LS:N Global

Micro Trends

Isolated Intimacy

As the world experiences a crisis of closeness, new services are positioning isolation as an opportunity to reassess the meaning of intimacy.

Health : Wellness : Technology

Daily Signals

VR World makes virtual reality more accessible and other stories

In today’s daily digest: Alibaba’s car vending machine, the revival of African coffee, Tuft & Needle adopts Amazon's technology and other top stori...

Retail : Food & Drink : Luxury

Big Ideas

16 Ways To Change The World

Flying cars and invisibility technology were among the game-changing innovations proposed at the boldly named 16 Ways To Change The World conference.

100 Year Thinking : Urbanisation : Climate Change

Big Ideas

Future Five 2025: Artificial Intelligence

As AI continues to dominate tech innovation, it becomes essential to consider how our inevitable partnership will shape the future.

AI : Technology : Society

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Big Ideas

Six Smart Glasses Innovations With Eyes on the Future

Meet the innovators redefining the wearable tech market with smart glasses that blend fashion, functionality and AI to transform daily life with in...

Design : Technology : Smart Glasses

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...

GoldieBlox : Tiny Tot Feminism : Feminism

Communities

Slash/Slash Generation

Graduating from a do-it-yourself philosophy to one that espouses a do-it-all attitude, Slash/Slashers embrace various careers that overlap and cros...

Nike : Super Super : Stylists

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...

Retail : Store Of Tomorrow : Future Store

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.

Travel : Tourism : Advertising

Markets

Tech Market: Part 2

How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?

Digital Culture : AI Learning : VR

Viewpoints

Why the Future of Alt-meats relies on Tech

Barak Orenstein, vice-president of marketing for SavorEat, believes technology holds the power to push the alternative meats category forward.

Food : Technology : Health

Viewpoints

How to Create a Fashion-forward Metaverse

With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.

Fashion : Metaverse : Technology

Markets

Gen Z Digital Wellness Market

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms supporting we...

Youth : Wellness : Mental Health

Micro Trends

Crypto Dining Clubs

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

Food : Drink : Technology

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.

Luxury : Media : Marketing

Daily Signals

Today’s headlines including Uber addressing congestion in Asia

In today’s daily digest: HERE magazine offers LGBTQ space to experiment, Estée Lauder finds a home on Google’s Assistant, mums appreciate funny fam...

Mobility : Youth : Beauty

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

Global Events : Branding : Pop Culture & Media

Micro Trends

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...

Fashion : Sustainability : Luxury

Design Directions

Synth-aesthetic Evolution

From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence.

Design : AI : Artificial Intelligence

Big Ideas

Charting the Rise of Clout Kitchens

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local restaurant ope...

Food : Media : TikTok

Macro Trends

Programmable Realities

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...

Media : Futuretainment : Technology

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

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