'branding'

Stat: Affluent US consumers drive media engagement

Daily Signals

Stat: Affluent US consumers drive media engagement

As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...
Stat : Stats : Statistic
Finders seekers

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.
Lyst : Revelation Brands : Seek
Race against time: G-Shock launches interactive zombie film

Daily Signals

Race against time: G-Shock launches interactive zombie film

UK, Germany – Watch brand G-Shock has released an interactive short film pitting fans of the brand against a horde of flesh-hungry zombies.
G-Shock : Zombie Apocalypse : Chasm Culture
Elf taps into adventure culture with mid-ocean skincare drop

Daily Signals

Elf taps into adventure culture with mid-ocean skincare drop

Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who...
Beauty : Social Media : Culture
Skinny Mobile clones its happiest customer to star in AI ads

Daily Signals

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising : AI : Skinny Mobile
Loewe unveils a free luxury fanzine available in-store

Daily Signals

Loewe unveils a free luxury fanzine available in-store

Renowned Spanish luxury brand Loewe has launched its first-ever quarterly magazine, Loewe: Issue 1, available free in-store since December 2023.
Luxury : Pop Culture & Media : Fashion
Lynk & Co’s Club Amsterdam fuses retail and hospitality

Daily Signals

Lynk & Co’s Club Amsterdam fuses retail and hospitality

Automobile brand Lynk & Co has opened its latest flagship store in Club Amsterdam with hopes of disrupting traditional car dealerships.
Retail : Mobility : Automotive
The long game

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey : Finance : The Immortal Brand
Revenue streams

Big Ideas

Revenue streams

Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.
YouTube : Gen Viz : Super Chat
Manhattan Associates: Martin Lockwood

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates : Bricks And Mortar : Retail Experience
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
Indian brands engage more with Facebook fans

Big Ideas

Indian brands engage more with Facebook fans

Indian brands engage more with Facebook fans
India : Facebook : Local
Pride of Britain: BFC Fashion Futures Network event

Daily Signals

Pride of Britain: BFC Fashion Futures Network event

Pride of Britain: BFC Fashion Futures Network event
LS:N Global : Luxury Products : Lucie Greene
Climate Counts makes great strides forward

Big Ideas

Climate Counts makes great strides forward

Climate Counts makes great strides forward
Climate : App : Nike
Fashion brands take film role

Big Ideas

Fashion brands take film role

Fashion brands take film role
Lookbooks : Video Lookbook : Tom Ford
SXSW 2024 daily recap: Brand-building 101 for cultural relevance

Daily Signals

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024 : Marketing : Creator Economy
Branded journey

Daily Signals

Branded journey

Singapore – Branding agency Foreign Policy Design Group has compiled a unique guide to some of Singapore’s best brands.
Foreign Policy Design Group : Brand Guide: Singapore Edition : Guide
Luxury brands head online in downturn

Big Ideas

Luxury brands head online in downturn

Luxury brands head online in downturn
NYU : Stern School Of Business : Online Luxury
Informed drinking

Big Ideas

Informed drinking

US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.
Mintel : Diageo : Alcohol
WeChat picks up speed in China

Big Ideas

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?
WeChat : Weixin : Weibo
Playtime

Daily Signals

Playtime

San Pedro Garza García, Mexico – Branding agency Anagrama has shown that designing the perfect retail environment is child’s play.
Anagrama : Kindo : Playscapes
Pam Danziger : A new luxury era, a new luxury typology

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology. 
Pam Danziger : Unity Marketing : Turbulent Teens
Why beauty brands need a holistic approach to diversity

Big Ideas

Why beauty brands need a holistic approach to diversity

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated inclusivity and how l...
Beauty : Inclusive Beauty : Venture Capital
Nicole Pike on how brands should approach e-sports sponsorship

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.
Gaming : Sports : Entertainment
Coca-Cola acquires majority stake in Innocent

Big Ideas

Coca-Cola acquires majority stake in Innocent

Coca-Cola acquires majority stake in Innocent
Coca Cola : Innocent : Smoothies
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