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'branding'
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LDF Network Evening 2015: Daniela Walker
London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...
Advertising
:
Marketing Campaigns
:
Heritage
Big Ideas
Staging a hoax
Barcelona – Creative studio achos is showing how being the little guy can be fun, after it staged an elaborate hoax that stunned the creative ...
Achos
:
#creathieves
:
Hoax
Big Ideas
US winemakers reach out to young mothers
US winemakers reach out to young mothers
Wine
:
US
:
Mothers
Big Ideas
British Gas expands crowdsourcing initiative
British Gas expands crowdsourcing initiative
British Gas
:
Crowdsourced
:
Open Everything
Big Ideas
Chengdu sets the pace in luxury retail sales
Chengdu sets the pace in luxury retail sales
Louis Vuitton
:
Prada
:
BRICs
Big Ideas
Selling direct to consumers online set for growth in Europe
US – Manufacturers of consumer grocery products are set to benefit from a new addition to the multi-channel retail marketplace.
Facebook
:
Procter & Gamble
:
Online Groceries
Big Ideas
More than half of global consumers want better service
More than half of global consumers want better service
Accenture
:
Service
:
BRICs
News
Heroes in the hood: Local ambassadors connect brands with communities
Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors
:
Connect Brands With Communities
:
Community Advertising
Big Ideas
Hasna Kourda on how AI will drive more mindful purchasing
The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...
Fashion
:
Artificial Intelligence
:
Retail
Big Ideas
Social networking is changing how brands engage with consumers
Social networking is changing how brands engage with consumers
Social Networks
:
Blogs
:
Marketing
Big Ideas
WPP BrandZ Top 100 Most Valuable Chinese Brands 2014
Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...
China
:
Scandal
:
Ostentatious
News
The Make it Black campaign uplifts Black-owned businesses
The Make it Black campaign established by the Pull Up For Change initiative unites nine beauty brands to fiscally support Black-owned business.
Beauty
:
Retail
:
Packaging
News
Learn: Covid-19 Contingency Planning
Examine the immediate impacts of Covid-19 across key sectors, and the best-in-class case studies and future considerations for your organisation.
Covid-19
:
Retail
:
Society
News
Gymshark’s educational workplace waste plan
Gymshark has introduced a recycling initiative to empower employees to better tackle their workplace waste.
Sustainability
:
Health
:
Society
News
Stat: Word of mouth is causing brand boycotts
Negative word of mouth is damaging businesses across the world, according to a new study by Ford and Harris Insights.
Society
:
Brand
:
Activism
News
BMW is trialling in-car food ordering
The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.
Mobility
:
Food
:
Technology
News
Lidl customers can open an at-home micromarket
The supermarket’s latest campaign invites loyal customers to open up a Lidl shop in their own home.
Food
:
Retail
:
Drink
News
Pampers launches smart diapers
The baby care brand has partnered with Google’s sister company Verily to create diapers that monitor babies’ diapering, feeding and sleep.
Youth
:
Technology
:
Health
News
This range of kids’ yoghurts targets brain nutrition
Ingenuity Brands, a start-up dedicated to brain-based nutrition, has launched a line of yoghurts to support childhood brain development.
Youth
:
Food
:
Health
News
Volcom commits to traceable organic cotton
Farm to Yarn is a socially conscious raw materials initiative that supports cotton farmers in India.
Fashion
:
Supple Chain
:
Culture
News
Pura Still is a new spiked still water
A new brand of alcoholic still ‘water’ plays on the trend for spiked seltzer by offering health-conscious consumers an uncarbonated, low-alcohol dr...
Drinks
:
Water
:
Alcohol
News
Haeckels wants to clean beaches around the world
The Margate-based beauty brand has turned its local Beach Clean initiative into a global loyalty program.
Beauty
:
Sustainability
:
Civic Brands
News
Backlash Brands: An introduction
London – LS:N Global senior journalist Daniela Walker introduces Backlash Brands, the first of three macrotrends from Backlash Culture.
Backlash Brands
:
Positive Friction
:
Trend Briefing SS 2016
News
Food for thought: Cooking promotion provides a feast for the eyes
Stockholm – When you watch Now You're Cooking, it is almost as if you are watching your own hands carefully tossing flakes of sea salt on a piece...
Big Ideas
New kitemark to reassure people on personal data
New kitemark to reassure people on personal data
Data
:
Transparency
:
Privacy
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