LS:N Global

News

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...

Food Packaging : Anti-Authenticity Marketing : GMO

Big Ideas

Inclusive advertising

US – Adverts featuring same-sex couples were the most digitally engaging ads of June 2015, according to data from iSpot.tv.

LGBT Advertising : ISpot.tv : Consumer Engagement

Big Ideas

Domino’s puts its customers in the driving seat

Domino's Pizza : Delvery : Vehicle

News

Beats by Dre's new campaign celebrates black culture

The Apple-owned audio brand's latest marketing campaign, You Love Me, makes a statement about the black community’s impact on popular culture world...

Advertising : Branding : Society

News

Volkwagen’s latest ad owns up to its previous mistakes

To mark its move into electric vehicles, the car brand is referencing its 2015 diesel emissions scandal.

Mobility : Branding : Sustainability

News

Mercedes-Benz unveils branded residence development in Miami

German automotive giant Mercedes-Benz is making waves beyond the roads, announcing its foray into real estate with the development of its own ‘urba...

Home : Retail : Mobility

Viewpoints

Redesigning the retro future of online groceries

Jono Holt, founder of design agency Otherway, examines the use of nostalgia, colour, storytelling and locality in its brand refresh for grocery del...

Branding : Food : Retail

News

A restorative tonic for postpartum wellness

Milk Moon creates products that combine nervine and adaptogenic herbs to support the postpartum nervous system.

Health : Wellness : Pregnancy

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.

Fashion : Retail : Branding

Viewpoints

Robert Rowland Smith: Beyond The Age of Ideas

The founder and creator of Ennovation on the limits of strategy and innovation.

Experiential Marketing : Frustration Marketing : Perf-hospitality

News

Oatly urges competitors to reveal their carbon footprint

Oatly, the world’s largest oat drink company, has launched its Climate Footprint Challenge, calling on big dairy to reveal their products’ climate ...

Food & Drink : Alternative Protein : Sustainability

Viewpoints

Why can’t brands pack in their plastic obsession?

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.

Packaging : Branding : Food And Drink

Viewpoints

The Dorchester: Reframing Future Heritage

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency Construct ab...

Luxury : Hospitality : Design

Big Ideas

Google and Nestlé join forces on new Android OS

Branding : Brand : Brandjacking

Markets

Sensitised Living Part 2

Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product in...

Beauty : Retail : Packaging

News

Bettr Coffee is brewing sustainability with imperfect authenticity

Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.

Coffee : Branding : Food & Drink

News

This whisky campaign is a nod to the metaverse

Whisky brand Crown Royal is targeting younger audiences with a metaverse-inspired ad campaign promoting its ready-to-drink cocktails.

Food & Drink : Media & Entertainment : Branding

News

Livity unveils vibrant brand identity for breast cancer charity

Creative agency Livity has spearheaded a brand overhaul for CoppaFeel!, the UK's breast cancer charity focused on young people.

Youth : D&I : Health

News

All the fun of Blackpool’s first museum

Showtown, the British seaside town’s first museum, will celebrate its history and future in delivering joy and whimsy.

Branding : Design : Entertainment

News

Crunchy Critters rebrand tackles insect ‘ick factor’

Sherlock Studio has created a new visual identity for Crunchy Critters, presenting the unusual treats in a playful and tasteful way.

Food : Drink : Branding

News

Preview: Brands target marketing at American everyman

US – To reach a wider audience, brands are celebrating everyday successes and remaining true to their core identities.

Advertising : Marketing : Branding

News

Sparkling tea wine delivers ready-to-drink relaxation

With a growing number of consumers seeking healthier drinks options, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese con...

Food : Drink : Design

News

Food for fun

Global – Be is a new range of organic wellness supplements aimed at members of Generation D.

Wellness : Branding : Gen Viz

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

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