'Branding'

Free spirit

Daily Signals

Free spirit

Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.
Mezcal De Bateo : Futura : Anti-authenticity
Face lift: Wine gets a new identity

Daily Signals

Face lift: Wine gets a new identity

Face lift: Wine gets a new identity
Branding : Faction Marketing : Characters
Inigo’s modern take on historical home selling

Daily Signals

Inigo’s modern take on historical home selling

Estate agency The Modern House has launched sister broker, Inigo, which specialises in selling Georgian, Victorian and Edwardian homes across Britain.
Luxury : Branding : Diversity
A positively messy rebranding for Karma Kitchen

Daily Signals

A positively messy rebranding for Karma Kitchen

Droga5 has tuned in to the honest side of catering with a vibrant and playful rebranding for Karma Kitchen.
Food : Branding : Design
Intelligent art

Daily Signals

Intelligent art

Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.
Museum Market : Brazil : Advertising
Australia considers further cigarette restrictions

Big Ideas

Australia considers further cigarette restrictions

Australia considers further cigarette restrictions
Cigarettes : Banned : Australia
These mixers pack a vitamin D punch

Daily Signals

These mixers pack a vitamin D punch

Non-alcoholic canned beverage brand Punchy is disrupting the mixer category with a line of drinks that contain 50% of the recommended daily intake ...
Food & Drink : Branding : Health & Wellness
High design

Daily Signals

High design

US – Leafs by Snoop is a line of marijuana products by the eponymous rapper that looks more sophisticated than stoner.
Cannabusiness : Pentagram : Branding
Elastic Brands

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society : Branding : Retail
Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

Daily Signals

Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...
Sustainability : Culture : Design
Re-usable takeaway boxes that challenge mindsets

Daily Signals

Re-usable takeaway boxes that challenge mindsets

Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.
Take Away : Food : Drink
A magazine that crowdsources the future of finance

Daily Signals

A magazine that crowdsources the future of finance

The events series Hacking Finance has launched an eponymous print magazine exploring the future of financial services from a broad range of perspec...
Finance : Culture : Print
The UK plus-size market is on the rise

Big Ideas

The UK plus-size market is on the rise

UK ­– According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.
Fashion : Retail : Branding
Boxing clever: Chocolates with added character

Daily Signals

Boxing clever: Chocolates with added character

Copenhagen – Danish design studio Bessermachen has created Chocolates With Attitude for London branding agency Brandhouse.
Branding : Chocolates With Attitude : Brandhouse
What drives Russian youth?

Daily Signals

What drives Russian youth?

Russia – Explore young consumers’ attitudes in Moscow and beyond.
Fashion : Advertising : Media
Cultural snapshots

Daily Signals

Cultural snapshots

Milan – Photography exhibition Give Me Yesterday marks the opening of Fondazione Prada’s new gallery space in Milan.
Give Me Yesterday : Fondazione Prada : Photography
Unisex beauty: Organic skincare for men and women

Daily Signals

Unisex beauty: Organic skincare for men and women

Toronto – Canadian natural skincare brand Province Apothecary has designed a hand-crafted organic skincare range that includes moisturisers, toners...
Organic : Skincare : Perfume
My computer tells me you’re bored – should you care?

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology : Facial Recognition : Customer Experience
Toby Triebel on how to build a human-centric investment platform

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.
Finance : FinTech : Branding
A fear of risk is homogenising design

Viewpoints

A fear of risk is homogenising design

Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...
Design : Technology : Advertising
Intro-spectrum

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...
Beauty : The E-motional Economy : Branding
Window-shopping: Consumer Futures Forum explores shape of things to come

Daily Signals

Window-shopping: Consumer Futures Forum explores shape of things to come

London – Leading figures from the retail, food, banking and automotive industries joined LS:N Global for a day of consumer insights and to explore ...
Consumer Futures Forum 2014 : Retail : Retail Experience
SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

Daily Signals

SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...
Pop Culture & Media : Technology : Branding
Coca-Cola launches Real Thing Records with identity-led design

Daily Signals

Coca-Cola launches Real Thing Records with identity-led design

Coca-Cola has entered the music scene with the launch of Real Thing Records, a label created in collaboration with Universal Music Group and brough...
Pop Culture & Media : Food & Drink : Music
Stat: Consumer faith in brand activism falters

Daily Signals

Stat: Consumer faith in brand activism falters

Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low
Society : Campaign : Activism
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