LS:N Global

Big Ideas

Google and Nestlé join forces on new Android OS

Branding : Brand : Brandjacking

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.

Gaming : Sports : Branding

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.

Branding : Purpose : Culture

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.

Beauty : Retail : Branding

News

VegNature’s rebrand emphasises its eco-values

Plant-based food brand VegNature has redesigned its visual identity to be more in line with its brand values of healthy, greener and compassionate ...

Food : Drinks : Branding

News

The Future Laboratory offers professional courses on future forecasting

London – On 4 September The Future Laboratory will launch the Consumer Foresight and Future Trends Programme.

Culture : Technology : Branding

News

An open-source resource to improve packaging

Clothing retailer Asket is overhauling its packaging to reduce its environmental impact – and set a precedent for the wider industry.

Retail : Packaging : Sustainability

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Nature & More : Whole-system Thinking : Packaging

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

News

Vistaprint showcases the resilience of small businesses

The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disrupt...

Advertising : Branding : Covid-19

News

Kids teach dads about dairy in Oatly’s campaign

Alternative milk brand Oatly has enlisted the younger generation to promote plant-based lifestyles to men aged 44–75.

Drink : Vegan : Milk

News

Thought-starter: How can fintech speak to Generation X?

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.

Finance : Branding : Transparency

News

Thought-starter: What’s next for China’s dairy market?

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are increasingly adding milk, cheese and yog...

Food : Drink : Health

News

Sweden becomes the world’s largest restaurant

The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.

Travel : Food : Culture

News

Beyond breathes new life into death

Funeralbooker, an independent funeral booking platform, has rebranded as Beyond, with a modern design that avoids the conventional clichés and symp...

Branding : Design : Funeral

Viewpoints

Nina Ryner: ChromaYoga

Applying chromotherapy to yoga to enhance the sensory experience.

Wellness : Culture : Branding

News

Sea change: New seafood brand draws on Irish heritage

Colour : Origins : Heritage

News

Stat: Brand storytelling is integral to marketing

To improve brand engagement, companies are turning to content-led marketing strategies.

Stat : Stats : Statistic

News

Digital Baroque

A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.

Luxury Aesthetic : Neuromarketing : Value

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

Design Directions

Truman's

It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...

Branding : Brick Lane Brewery : Truman's

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

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