'communications'

Re-engineering Indulgence

Micro Trends

Re-engineering Indulgence

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...
Food : Drink : Technology
Hybri’s AI models hint at phygital intimacy

Viewpoints

Hybri’s AI models hint at phygital intimacy

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.
Technology : Neo-Kinship : AI
Civic Ads

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media : Advertising : Global
The digital studio driving fashion’s open-source future

Big Ideas

The digital studio driving fashion’s open-source future

Jimmy Herdberg, co-founder of Swedish fashion studio Atacac, on how digitising the design and manufacturing process can foster more meaningful rela...
Fashion : Retail : Technology
Honouring Indian individuality and democratising luxury fashion

Daily Signals

Honouring Indian individuality and democratising luxury fashion

Facebook focuses on Indian youth, Entireworld makes luxury garments accessible, Juicebox offers sex and relationship advice to a wider audience.
Health : Retail : Drinks
Sci-rides

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...
Automotive : Maxime Guyon : The E-motional Economy
4NewsWall

Design Directions

4NewsWall

Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.
Microcommunication : Channel 4 News : GIFs
Flat Age Men's skincare

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.
Skincare : Baby Boomer Beauty : Anti-ageing
Resonate New Media Festival: Five of the best

Big Ideas

Resonate New Media Festival: Five of the best

Resonate New Media Festival, in its second year, presented an impressive roster of world-class artists at the cutting edge of technology in art, mu...
Interactive : The Dawn Of The Mega-systems : Disney Research
Alt Group: Graphic Design

Design Directions

Alt Group: Graphic Design

Alt Group is a multidisciplinary design studio based in Auckland, New Zealand. It was founded by Ben Corban and Dean Poole in 2000 and now employs ...
Restaurant : Aukland : Monochrome
Curb Media

Design Directions

Curb Media

When he started natural media company Curb Media two years ago, many people thought Anthony Ganjou was mad.‘We went into meetings saying,...
Branding : Anthony Ganjou : Grass
Mobile Money

Markets

Mobile Money

Retailers can also look forward to using everything from QR codes to e-vouchers and smart billboards to drive profits as the global mobile money tr...
QR Codes : KPMG : Mobile Money
Rebranding breathes new life into eco-health pantry Wholesome

Daily Signals

Rebranding breathes new life into eco-health pantry Wholesome

Wholesome, the Australian online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a com...
Food & Drink : Retail : Delivery
Bumble celebrates the journey of dating

Daily Signals

Bumble celebrates the journey of dating

The dating app is reframing conventional ideas about dating, using its latest campaign to promote enjoyment in the process of meeting new people.
Advertising : Society : Media And Entertainment
CALM’s rebranding speaks up about suicide prevention

Daily Signals

CALM’s rebranding speaks up about suicide prevention

The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...
Advertising & Branding : Health And Wellness : Design
Pernod Ricard flips the script on responsible drinking

Daily Signals

Pernod Ricard flips the script on responsible drinking

Responding to the recent relaxation of pandemic restrictions in some regions, alcohol brand Pernod Ricard aims to deter young adults from unhealthy...
Youth : Health And Wellness : Society
Sport’s largest movement to end disability discrimination

Daily Signals

Sport’s largest movement to end disability discrimination

#WeThe15 by design studio Pentagram and advertising agency adam&eveDDB aims to break down barriers so all persons with disabilities can fulfil thei...
Sports & Leisure : Society : Media & Entertainment
Edu-packaging heralds a new direction for phygital play

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Retailers must digitise fashion for the Covid era

Viewpoints

Retailers must digitise fashion for the Covid era

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion : Technology : Retail
Microbes will make manufacturing transparent

Viewpoints

Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.
Fashion : Supply Chain : Transparency
Mainstream media must be more inclusive of asexual people

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media : Identity : Entertainment
Can football clubs become the ultimate civic brands?

Viewpoints

Can football clubs become the ultimate civic brands?

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to tackle major societal issues.
Sport : Inclusivity : Culture
Are cities still the best place for creatives?

Viewpoints

Are cities still the best place for creatives?

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend forecaster and author of City Quitters, examines...
Creative : Wellness : Millennials
Blokes and beauty: why brands need to watch their language

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
How targeted advertising can survive the GDPR

Big Ideas

How targeted advertising can survive the GDPR

Katarzyna Szymielewicz, co-founder and president of Panoptykon Foundation, a Polish NGO that aims to protect the rights of individuals in a surveil...
Advertising : GDPR : Privacy
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