'Branding'

Preview: Anti-diet mentality

News

Preview: Anti-diet mentality

Global – Brands are ditching the word ‘diet’ and prioritising achievable personal improvement over perfection.
Anti-diet : Weight Loss : Marketing
Plantcare inspired by Self-care

Viewpoints

Plantcare inspired by Self-care

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.
Health : Wellness : Beauty
AI-vertisements

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...
Design : Marketing : Advertising
Made.com reclaims the home for living

News

Made.com reclaims the home for living

Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods.
Advertising : Branding : Covid-19
Rebranding Asian food culture

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food : Marketing : Convenience
Read: The new possibilities brought by Covid-19

News

Read: The new possibilities brought by Covid-19

Businesses will need to quickly recalibrate, using fear as a positive catalyst to create future-fit strategies
Covid-19 : Society : Technology
A track crafted from the sound of aeroplanes

News

A track crafted from the sound of aeroplanes

Singapore Airlines is celebrating its first non-stop Singapore to Seattle route with a new track that has been created using the sounds found on pl...
Travel : Hospitality : Branding
Weight Watchers overhauls its brand identity

News

Weight Watchers overhauls its brand identity

The company has changed its name to WW, amid a shift in focus from weight to wellness.
Health : Wellness : Branding
What if ADHD was recategorised as a skill set?

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture : Branding : Media
Will their own airlines engage Millennial travellers?

Viewpoints

Will their own airlines engage Millennial travellers?

With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel : Branding : Mobility
VŒrdapoteket

Design Directions

VŒrdapoteket

So often, the interior design of medical spaces such as hospitals and pharmacies is stark, minimalist and overly clinical.Swedish pharmacy chain Vå...
Branding : VŒrdapoteket : Vardapoteket
Grey London

Design Directions

Grey London

Grey London has embarked on a major rebranding to honour its founders and promote diversity.
Grey London : Brexit : Inclusivity
Synthesised Beauty

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...
Beauty : Biotechnology : Digital
Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...
Cannes Lions : Creativity : Community
Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion : Advertising : Culture
China Dairy Market

Markets

China Dairy Market

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food : Drink : Health
Is suburbia ready for a creative, cultural and commercial comeback?

Viewpoints

Is suburbia ready for a creative, cultural and commercial comeback?

As major cities become less liveable, businesses should explore the potential of locations beyond the city limits.
Placemaking : Architecture : Branding
Stat: Gen Z and Millennials remain influenced by logos

News

Stat: Gen Z and Millennials remain influenced by logos

A new survey of 2,201 US adults by Morning Consult shows that logos remain an influencing factor in purchasing decisions, especially among younger ...
Branding : Stat
Cyan is a gender-neutral skincare line

News

Cyan is a gender-neutral skincare line

Cyan is a sustainable and gender-neutral beauty brand prioritising a minimal approach to skincare.
Beauty : Sustainability : Branding
Sparking change

News

Sparking change

Adelaide – In a bid to disrupt the drinks industry, Sparkke Change has launched alcoholic beverages with strong messaging on the cans.
Sparkke Change : Branding : Drinks
Streetwear: are we buying the fuss or the fabric?

Viewpoints

Streetwear: are we buying the fuss or the fabric?

The co-founders of nascent fashion brand Ballyhoo discuss why the future of hype lies in informed curation that fuses past, present and future.
Fashion : Branding : Sustainability
Stat: Britain’s growing taste for unusual spirits

News

Stat: Britain’s growing taste for unusual spirits

The UK is experiencing a huge boom in the niche alcoholic drinks category, according to professional services firm RPC.
Drink : Alcohol : Branding
Five brands reframing nootropics for Generation Z

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...
Drinks : Youth : Health And Wellness
How to cater for the time-strapped beauty consumer

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...
Beauty : Skincare : Branding
Designer Pharmacies

Micro Trends

Designer Pharmacies

Beauty and medicine exist in different worlds, but we are beginning to see the two spheres borrowing inspiration from each other. Beauty brands are...
London Beauty Queen : De Los Austrias : VŒrdapoteket
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