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Micro Trends
Crypto Dining Clubs
Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.
Food
:
Drink
:
Technology
Big Ideas
Five luxury brands exploring longevity marketing
Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.
Luxury
:
Media
:
Marketing
News
Today’s headlines including Uber addressing congestion in Asia
In today’s daily digest: HERE magazine offers LGBTQ space to experiment, Estée Lauder finds a home on Google’s Assistant, mums appreciate funny fam...
Mobility
:
Youth
:
Beauty
News
Stat: Growing HNWI demand for home products hints at new opportunities for fashion and lifestyle brands
A recent report published by The Business of Fashion (BoF) Insights reveals that more than 70% of high-net-worth shoppers are more likely to look f...
Luxury
:
Fashion
:
Retail
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society
:
Technology
:
Health
News
The artist bringing culture, wellness and education to the metaverse
Pronounced ‘zero’, [0] is a new innovation lab and creative studio founded by metaverse artist Krista Kim and producer Peter Martin that is designe...
Media And Entertainment
:
Technology
:
Design
News
Paris ditches the stadium for an accessible Olympic ceremony
The French capital is planning to open the 2024 Olympic ceremony with a 6km parade of athletes in boats along the River Seine.
Architecture
:
Design
:
Media And Entertainment
News
Acne spotlights global issues in revived magazine
In a bid to stand out from oversaturated online spaces, the apparel brand is relaunching its print magazine, Acne Paper.
Fashion
:
Advertising & Branding
:
Luxury
Viewpoints
To understand TikTok, act like one of its locals
With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth
:
Advertising
:
Social Media
Viewpoints
The future of urban mobility lies in sustainability
Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in environmental necessity.
Future City
:
Future Cities
:
Society
Viewpoints
Is a child-free lifestyle the new vegan?
From environmental to financial impacts, societal concerns to self-doubt, more and more people are asking ‘why have children?’
Parenting
:
Children
:
Pregnancy
Micro Trends
Pro-formance Training
Performance technology is growing up.
Wearable Tech
:
Self Quants
:
The Optimised Self
Micro Trends
Boutique Boxing
Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...
Boutique Boxing
:
Fight Club
:
Empowered
Viewpoints
Natalie Berg: The end of loyalty cards
The end is nigh for traditional, points-based loyalty schemes, says Natalie Berg, retail insights director of Planet Retail.
Planet Retail
:
Asda
:
Waitrose
Micro Trends
Mimicry Marketing
Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...
YouTube
:
Pre-roll Advertising
:
D&AD
Micro Trends
Backwards Forecasts
Artists and designers are exploring the way we live now by thinking from the perspective of the future.
The Future Chronicles
:
The Extrapolation Factory
:
Behavioural Psychology
Big Ideas
Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards
The third series of Cannes Lions awards marked out the compelling and beautifully crafted.
Cannes Lions 2014
:
Digital Marketing
:
Product Design
News
True fiction: Bates Motel pops up at SXSWi2014
Austin, Texas – US cable channel A&E has come up with a novel, factional way to promote its Bates Motel show at this year’s South by Southwest Inte...
A&E
:
Bates Motel
:
SXSWi
Micro Trends
Sexy Sweat
Women are getting a sweat on, and these days they are not afraid to show it. Once a taboo, businesses, brands and blogs are now helping women to ce...
Nike
:
Sports Lab
:
Sport Cosmetics
Big Ideas
Milan 2013 Review: Part 1
This year’s Salone Internazionale del Mobile was a quiet affair in places. There were pockets of activity across the city’s design districts, where...
Design
:
Re-enlightenment Rising
:
Hyundai
Big Ideas
Maison et Objet S/S 2013 : Top five not to be missed
The first Maison et Objet of 2013 promises to be another inspiring and eclectic show.
Furniture
:
Japan Handmade
:
Big Game
Big Ideas
Netstalgic second wave brings gamers together
Netstalgic second wave brings gamers together
Video Games
:
Second Wave
:
Arcade
News
Into the fold: Making light of concrete ideas
Into the fold: Making light of concrete ideas
Concrete
:
G.tecz
:
Ng Of Thin Sheets Of Concrete
Big Ideas
Global brands in India respond to local values
Global brands in India respond to local values
India
:
Aditya Birla Retail Limited
:
Planet Retail
Viewpoints
Roger Martin : Design strategy for brands and businesses
Author Roger Martin talks about design strategy for brands and businesses.
Design
:
Roger Martin
:
The Fifth Scenario
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