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Thought-starter: What’s next for China’s dairy market?
Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are increasingly adding milk, cheese and yog...
Food
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Drink
:
Health
News
Sweden becomes the world’s largest restaurant
The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.
Travel
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Food
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Culture
News
Beyond breathes new life into death
Funeralbooker, an independent funeral booking platform, has rebranded as Beyond, with a modern design that avoids the conventional clichés and symp...
Branding
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Design
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Funeral
Viewpoints
Nina Ryner: ChromaYoga
Applying chromotherapy to yoga to enhance the sensory experience.
Wellness
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Culture
:
Branding
News
Sea change: New seafood brand draws on Irish heritage
Sea change: New seafood brand draws on Irish heritage
Eating
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Ireland
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Origin
News
Stat: Brand storytelling is integral to marketing
To improve brand engagement, companies are turning to content-led marketing strategies.
Stat
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Stats
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Statistic
Big Ideas
Google and Nestlé join forces on new Android OS
Google and Nestlé join forces on new Android OS
Branding
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Brand
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Brandjacking
Markets
Next-level Luxury Pop-ups
Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...
Luxury
:
Retail
:
Advertising
Big Ideas
SXSW 2024 Debrief: A Transformative Era
Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...
Technology
:
Marketing
:
Media
Design Directions
Truman's
It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...
Branding
:
Brick Lane Brewery
:
Truman's
News
Sustainable spaces
Santiago – Clothes store, creative lab and exhibition gallery Espacio Colaborativo Nalca has opened to support the local fashion sector.
Espacio Colaborativo Nalca
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Retail
:
Sustainability
Markets
Beauty Futures 2017: Special Focuses
How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...
Beauty
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Branding
:
Wellness
News
Snap, crackle, pop
Berlin — Faradaí is a new premium alcohol brand made from Brazilian pará cress and black tea.
Faradai
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Paracress
:
Felix Arhelger
News
Preview: Boutique Altruism
Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.
Philanthropy
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Branding
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Ethical
News
An open-source resource to improve packaging
Clothing retailer Asket is overhauling its packaging to reduce its environmental impact – and set a precedent for the wider industry.
Retail
:
Packaging
:
Sustainability
Big Ideas
Laser labels
Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.
Nature & More
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Whole-system Thinking
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Packaging
Macro Trends
Brand Culture 2020
Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...
Workplace
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Branding
:
Culture
Viewpoints
Why community is critical to the future of malls
With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...
Retail
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Leisure
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Hospitality
News
bwin puts a new spin on online gambling advertising
bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.
Branding
:
Casino
:
Marketing
News
Retail therapy: Selfridges creates sublime spaces
UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers spac...
Branding
:
Silence Room
:
Peace
News
Plot-driven: Hybrid4 stars in digital comic
Plot-driven: Hybrid4 stars in digital comic
Advertising
:
Shepherd Laughlin
:
Narrative
News
Punctual: Sarcasm gets its own mark
Punctual: Sarcasm gets its own mark
Branding
:
Sarcasm Inc
:
Media
Viewpoints
Advertising must speed up to survive
The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.
Advertising
:
Media
:
Workplace
News
A new salon experience and Fenty ventures into lingerie
Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.
Food
:
Drinks
:
Branding
Micro Trends
Sports Rebranded
Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.
Youth
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Sports & Leisure
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Branding
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