LS:N Global

News

Caña magazine takes a novel approach to beer appreciation

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.

Drinks : Branding : Media

News

The bare essentials: Chinese noodle chain opens Soviet Style bar

Russia – Chinese noodle chain Mary Wong has opened an industrial chic takeaway bar in Rostov-on-Don that combines a brutalist interior with the bri...

Fork : Interiors : Soviet Style

Design Directions

Asylum : Multidisciplinary Design

“Culturally Singapore is so young,” says Chris Lee, founder of local design studio Asylum, “in terms of design, there is almost no culture.”

Branding : Singapore : Hotel

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...

Fantasy : Folklore : Magic

Design Directions

Sweet Shoppe

The internet is changing the way people shop. Online retailers offer items based on what customers have already bought. Google search results are b...

Branding : On/Off : The Sweet Shoppe

Micro Trends

Post-category Spirits

A wave of new start-up distilleries are creating category-defying spirits that reject the traditional rules and regulations of liquor-making.

Drinks : Hospitality : Food

News

Blank slate: The wine bottles without words

Graz, Austria – A motif can mean a decorative image or a recurring theme in artwork. The branding identity of Austrian company Motif Wine embodies ...

Branding : Motif Wine : Graz

Design Directions

Adventurism

In 2011, LS:N Global reported on a shift to a new self-sufficient, necessity-driven design in an unpredictable, turbulent world in our Survivabilit...

Survivability : Adventure : New Sublimity Tourism

Viewpoints

Kevin Allen : The hidden agenda

Kevin Allen, author of The Hidden Agenda, talks about the book.

Kevin Allen : The Hidden Agenda : Business

News

Karma spirit: Consumers rate brands on new social media platform

Australia : Sydney : Social

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...

Marketing : Branding : Branded Entertainment

News

Branded DNA

Brooklyn – Lifeblood Agency’s new branding captures the firm’s DNA in visual form.

DNA : Awakening Tech : Branding

News

Texan coffee with a surrealist brand identity

Futura is redefining the way coffee is communicated with its branding for new coffee shop Superthing.

Drinks : Branding : Coffee

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.

Civic Brands : Germany : The Dislocated World

Viewpoints

Jonathan Sands: Elmwood

What role should brands play in a Dislocated World?

Elmwood : Jonathan Sands : The Dislocated World

News

Healthy rebranding

Lisbon – Graphic design studio AH-HA has developed a new visual identity for natural healthcare laboratory Biocol.

Branding : Pharmaceuticals : Carolina Cantante

News

Conversation-starters

London – The branding for this year’s D&AD Festival not only celebrated creativity but questioned its meaning.

D&AD Festival 2016 : The Beautiful Meme : Branding

News

Beautiful banking

Stockholm – Design studio Snask has achieved the impossible and made investment banking interesting.

Nordea Markets : Snask : Rebrand

News

Cadbury’s virtual egg hunt digitises Easter traditions

Confectionary brand Cadbury has launched an online Easter egg hunt to enrich Easter festivities for families separated during the pandemic.

Food And Drink : UK : Chocolate

Viewpoints

Arrigo Berni: Moleskine

Why the stationery brand entered the retail market.

Retail : Design : Branding

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.

Helmut Lang : Workplace : New York

News

A furry rebrand for more human healthcare

Healthcare start-up Alan has debuted a refreshed brand identity that takes a softer approach to clinical care.

Health : Wellness : Branding

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...

Beauty : Retail : New Masculinity

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital

News

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...

Sport : Leisure : Advertising

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