'branding'

Stat: Brands must lead the way on environmental transparency

News

Stat: Brands must lead the way on environmental transparency

As global awareness of greenwashing claims continue to rise, the EY Future Consumer Index by Ernst & Young (EY) finds that a growing number of cons...
Stat : Stats : Statistic
Ikea’s trash collection reframes waste

News

Ikea’s trash collection reframes waste

The big-box retailer’s Trash Collection comprises reclaimed furniture that has been salvaged from the street and will be sold in a new second-hand ...
Retail : Society : Reclaimed
Freda is de-gendering period products

News

Freda is de-gendering period products

Period care brand Freda is drawing attention to the importance of period inclusivity, with its new range of de-gendered period products.
Health & Welllness : Inclusivity : Periodcare
Forti Goods takes homeware to new highs

News

Forti Goods takes homeware to new highs

Furniture brand Forti Goods creates sustainable furnishings designed to modernise cannabis storage.
Health & Wellness : Cannabis : Interior Design
Carhartt's new capsule was co-created with record labels

News

Carhartt's new capsule was co-created with record labels

Clothing brand Carhartt WIP is tuning into its audiences’ interests through the launch of a music-inspired co-branded collection.
Fashion : Retail : Media And Entertainment
This flat wine bottle reduces CO2 emissions

News

This flat wine bottle reduces CO2 emissions

Wine brand Banrock Station has collaborated with start-up manufacturer Garçon Wines to release a flat-bottle wine made from 100% recycled plastic a...
Food : Drink : Packaging
Personalised skincare for women of colour

News

Personalised skincare for women of colour

Beauty technology start-up 4.5.6 Skin has launched a skincare line that targets skin phototypes IV, V, VI, otherwise known as melanin-rich complexi...
Beauty : Diversity : Skincare
Starface releases political pimple patches

News

Starface releases political pimple patches

Beauty brand Starface aims to inspire politically engagement amongst young people, with new ‘vote star’ pimple patches, intended to boost voter reg...
Beauty : Youth : Politics
Evian introduces label-free plastic water bottles

News

Evian introduces label-free plastic water bottles

Evian has introduced label-free, 100% recycled plastic bottles as part of its efforts to become fully circular by 2025.
Sustainability : Drink : Recyclable
Glossier responds to Black Lives Matter movement

News

Glossier responds to Black Lives Matter movement

Glossier has pledged £785,430 ($1m, €881,240) in support of the Black Lives Matter movement and black-owned beauty businesses.
Beauty : Society : Social Inclusion
Thin Air is a world-first virtual trade show

News

Thin Air is a world-first virtual trade show

Thin Air is the outdoor industry’s first fully interactive brand-to-media trade show.
Retail : Outdoors : Online Shopping
A beauty brand for consumers aged 19 to 99

News

A beauty brand for consumers aged 19 to 99

19/99 Beauty is a cosmetics brand launched to open up conversations around multi-generational beauty.
Beauty : Skincare : Inclusive Beauty
Fenty Beauty builds hype with China’s HEYTEA

News

Fenty Beauty builds hype with China’s HEYTEA

Rihanna's make-up brand is turning to the food industry to promote its latest range of blushers.
Beauty : Make-up : Tea
Faace is one-stop skincare for periods

News

Faace is one-stop skincare for periods

Created to boost skin affected by periods, tiredness, sweat and other life stressors, Faace offers low-maintenance and affordable face masks.
Beauty : Wellness : Period
Thought-starter: Are homeware shoppers spoilt for choice?

News

Thought-starter: Are homeware shoppers spoilt for choice?

Overwhelmed by choice, Millennials are opting for a more streamlined, limited approach to homeware shopping.
Retail : Direct-to-Consumer : Homeware
A new identity for one of China’s first microbrewery brands

News

A new identity for one of China’s first microbrewery brands

AB InBev has refreshed its Boxing Cat craft beer brand with a new visual identity and a playful integrated campaign.
Drink : Advertising : Beer
Thought-starter: Will child-free living become a priority for brands?

News

Thought-starter: Will child-free living become a priority for brands?

In our latest Scenario, we ask how brands in 2030 will support couples who forego parenthood to protect the planet.
Uncoupled Living : Far Future
Tumblr rethinks its stance on adult content

News

Tumblr rethinks its stance on adult content

The visual microblogging website has announced it will be removing all pornography from its platform in mid-December.
Digital : Youth : Culture
TechCrunch Disrupt 2018: Cool Men delivers a device for male infertility

News

TechCrunch Disrupt 2018: Cool Men delivers a device for male infertility

One stand-out start-up exhibiting at this year’s TechCrunch Disrupt, Cool Men, addresses the pervasive but often overlooked issue of male infertili...
Technology : Health : Fertility
Iceland takes a stand with banned Christmas ad

News

Iceland takes a stand with banned Christmas ad

When the budget supermarket’s advert was banned for being too political, frustrated consumers took to social media, calling for regulators to lift ...
Advertising : Sustainability : Food
Female Highs

Micro Trends

Female Highs

With the pharmaceutical industry under scrutiny for not accommodating women’s needs, female consumers are turning to marijuana as a new approach to...
Wellness : Cannabis : Health
Elvie launches the world’s first silent breast pump

News

Elvie launches the world’s first silent breast pump

UK – The femtech brand was initially launched in 2015 with its Kegel trainer, a technology-enabled device that offers a hassle-free way for women ...
Health : Wellness : Motherhood
Thought-starter: Why brands need to talk about female puberty

News

Thought-starter: Why brands need to talk about female puberty

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an opportunity to cate...
Wellness : Health : Puberty
Accessible Premium

Micro Trends

Accessible Premium

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise quality and bring...
Retail : Digital : The American Middle
Preview: Veritas Media

News

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.
Civic Brands : Media : Digital
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