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A future-facing identity for insect farming
AI-powered insect mini-farm Better Origin has been rebranded by Ascend Studio to give a new identity to sustainable farming.
Food
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Drink
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Branding
News
VR for everyone
Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.
Radeon
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Video Games
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Gen Viz
News
Notorious Nooch is a vibrant vegan flavour hit
The plant-based brand offers nutritional yeast as a bold vegan flavouring to be added to foods.
Food
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Design
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Vegan
News
Match rejects the gamification of online dating
Digital dating platform Match has unveiled a new visual identity that reimagines online dating as an intimate exchange.
Technology
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Mobile
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Dating
News
The sharing economy now includes toys
UK – Whirli is a subscription-based toy library that makes children’s playtime more sustainable.
Retail
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Youth
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Branding
News
Sustainable spaces
Santiago – Clothes store, creative lab and exhibition gallery Espacio Colaborativo Nalca has opened to support the local fashion sector.
Espacio Colaborativo Nalca
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Retail
:
Sustainability
Viewpoints
Alex Gordon : Brand semiotics
Sign Salad director Alex Gordon talks brand semiotics.
Brand Semiotics
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Alex Gordon
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Branding
Markets
Beauty Futures 2017: Special Focuses
How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...
Beauty
:
Branding
:
Wellness
News
Snap, crackle, pop
Berlin — Faradaí is a new premium alcohol brand made from Brazilian pará cress and black tea.
Faradai
:
Paracress
:
Felix Arhelger
News
Preview: Boutique Altruism
Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.
Philanthropy
:
Branding
:
Ethical
Macro Trends
Brand Culture 2020
Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...
Workplace
:
Branding
:
Culture
Viewpoints
Why community is critical to the future of malls
With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...
Retail
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Leisure
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Hospitality
News
bwin puts a new spin on online gambling advertising
bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.
Branding
:
Casino
:
Marketing
News
Retail therapy: Selfridges creates sublime spaces
UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers spac...
Branding
:
Silence Room
:
Peace
News
Plot-driven: Hybrid4 stars in digital comic
Plot-driven: Hybrid4 stars in digital comic
Advertising
:
Shepherd Laughlin
:
Narrative
News
Punctual: Sarcasm gets its own mark
Punctual: Sarcasm gets its own mark
Branding
:
Sarcasm Inc
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Media
Viewpoints
Advertising must speed up to survive
The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.
Advertising
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Media
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Workplace
News
A new salon experience and Fenty ventures into lingerie
Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.
Food
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Drinks
:
Branding
Micro Trends
Sports Rebranded
Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.
Youth
:
Sports & Leisure
:
Branding
Macro Trends
The E-motional Economy
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy
:
Artificial Emotional Intelligence
:
Mood Manipulation
News
Ikea’s 25-minute ASMR ad and other stories
In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.
Advertising
:
Digital
:
Branding
News
Moveable feast: Coca-Cola gets convivial
Moveable feast: Coca-Cola gets convivial
Branding
:
Ads
:
Marketing
News
Cereal for busy adults with a nostalgic twist
OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.
Food
:
Branding
:
Design
Viewpoints
Brexit: 360 Vision
The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity
:
Internationalism
:
Branding
News
Preview: Gen Neutral
The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...
Gen Neutral
:
Identity
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Branding
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