Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
News
A new salon experience and Fenty ventures into lingerie
Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.
Food
:
Drinks
:
Branding
Micro Trends
Sports Rebranded
Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.
Youth
:
Sports & Leisure
:
Branding
Macro Trends
The E-motional Economy
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy
:
Artificial Emotional Intelligence
:
Mood Manipulation
Micro Trends
Modern Mezcal
As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.
Branding
:
Drinks
:
Packaging
Big Ideas
Fortitude in failure
Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail
:
Branding
:
Advertising
Micro Trends
Anti-aspirational Beauty
For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty
:
Marketing
:
Branding
Big Ideas
Fernando Desouches breaks down the new macho
Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding
:
Marketing
:
New Masculinity
Big Ideas
Retail Week Live 2015 Review
In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...
Retail Experience
:
Branding
:
Mass Customisation
Markets
Rebranding Ready-to-drink
As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks
:
Branding
:
Packaging
Viewpoints
Brexit: 360 Vision
The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity
:
Internationalism
:
Branding
News
Preview: Gen Neutral
The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...
Gen Neutral
:
Identity
:
Branding
News
Masks for Good positively upcycles PPE waste
Creative agency Backlash is launching Masks for Good – a social initiative that turns disposable PPE into new products, while supporting local comm...
Retail
:
Covid-19
:
Community
News
An art exhibition within a food delivery app
The Zuzeum Art Centre is taking an unconventional approach to presenting its latest exhibition, which is being hosted within food delivery app Wolt
Technology
:
Art
:
Gallery
News
Designing a feminist board game for Mexico
The traditional family board game Lotería has been given a female-focused rebrand for 2018.
Design
:
Branding
:
Culture
News
Santander’s new campaign wins the Entertainment Lions Grand Prix
Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.
Advertising
:
Finance
:
Branding
News
Geltor visualises its bio-positive ingredient process
Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.
Branding
:
Health & Wellness
:
Beauty
Viewpoints
Mainstream media must be more inclusive of asexual people
At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media
:
Identity
:
Entertainment
News
Spoonful of sugar: Tea brand brews bespoke blends
Berlin – Drinks brand 5 cups and some sugar has launched an online platform that enables customers to create their own bespoke tea blend.
Berlin
:
Europe
:
Germany
News
Rustic dining: Restaurant look is down to earth
Rustic dining: Restaurant look is down to earth
Portfolio
:
Brown
:
Rustic
Design Directions
Autumn/Winter 2017 Fashion Week: Part 1
This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017
:
MM6 Maison Margiela
:
Subversive Luxury
News
Protect Our Winters Finland turns snow into ads against climate change
Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment
:
Climate Crisis
:
Advertising
News
An emotive game that addresses automation and a dynamic logo
Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.
Mental Health
:
Branding
:
Retail
Big Ideas
Why retailers and marketers need to take VR seriously
Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail
:
Technology
:
VR
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator
:
Youth Culture
:
Dark Humour
News
19 Crimes introduces throuple-themed wine for Valentine's Day
Wine brand 19 Crimes courts the Valentine's Day crowd with the release of a new bottle size tailored for unconventional love dynamics.
Branding
:
Food & Drink
:
Society
Loading...
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/85258/screen-shot-2018-05-11-at-16-04-18.png)
:strip_exif():strip_icc()/filestorage/images/112714/ntk-video-size-emily-s-imac3.jpg)
:strip_exif():strip_icc()/filestorage/images/67964/Le%20Creative%20Sweatshop_Eyes.jpg)
:strip_exif():strip_icc()/filestorage/images/104543/vv-desolas-03.jpeg)
:strip_exif():strip_icc()/filestorage/images/91956/kfc-kofica.jpg)
:strip_exif():strip_icc()/filestorage/images/105454/000099310021-recovered.png)
:strip_exif():strip_icc()/filestorage/images/85986/tcc-everymanduragconcept-2818-0345-edit.jpg)
:strip_exif():strip_icc()/filestorage/images/57410/Screen%20Shot%202015-03-27%20at%2012.32.06.png)
:strip_exif():strip_icc()/filestorage/images/106598/nomadica-wine-white-mockup.jpeg)
:strip_exif():strip_icc()/filestorage/images/72560/screen-shot-2016-08-22-at-18-52-00.png)
:strip_exif():strip_icc()/filestorage/images/67870/Cloud-Garden-Nursery_Junya-Ishigami_Edmund-Sumner_dezeen_936_10.jpg)
:strip_exif():strip_icc()/filestorage/images/104706/ewd3sm1xyaeadga.jpeg)
:strip_exif():strip_icc()/filestorage/images/104466/zu-video-size.jpg)
:strip_exif():strip_icc()/filestorage/images/87973/valfre-stationary-loteria-game-09.jpg)
:strip_exif():strip_icc()/filestorage/images/79482/screen-shot-2017-06-26-at-9-00-19-pm.png)
:strip_exif():strip_icc()/filestorage/images/107742/screenshot-2021-10-01-at-14-03-58.png)
:strip_exif():strip_icc()/filestorage/images/88563/xandra-lr.jpg)
:strip_exif():strip_icc()/201312%2F8705%2Fhomepage_image%2F5CUPS_and_some_sugar_double_Bursche_mit_Geschmack.jpg)
:strip_exif():strip_icc()/201210%2F6468%2Fimage%2FAnagrama_Montero_Branding%2C_Mexico02.jpg)
:strip_exif():strip_icc()/filestorage/images/77293/continuous-interior-2017-fw-prada-men-s-women-s-photo-agostino-osio-01.jpg)
:strip_exif():strip_icc()/filestorage/images/122261/pow-stills-pr-0005-lindstro-m2.jpg)
:strip_exif():strip_icc()/filestorage/images/86066/hero-13-1920x1080.jpg)
:strip_exif():strip_icc()/filestorage/images/84540/picture1g.jpg)
:strip_exif():strip_icc()/filestorage/images/123011/394222235-18393868630031269-7993858825637362682-n.jpg)
:strip_exif():strip_icc()/filestorage/images/120437/425444754-895469945911552-4826414733352722714-n.jpg)