'Branding'

Rebranding Ready-to-drink

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks : Branding : Packaging
In full Bloom: Shoe display is a breeze for Spanish designer

News

In full Bloom: Shoe display is a breeze for Spanish designer

Spain – Window dresser Ion Ander Beloki has used a mobile and a tripod to create an original display for fashion brand Loreak Mendian’s shoe collec...
Bloom : Ion Ander Beloki : Footwear
Bio Botanica

Design Directions

Bio Botanica

Bio Botanica
Branding : Codage : Michelle Wang
Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
The Slipper Clutch is a playfully kitsch cocktail bar

News

The Slipper Clutch is a playfully kitsch cocktail bar

Los Angeles – With its neon lighting and highball cocktails, this bar celebrates a casual speakeasy aesthetic.
Drink : Design : Branding
Collaborative retail

News

Collaborative retail

Milan – Retail space SO-Milano has collaborated with leading international designers to create an alternative approach to retail.
So-Milano : Retail : JW Anderson
Preview: Wellness Innovate

News

Preview: Wellness Innovate

Madrid – Fashion label Wellness has launched water brand Dubai as part of its latest collection.
Wellness : Dubai Water : Gen Viz
Digital terrain: Wine labels mixed with Netstalgia

News

Digital terrain: Wine labels mixed with Netstalgia

Digital terrain: Wine labels mixed with Netstalgia
Branding : Beverages : 3D
ICA x Dover Street Market

Design Directions

ICA x Dover Street Market

Google Maps is most often used to find out how to get from A to B in the shortest time. But the tool can occasionally be a gateway to serendipity, ...
Institute Of Contemporary Arts : Dover Street Market : London
Future Forecast 2024: Design

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...
Design : Architecture : Branding
An emotive game that addresses automation and a dynamic logo

News

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.
Mental Health : Branding : Retail
Why retailers and marketers need to take VR seriously

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail : Technology : VR
ASOS targets TikTokers with AR challenge

News

ASOS targets TikTokers with AR challenge

The retailer is teaming up with TikTok on a three-week takeover encouraging users to take part in a branded challenge.
Fashion : Retail : TikTok
VŒrdapoteket

Design Directions

VŒrdapoteket

So often, the interior design of medical spaces such as hospitals and pharmacies is stark, minimalist and overly clinical.Swedish pharmacy chain Vå...
Branding : VŒrdapoteket : Vardapoteket
Digital Dialogues

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...
Branding : Packaging : Design Direction
Responsive Museums

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained. 
Museum : Dialogue : Participation
Brandalism

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...
Branding : Vandalism : Competition
Brand new: Retailer comes up with the Goods

News

Brand new: Retailer comes up with the Goods

Brand new: Retailer comes up with the Goods
Branding : Coats Of Arms : Anders Arhoj
How OffLimits is redefining emotional eating

Viewpoints

How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.
Food : Branding : Wellness
Herman Miller unveils modernist brand identity update by Order

News

Herman Miller unveils modernist brand identity update by Order

New York design studio Order has breathed fresh life into Herman Miller’s brand identity in a nod to its mid-century modern design heritage.
Design : Branding : Rebranding
Yoto is a screen-free interactive speaker for kids

News

Yoto is a screen-free interactive speaker for kids

Independent design consultancy Pentagram has created the tactile, interactive audio player for children.
Youth : Technology : Branding
Hinge creates merchandise to celebrate Delete Day

News

Hinge creates merchandise to celebrate Delete Day

Dating app Hinge has launched an online store selling merchandise featuring the brand’s mascot Hingie.
Youth : Design : Branding
The equal half

News

The equal half

Global – Benetton has rolled out its United By Half campaign globally on International Women’s Day.
Benetton : Backlash Brands : Advertising
Festival Market

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
Conviviality Culture : Festival : Branding
Female focus

News

Female focus

Vermont – Sustain Natural has been rebranded to promote the female focus of its sexual health products.
Sustain Natural : Branding : Health
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