LS:N Global

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Big Ideas

TFWA Asia Pacific 2024: Ritualising Beauty Retail

As the biggest driver for global travel retail sales, the Asia-Pacific region dictates how skincare and fragrance brands behave in the rest of the ...

Beauty : Retail : Travel

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

Markets

The State of Luxury: Brazil

Recovery looks promising in Brazil’s luxury market but long-term success will lie in brands’ ability to embrace e-commerce and personalise customer...

Luxury : Retail : Technology

Big Ideas

IAM Weekend 2020 Show Report

This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.

Sustainability : Media : Technology

Big Ideas

Exploring future scenarios powered by 5G

As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail, healthcare an...

Technology : 5G : Far Futures

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.

Retail : Inclusivity : Implicit Inclusivity

Markets

Tech Market: Part 2

How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?

Digital Culture : AI Learning : VR

Markets

Luxury Travel Consumers

What do different demographic groups want from luxury travel?

FABs : The Flat Age Society : Bleisure

Design Directions

Stockholm Design Lab : Graphic Design

Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...

Branding : Scandanavian Airlines : Aircraft

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Big Ideas

Gen Z and Luxury’s Future: FT Business of Luxury 2023

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...

Luxury : Gen Z : Youth

Big Ideas

IMM Cologne

Many designers at this year’s show, set in the main Koelnmesse exhibition space, focused on how people use everyday objects. This approach often re...

Furniture : Emotional Sobriety : Form Follows Rituals

Viewpoints

We’re living in the age of the Meme Brand

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...

Branding : Advertising : Gen Z

Big Ideas

The hyper-local services levelling up logistics

From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.

Retail : E-commerce : Logistics

Viewpoints

Are deep fakes the future of personalised advertising?

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...

Advertising : Retail : AI

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

Viewpoints

Will biochips revolutionise finance and data-sharing?

Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...

Finance : Technology : Workplace

Big Ideas

A social app for increasing urban wellness

Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.

Health & Wellness : Technology : Biosay

Viewpoints

Why kombucha is more than just a functional drink

Adam Elabd, co-founder of Yesfolk Tonics, discusses repositioning kombucha as a craft beverage and the benefits of barrel ageing.

Food And Drink : Hospitality : Health And Wellness

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...

Health And Wellness : Branding : New Masculinity

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

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