'branding'

Collaborative retail space for new designers to open in Wales

News

Collaborative retail space for new designers to open in Wales

A new micro-retail destination in Wales is offering small, emerging brands a pathway from pop-up shops to full-scale retail.
Retail : Fashion : Society
Lovehoney champions senior sexual health with Queen Bees initiative

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Saint Laurent Productions brings the luxury megabrand on the big screen

News

Saint Laurent Productions brings the luxury megabrand on the big screen

The luxury sector is entering cinema with the launch of Saint Laurent Productions, a subsidiary dedicated to producing fully fledged movies.
Luxury : Media & Entertainment : Fashion
Merrell simplifies wellness in new campaign

News

Merrell simplifies wellness in new campaign

Responding to the abundance of unnecessary wellness products targeted at women, Merrell’s new campaign suggests a simple alternative for self-care:...
Health & Wellness : Society : Sports & Leisure
The world's first men’s make-up store

News

The world's first men’s make-up store

Men’s beauty brand War Paint for Men has unveiled a physical retail space in London’s Carnaby Street. Marking a first for the men’s beauty industry...
Beauty : Retail : Society
A logo generator rebranding climate activism

News

A logo generator rebranding climate activism

Design studio Process has created a generative tool that suppiorts climate activists by creating new logos based on their agendas.
Design : Sustainability : Media & Technology
This barber shop doubles as a content studio

News

This barber shop doubles as a content studio

Men’s grooming brand Old Spice has opened its first bricks-and-mortar barbers, providing an immersive, content-driven experience for its customers.
Retail : Advertising : Personal Care
Far From Home augments at-home drinking

News

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.
Food : Drink : Technology
MetaFactory creates internet-owned brands

Viewpoints

MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.
Retail : Cryptocurrency : Fashion
Covid-19: Burger King encourages customers to make home-made Whoppers

News

Covid-19: Burger King encourages customers to make home-made Whoppers

Burger King France has released a campaign in response to the advertising challenges presented by Covid-19.
Food : Advertising : Ingredients
Lynx wants to keep tattoos looking fresh

News

Lynx wants to keep tattoos looking fresh

The men’s personal care brand has launched a campaign to promote its Ink Shower Gel.
Beauty : Wellness : Personal Care
Nike creates an open-source sustainability guide

News

Nike creates an open-source sustainability guide

The sportswear brand's circular design guide was created to provide designers and brands across the industry with a toolkit for sustainable practices.
Sustainability : Design : Packaging
Brands can now sponsor Spotify’s most personalised playlist

News

Brands can now sponsor Spotify’s most personalised playlist

The streaming service is offering brands the option to sponsor its personalised Discover Weekly playlist for the first time.
Entertainment : Sponsor : Advertising
Thought-starter: What’s next for high street modest wear?

News

Thought-starter: What’s next for high street modest wear?

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing, writes deputy ...
Fashion : Culture : Leisure
Thought-starter: What’s next for the indie beauty market?

News

Thought-starter: What’s next for the indie beauty market?

From cyclical-based beauty to brands celebrating their ethical credentials, creative researcher Jessica Smith rounds up the top independent brands ...
Beauty : Skincare : Cyclical Beauty
Thought-starter: Will the everyday man buy cosmetics?

News

Thought-starter: Will the everyday man buy cosmetics?

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : New Masculinity : Retail
Neighborhood Goods creates a future-fit department store

News

Neighborhood Goods creates a future-fit department store

Texas – Neighborhood Goods is a new retail concept that enables smaller brands to temporarily invest in physical space to test their products.
Retail : Leisure : Social
Digitalised luxury

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.
Modern Luxury : Luxury Shoppers Experience : Ecommerce
In season

Big Ideas

In season

Global – New beauty products are being dictated by the seasons, according to a report by Mintel Beauty & Personal Care.
Elemental Beauty : Beauty : Mintel
Alastair Kean : Omni-channel fast fashion

Viewpoints

Alastair Kean : Omni-channel fast fashion

Dalziel & Pow group director Alastair Kean talks omni-channel fast fashion. 
Dalziel & Pow : Alastair Kean : Fast Fashion
Heineken alcohol plan strengthens health deal

Big Ideas

Heineken alcohol plan strengthens health deal

Heineken alcohol plan strengthens health deal
Mars : Brewer : Obesity
Why creative campaigns will win women’s luxury spend

Viewpoints

Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...
Luxury : Retail : Advertising
Private Label Rising

Markets

Private Label Rising

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...
Private Label : Quality : Wal-Mart
Ocado’s sustainable aisle spotlights B Corp brands

News

Ocado’s sustainable aisle spotlights B Corp brands

The pureplay grocer has launched a dedicated aisle for B Corp-certified suppliers that aims to give its customers greener and more sustainable choi...
Retail : Sustainability : Society
Stat: Online touchpoints underwhelm UK consumers

News

Stat: Online touchpoints underwhelm UK consumers

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...
Retail : Technology : Stat
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