LS:N Global

Daily Signals

Colgate targets Gen Z with beautified oral care

Dental care brand Colgate is tapping into the interests of Generation Z with its new sub-brand CO.

Gen Z : Beauty : Wellness

Daily Signals

Gentle Monster unites brands in a retail experiment

Eyewear brand Gentle Monster has created an avant-garde multi-brand retail space, pointing to a new direction for department store design.

Retail : Luxury : Fashion

Daily Signals

Thought-starter: How can your brand enter the gaming world?

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says Josh Walker.

Retail : Fashion : Leisure

Daily Signals

Net-A-Porter lends expertise to emerging talent

Global – Luxury e-commerce platform Net-A-Porter has announced the launch of a new initiative designed to nurture and develop emerging fashion ...

Fashion

Big Ideas

Brandwatch

Global – Greenpeace’s Detox Catwalk calls on fashion brands to tackle the toxic chemicals that they produce.

Greenpeace : Sustainability : Detox Catwalk

Daily Signals

US brands create Tampon Tax Back Coalition

In a collective push for menstrual equity, eight women-founded menstrual hygiene brands have formed the Tampon Tax Back Coalition to advocate for t...

Finance : Health & Wellness : Society

Daily Signals

Stat: US families aren’t getting what they need from travel brands

Intelligence firm Morning Consult's latest research has revealed that the perception of travel brands as family-friendly is low.

Society : Travel & Hospitality : Youth

Daily Signals

This beauty brand elevates voices of the unheard

ONE/SIZE was created by influencer Patrick Starr in response to make-up shaming.

Beauty : Cosmetics : Influencers

Daily Signals

Unilever rethinks kids messaging

Unilever is rethinking the way it markets food and drink to children, as part of a bid to help parents, carers and kids make better choices.

Food : Drink : Health

Daily Signals

Thought-starter: What does Facebook’s music licensing mean for brands?

While Facebook’s new music licences mean more creativity for users of its platforms, Alex Brammer, a lawyer at a UK record label, says brands must ...

Media : Facebook : Music

Big Ideas

Slowness gains momentum in a world tired of moving too fast

The World Institute of Slowness is a new approach to brand leadership that aims to ensure long-term growth by treating consumers as people first.

The World Institute Of Slowness : Slow Thinking : Re-enlightenment Rising

Big Ideas

Microsoft seeks new image by emulating start-ups

Microsoft : Start-up : Social Networking

Viewpoints

Naresh Ramchandani : New brand storytelling

Pentagram partner Naresh Ramchandani talks about new brand storytelling.

Pentagram : Naresh Ramchandani : Storytelling

Daily Signals

Video king: The magic of collaboration between brands and YouTube

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to James Ma...

Youthquake : Online Video : YouTube

Big Ideas

China overtakes US in demand for luxury watches

Japan : Watches : Rolex

Micro Trends

Meet Your Maker

In the luxury world, technology should resolutely not be a replacement for service. Instead, it should enhance it. Now luxury brands are developing...

Heritage : Modern : IPad

Big Ideas

Limited tweet response sends brands a message

Twitter : Social Media : Sysomos

Big Ideas

Private labels become mainstream in US

Generic Brands : Own Brands : SymphonyIRI Group

Big Ideas

Luxury brands look back in time

Brand Heritage : Heritage : Dior

Daily Signals

Show and tell: Visual wiki dictionary launches with video definitions

Visual Dictionary : Wiki-dictionary : Open-source

Viewpoints

The next luxury market? It’s the virtual world

Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era of v-commerce.

Luxury : Fashion : Technology

Viewpoints

What lies in store for retail post-Covid-19

Jeff Kindleysides, founder of design studio Checkland Kindleysides, discusses Covid-19’s impact on experiential retail, brand communications and th...

Retail : Society : Brand Communication

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.

Luxury : Advertising : Campaign

Daily Signals

Stat: Indians look to brands for single-use plastic innovation

Despite widespread consumer concerns, a new report by Mintel reveals a significant lack of information about reducing plastic waste in India.

Stat : Beauty : Recycling

Daily Signals

TooD plays with beauty standards

Beauty brand TooD has launched with multi-purpose, multi-coloured brow products that disrupt Eurocentric beauty norms.

Ageless : Beauty : Cosmetics

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