New Luxury Millennials: Update

14 : 05 : 2013 Millennials : Ipsos Mendelsohn Affluent Survey : India

New Luxury Millennials (NLMs), the well-heeled, high-spending branch of the collaborative, creative, entrepreneurial Millennials, are rapidly becoming the prime focus of the luxury industry as brands look to a new generation to drive growth. While the global economic crisis has blighted the prospects of many Millennials in western markets in recent years, a significant sub-group has remained remarkably resilient thanks to their wealthy parents.

New Luxury Millennials: Update

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