'branding'

Stephanie Phair : Designer discount fashion

Viewpoints

Stephanie Phair : Designer discount fashion

The Outnet managing director Stephanie Phair talks about designer discount fashion. 
The Outnet : Stephanie Phair : Discount Luxury
James Ogilvy : Lessons in Luxury

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James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury. 
Digital Media : James Ogilvy : Brand Personality
The Make it Black campaign uplifts Black-owned businesses

Daily Signals

The Make it Black campaign uplifts Black-owned businesses

The Make it Black campaign established by the Pull Up For Change initiative unites nine beauty brands to fiscally support Black-owned business.
Beauty : Retail : Packaging
Learn: Covid-19 Contingency Planning

Daily Signals

Learn: Covid-19 Contingency Planning

Examine the immediate impacts of Covid-19 across key sectors, and the best-in-class case studies and future considerations for your organisation.
Covid-19 : Retail : Society
Gymshark’s educational workplace waste plan

Daily Signals

Gymshark’s educational workplace waste plan

Gymshark has introduced a recycling initiative to empower employees to better tackle their workplace waste.
Sustainability : Health : Society
Stat: Word of mouth is causing brand boycotts

Daily Signals

Stat: Word of mouth is causing brand boycotts

Negative word of mouth is damaging businesses across the world, according to a new study by Ford and Harris Insights.
Society : Brand : Activism
BMW is trialling in-car food ordering

Daily Signals

BMW is trialling in-car food ordering

The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.
Mobility : Food : Technology
Lidl customers can open an at-home micromarket

Daily Signals

Lidl customers can open an at-home micromarket

The supermarket’s latest campaign invites loyal customers to open up a Lidl shop in their own home.
Food : Retail : Drink
Pampers launches smart diapers

Daily Signals

Pampers launches smart diapers

The baby care brand has partnered with Google’s sister company Verily to create diapers that monitor babies’ diapering, feeding and sleep.
Youth : Technology : Health
This range of kids’ yoghurts targets brain nutrition

Daily Signals

This range of kids’ yoghurts targets brain nutrition

Ingenuity Brands, a start-up dedicated to brain-based nutrition, has launched a line of yoghurts to support childhood brain development.
Youth : Food : Health
Volcom commits to traceable organic cotton

Daily Signals

Volcom commits to traceable organic cotton

Farm to Yarn is a socially conscious raw materials initiative that supports cotton farmers in India.
Fashion : Supple Chain : Culture
Pura Still is a new spiked still water

Daily Signals

Pura Still is a new spiked still water

A new brand of alcoholic still ‘water’ plays on the trend for spiked seltzer by offering health-conscious consumers an uncarbonated, low-alcohol dr...
Drinks : Water : Alcohol
Haeckels wants to clean beaches around the world

Daily Signals

Haeckels wants to clean beaches around the world

The Margate-based beauty brand has turned its local Beach Clean initiative into a global loyalty program.
Beauty : Sustainability : Civic Brands
Backlash Brands: An introduction

Daily Signals

Backlash Brands: An introduction

London – LS:N Global senior journalist Daniela Walker introduces Backlash Brands, the first of three macrotrends from Backlash Culture.
Backlash Brands : Positive Friction : Trend Briefing SS 2016
Food for thought: Cooking promotion provides a feast for the eyes

Daily Signals

Food for thought: Cooking promotion provides a feast for the eyes

Stockholm – When you watch Now You're Cooking, it is almost as if you are watching your own hands carefully tossing flakes of sea salt on a piece...
New kitemark to reassure people on personal data

Big Ideas

New kitemark to reassure people on personal data

New kitemark to reassure people on personal data
Data : Transparency : Privacy
Nike scheme to accelerate start-up companies

Big Ideas

Nike scheme to accelerate start-up companies

Nike scheme to accelerate start-up companies
Nike : Nike+ : TechStars
Positive Patriotism

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...
Patriotic : Turbulent Teens : Stone Island
Taking the tablet: Love Your Work on the iPad

Daily Signals

Taking the tablet: Love Your Work on the iPad

Taking the tablet: Love Your Work on the iPad
App : Tablet : Magazine
Hasna Kourda on how AI will drive more mindful purchasing

Big Ideas

Hasna Kourda on how AI will drive more mindful purchasing

The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...
Fashion : Artificial Intelligence : Retail
Social networking is changing how brands engage with consumers

Big Ideas

Social networking is changing how brands engage with consumers

Social networking is changing how brands engage with consumers
Social Networks : Blogs : Marketing
Brexit: Partisan Brands

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit : Brandstanding : New Bricolage Living
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

Viewpoints

Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
Instacart gamifies grocery shopping with Caper Cart upgrades

Daily Signals

Instacart gamifies grocery shopping with Caper Cart upgrades

Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart ...
Retail : Technology : Society
Stat: Beauty retail sales hit record high in China

Daily Signals

Stat: Beauty retail sales hit record high in China

China’s beauty market is booming, with the National Bureau of Statistics reporting that retail sales of cosmetics from January to May 2024 totalled...
Beauty : Retail : Society
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