourism boom sees luxury brands flock to Dubai

Big Ideas

Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.
Dubai : Middle East : Luxurians
WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Big Ideas

WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...
China : Scandal : Ostentatious
Lamborghini and Tod's launch co-branded footwear

Daily Signals

Lamborghini and Tod's launch co-branded footwear

Car-maker Lamborghini and fashion brand Tod’s have joined forces to celebrate Italian craftsmanship and innovation.
Luxury : Mobility : Fashion
Dutch Design Week 2019: A future of brand-sponsored food

Daily Signals

Dutch Design Week 2019: A future of brand-sponsored food

In 2040, grocery shoppers might be presented a choice: purchase products with advertising from commercial brands or pay more for stripped-back pack...
Design : Food : Advertising
Connecting the dots

Daily Signals

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.
Dotdot : Wolff Olins : Zigbee
Not-so-hot bots

Big Ideas

Not-so-hot bots

Global – A new study shows that despite the growing sophistication of artificial intelligence, consumers still value human interaction.
Chat Bots : Artificial Intelligence : Customer Service
Money in make-up

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.
Cosmetics : Generation D : Real Talk Beauty
Ross Bailey:  Pop-ups are the new billboards

Viewpoints

Ross Bailey: Pop-ups are the new billboards

Ross Bailey, founder of retail property marketplace Appear Here, explains how retail and media are converging.
Retail Experience : Billboard : Pop-ups
Fast fashion in China on rapid expansion

Big Ideas

Fast fashion in China on rapid expansion

Fast fashion in China on rapid expansion
China : Fast Fashion : H&M
Cheapening the competition: Tesco introduces super-discount brands

Daily Signals

Cheapening the competition: Tesco introduces super-discount brands

Cheapening the competition: Tesco introduces super-discount brands
Discounted Brands : Recession : Cheap Ranges
The Irony of Fashion

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.
Fashion Film : Humour : Spoof
Seth Godin : Channelling the power of consumer tribes

Viewpoints

Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes. 
Culture : Marketing : Seth Godin
Starbucks establishes film production company

Daily Signals

Starbucks establishes film production company

Starbucks is venturing into entertainment with the launch of an in-house production company, Starbucks Studios.
Food : Drink : Media
Radisson wants to revolutionise room service with on-site cloud kitchens

Daily Signals

Radisson wants to revolutionise room service with on-site cloud kitchens

The Radisson Hotel Group has branched out into food delivery services by opening cloud kitchens on hotel premises.
Food : Travel & Hospitality : Technology
Resale platform Vestiaire Collective bans fast fashion

Daily Signals

Resale platform Vestiaire Collective bans fast fashion

Paris-based Vestiaire Collective has issued a list of banned fast fashion brands that it believes jar with its certified B Corp status.
Fashion : Sustainability : Resale
Dissolvable bodywash sheets are a real Plus

Daily Signals

Dissolvable bodywash sheets are a real Plus

US – Plus is an innovative bodycare brand offering waterless, foam sheets as a sustainable alternative to plastic-bottled soaps.
Beauty : Waterless : Sustainability
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