LS:N Global

Daily Signals

Cereal for busy adults with a nostalgic twist

OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.

Food : Branding : Design

Daily Signals

Australian flavour: McDonald's adopts local name

Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...

Branding : Signs : Brand-jacking

Daily Signals

Empty seltzer cans kick back on tinned cocktails

As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...

Food And Drink : Advertising : Society

Daily Signals

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

Daily Signals

Amo Petric brings pampering to pooches

The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.

Luxury : Design : Branding

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...

Neo-Kitsch : Anagrama : Branding

Micro Trends

Modern Mezcal

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.

Branding : Drinks : Packaging

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...

Beauty : Marketing : Branding

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.

Branding : Marketing : New Masculinity

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.

Drinks : Branding : Packaging

Daily Signals

Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tenni...

Lacoste : Branding : Logo

Daily Signals

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...

Environment : Climate Crisis : Advertising

Daily Signals

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.

Mental Health : Branding : Retail

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...

Retail : Technology : VR

Daily Signals

ASOS targets TikTokers with AR challenge

The retailer is teaming up with TikTok on a three-week takeover encouraging users to take part in a branded challenge.

Fashion : Retail : TikTok

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...

Branding : Packaging : Design Direction

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained.

Museum : Dialogue : Participation

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...

Branding : Vandalism : Competition

Daily Signals

Brand new: Retailer comes up with the Goods

Branding : Coats Of Arms : Anders Arhoj

Viewpoints

How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.

Food : Branding : Wellness

Daily Signals

Herman Miller unveils modernist brand identity update by Order

New York design studio Order has breathed fresh life into Herman Miller’s brand identity in a nod to its mid-century modern design heritage.

Design : Branding : Rebranding

Daily Signals

Yoto is a screen-free interactive speaker for kids

Independent design consultancy Pentagram has created the tactile, interactive audio player for children.

Youth : Technology : Branding

Daily Signals

Hinge creates merchandise to celebrate Delete Day

Dating app Hinge has launched an online store selling merchandise featuring the brand’s mascot Hingie.

Youth : Design : Branding

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