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'Branding'
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Nina Ryner: ChromaYoga
Applying chromotherapy to yoga to enhance the sensory experience.
Wellness
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Culture
:
Branding
News
Sea change: New seafood brand draws on Irish heritage
Sea change: New seafood brand draws on Irish heritage
Branding
:
2010
:
Seafood
News
Stat: Brand storytelling is integral to marketing
To improve brand engagement, companies are turning to content-led marketing strategies.
Stat
:
Stats
:
Statistic
Markets
Next-level Luxury Pop-ups
Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...
Luxury
:
Retail
:
Advertising
Big Ideas
SXSW 2024 Debrief: A Transformative Era
Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...
Technology
:
Marketing
:
Media
Design Directions
Truman's
It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...
Branding
:
Brick Lane Brewery
:
Truman's
News
Ikea’s 25-minute ASMR ad and other stories
In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.
Advertising
:
Digital
:
Branding
News
Moveable feast: Coca-Cola gets convivial
Moveable feast: Coca-Cola gets convivial
Branding
:
Ads
:
Marketing
News
Sustainable spaces
Santiago – Clothes store, creative lab and exhibition gallery Espacio Colaborativo Nalca has opened to support the local fashion sector.
Espacio Colaborativo Nalca
:
Retail
:
Sustainability
News
Cereal for busy adults with a nostalgic twist
OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.
Food
:
Branding
:
Design
Markets
Beauty Futures 2017: Special Focuses
How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...
Beauty
:
Branding
:
Wellness
News
Snap, crackle, pop
Berlin — Faradaí is a new premium alcohol brand made from Brazilian pará cress and black tea.
Faradai
:
Paracress
:
Felix Arhelger
News
Preview: Boutique Altruism
Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.
Philanthropy
:
Branding
:
Ethical
News
Australian flavour: McDonald's adopts local name
Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...
Branding
:
Signs
:
Brand-jacking
Macro Trends
Brand Culture 2020
Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...
Workplace
:
Branding
:
Culture
News
Empty seltzer cans kick back on tinned cocktails
As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...
Food And Drink
:
Advertising
:
Society
News
So Energy’s renewable rebranding shuns green tropes
So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.
Branding
:
Advertising
:
Energy
News
Amo Petric brings pampering to pooches
The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.
Luxury
:
Design
:
Branding
Design Directions
Wayward Whimsy
Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...
Neo-Kitsch
:
Anagrama
:
Branding
Viewpoints
Why community is critical to the future of malls
With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...
Retail
:
Leisure
:
Hospitality
News
bwin puts a new spin on online gambling advertising
bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.
Branding
:
Casino
:
Marketing
News
Retail therapy: Selfridges creates sublime spaces
UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers spac...
Branding
:
Silence Room
:
Peace
News
Plot-driven: Hybrid4 stars in digital comic
Plot-driven: Hybrid4 stars in digital comic
Advertising
:
Shepherd Laughlin
:
Narrative
News
Punctual: Sarcasm gets its own mark
Punctual: Sarcasm gets its own mark
Branding
:
Sarcasm Inc
:
Media
Viewpoints
Advertising must speed up to survive
The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.
Advertising
:
Media
:
Workplace
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