Fernando Desouches breaks down the new macho

08 : 06 : 2018 Branding : Marketing : New Masculinity

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.

Fernando Desouches breaks down the new macho

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more