'Branding'

Allgood imagines a low-carb but high-impact pizza concept

Daily Signals

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.
Food : Health & Wellness : Design
Why it’s time for brands to lead the fight against climate change

Viewpoints

Why it’s time for brands to lead the fight against climate change

Today’s chief agents of change are more likely to be cities or companies than governments.
Sustainability : Branding : Politics
Sacrificial Advertising

Micro Trends

Sacrificial Advertising

With a quarter of the world’s population in lockdown, brands are sacrificing typical marketing messages for campaigns that promote isolation over p...
Advertising : Society : Covid-19
Dark Fictions

Design Directions

Dark Fictions

The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direct...
Neo-tolkienism : Occult : Packaging
Dear brands: please stop selling us your activism

Viewpoints

Dear brands: please stop selling us your activism

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...
Youth : Fashion : Advertising
Unauthorized creates fashion for tween boys and their dads

Big Ideas

Unauthorized creates fashion for tween boys and their dads

Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retai...
Youth : Fashion : Retail
Senja creates beauty products from Finnish forests

Daily Signals

Senja creates beauty products from Finnish forests

The cosmetics company has launched an all-natural skincare line, with ingredients harvested from the cleanest country in the world.
Beauty : Branding : Ingredients
Fashion week meets the hardware store

Daily Signals

Fashion week meets the hardware store

Hardware store brand Lowe’s will be featuring home products in collections shown at New York Fashion Week.
Fashion : Home : Homebody Economy
Thought-starter: Is Christianity seeing a resurgence among the youth?

Daily Signals

Thought-starter: Is Christianity seeing a resurgence among the youth?

Foresight writer Holly Friend explores how the aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more...
Youth : Religion : Culture
The Campaign: Coal Drops Yard by Droga5 London

Daily Signals

The Campaign: Coal Drops Yard by Droga5 London

Coal Drops Yard, a retail development that recently opened in King’s Cross in London, brings together small boutiques, luxury brands and cultural p...
Retail : Branding : Design
Court case leaves Chivas Regal in low spirits

Big Ideas

Court case leaves Chivas Regal in low spirits

Court case leaves Chivas Regal in low spirits
Chivas Regal : Whisky : Branding
Home comforts: John Lewis launches no-frills homeware range

Daily Signals

Home comforts: John Lewis launches no-frills homeware range

Home comforts: John Lewis launches no-frills homeware range
No-frills : Value Range : John Lewis
Rebranding the menopause

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty : Wellness : Technology
Latest campaign by eyewear brand Oxydo references David Lynch

Daily Signals

Latest campaign by eyewear brand Oxydo references David Lynch

Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.
Advertising : Luxury : Fashion
Sugar sensation: A sweet shop with character

Daily Signals

Sugar sensation: A sweet shop with character

Sugar sensation: A sweet shop with character
Branding : Sweets : Caramel
Plot’s retro energy targets modern drinkers

Daily Signals

Plot’s retro energy targets modern drinkers

Long characterised by old-world tradition, wine gets a retro-future visual update.
Food : Drink : Packaging
Why can’t we move past bookmark brand campaigns?

Viewpoints

Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding : Female Futures : Food
Not to blame

Daily Signals

Not to blame

Toronto – YWCA Canada has launched a fashion collection that uses online troll comments to combat the blaming of sexual assault victims.
Blamé : YMCA Canada : Juniper Park
Purpose in 2030: Generation Betterment

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...
Scenario : Branding : Purpose
Dotdot

Design Directions

Dotdot

Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.
Wolff Olins : Branding : The Internet Of Things
Something & Nothing makes seltzer for all occasions

Daily Signals

Something & Nothing makes seltzer for all occasions

Something & Nothing has officially launched three flavoured seltzers that double as mixers for premium spirits.
Drink : Branding : Health
Start-up Oku’s visual identity captures its dual heritage

Daily Signals

Start-up Oku’s visual identity captures its dual heritage

The start-up, which pairs tech-savvy African entrepreneurs with Swiss expertise, is drawing on its dual heritage to communicate its cross-cultural ...
Design : Finance : Society
Brandless makes healthy eating affordable

Daily Signals

Brandless makes healthy eating affordable

US – The online retailer offers consumers premium products at low prices.
Food : Retail : Cut-price
Ribena’s rebranding ramps up its recycling efforts

Daily Signals

Ribena’s rebranding ramps up its recycling efforts

Design and innovation company Seymourpowell has worked with drinks brand Ribena on a rebranding to better communicate its sustainability initiatives.
Food And Drink : Branding : Sustainability
Pattern fulfils the unmet needs of curly hair

Daily Signals

Pattern fulfils the unmet needs of curly hair

Actress and director Tracee Ellis Ross is behind the beauty brand, which is designed specifically for type 3b to 4c hair.
Beauty : Hair Care : Branding
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