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'Branding'
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A Matter of stuff
London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.
Selfridges
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Dazed Digital
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Sustainability
Design Directions
Sensory Assault
Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...
Gen Viz
:
Sensory
:
Maisie Cousins
News
In full Bloom: Shoe display is a breeze for Spanish designer
Spain – Window dresser Ion Ander Beloki has used a mobile and a tripod to create an original display for fashion brand Loreak Mendian’s shoe collec...
Bloom
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Ion Ander Beloki
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Footwear
Design Directions
Bio Botanica
Bio Botanica
Branding
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Codage
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Michelle Wang
News
Ikea’s 25-minute ASMR ad and other stories
In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.
Advertising
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Digital
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Branding
News
Moveable feast: Coca-Cola gets convivial
Moveable feast: Coca-Cola gets convivial
Branding
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Ads
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Marketing
News
Cereal for busy adults with a nostalgic twist
OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.
Food
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Branding
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Design
News
Australian flavour: McDonald's adopts local name
Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...
Branding
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Signs
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Brand-jacking
News
The Slipper Clutch is a playfully kitsch cocktail bar
Los Angeles – With its neon lighting and highball cocktails, this bar celebrates a casual speakeasy aesthetic.
Drink
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Design
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Branding
News
Collaborative retail
Milan – Retail space SO-Milano has collaborated with leading international designers to create an alternative approach to retail.
So-Milano
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Retail
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JW Anderson
News
Preview: Wellness Innovate
Madrid – Fashion label Wellness has launched water brand Dubai as part of its latest collection.
Wellness
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Dubai Water
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Gen Viz
News
Digital terrain: Wine labels mixed with Netstalgia
Digital terrain: Wine labels mixed with Netstalgia
Branding
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Beverages
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3D
Design Directions
ICA x Dover Street Market
Google Maps is most often used to find out how to get from A to B in the shortest time. But the tool can occasionally be a gateway to serendipity, ...
Institute Of Contemporary Arts
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Dover Street Market
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London
Micro Trends
Future Forecast 2024: Design
From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...
Design
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Architecture
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Branding
News
Empty seltzer cans kick back on tinned cocktails
As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...
Food And Drink
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Advertising
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Society
News
So Energy’s renewable rebranding shuns green tropes
So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.
Branding
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Advertising
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Energy
News
Amo Petric brings pampering to pooches
The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.
Luxury
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Design
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Branding
Design Directions
Wayward Whimsy
Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...
Neo-Kitsch
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Anagrama
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Branding
Design Directions
VŒrdapoteket
So often, the interior design of medical spaces such as hospitals and pharmacies is stark, minimalist and overly clinical.Swedish pharmacy chain Vå...
Branding
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VŒrdapoteket
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Vardapoteket
Micro Trends
Modern Mezcal
As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.
Branding
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Drinks
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Packaging
Big Ideas
Fortitude in failure
Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail
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Branding
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Advertising
Micro Trends
Anti-aspirational Beauty
For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty
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Marketing
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Branding
Big Ideas
Fernando Desouches breaks down the new macho
Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding
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Marketing
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New Masculinity
Big Ideas
Retail Week Live 2015 Review
In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...
Retail Experience
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Branding
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Mass Customisation
Markets
Rebranding Ready-to-drink
As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks
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Branding
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Packaging
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