LS:N Global

Daily Signals

Stat: Britain’s growing taste for unusual spirits

The UK is experiencing a huge boom in the niche alcoholic drinks category, according to professional services firm RPC.

Drink : Alcohol : Branding

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...

Drinks : Youth : Health And Wellness

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...

Beauty : Skincare : Branding

Micro Trends

Designer Pharmacies

Beauty and medicine exist in different worlds, but we are beginning to see the two spheres borrowing inspiration from each other. Beauty brands are...

London Beauty Queen : De Los Austrias : VŒrdapoteket

Daily Signals

Free spirit

Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.

Mezcal De Bateo : Futura : Anti-authenticity

Daily Signals

Face lift: Wine gets a new identity

Branding : Faction Marketing : Characters

Daily Signals

Inigo’s modern take on historical home selling

Estate agency The Modern House has launched sister broker, Inigo, which specialises in selling Georgian, Victorian and Edwardian homes across Britain.

Luxury : Branding : Diversity

Daily Signals

A positively messy rebranding for Karma Kitchen

Droga5 has tuned in to the honest side of catering with a vibrant and playful rebranding for Karma Kitchen.

Food : Branding : Design

Daily Signals

Intelligent art

Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.

Museum Market : Brazil : Advertising

Big Ideas

Australia considers further cigarette restrictions

Cigarettes : Banned : Australia

Daily Signals

These mixers pack a vitamin D punch

Non-alcoholic canned beverage brand Punchy is disrupting the mixer category with a line of drinks that contain 50% of the recommended daily intake ...

Food & Drink : Branding : Health & Wellness

Daily Signals

High design

US – Leafs by Snoop is a line of marijuana products by the eponymous rapper that looks more sophisticated than stoner.

Cannabusiness : Pentagram : Branding

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

Daily Signals

Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...

Sustainability : Culture : Design

Daily Signals

Re-usable takeaway boxes that challenge mindsets

Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.

Take Away : Food : Drink

Daily Signals

A magazine that crowdsources the future of finance

The events series Hacking Finance has launched an eponymous print magazine exploring the future of financial services from a broad range of perspec...

Finance : Culture : Print

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

Daily Signals

Boxing clever: Chocolates with added character

Copenhagen – Danish design studio Bessermachen has created Chocolates With Attitude for London branding agency Brandhouse.

Branding : Chocolates With Attitude : Brandhouse

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...

KFC : Food : Advertising

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...

Nature : Travel : Campaign

Daily Signals

What drives Russian youth?

Russia – Explore young consumers’ attitudes in Moscow and beyond.

Fashion : Advertising : Media

Daily Signals

Cultural snapshots

Milan – Photography exhibition Give Me Yesterday marks the opening of Fondazione Prada’s new gallery space in Milan.

Give Me Yesterday : Fondazione Prada : Photography

Daily Signals

Unisex beauty: Organic skincare for men and women

Toronto – Canadian natural skincare brand Province Apothecary has designed a hand-crafted organic skincare range that includes moisturisers, toners...

Organic : Skincare : Perfume

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.

Technology : Facial Recognition : Customer Experience

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.

Finance : FinTech : Branding

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