LS:N Global

News

Magic Spoon is reinventing cereal for adults

The start-up is disrupting the breakfast category with a range of grain-free, high-protein cereals in child-like flavours.

Food : Branding : Health

News

Fancy footwork: Nike celebrates brand’s history in campaign film

London – The story of Nike footwear, from its inception in the 1970s to the present day, has been brought to life by a striking animated film.

Nike : Storytelling : Brand Heritage

News

Blend of old and new

Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional approaches to branding the spirit.

Whiskey : Branding : Anti-Authenticity Marketing

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.

Sport : Female Futures : Media

Design Directions

Masculinity Rebranded

The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and em...

Gender : New Masculinity : Branding

Viewpoints

Will ASA’s advertising guidelines end the reign of ad land’s nuclear family?

The UK’s Advertising Standards Agency (ASA) has hit out at brands whose campaigns enforce gender roles.

Advertising : Parenting : Branding

Design Directions

Miss Ko

Ridley Scott created a vision of what future Asian dining could be like in Blade Runner. It was Harrison Ford sitting in the rain on a smoggy stree...

Branding : Restaurant : Paris

News

A festival identity tingling with anticipation

Designed by Studio Nari, Otherlands Festival has unveiled its new visual identity that brings to the fore the feeling of visceral joy unique to fes...

Design : Branding : Visual Identity

News

Venmo’s refreshed identity celebrates friendship

The digital payment platform commissioned illustrator Sebastian Curi to rethink the aesthetic of peer-to-peer payments.

Finance : Design : Branding

News

Solapa is a suit brand for young Puerto Ricans

The brand, created by MitiMiti Studio, provides tailor-made suits that cater to the individual style of the Caribbean country’s young men.

Fashion : New Masculinity : Branding

News

Fondeadora is a bank for Mexico’s unbanked

Design studio Futura has created a rebellious brand identity for the country’s first digital challenger bank.

Finance : Design : Branding

News

Flamingo streamlines body hair care for women

Shaving start-up Harry’s has launched its first female-focused brand, Flamingo, designed to simplify the shaving process for women.

Beauty : Shaving : Branding

News

Making a mark

UK – Electric Ink is a new beauty brand dedicated to tattoo care.

Superdrug : Electric Ink : Skincare

Viewpoints

Why the Lingerie Sector must Evolve for Gen Z

Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How can brands shift the narrative and win...

Lingerie : Underwear : Generation Z

Markets

LGBT+ Parenting Market

LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.

Society : Parenting : LGBT

Markets

Chocolate Market

Despite climate change threatening supply chains, the chocolate sector is thriving, with product innovation fuelling regional flavours and free-fro...

Food : Sustainability : Supply Chains

News

Take aim: New make-up brand draws on ammunition

Beauty : Ellis Faas : Utopia

Design Directions

Kokoro & Moi: Creative agency

Branding : Posters : Helsinki

News

Community service: Airbnb rebranding injects sense of belonging

San Francisco – The website that enables people to rent out other people’s homes has undergone a major rebranding based on the idea of belonging.

AirBnB : Branding : Logo

News

Dating app Feeld rebranding is as creative and fluid as its community

Sex-positive dating app Feeld has a new look. Using visual cues to represent multiple ideas of sexuality, the brand identity embodies fluidity with...

Online Dating : Wellness : Technology

News

Our Place celebrates the modern multi-ethnic kitchen

This direct-to-consumer cookware brand highlights how urban living is impacting cookery and community.

Food : Drink : Branding

News

Offblak rebrands tea for a new generation

The new brand appeals to a younger generation of tea drinkers with its combination of bold packaging, unusual flavour fusions and direct-to-consume...

Drinks : Branding : Design

News

Drink responsibly

The Netherlands – Fitzroy has used discarded Coca-Cola bottle labels to produce sustainable packaging for its new rum product.

Whole-system Thinking : Sustainability : Packaging

News

Sporting dystopias

Global – Adidas has released its latest Y-3 fashion film, inspired by a futuristic dystopia.

Adidas : Advertising : The Dislocated World

News

WeTransfer tells users to step away from technology

The file transfer company has released a digital platform and campaign entitled Please Leave.

Technology : Digital : Branding

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