Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'branding'
Sort By
Relevance
Most Recent
Big Ideas
Marketing Week Live sets out rule of engagement
Marketing Week Live sets out rule of engagement
Marketing Week Live
:
Consumer Engagement
:
Engagement
Big Ideas
Creativity and culture thrive in British luxury
Creativity and culture thrive in British luxury
Walpole Awards For Excellence
:
Luxury
:
Paul Smith
Micro Trends
Beauty Temples
High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.
Make-up
:
Cosmetics
:
Fragrance
Design Directions
Hendrick's
Through smart brand partnerships and the sponsorship of some of London’s most curious parties and events, boutique Scottish distiller Hendrick...
Premium
:
Bompas & Parr
:
Events
Big Ideas
The Collaborative Future of Fashion Creatives
Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director – from rotating gues...
Fashion
:
Luxury
:
Retail
Viewpoints
Should brands open-source their data to remove AI bias?
Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology
:
Digital
:
Civic Brands
Big Ideas
Retailers are starting to offer in-home delivery
Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.
Retail
:
E-commerce
:
Delivery
Viewpoints
Could Uber taxis be the next retail space?
As we move further towards a post-ownership society, the back of an Uber taxi has the potential to be a lucrative retail space for brands.
Uber
:
Sharing Economy
:
Service
News
The Interview: MetaFactory on community-owned brands
MetaFactory builds new community-owned brands where creators and consumers both share incentives and collective brand management.
Retail
:
Cryptocurrency
:
Fashion
News
Stat: Beauty consumers crave ingredient explanations
Research by Holland & Barrett has shown that the majority (97%) of UK beauty consumers would like brands to be more transparent about the ingredien...
Beauty
:
Packaging
:
Transparency
News
Stat: Diversity in advertising is good for business
A new study from Deloitte agency Heat links diverse representation in ads to an increase in both stock value and public perception.
Advertising
:
Inclusivity
:
Diversity
News
HoliFrog is re-inventing the cleanser category
Although cleansing is the most common of skincare steps, beauty brands often treat cleansers as an afterthought.
Beauty
:
Skincare
:
Holistic
News
Thought-starter: Can deep fakes empower consumers?
Utilising Microsoft’s Azure technology, MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley propose that AI can empower indiv...
Retail
:
Advertising
:
AI
News
Stat: CPG brands are rethinking packaging
Many CPG brands in the US plan to spend more on packaging in the near future, a new survey finds.
Packaging
:
Luxury
:
Food
News
An indigenous fashion brand for modern Indians
Consumer goods company Patanjali Ayurved is launching a fashion sub-brand for the country’s youth market.
Fashion
:
Culture
:
India
News
Diesel takes aim at the clichés of social media
In a world of influencers, the fashion brand encourages its customers to be followers.
Fashion
:
Youth
:
Culture
News
Stat: Consumers expect more from customer service online
According to a report from Conversocial, the majority of consumers (81%) in the UK and US expect more from digital customer care in 2018 than they ...
Digital
:
Customer Service
:
Retail
News
Twitter trolls John Lewis with its Christmas ad
Virginia-based lecturer John Lewis, who has been tweeting from the @johnlewis handle since 2007, stars in Twitter’s latest ad.
Culture
:
Media
:
Digital
News
The Age of the Long Near: The Immortal Brand preview
London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.
The Immortal Brand
:
100-year Thinking
:
The Age Of The Long Near
News
A story of Scotch: Whisky brand blends the senses
Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...
Diageo
:
Whisky
:
Johnnie Walker House
Big Ideas
Diesel helps to restore Venice landmark
Diesel helps to restore Venice landmark
Venice
:
Italy
:
Diesel
Big Ideas
Johnnie Walker campaign targets Hispanic men
Johnnie Walker campaign targets Hispanic men
Jonnie Walker
:
Whisky
:
Bourban
Big Ideas
Starbucks brand-jacks rivals with cups ambush
Starbucks brand-jacks rivals with cups ambush
Starbucks
:
Moscow
:
Coffee
News
Make-up girl: Lagerfeld video full of character
Make-up girl: Lagerfeld video full of character
Advertising
:
Marketing
:
Animation
News
Guerilla tactics: Uniqlo pins hopes on Pinterest
Guerilla tactics: Uniqlo pins hopes on Pinterest
Advertising
:
Marketing
:
Ads
Loading...
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN