'communications'

Bertrand Pellegrin : Retailing for the contemporary male

Viewpoints

Bertrand Pellegrin : Retailing for the contemporary male

Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male. 
Bertrand Pellegrin : Re-Con Man : New Millennial
Consumers gain taste for frozen food

Big Ideas

Consumers gain taste for frozen food

Consumers gain taste for frozen food
Frozen Food : TNS Worldpanel : Recession
Travel & Hospitalitylers put hotel tech first

Big Ideas

Travel & Hospitalitylers put hotel tech first

Travel & Hospitalitylers put hotel tech first
Travel : Technology : Reuters
Don Tapscott : Harness the power of the digital generation

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Don Tapscott : Harness the power of the digital generation

Author Don Tapscott talks about harnessing the power of the digital generation. 
Don Tapscott : Grown Up Digital : Facebook
Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

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Marian Salzman : Consumer values are entering a new world that will last well beyond the global recession

Trend forecaster and author Marian Salzman talks about new consumer values. 
Marian Salzman : Consumer Insight : Fast Fashion
Rebranding breathes new life into eco-health pantry Wholesome

Daily Signals

Rebranding breathes new life into eco-health pantry Wholesome

Wholesome, the Australian online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a com...
Food & Drink : Retail : Delivery
Bumble celebrates the journey of dating

Daily Signals

Bumble celebrates the journey of dating

The dating app is reframing conventional ideas about dating, using its latest campaign to promote enjoyment in the process of meeting new people.
Advertising : Society : Media And Entertainment
CALM’s rebranding speaks up about suicide prevention

Daily Signals

CALM’s rebranding speaks up about suicide prevention

The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...
Advertising & Branding : Health And Wellness : Design
Pernod Ricard flips the script on responsible drinking

Daily Signals

Pernod Ricard flips the script on responsible drinking

Responding to the recent relaxation of pandemic restrictions in some regions, alcohol brand Pernod Ricard aims to deter young adults from unhealthy...
Youth : Health And Wellness : Society
Sport’s largest movement to end disability discrimination

Daily Signals

Sport’s largest movement to end disability discrimination

#WeThe15 by design studio Pentagram and advertising agency adam&eveDDB aims to break down barriers so all persons with disabilities can fulfil thei...
Sports & Leisure : Society : Media & Entertainment
Edu-packaging heralds a new direction for phygital play

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Retailers must digitise fashion for the Covid era

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Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion : Technology : Retail
Microbes will make manufacturing transparent

Viewpoints

Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.
Fashion : Supply Chain : Transparency
Mainstream media must be more inclusive of asexual people

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Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media : Identity : Entertainment
Can football clubs become the ultimate civic brands?

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.
Sport : Inclusivity : Culture
Are cities still the best place for creatives?

Viewpoints

Are cities still the best place for creatives?

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend forecaster and author of City Quitters, examines...
Creative : Wellness : Millennials
Blokes and beauty: why brands need to watch their language

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
How targeted advertising can survive the GDPR

Big Ideas

How targeted advertising can survive the GDPR

Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...
Advertising : GDPR : Privacy
Calum Jacobs on why football journalism needs to create a space for black writers

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...
Media : Youth : Sports
Will the future fashion showroom really live online?

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...
Fashion : Retail : Digital
Why AI will wipe out the need for traditional marketing and advertising

Viewpoints

Why AI will wipe out the need for traditional marketing and advertising

In a future world in which decision-making has been allocated to AI, there will be no need for traditional attention-grabbing campaigns.
Artificial Intelligence : Advertising : Technology
The Vagina Reconsidered

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty : Wellness : Branding
Brexit: Brand Britain

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.
Brexit : EU Referendum : Short-term Thinking
Bare-it-all Branding

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.
Underwear : The Athena Woman : Anti-authenticity Marketing
Stockholm Furniture Fair 2015 Preview: Top picks

Big Ideas

Stockholm Furniture Fair 2015 Preview: Top picks

Scandinavia’s largest design exhibition takes place during one week in February when the Stockholm Furniture Fair (SFF) and Design Week descends ...
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