LS:N Global

News

Australian flavour: McDonald's adopts local name

Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...

Branding : Signs : Brand-jacking

News

Masks for Good positively upcycles PPE waste

Creative agency Backlash is launching Masks for Good – a social initiative that turns disposable PPE into new products, while supporting local comm...

Retail : Covid-19 : Community

News

An art exhibition within a food delivery app

The Zuzeum Art Centre is taking an unconventional approach to presenting its latest exhibition, which is being hosted within food delivery app Wolt

Technology : Art : Gallery

News

Designing a feminist board game for Mexico

The traditional family board game Lotería has been given a female-focused rebrand for 2018.

Design : Branding : Culture

News

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.

Advertising : Finance : Branding

News

Geltor visualises its bio-positive ingredient process

Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.

Branding : Health & Wellness : Beauty

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

News

Spoonful of sugar: Tea brand brews bespoke blends

Berlin – Drinks brand 5 cups and some sugar has launched an online platform that enables customers to create their own bespoke tea blend.

Berlin : Europe : Germany

News

Rustic dining: Restaurant look is down to earth

Portfolio : Brown : Rustic

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...

Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury

News

Empty seltzer cans kick back on tinned cocktails

As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...

Food And Drink : Advertising : Society

News

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

News

Amo Petric brings pampering to pooches

The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.

Luxury : Design : Branding

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...

Neo-Kitsch : Anagrama : Branding

Micro Trends

Modern Mezcal

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.

Branding : Drinks : Packaging

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...

Beauty : Marketing : Branding

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

News

19 Crimes introduces throuple-themed wine for Valentine's Day

Wine brand 19 Crimes courts the Valentine's Day crowd with the release of a new bottle size tailored for unconventional love dynamics.

Branding : Food & Drink : Society

News

Two Chairs is rebranding the therapy experience

As well as providing a new type of mental healthcare model for young people, the brand has opened a series of design-led clinics.

Health : Wellness : Branding

News

Air France differentiates with decadent gum

France – The airline has launched a pistachio-macaron and crème brûlée-flavoured chewing gum.

Food : Travel : Branding

News

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.

Selfridges : Dazed Digital : Sustainability

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...

Gen Viz : Sensory : Maisie Cousins

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.

Branding : Marketing : New Masculinity

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

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