LS:N Global

Viewpoints

Alex Okosi : The importance of Africa’s youth market

Words: Sarah Bentley Visuals: Joanna Tulej

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Trend Tracker

New Emerging Affluents

First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting the...

Global NEA's : Emerging Affluents : Urban Migration

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...

Kamm & Sons : Alcohol : Drinks

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...

Lean : Nega-choice : Mega-choice

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...

Fatherhood : Joel Higgs : Oskar Skatt

Micro Trends

Solar Sustenance

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar sustenance as a long-term solution to ...

Food : Drink : Sustainability

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...

Workplace : Virtual Reality : Far Futures

Design Directions

Elixir

Russell Crowe’s portrayal of Maximus Decimus Meridius in Gladiator brought us closer to what life may have been like during the Roman Empire. But w...

Design Miami : America : US

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

Micro Trends

Topline Tableware

Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la table – wi...

Luxury : Food & Drink : Design

Micro Trends

Data ID Stores

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

Retail : Fashion : Food And Drink

Daily Signals

Fragrances that promote wellbeing and a shaving brand that redefines male grooming

Hermès diversifies into essences de parfum, Harry’s questions what it means to be a man, Airbnb targets the luxury consumer.

Beauty : Hospitality : Wellness

Design Directions

PharmaCafé

Bompas & Parr envisaged the future of food and wellness with chromosomal cocktails, wellness mists and more in their recent installation in Du...

Design Fiction : Bompas & Parr : Dubai

Viewpoints

Julian Sykes : Social design for Rurban communities

Julian Sykes, co-founder of Ark Lab, talks about social design for Rurban communities.

Julian Sykes : Ark Lab : Conviviality Culture

Viewpoints

Christopher Sharp : Stitching a story into a product

Self-proclaimed rug dealer Christopher Sharp is working on a cookbook

Heritage : Christopher Sharp : The Rug Company

Communities

Ascetic Luxurians

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...

London : Sydney : New York

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...

Beauty : Wellness : China

Trend Tracker

The Personal Information Economy

The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valu...

PIE : Data : Commodity

Macro Trends

Community Commerce

A new wave of decentralised retail concepts are transforming e-commerce as consumers look for alternative ways to access and exchange products and ...

Retail : Media : Entertainment

Communities

No-Mos, Mo-Mos and Fu-Mos

From women who are hands-off parents and those who use science to delay motherhood, to those who decide they never want to have kids at all, women’...

Motherhood : Mo-Mo : No-Mo

Big Ideas

Epidemic Retail Futures

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?

Inter-covid : Scenario : Retail

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global...

Youth : Future Spaces : Gen Z

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longev...

Travel : Wellness : Luxury

'pop up' Sort By Relevance Most Recent

'pop up'
Sort By

Relevance

Most Recent