'branding'

Tweet casting

Big Ideas

Tweet casting

London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.
Feels : Casting : Social Media
The Latimer Group: Co-creating authentic media

Viewpoints

The Latimer Group: Co-creating authentic media

The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...
The Latimer Group : Media
Kering launches luxury digital magazine

Big Ideas

Kering launches luxury digital magazine

Kering launches luxury digital magazine.
Luxury : Kering Group : Kering
Marketing Week Live sets out rule of engagement

Big Ideas

Marketing Week Live sets out rule of engagement

Marketing Week Live sets out rule of engagement
Marketing Week Live : Consumer Engagement : Engagement
Creativity and culture thrive in British luxury

Big Ideas

Creativity and culture thrive in British luxury

Creativity and culture thrive in British luxury
Walpole Awards For Excellence : Luxury : Paul Smith
The Interview: MetaFactory on community-owned brands

Daily Signals

The Interview: MetaFactory on community-owned brands

MetaFactory builds new community-owned brands where creators and consumers both share incentives and collective brand management.
Retail : Cryptocurrency : Fashion
Stat: Beauty consumers crave ingredient explanations

Daily Signals

Stat: Beauty consumers crave ingredient explanations

Research by Holland & Barrett has shown that the majority (97%) of UK beauty consumers would like brands to be more transparent about the ingredien...
Beauty : Packaging : Transparency
Stat: Diversity in advertising is good for business

Daily Signals

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in ads to an increase in both stock value and public perception.
Advertising : Inclusivity : Diversity
HoliFrog is re-inventing the cleanser category

Daily Signals

HoliFrog is re-inventing the cleanser category

Although cleansing is the most common of skincare steps, beauty brands often treat cleansers as an afterthought.
Beauty : Skincare : Holistic
Thought-starter: Can deep fakes empower consumers?

Daily Signals

Thought-starter: Can deep fakes empower consumers?

Utilising Microsoft’s Azure technology, MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley propose that AI can empower indiv...
Retail : Advertising : AI
Stat: CPG brands are rethinking packaging

Daily Signals

Stat: CPG brands are rethinking packaging

Many CPG brands in the US plan to spend more on packaging in the near future, a new survey finds.
Packaging : Luxury : Food
An indigenous fashion brand for modern Indians

Daily Signals

An indigenous fashion brand for modern Indians

Consumer goods company Patanjali Ayurved is launching a fashion sub-brand for the country’s youth market.
Fashion : Culture : India
Diesel takes aim at the clichés of social media

Daily Signals

Diesel takes aim at the clichés of social media

In a world of influencers, the fashion brand encourages its customers to be followers.
Fashion : Youth : Culture
Stat: Consumers expect more from customer service online

Daily Signals

Stat: Consumers expect more from customer service online

According to a report from Conversocial, the majority of consumers (81%) in the UK and US expect more from digital customer care in 2018 than they ...
Digital : Customer Service : Retail
Twitter trolls John Lewis with its Christmas ad

Daily Signals

Twitter trolls John Lewis with its Christmas ad

Virginia-based lecturer John Lewis, who has been tweeting from the @johnlewis handle since 2007, stars in Twitter’s latest ad.
Culture : Media : Digital
The Age of the Long Near: The Immortal Brand preview

Daily Signals

The Age of the Long Near: The Immortal Brand preview

London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.
The Immortal Brand : 100-year Thinking : The Age Of The Long Near
A story of Scotch: Whisky brand blends the senses

Daily Signals

A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...
Diageo : Whisky : Johnnie Walker House
Diesel helps to restore Venice landmark

Big Ideas

Diesel helps to restore Venice landmark

Diesel helps to restore Venice landmark
Venice : Italy : Diesel
Johnnie Walker campaign targets Hispanic men

Big Ideas

Johnnie Walker campaign targets Hispanic men

Johnnie Walker campaign targets Hispanic men
Jonnie Walker : Whisky : Bourban
Starbucks brand-jacks rivals with cups ambush

Big Ideas

Starbucks brand-jacks rivals with cups ambush

Starbucks brand-jacks rivals with cups ambush
Starbucks : Moscow : Coffee
Make-up girl: Lagerfeld video full of character

Daily Signals

Make-up girl: Lagerfeld video full of character

Make-up girl: Lagerfeld video full of character
Advertising : Marketing : Animation
Guerilla tactics: Uniqlo pins hopes on Pinterest

Daily Signals

Guerilla tactics: Uniqlo pins hopes on Pinterest

Guerilla tactics: Uniqlo pins hopes on Pinterest
Advertising : Marketing : Ads
Signs of stability see luxury cars race ahead

Big Ideas

Signs of stability see luxury cars race ahead

Signs of stability see luxury cars race ahead
Cars : Mercedes-Benz : Land Rover
Retail Hijacking

Micro Trends

Retail Hijacking

Retail Hijacking
Citizen: Citizen : Brand Pharmacy : H&M
Should brands open-source their data to remove AI bias?

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology : Digital : Civic Brands
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