LS:N Global

Design Directions

Asylum : Multidisciplinary Design

“Culturally Singapore is so young,” says Chris Lee, founder of local design studio Asylum, “in terms of design, there is almost no culture.”

Branding : Singapore : Hotel

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...

Fantasy : Folklore : Magic

Design Directions

Sweet Shoppe

The internet is changing the way people shop. Online retailers offer items based on what customers have already bought. Google search results are b...

Branding : On/Off : The Sweet Shoppe

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.

Drinks : Hospitality : Food

Daily Signals

Blank slate: The wine bottles without words

Graz, Austria – A motif can mean a decorative image or a recurring theme in artwork. The branding identity of Austrian company Motif Wine embodies ...

Branding : Motif Wine : Graz

Design Directions

Adventurism

In 2011, LS:N Global reported on a shift to a new self-sufficient, necessity-driven design in an unpredictable, turbulent world in our Survivabilit...

Survivability : Adventure : New Sublimity Tourism

Big Ideas

Google and Nestlé join forces on new Android OS

Branding : Brand : Brandjacking

Daily Signals

An open-source resource to improve packaging

Clothing retailer Asket is overhauling its packaging to reduce its environmental impact – and set a precedent for the wider industry.

Retail : Packaging : Sustainability

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Nature & More : Whole-system Thinking : Packaging

Daily Signals

Digital Baroque

A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.

Luxury Aesthetic : Neuromarketing : Value

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

Daily Signals

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

Daily Signals

A future-facing identity for insect farming

AI-powered insect mini-farm Better Origin has been rebranded by Ascend Studio to give a new identity to sustainable farming.

Food : Drink : Branding

Daily Signals

VR for everyone

Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.

Radeon : Video Games : Gen Viz

Daily Signals

Notorious Nooch is a vibrant vegan flavour hit

The plant-based brand offers nutritional yeast as a bold vegan flavouring to be added to foods.

Food : Design : Vegan

Daily Signals

Match rejects the gamification of online dating

Digital dating platform Match has unveiled a new visual identity that reimagines online dating as an intimate exchange.

Technology : Mobile : Dating

Daily Signals

The sharing economy now includes toys

UK – Whirli is a subscription-based toy library that makes children’s playtime more sustainable.

Retail : Youth : Branding

Viewpoints

Alex Gordon : Brand semiotics

Sign Salad director Alex Gordon talks brand semiotics.

Brand Semiotics : Alex Gordon : Branding

Daily Signals

Ikea’s 25-minute ASMR ad and other stories

In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.

Advertising : Digital : Branding

Daily Signals

Moveable feast: Coca-Cola gets convivial

Branding : Ads : Marketing

Daily Signals

Cereal for busy adults with a nostalgic twist

OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.

Food : Branding : Design

Daily Signals

Australian flavour: McDonald's adopts local name

Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...

Branding : Signs : Brand-jacking

Daily Signals

Empty seltzer cans kick back on tinned cocktails

As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...

Food And Drink : Advertising : Society

Daily Signals

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

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