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'branding'
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Molson Coors moves to plant-based milk
The alcoholic drinks company is exploring ways to future-proof its portfolio with the launch of a plant-based milk brand made from barley.
Society
:
Food & Drink
:
Sustainability
Big Ideas
European luxury brands target China
European luxury brands target China
Galeries Lafayette
:
China
:
I.T
News
Twestivals: The social media festival
Twestivals: The social media festival
Twestivals
:
Social Media Festival
:
Not-for-profit
Viewpoints
What lies in store for retail post-Covid-19
Jeff Kindleysides, founder of design studio Checkland Kindleysides, discusses Covid-19’s impact on experiential retail, brand communications and th...
Retail
:
Society
:
Brand Communication
Micro Trends
Anti-aspiration Advertising
Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury
:
Advertising
:
Campaign
News
Stat: Indians look to brands for single-use plastic innovation
Despite widespread consumer concerns, a new report by Mintel reveals a significant lack of information about reducing plastic waste in India.
Stat
:
Beauty
:
Recycling
News
TooD plays with beauty standards
Beauty brand TooD has launched with multi-purpose, multi-coloured brow products that disrupt Eurocentric beauty norms.
Ageless
:
Beauty
:
Cosmetics
News
Stat: UK shoppers’ ethical fashion paradox
YouGov reports that only a minority of Britons are boycotting fashion brands that treat their staff poorly.
Fashion
:
Society
:
Workplace
News
The Trend: Liberation Luxury
As we move into the 2020s, the luxury industry will hit a period of introspection, with brands and services taking stock of their position, ambitio...
Luxury
:
Travel
:
Hospitality
News
A supplement that doubles as a snack
Red Orchard has launched a gel-based snack containing 100% of the recommended daily allowance of vitamin D.
Food
:
Health
:
Supplement
News
Stat: Expectations of loyalty programmes are changing
New research suggests the success of loyalty programmes relies on experience rather than rewards.
Retail
:
Loyality
:
Finance
News
Dove champions a non-binary stock photo library
The brand is releasing over 5,000 images to shatter beauty stereotypes around women and non-binary individuals.
Culture
:
Female Futures
:
Representation
News
Toms takes a stand to end gun violence
The shoe brand known for its signature one-for-one model has announced a campaign to end gun violence, backed by a £3.9m ($5m, $4.4m) donation to v...
Fashion
:
Culture
:
Civic Brands
Viewpoints
Can Western brands break into China's Singles Day?
With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable shopping event? James Hebbert, managin...
Retail
:
Fashion
:
Luxury
News
Web Summit 2018: An app that monetises ethical purchases
Showcased at this year’s Web Summit, Almond app addresses consumer inertia around sustainability by providing monetary rewards for responsible purc...
Food
:
Drinks
:
Ethics
Micro Trends
Transperiences
Brands that once offered transparent narratives are now creating transparent experiences.
Transparency
:
Everlane
:
Patagonia
Big Ideas
Native advertising
US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...
Nielsen
:
Sharethrough
:
EEG
Big Ideas
Emerging markets lead the way on brand engagement
Emerging markets lead the way on brand engagement
Internet
:
Latin America
:
Asia-Pacific
News
Scent of a story: Fashion brand shows bottle
Scent of a story: Fashion brand shows bottle
Advertising
:
Glass Factory
:
Video Short
News
I skate luxury: Hermès video does the trick
I skate luxury: Hermès video does the trick
Paris
:
Hermès
:
Skateboarding
Big Ideas
Rich pickings as US millionaires join Facebook
Rich pickings as US millionaires join Facebook
Wealth
:
Facebook
:
Social Networks
Big Ideas
Private labels top choice for global consumers
Private labels top choice for global consumers
Nielsen
:
Recession
:
Quality
News
Sample lab: Marketing space for brands opens
Sample lab: Marketing space for brands opens
Lab Talk
:
Concept Space
:
Pop-up
News
Luxury browsing: Experiential website targets China
Luxury browsing: Experiential website targets China
Hermès
:
China
:
3D
News
SXSW 2024 daily recap: Brand-building 101 for cultural relevance
With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024
:
Marketing
:
Creator Economy
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