LS:N Global

Design Directions

Proud Creative : Graphic Design

‘We’re about delivering longevity, not just of the moment,’ says Dan Witchell, founder and creative director of Proud Creative. ‘The way we work is...

Branding : Getty : Detail

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.

Alcohol : Spirits : Drinks

News

An open-source resource to improve packaging

Clothing retailer Asket is overhauling its packaging to reduce its environmental impact – and set a precedent for the wider industry.

Retail : Packaging : Sustainability

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Nature & More : Whole-system Thinking : Packaging

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.

Gaming : Sports : Branding

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.

Branding : Purpose : Culture

News

Digital Baroque

A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.

Luxury Aesthetic : Neuromarketing : Value

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.

Beauty : Retail : Branding

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

News

A future-facing identity for insect farming

AI-powered insect mini-farm Better Origin has been rebranded by Ascend Studio to give a new identity to sustainable farming.

Food : Drink : Branding

News

VR for everyone

Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.

Radeon : Video Games : Gen Viz

News

VegNature’s rebrand emphasises its eco-values

Plant-based food brand VegNature has redesigned its visual identity to be more in line with its brand values of healthy, greener and compassionate ...

Food : Drinks : Branding

News

The Future Laboratory offers professional courses on future forecasting

London – On 4 September The Future Laboratory will launch the Consumer Foresight and Future Trends Programme.

Culture : Technology : Branding

News

Notorious Nooch is a vibrant vegan flavour hit

The plant-based brand offers nutritional yeast as a bold vegan flavouring to be added to foods.

Food : Design : Vegan

News

Match rejects the gamification of online dating

Digital dating platform Match has unveiled a new visual identity that reimagines online dating as an intimate exchange.

Technology : Mobile : Dating

News

The sharing economy now includes toys

UK – Whirli is a subscription-based toy library that makes children’s playtime more sustainable.

Retail : Youth : Branding

Viewpoints

Alex Gordon : Brand semiotics

Sign Salad director Alex Gordon talks brand semiotics.

Brand Semiotics : Alex Gordon : Branding

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

News

Vistaprint showcases the resilience of small businesses

The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disrupt...

Advertising : Branding : Covid-19

News

Kids teach dads about dairy in Oatly’s campaign

Alternative milk brand Oatly has enlisted the younger generation to promote plant-based lifestyles to men aged 44–75.

Drink : Vegan : Milk

News

Thought-starter: How can fintech speak to Generation X?

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.

Finance : Branding : Transparency

News

Thought-starter: What’s next for China’s dairy market?

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are increasingly adding milk, cheese and yog...

Food : Drink : Health

News

Sweden becomes the world’s largest restaurant

The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.

Travel : Food : Culture

News

Beyond breathes new life into death

Funeralbooker, an independent funeral booking platform, has rebranded as Beyond, with a modern design that avoids the conventional clichés and symp...

Branding : Design : Funeral

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