'branding'

Coal Drops Yard is London’s newest retail district

News

Coal Drops Yard is London’s newest retail district

The shopping district has opened in King’s Cross with a host of independent retailers, restaurants and pop-ups on offer.
Retail : Fashion : Design
Beauty Futures Network Evening 2016: Joanna Tulej

News

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.
Halt : The E-motional Economy : Joanna Tulej
Skin-bleaching backlash

Big Ideas

Skin-bleaching backlash

Global – Authorities in Ghana and a cosmetics company in India are fighting back against skin-bleaching products.
Backlash Brands : Beauty : Ghana
Cannes Lions 2014 Show Report Part 3

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional. 
Cannes Lions : Cannes Lions 2014
All Saints’ new minimalism hits the high street

Big Ideas

All Saints’ new minimalism hits the high street

All Saints’ new minimalism hits the high street
Al Saints : High Street : Minimalism
Capital One plays the game with branded content

Big Ideas

Capital One plays the game with branded content

Capital One plays the game with branded content
Advertising : Limited Edition : Banking
Smelly teens drive innovation in the personal care market

Big Ideas

Smelly teens drive innovation in the personal care market

Smelly teens drive innovation in the personal care market
Deodorant : Mintel : Grooming
Crypto-loyalty

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...
Retail : Digital : Finance
Can Fairtrade be saved?

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Ana Andjelic: Four ways to survive and thrive in The New Value Economy

Viewpoints

Ana Andjelic: Four ways to survive and thrive in The New Value Economy

What should brands learn from collaborative economy startups?
AirBnB : Uber : TaskRabbit
China Beauty Market

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : China : Luxury
Luxtainment

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.
Luxury : Retail : Entertainment
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
L’Oréal tailors products for Chinese consumers

Big Ideas

L’Oréal tailors products for Chinese consumers

Cosmetics brand L’Oréal has begun tailoring its products to suit the needs of Chinese consumers in a bid to increase profits in the country’s $34bn...
Cosmetics : L’Oréal : Herbal
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Brand Educators

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand : Luxury : Education
Nic Yeeles: YouTube endorsements

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements. 
Nic Yeeles : Peg : Youtube
Localised Luxury

Micro Trends

Localised Luxury

The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...
Heritage : Stores : Glocal
Haeckels campaign champions eco-friendly festivities

News

Haeckels campaign champions eco-friendly festivities

Haeckels, a Margate-based natural beauty brand, has launched its Christmas campaign, Don’t Give Rubbish, which calls for responsible gift-giving wi...
Sustainability : Design : Beauty
Paco Rabanne refurbishes brand identity

News

Paco Rabanne refurbishes brand identity

Paris-based Spanish luxury house Paco Rabanne is planning global expansion and is implementing changes across multiple fronts to build a more cohes...
Luxury : Rebrand : Perfumes
Haeckels opens a beauty universe HQ

News

Haeckels opens a beauty universe HQ

Beauty brand Haeckels is taking over a disused casino in Margate, transforming it into a headquarters and brand space open to the public.
Beauty : Retail : Flux Capital
Is modern dating in crisis?

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?
Technology : Culture : Youth
Beijing makes capital out of a luxury ad ban

Big Ideas

Beijing makes capital out of a luxury ad ban

Beijing makes capital out of a luxury ad ban
Advertising : China : Ads
Almost half of US consumers trust Google

Big Ideas

Almost half of US consumers trust Google

Almost half of US consumers trust Google
Google : Consumer Trust : Traditional Media
Porsche and Aimé Leon Dore restore customised 993 Turbo

News

Porsche and Aimé Leon Dore restore customised 993 Turbo

Porsche and American fashion and lifestyle brand Aimé Leon Dore have released their latest collaboration, a bespoke 993 Turbo.
Mobility : Design : Luxury
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