'branding'

Stat: Indians look to brands for single-use plastic innovation

Daily Signals

Stat: Indians look to brands for single-use plastic innovation

Despite widespread consumer concerns, a new report by Mintel reveals a significant lack of information about reducing plastic waste in India.
Stat : Beauty : Recycling
TooD plays with beauty standards

Daily Signals

TooD plays with beauty standards

Beauty brand TooD has launched with multi-purpose, multi-coloured brow products that disrupt Eurocentric beauty norms.
Ageless : Beauty : Cosmetics
Stat: UK shoppers’ ethical fashion paradox

Daily Signals

Stat: UK shoppers’ ethical fashion paradox

YouGov reports that only a minority of Britons are boycotting fashion brands that treat their staff poorly.
Fashion : Society : Workplace
The Trend: Liberation Luxury

Daily Signals

The Trend: Liberation Luxury

As we move into the 2020s, the luxury industry will hit a period of introspection, with brands and services taking stock of their position, ambitio...
Luxury : Travel : Hospitality
A supplement that doubles as a snack

Daily Signals

A supplement that doubles as a snack

Red Orchard has launched a gel-based snack containing 100% of the recommended daily allowance of vitamin D.
Food : Health : Supplement
Stat: Expectations of loyalty programmes are changing

Daily Signals

Stat: Expectations of loyalty programmes are changing

New research suggests the success of loyalty programmes relies on experience rather than rewards.
Retail : Loyality : Finance
Dove champions a non-binary stock photo library

Daily Signals

Dove champions a non-binary stock photo library

The brand is releasing over 5,000 images to shatter beauty stereotypes around women and non-binary individuals.
Culture : Female Futures : Representation
Toms takes a stand to end gun violence

Daily Signals

Toms takes a stand to end gun violence

The shoe brand known for its signature one-for-one model has announced a campaign to end gun violence, backed by a £3.9m ($5m, $4.4m) donation to v...
Fashion : Culture : Civic Brands
Can Western brands break into China's Singles Day?

Viewpoints

Can Western brands break into China's Singles Day?

With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable shopping event? James Hebbert, managin...
Retail : Fashion : Luxury
Web Summit 2018: An app that monetises ethical purchases

Daily Signals

Web Summit 2018: An app that monetises ethical purchases

Showcased at this year’s Web Summit, Almond app addresses consumer inertia around sustainability by providing monetary rewards for responsible purc...
Food : Drinks : Ethics
Transperiences

Micro Trends

Transperiences

Brands that once offered transparent narratives are now creating transparent experiences.
Transparency : Everlane : Patagonia
Native advertising

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...
Nielsen : Sharethrough : EEG
Emerging markets lead the way on brand engagement

Big Ideas

Emerging markets lead the way on brand engagement

Emerging markets lead the way on brand engagement
Internet : Latin America : Asia-Pacific
Scent of a story: Fashion brand shows bottle

Daily Signals

Scent of a story: Fashion brand shows bottle

Scent of a story: Fashion brand shows bottle
Advertising : Glass Factory : Video Short
I skate luxury: Hermès video does the trick

Daily Signals

I skate luxury: Hermès video does the trick

I skate luxury: Hermès video does the trick
Paris : Hermès : Skateboarding
Rich pickings as US millionaires join Facebook

Big Ideas

Rich pickings as US millionaires join Facebook

Rich pickings as US millionaires join Facebook
Wealth : Facebook : Social Networks
Private labels top choice for global consumers

Big Ideas

Private labels top choice for global consumers

Private labels top choice for global consumers
Nielsen : Recession : Quality
Sample lab: Marketing space for brands opens

Daily Signals

Sample lab: Marketing space for brands opens

Sample lab: Marketing space for brands opens
Lab Talk : Concept Space : Pop-up
Luxury browsing: Experiential website targets China

Daily Signals

Luxury browsing: Experiential website targets China

Luxury browsing: Experiential website targets China
New Emerging Affluents : NEAs : CColbert
Gurls Talk’s new look celebrates 10 years of empowering young women

Daily Signals

Gurls Talk’s new look celebrates 10 years of empowering young women

Community-led organisation Gurls Talk has enlisted Mestiza Estudio to help create a visual refresh.
Health : Wellbeing : Design
Stat: Gen Z disrupt the purchase funnel model by putting trust first

Daily Signals

Stat: Gen Z disrupt the purchase funnel model by putting trust first

According to the latest Edelman Trust Barometer, Gen Z aren’t following any of the regular steps listed in the sales funnel theory that starts with...
Finance : Advertising : Stat
Web3 beauty brand Kiki co-creates products with its customers

Daily Signals

Web3 beauty brand Kiki co-creates products with its customers

Kiki is a new Web3-enabled beauty brand that invites consumers to co-create its products.
Beauty : Media & Entertainment : Technology
Molson Coors moves to plant-based milk

Daily Signals

Molson Coors moves to plant-based milk

The alcoholic drinks company is exploring ways to future-proof its portfolio with the launch of a plant-based milk brand made from barley.
Society : Food & Drink : Sustainability
European luxury brands target China

Big Ideas

European luxury brands target China

European luxury brands target China
Galeries Lafayette : China : I.T
Twestivals: The social media festival

Daily Signals

Twestivals: The social media festival

Twestivals: The social media festival
Twestivals : Social Media Festival : Not-for-profit
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