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'branding'
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Markets
Private Label Rising
The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...
Private Label
:
Quality
:
Wal-Mart
News
Ocado’s sustainable aisle spotlights B Corp brands
The pureplay grocer has launched a dedicated aisle for B Corp-certified suppliers that aims to give its customers greener and more sustainable choi...
Retail
:
Sustainability
:
Society
News
Stat: Online touchpoints underwhelm UK consumers
Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...
Retail
:
Technology
:
Stat
News
Stat: The billion-pound cost of fake influencer marketing
While influencer marketing has become both popular and successful as brands seek to reach audiences on social media, a new report from cybersecurit...
Media
:
Influencer
:
Social Media
News
Toys R Us returns to the high street
The iconic toy retailer has partnered with retail-as-a-service company b8ta to launch a store experience powered by discovery.
Youth
:
Retail
:
Technology
News
National Geographic wants to Make Good our oceans
The media company has partnered with R/GA to accelerate design, technology and innovation for a more sustainable world.
Sustainability
:
Plastic
:
Society
News
Stat: Soft skills are in high demand
As workplaces continue to evolve, the increasing importance of soft skills is being recognised.
Workplace
:
Employment
:
Soft Skills
Big Ideas
China’s DIY travellers
China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.
Chinese DIY Traveler
:
Erwan Rambourg
:
Directions Travel
News
An unlikely pairing: Beer and clothing company collaborate
Pennsylvania – Dogfish Head and Woolrich are two very different brands that are known for the same thing: quality. Dogfish makes craft beer, while ...
Convergence Economy
:
Craft Beer
:
Collaboration
Big Ideas
Australians willing to share data, at a price
Australians willing to share data, at a price
Information
:
FuturePoll
:
Finances
Big Ideas
Brands court Chinese shoppers on bulletin boards
Brands court Chinese shoppers on bulletin boards
China
:
La Fondazione Altagamma
:
Netizens
Viewpoints
Why are beauty brands hypocritical when it comes to diversity?
Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.
Beauty
:
Diversity
:
Inclusivity
Big Ideas
Tesla sets an example as study urges brands to be springboards for change
London – The brands that matter in 2015 will be those that look to build on their cultural capital, according to a new report from think tank Added...
VIBE Index 2014
:
Cultural Capital
:
The New Value Economy
News
Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list
YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...
Gen Alpha
:
Beano Brain
:
YouTube
News
Gucci’s latest capsule courts eSports fans
Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...
Retail
:
Fashion
:
Media & Technology
News
Neighborhood Goods curates a next-gen grocery store
The retailer is moving into the CPG space with the launch of a new in-store concept profiling a variety of DTC food and drink brands.
Retail
:
Food
:
Drink
Big Ideas
Do some good
Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.
DoneGood
:
B Corporation Certification
:
DSTLD
Big Ideas
Hits the spot
New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.
PepsiCo
:
Branded Content
:
Gen Viz
Big Ideas
WRC 2016: New mindsets
Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia and Co...
Aimia
:
Ad-blocker Market
:
Global Loyalty Lens
News
Blue steel skincare
US – Skincare brand Kiehl’s has launched a series of films that satirise the claims made by anti-ageing brands.
Kiehls
:
Anti-Authenticity
:
Skincare
News
Backlash Culture Network Evening: Emma Rose Hurst
London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.
Backlash Culture
:
Emma Rose Hurst
:
Brand Union
Big Ideas
Tweet casting
London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.
Feels
:
Casting
:
Social Media
Viewpoints
The Latimer Group: Co-creating authentic media
The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...
The Latimer Group
:
Media
Big Ideas
Kering launches luxury digital magazine
Kering launches luxury digital magazine.
Luxury
:
Kering Group
:
Kering
Big Ideas
Marketing Week Live sets out rule of engagement
Marketing Week Live sets out rule of engagement
Marketing Week Live
:
Consumer Engagement
:
Engagement
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