LS:N Global

Big Ideas

Consumer Twitterati on the rise

Oprah : Twitter : Starbucks

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Business : Leisure : Work

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...

Youth : Generation Z : Indonesia

Big Ideas

2014 International CES review part 1: Wearable tech, internet of things, mindful interfaces

CES : Electronics : Samsung

Design Directions

Moshi Monsters

In the 90s, the Tamagotchi, a small plastic toy with an LED screen, let children take care of a digital pet. They could feed and clean it, but that...

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...

Youth : Nigeria : Nigeria

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...

Sustainability : Advertising : Design

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...

Food And Drink : Packaging : Hospitality

Macro Trends

Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the househol...

Neo-kinship : Artificial Intelligence : Family

Communities

Gen Viz

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.

Gen Z : Teenagers : Teen

Viewpoints

Upstream’s Fashion Remix

Upstream, the world’s first fashion streaming app, believes that blending Gen Z’s love for clothes, music and community can and will disrupt online...

Fashion : Retail : Youth

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...

Beauty : Ageing : China

Big Ideas

Envisioning Tomorrows: Dubai Future Forum 2023

Described as the world’s largest gathering of futurists, Dubai Future Forum envisaged an array of futures, all focused on compassion, care and coll...

Dubai Futures Forum : Event : Tomorrow's Leadership

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...

Women's Health : Health And Wellness : Society

Viewpoints

Plantcare inspired by Self-care

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.

Health : Wellness : Beauty

Markets

State of Luxury: Thailand

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.

Luxury : Thailand : Hospitality

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...

Design : Marketing : Advertising

Viewpoints

How to remix the wellness model for Gen Z

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

Health : Wellness : Media

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.

Youth : Media : Digital

Micro Trends

Erotic Eating

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.

Food : Drink : Health And Wellness

Micro Trends

Out-of-work Networks

As young people face the brunt of an unemployment epidemic, the solo activity of job-hunting is being transformed into a community-driven pursuit.

Youth : Workplace : Technology

Viewpoints

MyBeautyBrand is taking the hassle out of side hustles

Robin Derrick, co-founder of MyBeautyBrand, discusses his peer-driven beauty label, the importance of online communities and future collaborations...

Beauty : Peer To Peer : Retail Experience

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...

Workplace : Virtual Reality : Far Futures

Daily Signals

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.

Mental Health : Branding : Retail

Daily Signals

Accommodation for economy travellers and bringing data to life

Hoshino offers affordable hotels to leisure travellers, Studio Drift visualises nature with technology, Instagram enables in-app payments.

Travel : Hospitality : Technology

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