LS:N Global

Markets

Private Label Rising

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...

Viewpoints

Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...

Luxury : Retail : Advertising

Viewpoints

Why are beauty brands hypocritical when it comes to diversity?

Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.

Beauty : Diversity : Inclusivity

Big Ideas

Tesla sets an example as study urges brands to be springboards for change

London – The brands that matter in 2015 will be those that look to build on their cultural capital, according to a new report from think tank Added...

VIBE Index 2014 : Cultural Capital : The New Value Economy

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Design Directions

Hendrick's

Through smart brand partnerships and the sponsorship of some of London’s most curious parties and events, boutique Scottish distiller Hendrick...

Premium : Bompas & Parr : Events

Daily Signals

Ocado’s sustainable aisle spotlights B Corp brands

The pureplay grocer has launched a dedicated aisle for B Corp-certified suppliers that aims to give its customers greener and more sustainable choi...

Retail : Sustainability : Society

Daily Signals

Stat: Online touchpoints underwhelm UK consumers

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...

Retail : Technology : Stat

Daily Signals

Stat: The billion-pound cost of fake influencer marketing

While influencer marketing has become both popular and successful as brands seek to reach audiences on social media, a new report from cybersecurit...

Media : Influencer : Social Media

Daily Signals

Toys R Us returns to the high street

The iconic toy retailer has partnered with retail-as-a-service company b8ta to launch a store experience powered by discovery.

Youth : Retail : Technology

Daily Signals

National Geographic wants to Make Good our oceans

The media company has partnered with R/GA to accelerate design, technology and innovation for a more sustainable world.

Sustainability : Plastic : Society

Daily Signals

Stat: Soft skills are in high demand

As workplaces continue to evolve, the increasing importance of soft skills is being recognised.

Workplace : Employment : Soft Skills

Big Ideas

China’s DIY travellers

China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.

Chinese DIY Traveler : Erwan Rambourg : Directions Travel

Daily Signals

An unlikely pairing: Beer and clothing company collaborate

Pennsylvania – Dogfish Head and Woolrich are two very different brands that are known for the same thing: quality. Dogfish makes craft beer, while ...

Convergence Economy : Craft Beer : Collaboration

Big Ideas

Australians willing to share data, at a price

Information : FuturePoll : Finances

Big Ideas

Brands court Chinese shoppers on bulletin boards

China : La Fondazione Altagamma : Netizens

Big Ideas

The Collaborative Future of Fashion Creatives

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director – from rotating gues...

Fashion : Luxury : Retail

Daily Signals

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

Daily Signals

Gucci’s latest capsule courts eSports fans

Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...

Retail : Fashion : Media & Technology

Daily Signals

Neighborhood Goods curates a next-gen grocery store

The retailer is moving into the CPG space with the launch of a new in-store concept profiling a variety of DTC food and drink brands.

Retail : Food : Drink

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.

DoneGood : B Corporation Certification : DSTLD

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.

PepsiCo : Branded Content : Gen Viz

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia and Co...

Aimia : Ad-blocker Market : Global Loyalty Lens

Daily Signals

Blue steel skincare

US – Skincare brand Kiehl’s has launched a series of films that satirise the claims made by anti-ageing brands.

Kiehls : Anti-Authenticity : Skincare

Daily Signals

Backlash Culture Network Evening: Emma Rose Hurst

London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.

Backlash Culture : Emma Rose Hurst : Brand Union

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