Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
Macro Trends
The E-motional Economy
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy
:
Artificial Emotional Intelligence
:
Mood Manipulation
News
Digital Baroque
A new fictional brand campaign comments on the contemporary aesthetic of luxury and the visual techniques used to stimulate desire.
Luxury Aesthetic
:
Neuromarketing
:
Value
Micro Trends
Beyond Product Placement
From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.
Branding
:
Fashion
:
Media
Viewpoints
Brexit: 360 Vision
The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity
:
Internationalism
:
Branding
News
Preview: Gen Neutral
The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...
Gen Neutral
:
Identity
:
Branding
News
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha
Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming
:
Youth
:
Branding
News
A future-facing identity for insect farming
AI-powered insect mini-farm Better Origin has been rebranded by Ascend Studio to give a new identity to sustainable farming.
Food
:
Drink
:
Branding
News
VR for everyone
Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.
Radeon
:
Video Games
:
Gen Viz
News
Masks for Good positively upcycles PPE waste
Creative agency Backlash is launching Masks for Good – a social initiative that turns disposable PPE into new products, while supporting local comm...
Retail
:
Covid-19
:
Community
News
An art exhibition within a food delivery app
The Zuzeum Art Centre is taking an unconventional approach to presenting its latest exhibition, which is being hosted within food delivery app Wolt
Technology
:
Art
:
Gallery
News
Designing a feminist board game for Mexico
The traditional family board game Lotería has been given a female-focused rebrand for 2018.
Design
:
Branding
:
Culture
News
Santander’s new campaign wins the Entertainment Lions Grand Prix
Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.
Advertising
:
Finance
:
Branding
News
Geltor visualises its bio-positive ingredient process
Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.
Branding
:
Health & Wellness
:
Beauty
Viewpoints
Mainstream media must be more inclusive of asexual people
At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media
:
Identity
:
Entertainment
News
Spoonful of sugar: Tea brand brews bespoke blends
Berlin – Drinks brand 5 cups and some sugar has launched an online platform that enables customers to create their own bespoke tea blend.
Berlin
:
Europe
:
Germany
News
Rustic dining: Restaurant look is down to earth
Rustic dining: Restaurant look is down to earth
Portfolio
:
Brown
:
Rustic
News
Notorious Nooch is a vibrant vegan flavour hit
The plant-based brand offers nutritional yeast as a bold vegan flavouring to be added to foods.
Food
:
Design
:
Vegan
News
Match rejects the gamification of online dating
Digital dating platform Match has unveiled a new visual identity that reimagines online dating as an intimate exchange.
Technology
:
Mobile
:
Dating
News
The sharing economy now includes toys
UK – Whirli is a subscription-based toy library that makes children’s playtime more sustainable.
Retail
:
Youth
:
Branding
Design Directions
Autumn/Winter 2017 Fashion Week: Part 1
This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017
:
MM6 Maison Margiela
:
Subversive Luxury
Viewpoints
Alex Gordon : Brand semiotics
Sign Salad director Alex Gordon talks brand semiotics.
Brand Semiotics
:
Alex Gordon
:
Branding
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator
:
Youth Culture
:
Dark Humour
News
19 Crimes introduces throuple-themed wine for Valentine's Day
Wine brand 19 Crimes courts the Valentine's Day crowd with the release of a new bottle size tailored for unconventional love dynamics.
Branding
:
Food & Drink
:
Society
News
Two Chairs is rebranding the therapy experience
As well as providing a new type of mental healthcare model for young people, the brand has opened a series of design-led clinics.
Health
:
Wellness
:
Branding
News
Air France differentiates with decadent gum
France – The airline has launched a pistachio-macaron and crème brûlée-flavoured chewing gum.
Food
:
Travel
:
Branding
Loading...
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/67964/Le%20Creative%20Sweatshop_Eyes.jpg)
:strip_exif():strip_icc()/filestorage/images/71751/5-ama-dark-finger-reef-crab-logo-ball-closeup.jpg){kind=logo}
:strip_exif():strip_icc()/filestorage/images/75786/fka-twigs-nike-4-65310.jpg)
:strip_exif():strip_icc()/filestorage/images/72560/screen-shot-2016-08-22-at-18-52-00.png)
:strip_exif():strip_icc()/filestorage/images/67870/Cloud-Garden-Nursery_Junya-Ishigami_Edmund-Sumner_dezeen_936_10.jpg)
:strip_exif():strip_icc()/filestorage/images/105848/03-curiousity.png)
:strip_exif():strip_icc()/filestorage/images/101521/better-origin-brand-idenity-container-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/71250/backgroundjpg-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/104706/ewd3sm1xyaeadga.jpeg)
:strip_exif():strip_icc()/filestorage/images/104466/zu-video-size.jpg)
:strip_exif():strip_icc()/filestorage/images/87973/valfre-stationary-loteria-game-09.jpg)
:strip_exif():strip_icc()/filestorage/images/79482/screen-shot-2017-06-26-at-9-00-19-pm.png)
:strip_exif():strip_icc()/filestorage/images/107742/screenshot-2021-10-01-at-14-03-58.png)
:strip_exif():strip_icc()/filestorage/images/88563/xandra-lr.jpg)
:strip_exif():strip_icc()/201312%2F8705%2Fhomepage_image%2F5CUPS_and_some_sugar_double_Bursche_mit_Geschmack.jpg)
:strip_exif():strip_icc()/201210%2F6468%2Fimage%2FAnagrama_Montero_Branding%2C_Mexico02.jpg)
:strip_exif():strip_icc()/filestorage/images/105573/packs-on-pink.jpg)
:strip_exif():strip_icc()/filestorage/images/103721/screenshot-2021-02-22-at-13-31-46.png)
:strip_exif():strip_icc()/filestorage/images/87808/ragged-edge-whirli-key-visual-lrcrop.jpg)
:strip_exif():strip_icc()/filestorage/images/77293/continuous-interior-2017-fw-prada-men-s-women-s-photo-agostino-osio-01.jpg)
:strip_exif():strip_icc()/201112%2F4966%2Fsection_thumb%2Falex_gordon_portrait.jpg)
:strip_exif():strip_icc()/filestorage/images/123011/394222235-18393868630031269-7993858825637362682-n.jpg)
:strip_exif():strip_icc()/filestorage/images/120437/425444754-895469945911552-4826414733352722714-n.jpg)
:strip_exif():strip_icc()/filestorage/images/90445/876369-34481-83781-n7i0sj6sj.jpg)
:strip_exif():strip_icc()/filestorage/images/79922/saveur-macaron-pistache.jpg)