'Branding'

Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
An emotive game that addresses automation and a dynamic logo

News

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.
Mental Health : Branding : Retail
Why retailers and marketers need to take VR seriously

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail : Technology : VR
ASOS targets TikTokers with AR challenge

News

ASOS targets TikTokers with AR challenge

The retailer is teaming up with TikTok on a three-week takeover encouraging users to take part in a branded challenge.
Fashion : Retail : TikTok
Digital Dialogues

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...
Branding : Packaging : Design Direction
Responsive Museums

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained. 
Museum : Dialogue : Participation
Brandalism

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...
Branding : Vandalism : Competition
Brand new: Retailer comes up with the Goods

News

Brand new: Retailer comes up with the Goods

Brand new: Retailer comes up with the Goods
Branding : Coats Of Arms : Anders Arhoj
How OffLimits is redefining emotional eating

Viewpoints

How OffLimits is redefining emotional eating

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.
Food : Branding : Wellness
Herman Miller unveils modernist brand identity update by Order

News

Herman Miller unveils modernist brand identity update by Order

New York design studio Order has breathed fresh life into Herman Miller’s brand identity in a nod to its mid-century modern design heritage.
Design : Branding : Rebranding
Yoto is a screen-free interactive speaker for kids

News

Yoto is a screen-free interactive speaker for kids

Independent design consultancy Pentagram has created the tactile, interactive audio player for children.
Youth : Technology : Branding
Hinge creates merchandise to celebrate Delete Day

News

Hinge creates merchandise to celebrate Delete Day

Dating app Hinge has launched an online store selling merchandise featuring the brand’s mascot Hingie.
Youth : Design : Branding
The equal half

News

The equal half

Global – Benetton has rolled out its United By Half campaign globally on International Women’s Day.
Benetton : Backlash Brands : Advertising
Festival Market

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
Conviviality Culture : Festival : Branding
Female focus

News

Female focus

Vermont – Sustain Natural has been rebranded to promote the female focus of its sexual health products.
Sustain Natural : Branding : Health
The F word

News

The F word

Global – Luxury brand Fendi is aiming to tap into the Millennials market with the launch of F Is For…
Fendi : Branded Content : Millenials
Preview: Anti-diet mentality

News

Preview: Anti-diet mentality

Global – Brands are ditching the word ‘diet’ and prioritising achievable personal improvement over perfection.
Anti-diet : Weight Loss : Marketing
Plantcare inspired by Self-care

Viewpoints

Plantcare inspired by Self-care

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.
Health : Wellness : Beauty
AI-vertisements

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...
Design : Marketing : Advertising
Made.com reclaims the home for living

News

Made.com reclaims the home for living

Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods.
Advertising : Branding : Covid-19
Rebranding Asian food culture

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food : Marketing : Convenience
Read: The new possibilities brought by Covid-19

News

Read: The new possibilities brought by Covid-19

Businesses will need to quickly recalibrate, using fear as a positive catalyst to create future-fit strategies
Covid-19 : Society : Technology
A track crafted from the sound of aeroplanes

News

A track crafted from the sound of aeroplanes

Singapore Airlines is celebrating its first non-stop Singapore to Seattle route with a new track that has been created using the sounds found on pl...
Travel : Hospitality : Branding
Weight Watchers overhauls its brand identity

News

Weight Watchers overhauls its brand identity

The company has changed its name to WW, amid a shift in focus from weight to wellness.
Health : Wellness : Branding
What if ADHD was recategorised as a skill set?

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture : Branding : Media
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