'Branding'

A Matter of stuff

News

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.
Selfridges : Dazed Digital : Sustainability
Sensory Assault

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...
Gen Viz : Sensory : Maisie Cousins
In full Bloom: Shoe display is a breeze for Spanish designer

News

In full Bloom: Shoe display is a breeze for Spanish designer

Spain – Window dresser Ion Ander Beloki has used a mobile and a tripod to create an original display for fashion brand Loreak Mendian’s shoe collec...
Bloom : Ion Ander Beloki : Footwear
Bio Botanica

Design Directions

Bio Botanica

Bio Botanica
Branding : Codage : Michelle Wang
Ikea’s 25-minute ASMR ad and other stories

News

Ikea’s 25-minute ASMR ad and other stories

In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.
Advertising : Digital : Branding
Moveable feast: Coca-Cola gets convivial

News

Moveable feast: Coca-Cola gets convivial

Moveable feast: Coca-Cola gets convivial
Branding : Ads : Marketing
Cereal for busy adults with a nostalgic twist

News

Cereal for busy adults with a nostalgic twist

OffLimits is an adult cereal brand putting a mature spin on child-friendly and often sugary brands.
Food : Branding : Design
Australian flavour: McDonald's adopts local name

News

Australian flavour: McDonald's adopts local name

Sydney – For Australia’s national day, on 26 January, McDonald’s has changed its regular signage to spell out ‘Macca’s’ at selected locations in th...
Branding : Signs : Brand-jacking
The Slipper Clutch is a playfully kitsch cocktail bar

News

The Slipper Clutch is a playfully kitsch cocktail bar

Los Angeles – With its neon lighting and highball cocktails, this bar celebrates a casual speakeasy aesthetic.
Drink : Design : Branding
Collaborative retail

News

Collaborative retail

Milan – Retail space SO-Milano has collaborated with leading international designers to create an alternative approach to retail.
So-Milano : Retail : JW Anderson
Preview: Wellness Innovate

News

Preview: Wellness Innovate

Madrid – Fashion label Wellness has launched water brand Dubai as part of its latest collection.
Wellness : Dubai Water : Gen Viz
Digital terrain: Wine labels mixed with Netstalgia

News

Digital terrain: Wine labels mixed with Netstalgia

Digital terrain: Wine labels mixed with Netstalgia
Branding : Beverages : 3D
ICA x Dover Street Market

Design Directions

ICA x Dover Street Market

Google Maps is most often used to find out how to get from A to B in the shortest time. But the tool can occasionally be a gateway to serendipity, ...
Institute Of Contemporary Arts : Dover Street Market : London
Future Forecast 2024: Design

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...
Design : Architecture : Branding
Empty seltzer cans kick back on tinned cocktails

News

Empty seltzer cans kick back on tinned cocktails

As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...
Food And Drink : Advertising : Society
So Energy’s renewable rebranding shuns green tropes

News

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.
Branding : Advertising : Energy
Amo Petric brings pampering to pooches

News

Amo Petric brings pampering to pooches

The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.
Luxury : Design : Branding
Wayward Whimsy

Design Directions

Wayward Whimsy

Packaging design is channelling a flamboyant and non-conformist Neo-Kitsch mood, with wayward graphics, kaleidoscopic patterns and neon palettes cr...
Neo-Kitsch : Anagrama : Branding
VŒrdapoteket

Design Directions

VŒrdapoteket

So often, the interior design of medical spaces such as hospitals and pharmacies is stark, minimalist and overly clinical.Swedish pharmacy chain Vå...
Branding : VŒrdapoteket : Vardapoteket
Modern Mezcal

Micro Trends

Modern Mezcal

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.
Branding : Drinks : Packaging
Fortitude in failure

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail : Branding : Advertising
Anti-aspirational Beauty

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...
Beauty : Marketing : Branding
Fernando Desouches breaks down the new macho

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding : Marketing : New Masculinity
Retail Week Live 2015 Review

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...
Retail Experience : Branding : Mass Customisation
Rebranding Ready-to-drink

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks : Branding : Packaging
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