LS:N Global

Viewpoints

Beyond Borders: Trend Briefing

What are Anti-authenticity Marketing, New Bricolage Living and Revelation Brands? Our editor explains

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.

Faction Marketing : Interiors : Storytelling

Big Ideas

CEOs who engage with social media boost trust

Twitter : Customer Interaction : BRANDfog

Big Ideas

Chinese fashion brands enter the front line

China : Local Brands : Forever

Viewpoints

Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Trend forecaster and author Marian Salzman talks about new consumer values.

Marian Salzman : Consumer Insight : Fast Fashion

Daily Signals

Viva Technology 2025: AI client relationships, algorithmic dating futures and the new creator economy

On day three of Viva Technology in Paris, brand leaders gathered at the CMO Summit to explore how human insight and intelligent technology are resh...

Technology : Global Events : Viva Tech 2025

Daily Signals

Porsche and Aimé Leon Dore restore customised 993 Turbo

Porsche and American fashion and lifestyle brand Aimé Leon Dore have released their latest collaboration, a bespoke 993 Turbo.

Mobility : Design : Luxury

Daily Signals

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...

Society : Youth : Finance

Daily Signals

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...

Sport : Fashion : Beauty

Daily Signals

Stat: Scientific skincare shoppers are a growing market

Consumers are adopting a more scientific approach to skincare, searching for specific ingredients that can target their needs.

Beauty : Media & Entertainment : Retail

Daily Signals

Revlon drops hype beauty collection on StockX

Cosmetics brand Revlon is experimenting with drop culture through the launch of an exclusive make-up collection by musician and brand ambassador Me...

Beauty : Retail : Media & Entertainment

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.

Automotive : Technology : Design

Viewpoints

Emily Medd: SEEN Connects

Why influencer marketing is no longer the preserve of the big brands.

SEEN Connect : Influencer Marketing : Emily Medd

Big Ideas

Facebook solution

Global – Facebook is launching a new version of Facebook Offers designed to prevent users from leaving the app as they navigate.

Facebook : Discounts : Facebook Offers

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.

Underwear : Athleisure : Millennials

Daily Signals

Light it up

UK – Lighter brand Clipper has launched a highly stylised campaign to promote its Roll Your Own line of rolling papers.

Usted : Clipper : Rolling Paper

Big Ideas

Omni-channel experience is the future of magazines

Advertising : Transmedia Futures : Omni-channel

Big Ideas

Condé Nast heads $20m investment in Farfetch

London – Condé Nast International (CNI) is expanding into retail, spearheading a $20m (€15.4m, £13.3m) investment in luxury online retailer Farfetch.

Farfetch : Condé Nast International : Investment

Big Ideas

Fashion brands show new image through Tumblr

Tumblr : Social Network : Cecilia Liu

Daily Signals

Carrefour supermarkets ditch PepsiCo products to denounce unfair pricing

French supermarket chain Carrefour has announced it will stop selling products from PepsiCo brands in a protest against unfair pricing.

Retail : Food & Drink : Finance

Daily Signals

The Campaign: Palace and Wedgwood create eccentric skateboards and tea sets

In October 2023, Palace, the iconic British skatewear brand, forged an unconventional alliance with the storied china and porcelain maker Wedgwood.

Luxury : Fashion : Design

Daily Signals

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.

Youth : Media & Entertainment : Society

Daily Signals

Stat: Brands must lead the way on environmental transparency

As global awareness of greenwashing claims continue to rise, the EY Future Consumer Index by Ernst & Young (EY) finds that a growing number of cons...

Stat : Stats : Statistic

Daily Signals

Ikea’s trash collection reframes waste

The big-box retailer’s Trash Collection comprises reclaimed furniture that has been salvaged from the street and will be sold in a new second-hand ...

Retail : Society : Reclaimed

Daily Signals

Freda is de-gendering period products

Period care brand Freda is drawing attention to the importance of period inclusivity, with its new range of de-gendered period products.

Health & Welllness : Inclusivity : Periodcare

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