'Branding'

A fear of risk is homogenising design

Viewpoints

A fear of risk is homogenising design

Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...
Design : Technology : Advertising
Intro-spectrum

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...
Beauty : The E-motional Economy : Branding
Window-shopping: Consumer Futures Forum explores shape of things to come

Daily Signals

Window-shopping: Consumer Futures Forum explores shape of things to come

London – Leading figures from the retail, food, banking and automotive industries joined LS:N Global for a day of consumer insights and to explore ...
Consumer Futures Forum 2014 : Retail : Retail Experience
The Guardian remakes its iconic Points of View advert for a new generation

Daily Signals

The Guardian remakes its iconic Points of View advert for a new generation

British newspaper The Guardian has remade its landmark 1986 Points of View advert, re-introducing one of advertising’s most celebrated visual metap...
Media : Advertising : Branding
Why haircare brand Davines is dropping the word sustainability from its tagline

Daily Signals

Why haircare brand Davines is dropping the word sustainability from its tagline

Italian haircare brand Davines is updating its tagline for the first time in over 20 years. The brand is moving on from its 1990s tagline of ‘Susta...
Beauty : Design : Sustainability
The Amazon gets its first official brand identity shaped by its river system

Daily Signals

The Amazon gets its first official brand identity shaped by its river system

The Brazilian Legal Amazon – nine states, 60% of Brazil’s territory and 28m people – has been given its first official brand identity, developed b...
Design : Environment : Nature
Stat: Consumer faith in brand activism falters

Daily Signals

Stat: Consumer faith in brand activism falters

Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low
Society : Campaign : Activism
Brand-jacking

Micro Trends

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...
Branding : Highjacking : Fairy
Legendary look: Robin Hood inspires brewery brand

Daily Signals

Legendary look: Robin Hood inspires brewery brand

North Carolina – Start-up Sherwood Brewery, based near Charlotte, North Carolina, has used socialist propaganda, armoury and the legend of Sherwood...
Branding : Social Realism : Socialism
Stat: Plain packaging could cost drinks brands billions

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Stat: Plain packaging could cost drinks brands billions

Alcohol brands stand to make considerable financial losses if plain packaging legislation comes into force.
Drinks : Branding : Alcohol
Are luxury brands doing enough to appeal to Generation Z?

Viewpoints

Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...
Luxury : Fashion : Digital
Smart sight

Daily Signals

Smart sight

Ekaterinburg, Russia – Optician and eyecare specialist Culturavision has used simple yet effective eye exercises as the inspiration for its br...
Culturavision : Red Pepper : Branding
Town Rebranding

Micro Trends

Town Rebranding

Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ mor...
City : Town : Identity
Buzzworthy

Daily Signals

Buzzworthy

Mumbai – Fashion store Bombay Electric has refreshed its branding to suit Millennial consumers.
Bombay Electric : Anti-authenticity Marketing : Mumbai
John Lewis celebrates 100 iconic products for its centenary

Daily Signals

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
The Market: Modest Wear Market 2019

Daily Signals

The Market: Modest Wear Market 2019

With the global modest wear market set to be worth £294bn ($373bn, €325bn) by 2022, fashion and retail brands are encouraged to explore the curren...
Inclusivity : Fashion : Modest Wear
Ustwo proposes sound system for future electric vehicles

Daily Signals

Ustwo proposes sound system for future electric vehicles

US – The project is a response to a recently passed rule that all electric vehicles must emit a form of sound while travelling at speeds of up to ...
Auto : Branding : Technology
Mindful messaging

Daily Signals

Mindful messaging

Vancouver – Apparel brand Kit and Ace has released a short film that explores the meaning of the holiday season.
Kit And Ace : Pause For A Moment : Branding
How football can kick luxury brands into shape

Viewpoints

How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.
Luxury : Sport : Advertising
Madalena Studio grows logo with live bacteria for Crucible

Daily Signals

Madalena Studio grows logo with live bacteria for Crucible

Madalena Studio has taken branding to a microbial level, creating a live bacterial logo for Crucible, a drinks laboratory and creative hub founded ...
Design : Biotechnology : Branding
Beauty companies need to do more to foster brand transparency

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty : Branding : Advertising
Should brands re-assess how they target minorities?

Viewpoints

Should brands re-assess how they target minorities?

In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.
Branding : Marketing : Culture
Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

Daily Signals

Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tenni...
Lacoste : Branding : Logo
Stat: Purpose-driven brands are most memorable among consumers

Daily Signals

Stat: Purpose-driven brands are most memorable among consumers

Companies who show a strong sense of purpose are most likely to have a memorable impact on consumers, with people increasingly making purchases tha...
Branding : Marketing : Purpose
Bentley Motors launches How do you Bentley? campaign for Gen B

Daily Signals

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.
Luxury : Mobility : Travel
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