'branding'

Why lab-grown diamonds are the future of luxury jewellery

Viewpoints

Why lab-grown diamonds are the future of luxury jewellery

As luxury consumers become more interested in the provenance of their purchases, Alan Frampton, director of ethical brand Cred Jewellery, says it’s...
Diamonds : Luxury : Sustainability
Corona opens eco-tourism destination on private island

Daily Signals

Corona opens eco-tourism destination on private island

Mexican beer brand Corona has opened its eco-protected island off the coast of Cartagena, Colombia, to the public, offering a unique beer brand exp...
Travel & Hospitality : Sustainability : Food & Drink
Stat: Branded packaging is polluting UK coastlines

Daily Signals

Stat: Branded packaging is polluting UK coastlines

With the UK’s packaging pollution growing at an alarming rate, a study by Surfers Against Sewage (SAS) finds that branded items are largely to blam...
Sustainability : Food & Drink : Society
Lululemon’s trade-in scheme for Like New athleisure

Daily Signals

Lululemon’s trade-in scheme for Like New athleisure

Athleisure brand Lululemon has created a re-commerce programme allowing customers to trade in and resell its products to boost circularity.
Retail : Re-sell : Pre-owned
Vans becomes a broadcaster for local communities

Daily Signals

Vans becomes a broadcaster for local communities

The footwear brand has launched Channel 66, a digital live-stream designed to engage with its consumers through community-first broadcasting.
Media : Shoes : Fashion
The North Face pledges to close the nature gap

Daily Signals

The North Face pledges to close the nature gap

Outdoor brand The North Face is pledging to diversify access to nature with its Reset Normal initiative.
Fashion : Society : Sustainability
Thought-starter: Is Instagram promoting unsustainable consumption?

Daily Signals

Thought-starter: Is Instagram promoting unsustainable consumption?

As more brands strive to be sustainable, deputy foresight editor Kathryn Bishop argues: it’s time to re-think social platforms that promote incessa...
Fashion : Sustainability : Social Media
K-beauty Lite

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...
Beauty : Youth : Retail
How 3D body scanning will reduce fashion returns

Viewpoints

How 3D body scanning will reduce fashion returns

The Bureau’s technology is taking fittings from models to the masses, forecasting a future of 3D-printed, bespoke fashion.
Fashion : Retail : Technology
Netflix is the world’s simplest brand

Daily Signals

Netflix is the world’s simplest brand

The internet entertainment service has topped Siegel+Gale’s annual Global Simplicity Index for the first time, followed by Aldi and Google.
Media : Retail : Entertainment
Thought-starter: How can we create beauty products for transgender people?

Daily Signals

Thought-starter: How can we create beauty products for transgender people?

As identity continues along a fluid trajectory, foresight writer Rhiannon McGregor looks at the brands collaborating with the LGBTQ+ community to c...
Beauty : Transgender : Cosmetics
Team Tango

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.
Anti-authenticity Marketing : Adidas : Dark Social
Beauty hotline

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.
Birchbox : Revelation Brands : Personal Appsistants
Millennials are the most influential generation

Big Ideas

Millennials are the most influential generation

Millennials are the most influential generation
Generation : Edelman : Spending
E-commerce no longer a luxury for premium brands

Big Ideas

E-commerce no longer a luxury for premium brands

E-commerce no longer a luxury for premium brands
E-commerce : Digital : Online
Grand design for a Chinese hotel experience

Big Ideas

Grand design for a Chinese hotel experience

Grand design for a Chinese hotel experience
InterContinental : China : Hotel
Eastern Europe shapes the future of luxury

Big Ideas

Eastern Europe shapes the future of luxury

Eastern Europe shapes the future of luxury
Bain : Emerging Markets : BRICs
For brands socialising with fans, Facebook proves a handy resource

Big Ideas

For brands socialising with fans, Facebook proves a handy resource

For brands socialising with fans, Facebook proves a handy resource
Facebook : WWD : Social Media
Two heads, and many more, are better than one

Big Ideas

Two heads, and many more, are better than one

Two heads, and many more, are better than one
New York : Social Media Week : Victors & Spoils
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
SXSW 2024: Designing Superbrands

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...
Design : Brand Strategy : SXSW
Brain Dead's Brooks Brothers California capsule collection re-invents Americana

Daily Signals

Brain Dead's Brooks Brothers California capsule collection re-invents Americana

Streetwear brand Brain Dead and legacy American luxury brand Brooks Brothers have collaborated on an unexpected capsule collection, Brooks Brothers...
Fashion : Luxury : Design
Stat: American Gen Z love influencer brands like no other group

Daily Signals

Stat: American Gen Z love influencer brands like no other group

In an exclusive report released in December 2023, Morning Consult suggests that Gen Z adults are the most likely to buy from a brand founded by an ...
Retail : Pop Culture & Media : Society
Thought-starter: Why are luxury brands investing in podcasts?

Daily Signals

Thought-starter: Why are luxury brands investing in podcasts?

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.
Luxury : Media : Advertising
Backlash Culture

Daily Signals

Backlash Culture

Global – Backlash Culure is a call to arms for companies to take a more combative stance against the consumer zeitgeist.
Backlash Culture : S/S 16 Trend Briefing : Positive Friction
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