LS:N Global

Viewpoints

Are deep fakes the future of personalised advertising?

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

Viewpoints

Will biochips revolutionise finance and data-sharing?

Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...

Finance : Technology : Workplace

Big Ideas

A social app for increasing urban wellness

Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.

Health & Wellness : Technology : Biosay

Viewpoints

Why kombucha is more than just a functional drink

Adam Elabd, co-founder of Yesfolk Tonics, discusses repositioning kombucha as a craft beverage and the benefits of barrel ageing.

Food And Drink : Hospitality : Health And Wellness

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...

Health And Wellness : Branding : New Masculinity

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

Big Ideas

Milan Salone 2016: Top five spaces

Spatial narratives and curated environments stole the limelight from product launches at this year’s Salone Internazionale del Mobile.

Milan Salone 2016 : Atelier Biagetti : Nike

Design Directions

Ulysses Tier 1 Disaster Relief Kit

Just One Eye has launched the Ulysses Tier 1 Disaster Relief Kit with an epic, scene-stealing performance.

Just One Eye : Ulysses Tier 1 Disaster Relief Kit : The Polarity Paradox

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...

World Retail Congress 2014 : Millennials : Mobile Payments

Viewpoints

Dan Crowe : Modern male media

PORT magazine editor Dan Crowe talks about modern male media.

Men’s Magazines : Dan Crowe : PORT Magazine

Viewpoints

Francesca Sarti : Playing with your food

Francesca Sarti, co-founder of Arabeschi di Latte talks about playing with your food.

Food Futures : Francesca Sarti : Arabeschi Di Latte

Big Ideas

Consumer Twitterati on the rise

Oprah : Twitter : Starbucks

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Business : Leisure : Work

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

Youth : Nigeria : Nigeria

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...

Sustainability : Advertising : Design

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...

Food And Drink : Packaging : Hospitality

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...

Gaming : Third Rail Projects : Immersive Theatre

Viewpoints

Upstream’s Fashion Remix

Upstream, the world’s first fashion streaming app, believes that blending Gen Z’s love for clothes, music and community can and will disrupt online...

Fashion : Retail : Youth

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...

Beauty : Ageing : China

Big Ideas

Envisioning Tomorrows: Dubai Future Forum 2023

Described as the world’s largest gathering of futurists, Dubai Future Forum envisaged an array of futures, all focused on compassion, care and coll...

Dubai Futures Forum : Event : Tomorrow's Leadership

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...

Women's Health : Health And Wellness : Society

Viewpoints

Plantcare inspired by Self-care

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.

Health : Wellness : Beauty

Markets

State of Luxury: Thailand

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.

Luxury : Thailand : Hospitality

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