'branding'

Capital One plays the game with branded content

Big Ideas

Capital One plays the game with branded content

Capital One plays the game with branded content
Advertising : Limited Edition : Banking
Smelly teens drive innovation in the personal care market

Big Ideas

Smelly teens drive innovation in the personal care market

Smelly teens drive innovation in the personal care market
Deodorant : Mintel : Grooming
Why streetwear should challenge masculinity

Viewpoints

Why streetwear should challenge masculinity

It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.
New Masculinity : Male Identity : Identity
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
Office Stores

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.
Retail : Convenience : Co-working
At The Source

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...
Supply Chain : Transparency : Ethical
China Beauty Market

Markets

China Beauty Market

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : China : Luxury
Stat: TikTok ads have a positive impact on consumer trust

Daily Signals

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...
Social Media : Pop Culture : Retail
Luxury brands must prepare to go local in China

Viewpoints

Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...
Luxury : Youth : China
Brazilian activewear brand plans expansion drive in US

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.
Expansionist Brands : Activewear : Brazil
The ageing consumer

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.
Ageing : Old : Nutrition
Luxtainment

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.
Luxury : Retail : Entertainment
Crypto-loyalty

Micro Trends

Crypto-loyalty

As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, w...
Retail : Digital : Finance
Can Fairtrade be saved?

Viewpoints

Can Fairtrade be saved?

Why brands should not abandon the ethical label scheme.
Food : Retail : Sustainability
Ana Andjelic: Four ways to survive and thrive in The New Value Economy

Viewpoints

Ana Andjelic: Four ways to survive and thrive in The New Value Economy

What should brands learn from collaborative economy startups?
AirBnB : Uber : TaskRabbit
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
Haeckels campaign champions eco-friendly festivities

Daily Signals

Haeckels campaign champions eco-friendly festivities

Haeckels, a Margate-based natural beauty brand, has launched its Christmas campaign, Don’t Give Rubbish, which calls for responsible gift-giving wi...
Sustainability : Design : Beauty
Paco Rabanne refurbishes brand identity

Daily Signals

Paco Rabanne refurbishes brand identity

Paris-based Spanish luxury house Paco Rabanne is planning global expansion and is implementing changes across multiple fronts to build a more cohes...
Luxury : Rebrand : Perfumes
Haeckels opens a beauty universe HQ

Daily Signals

Haeckels opens a beauty universe HQ

Beauty brand Haeckels is taking over a disused casino in Margate, transforming it into a headquarters and brand space open to the public.
Beauty : Retail : Flux Capital
Is modern dating in crisis?

Viewpoints

Is modern dating in crisis?

How can dating brands avoid being ditched and re-ignite passion among consumers?
Technology : Culture : Youth
Beijing makes capital out of a luxury ad ban

Big Ideas

Beijing makes capital out of a luxury ad ban

Beijing makes capital out of a luxury ad ban
Advertising : China : Ads
Almost half of US consumers trust Google

Big Ideas

Almost half of US consumers trust Google

Almost half of US consumers trust Google
Google : Consumer Trust : Traditional Media
L’Oréal tailors products for Chinese consumers

Big Ideas

L’Oréal tailors products for Chinese consumers

Cosmetics brand L’Oréal has begun tailoring its products to suit the needs of Chinese consumers in a bid to increase profits in the country’s $34bn...
Cosmetics : L’Oréal : Herbal
How brands can use augmented reality to drive engagement

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail : Digital : Advertising
Brand Educators

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand : Luxury : Education
Loading...
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN