LS:N Global

Viewpoints

Robert Rowland Smith: Beyond The Age of Ideas

The founder and creator of Ennovation on the limits of strategy and innovation.

News

Oatly urges competitors to reveal their carbon footprint

Oatly, the world’s largest oat drink company, has launched its Climate Footprint Challenge, calling on big dairy to reveal their products’ climate ...

Food & Drink : Alternative Protein : Sustainability

Viewpoints

Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.

Packaging : Branding : Food And Drink

Viewpoints

The Dorchester: Reframing Future Heritage

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency Construct ab...

Luxury : Hospitality : Design

Markets

Sensitised Living Part 2

Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product in...

Beauty : Retail : Packaging

News

Bettr Coffee is brewing sustainability with imperfect authenticity

Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.

Coffee : Branding : Food & Drink

News

This whisky campaign is a nod to the metaverse

Whisky brand Crown Royal is targeting younger audiences with a metaverse-inspired ad campaign promoting its ready-to-drink cocktails.

Food & Drink : Media & Entertainment : Branding

News

Livity unveils vibrant brand identity for breast cancer charity

Creative agency Livity has spearheaded a brand overhaul for CoppaFeel!, the UK's breast cancer charity focused on young people.

Youth : D&I : Health

News

All the fun of Blackpool’s first museum

Showtown, the British seaside town’s first museum, will celebrate its history and future in delivering joy and whimsy.

Branding : Design : Entertainment

News

Crunchy Critters rebrand tackles insect ‘ick factor’

Sherlock Studio has created a new visual identity for Crunchy Critters, presenting the unusual treats in a playful and tasteful way.

Food : Drink : Branding

News

Preview: Brands target marketing at American everyman

US – To reach a wider audience, brands are celebrating everyday successes and remaining true to their core identities.

Advertising : Marketing : Branding

News

Sparkling tea wine delivers ready-to-drink relaxation

With a growing number of consumers seeking healthier drinks options, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese con...

Food : Drink : Design

News

Food for fun

Global – Be is a new range of organic wellness supplements aimed at members of Generation D.

Wellness : Branding : Gen Viz

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

Design Directions

Proud Creative : Graphic Design

‘We’re about delivering longevity, not just of the moment,’ says Dan Witchell, founder and creative director of Proud Creative. ‘The way we work is...

Branding : Getty : Detail

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.

Alcohol : Spirits : Drinks

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.

Gaming : Sports : Branding

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.

Branding : Purpose : Culture

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.

Beauty : Retail : Branding

News

VegNature’s rebrand emphasises its eco-values

Plant-based food brand VegNature has redesigned its visual identity to be more in line with its brand values of healthy, greener and compassionate ...

Food : Drinks : Branding

News

The Future Laboratory offers professional courses on future forecasting

London – On 4 September The Future Laboratory will launch the Consumer Foresight and Future Trends Programme.

Culture : Technology : Branding

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

News

Vistaprint showcases the resilience of small businesses

The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disrupt...

Advertising : Branding : Covid-19

News

Kids teach dads about dairy in Oatly’s campaign

Alternative milk brand Oatly has enlisted the younger generation to promote plant-based lifestyles to men aged 44–75.

Drink : Vegan : Milk

News

Thought-starter: How can fintech speak to Generation X?

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.

Finance : Branding : Transparency

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