LS:N Global

Daily Signals

Gen Alphas are throwing birthday parties in Sephora stores

Gen Alpha are swapping traditional parties for beauty retail experiences, as beauty stores become the go-to destinations for skincare-obsessed tweens.

Beauty : Retail : Alphas

Daily Signals

Collaborative retail space for new designers to open in Wales

A new micro-retail destination in Wales is offering small, emerging brands a pathway from pop-up shops to full-scale retail.

Retail : Fashion : Society

Daily Signals

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.

Sex : Health & Wellness : Society

Daily Signals

Saint Laurent Productions brings the luxury megabrand on the big screen

The luxury sector is entering cinema with the launch of Saint Laurent Productions, a subsidiary dedicated to producing fully fledged movies.

Luxury : Media & Entertainment : Fashion

Daily Signals

Merrell simplifies wellness in new campaign

Responding to the abundance of unnecessary wellness products targeted at women, Merrell’s new campaign suggests a simple alternative for self-care:...

Health & Wellness : Society : Sports & Leisure

Daily Signals

The world's first men’s make-up store

Men’s beauty brand War Paint for Men has unveiled a physical retail space in London’s Carnaby Street. Marking a first for the men’s beauty industry...

Beauty : Retail : Society

Daily Signals

A logo generator rebranding climate activism

Design studio Process has created a generative tool that suppiorts climate activists by creating new logos based on their agendas.

Design : Sustainability : Media & Technology

Daily Signals

This barber shop doubles as a content studio

Men’s grooming brand Old Spice has opened its first bricks-and-mortar barbers, providing an immersive, content-driven experience for its customers.

Retail : Advertising : Personal Care

Daily Signals

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.

Food : Drink : Technology

Viewpoints

MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.

Retail : Cryptocurrency : Fashion

Daily Signals

Covid-19: Burger King encourages customers to make home-made Whoppers

Burger King France has released a campaign in response to the advertising challenges presented by Covid-19.

Food : Advertising : Ingredients

Daily Signals

Lynx wants to keep tattoos looking fresh

The men’s personal care brand has launched a campaign to promote its Ink Shower Gel.

Beauty : Wellness : Personal Care

Daily Signals

Nike creates an open-source sustainability guide

The sportswear brand's circular design guide was created to provide designers and brands across the industry with a toolkit for sustainable practices.

Sustainability : Design : Packaging

Daily Signals

Brands can now sponsor Spotify’s most personalised playlist

The streaming service is offering brands the option to sponsor its personalised Discover Weekly playlist for the first time.

Entertainment : Sponsor : Advertising

Daily Signals

Thought-starter: What’s next for high street modest wear?

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing, writes deputy ...

Fashion : Culture : Leisure

Daily Signals

Thought-starter: What’s next for the indie beauty market?

From cyclical-based beauty to brands celebrating their ethical credentials, creative researcher Jessica Smith rounds up the top independent brands ...

Beauty : Skincare : Cyclical Beauty

Daily Signals

Thought-starter: Will the everyday man buy cosmetics?

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...

Beauty : New Masculinity : Retail

Daily Signals

Neighborhood Goods creates a future-fit department store

Texas – Neighborhood Goods is a new retail concept that enables smaller brands to temporarily invest in physical space to test their products.

Retail : Leisure : Social

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.

Modern Luxury : Luxury Shoppers Experience : Ecommerce

Big Ideas

In season

Global – New beauty products are being dictated by the seasons, according to a report by Mintel Beauty & Personal Care.

Elemental Beauty : Beauty : Mintel

Viewpoints

Alastair Kean : Omni-channel fast fashion

Dalziel & Pow group director Alastair Kean talks omni-channel fast fashion.

Dalziel & Pow : Alastair Kean : Fast Fashion

Big Ideas

Heineken alcohol plan strengthens health deal

Health Secretary : Pepsico : Cancer

Viewpoints

Is ARKET’s push for transparency enough?

Why merely acknowledging your suppliers is insufficient.

Fashion : Digital : Retail

Daily Signals

East meets West

New York – Launching in North America, super-premium sake brand SOTO features packaging tailored to Western consumers.

SŌTŌ : Joe Doucet : Sake

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions.

Martin Lindstrom : Marketing : Neuromarketing

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