LS:N Global

Viewpoints

The smell of success: scent as the future of engagement

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity and boost ...

Branding : Marketing : Retail

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

Big Ideas

Five innovators modernising food and drink

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food and drink.

Food : Drinks : Media

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

Beauty : Youth : Branding

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

Design Directions

Vibrant Veganism

Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...

Advertising : Design : Macro

Viewpoints

It’s time to reboot the start-up mentality

Fundamental change is needed at the heart of any business to truly live and breathe start-up thinking, making and doing.

Design : Branding : R&D

Viewpoints

Mixed reality will reinforce retail’s human touch

UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented environment, equals the perfect blend of co...

Retail : Technology : Customer Experience

Viewpoints

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...

Technology : Metaverse : Virtual

Daily Signals

New spirit launches move away from traditional terroir

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Alcohol : Drinks : Branding

Daily Signals

Boozt.com’s first physical store taps into the Art Deco era

Roskilde, Denmark – Beauty By Boozt.com integrates technology and opulent materials to create a modern yet timeless aesthetic.

Beauty : Branding : Design

Daily Signals

Audi unveils Love at First Light campaign as part of its Audi Design Love Stories

Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a th...

Visual : Mobility : Design

Daily Signals

Squish wants Generation Z to be acne-positive

Body positivity activist Charli Howard has created a beauty line aimed at unashamed young women.

Beauty : Advertising : Branding

Daily Signals

Celebrating identity over products, luxury hospitality goes underwater

Ace & Tate reflects individual identity through eyewear, Four Seasons offers personal submarine journeys, Pinterest considers beauty inclusivity.

Fashion : Travel : Drinks

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.

Advertising : Branding : Automotive

Daily Signals

Lynx campaign asks what it means to be a man

Amsterdam – The Google search-driven advert reveals the questions that some men cannot face asking out loud.

Advertising : Beauty : Branding

Daily Signals

Inclusion culture

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day d...

Grey London : Civic Brands : Branding

Big Ideas

Almost all UK Millennials ready to switch banks

Some 99% of UK Millennials are ready to switch banks, indicating that traditional financial institutions are failing to resonate with the Millennia...

Banking : Millennials : The New Value Economy

Viewpoints

Why TikTok sleuths are luxury’s most valuable asset

Leaning into pop culture and relinquishing brand control can help luxury companies transform trending topics into viral marketing moments.

Marketing : Luxury : Fashion

Daily Signals

Twinings shifts tea tropes from twee to ‘alive’

In a bid to modernise associations with drinking tea, the drinks brand is borrowing cues from the health and wellness sector in a campaign to promo...

Health & Wellness : Advertising : Food & Drink

Viewpoints

Why Brand Futures lie in Decolonising Sustainability

Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from a global, ...

Sustainability : Lifestyle : Fashion

Daily Signals

Smala’s film noir club night and other stories

In today’s daily digest: Vice Media and Airbnb collaborate, Gentle Monster’s post-tsunami interior, and how print publications can best engage thei...

Travel : Hospitality : Branding

Daily Signals

New Trawler Trash restaurant serves lesser known seafood

London – The eatery aims to counter the environmental impact of irresponsible fishing.

Food : Hospitality : Sustainability

Daily Signals

H&M highlights funding barriers for eco-innovators

Apparel retailer H&M is highlighting the funding gap for sustainable innovators through a virtual fashion collection.

Fashion : Sustainability : Society

Daily Signals

Hackney Half rebrands running as a community activity

The 2019 race, which was the first in partnership with Nike London, expanded into a three-day festival of fitness.

Leisure : Branding : Fitness

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