'branding'

Branded journey

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Branded journey

Singapore – Branding agency Foreign Policy Design Group has compiled a unique guide to some of Singapore’s best brands.
Foreign Policy Design Group : Brand Guide: Singapore Edition : Guide
Luxury brands head online in downturn

Big Ideas

Luxury brands head online in downturn

Luxury brands head online in downturn
NYU : Stern School Of Business : Online Luxury
Stat: Affluent US consumers drive media engagement

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Stat: Affluent US consumers drive media engagement

As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...
Stat : Stats : Statistic
Finders seekers

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.
Lyst : Revelation Brands : Seek
Race against time: G-Shock launches interactive zombie film

News

Race against time: G-Shock launches interactive zombie film

UK, Germany – Watch brand G-Shock has released an interactive short film pitting fans of the brand against a horde of flesh-hungry zombies.
G-Shock : Zombie Apocalypse : Chasm Culture
Loewe unveils a free luxury fanzine available in-store

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Loewe unveils a free luxury fanzine available in-store

Renowned Spanish luxury brand Loewe has launched its first-ever quarterly magazine, Loewe: Issue 1, available free in-store since December 2023.
Luxury : Pop Culture & Media : Fashion
Lynk & Co’s Club Amsterdam fuses retail and hospitality

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Lynk & Co’s Club Amsterdam fuses retail and hospitality

Automobile brand Lynk & Co has opened its latest flagship store in Club Amsterdam with hopes of disrupting traditional car dealerships.
Retail : Mobility : Automotive
The long game

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey : Finance : The Immortal Brand
Revenue streams

Big Ideas

Revenue streams

Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.
YouTube : Gen Viz : Super Chat
Manhattan Associates: Martin Lockwood

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates : Bricks And Mortar : Retail Experience
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
Indian brands engage more with Facebook fans

Big Ideas

Indian brands engage more with Facebook fans

Indian brands engage more with Facebook fans
India : Facebook : Local
Pride of Britain: BFC Fashion Futures Network event

News

Pride of Britain: BFC Fashion Futures Network event

Pride of Britain: BFC Fashion Futures Network event
LS:N Global : Luxury Products : Lucie Greene
Climate Counts makes great strides forward

Big Ideas

Climate Counts makes great strides forward

Climate Counts makes great strides forward
Climate : App : Nike
Fashion brands take film role

Big Ideas

Fashion brands take film role

Fashion brands take film role
Lookbooks : Video Lookbook : Tom Ford
Why beauty brands need a holistic approach to diversity

Big Ideas

Why beauty brands need a holistic approach to diversity

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated inclusivity and how l...
Beauty : Inclusive Beauty : Venture Capital
Nicole Pike on how brands should approach e-sports sponsorship

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.
Gaming : Sports : Entertainment
Playtime

News

Playtime

San Pedro Garza García, Mexico – Branding agency Anagrama has shown that designing the perfect retail environment is child’s play.
Anagrama : Kindo : Playscapes
Pam Danziger : A new luxury era, a new luxury typology

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology. 
Pam Danziger : Unity Marketing : Turbulent Teens
Coca-Cola acquires majority stake in Innocent

Big Ideas

Coca-Cola acquires majority stake in Innocent

Coca-Cola acquires majority stake in Innocent
Coca Cola : Innocent : Smoothies
Informed drinking

Big Ideas

Informed drinking

US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.
Mintel : Diageo : Alcohol
WeChat picks up speed in China

Big Ideas

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?
WeChat : Weixin : Weibo
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Is ARKET’s push for transparency enough?

Viewpoints

Is ARKET’s push for transparency enough?

Why merely acknowledging your suppliers is insufficient.
Fashion : Digital : Retail
East meets West

News

East meets West

New York – Launching in North America, super-premium sake brand SOTO features packaging tailored to Western consumers.
SŌTŌ : Joe Doucet : Sake
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