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Viewpoints
Should we welcome a future in which every store front reads ‘Powered by Amazon’?
What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail
:
Food And Drink
:
Homewares
Viewpoints
Brexit: Partisan Brands
While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit
:
Brandstanding
:
New Bricolage Living
News
Instacart gamifies grocery shopping with Caper Cart upgrades
Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart ...
Retail
:
Technology
:
Society
News
Stat: Beauty retail sales hit record high in China
China’s beauty market is booming, with the National Bureau of Statistics reporting that retail sales of cosmetics from January to May 2024 totalled...
Beauty
:
Retail
:
Society
News
Krug and Indagare launch champagne-focused culinary tours
Champagne house Krug and luxury travel agency Indagare have partnered to launch a series of culinary experiences highlighting the best chefs and re...
Champagne
:
Food
:
Drink
News
Mercedes-Benz leaps into luxury real estate in Dubai
Mercedes-Benz is expanding its ambitions from the road to the home. The automotive brand will launch Mercedes-Benz Places, its first real estate ve...
Luxury
:
Architecture
:
Mobility
News
The Trend: Guilded Luxury
This year, we have witnessed shifting dynamics between luxury brands and their clients, giving rise to what The Future Laboratory calls Guilded Lux...
Luxury
:
Travel
:
Hospitality
News
A sneaker brand for Barcelona’s street vendors
Street vendor co-operative Top Manta is supporting local communities with its sustainable and socially driven footwear brand Ande Dem.
Retail
:
Fashion
:
Streetwear
News
Ace of Air’s eco-packaging taps into circular beauty
Ace of Air is a new beauty and wellness brand offering an entirely circular model to tackle the industry’s waste issues.
Health And Wellness
:
Beauty
:
Sustainability
News
Fortify+’s sanitised skincare protects against bacteria
Skincare brand Fortify+ has unveiled a line of products that it claims sanitise skin and meet consumers’ heightened hygiene concerns.
Beauty
:
Health And Wellness
:
Skincare
News
Stat: Consumers prioritise wellness across all sectors
It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...
Health And Wellness
:
Retail
:
Stat
News
Verishop is a one-stop affordable luxury platform
A new e-commerce platform is tapping into the retail opportunity presented by Generation Z and Millennial luxurians on the hunt for niche yet acces...
Luxury
:
Retail
:
Fashion
News
Thought-starter: Will resale shape the future of luxury?
Deputy foresight editor Kathryn Bishop explores how luxury brands and retailers are introducing buy-back and resale schemes to increase customer re...
Luxury
:
Retail
:
Recommerce
News
Ecover’s scentless range parodies perfume ads
The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.
Advertising
:
Luxury
:
Cleaning
News
Thought-starter: Will age be the next frontier for inclusivity?
It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.
Society
:
Diversity
:
Ageing
News
Carling’s new campaign spotlights LGBTQ football
The brewery brand has unveiled a new two-part campaign featuring players of LGBTQ-inclusive football team Black Country Fusion FC.
Drinks
:
Civic Brands
:
Beer
News
Storr facilitates peer-to-peer shopping
A new digital marketplace allows anyone to open an online store with their phone and sell new, branded products directly to friends or followers.
Retail
:
Digital
:
Social Media
News
Thought-starter: Can brands promote life-long body confidence?
From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures
:
Wellness
:
Marketing
News
Thought-starter: Are shaving brands still relevant?
With conversations surrounding body positivity gaining momentum, Josh Walker explores the shaving brands adopting a more inclusive language that ce...
Beauty
:
Wellbeing
:
Shaving
News
Thought-starter: How are brands building hype around beauty?
Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty
:
Hype Market
:
Retail
News
Mazda’s latest ad campaign targets Hispanic consumers – in Japanese
US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto
:
Advertising
:
Culture
Big Ideas
Subscription emails are thriving
Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising
:
Digital
:
Media
Viewpoints
Ian McGarrigle: World Retail Congress
The state of world retail in 2017.
World Retail Congress
:
E-commerce
:
Dislocated World
Viewpoints
Steven Lammertink: Cirqle
How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink
:
Influencer Marketing
:
Cirqle
Viewpoints
Suzie Wokabi: SuzieBeauty
How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi
:
Suzie Beauty
:
Kenya
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