'branding'

The North Face pledges to close the nature gap

News

The North Face pledges to close the nature gap

Outdoor brand The North Face is pledging to diversify access to nature with its Reset Normal initiative.
Fashion : Society : Sustainability
Thought-starter: Is Instagram promoting unsustainable consumption?

News

Thought-starter: Is Instagram promoting unsustainable consumption?

As more brands strive to be sustainable, deputy foresight editor Kathryn Bishop argues: it’s time to re-think social platforms that promote incessa...
Fashion : Sustainability : Social Media
K-beauty Lite

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...
Beauty : Youth : Retail
How 3D body scanning will reduce fashion returns

Viewpoints

How 3D body scanning will reduce fashion returns

The Bureau’s technology is taking fittings from models to the masses, forecasting a future of 3D-printed, bespoke fashion.
Fashion : Retail : Technology
Netflix is the world’s simplest brand

News

Netflix is the world’s simplest brand

The internet entertainment service has topped Siegel+Gale’s annual Global Simplicity Index for the first time, followed by Aldi and Google.
Media : Retail : Entertainment
Thought-starter: How can we create beauty products for transgender people?

News

Thought-starter: How can we create beauty products for transgender people?

As identity continues along a fluid trajectory, foresight writer Rhiannon McGregor looks at the brands collaborating with the LGBTQ+ community to c...
Beauty : Transgender : Cosmetics
Team Tango

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.
Anti-authenticity Marketing : Adidas : Dark Social
Beauty hotline

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.
Birchbox : Revelation Brands : Personal Appsistants
Millennials are the most influential generation

Big Ideas

Millennials are the most influential generation

Millennials are the most influential generation
Generation : Edelman : Spending
E-commerce no longer a luxury for premium brands

Big Ideas

E-commerce no longer a luxury for premium brands

E-commerce no longer a luxury for premium brands
E-commerce : Digital : Online
Grand design for a Chinese hotel experience

Big Ideas

Grand design for a Chinese hotel experience

Grand design for a Chinese hotel experience
InterContinental : China : Hotel
Eastern Europe shapes the future of luxury

Big Ideas

Eastern Europe shapes the future of luxury

Eastern Europe shapes the future of luxury
Bain : Emerging Markets : BRICs
For brands socialising with fans, Facebook proves a handy resource

Big Ideas

For brands socialising with fans, Facebook proves a handy resource

For brands socialising with fans, Facebook proves a handy resource
Facebook : WWD : Social Media
SXSW 2024: Designing Superbrands

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...
Design : Brand Strategy : SXSW
Two heads, and many more, are better than one

Big Ideas

Two heads, and many more, are better than one

Two heads, and many more, are better than one
New York : Social Media Week : Victors & Spoils
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
Stat: Dune report evaluates the profitability of fashion NFTs

News

Stat: Dune report evaluates the profitability of fashion NFTs

As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...
Stat : Stats : Statistic
Brand politics

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?
Brandstanding : Backlash Brands : Ben & Jerry's
Chanel tops luxury brands on Pinterest

Big Ideas

Chanel tops luxury brands on Pinterest

Chanel tops luxury brands on Pinterest
Pinterest : Chanel : Curulate
Why lab-grown diamonds are the future of luxury jewellery

Viewpoints

Why lab-grown diamonds are the future of luxury jewellery

As luxury consumers become more interested in the provenance of their purchases, Alan Frampton, director of ethical brand Cred Jewellery, says it’s...
Diamonds : Luxury : Sustainability
Stat: American Gen Z love influencer brands like no other group

News

Stat: American Gen Z love influencer brands like no other group

In an exclusive report released in December 2023, Morning Consult suggests that Gen Z adults are the most likely to buy from a brand founded by an ...
Retail : Pop Culture & Media : Society
Thought-starter: Why are luxury brands investing in podcasts?

News

Thought-starter: Why are luxury brands investing in podcasts?

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.
Luxury : Media : Advertising
Backlash Culture

News

Backlash Culture

Global – Backlash Culure is a call to arms for companies to take a more combative stance against the consumer zeitgeist.
Backlash Culture : S/S 16 Trend Briefing : Positive Friction
Stephanie Phair : Designer discount fashion

Viewpoints

Stephanie Phair : Designer discount fashion

The Outnet managing director Stephanie Phair talks about designer discount fashion. 
The Outnet : Stephanie Phair : Discount Luxury
James Ogilvy : Lessons in Luxury

Viewpoints

James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury. 
Digital Media : James Ogilvy : Brand Personality
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