LS:N Global

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...

Boomers : Simon Stacey : Household Design

Communities

Lagonistas

The trendsetters most likely to influence people and brands around the world are the fashionistas in Lagos. Or, as we call them, the Lagonistas.

Louis Vuitton : ARISE : Victoria Island

Big Ideas

Why Brands are Building Archives

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are looking for a w...

Luxury : Fashion : Technology

Micro Trends

Music-powerment

Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.

Music : Entertainment : Youth

Daily Signals

New Adidas campaign aims to change the face of tennis and other stories

In today’s daily digest: KFC China promotes sobriety, LVMH expands into theme parks, new interpretations of modern female identity and other top st...

Drink : Luxury : Beauty

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region

Singapore : APAC Luxury : Retail

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.

LVMH : Luxury Lifestyle Matrix : Bain & Company

Viewpoints

Detty December’s Cultural Capital

Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...

Travel & Hospitality : Youth : Detty December

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.

Society : Media & Entertainment : Youth

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

Design Miami/ 2015: Part 2

In Part 2 of our 2015 Design Miami/ overview we explore the offsite and satellite events that made an impact during the show.

Art Basel : Luxury Design : Convergence

Macro Trends

Beauty+

Added bounce, more colour, longer eyelashes, better hold, longer life – the beauty industry always has promised its customers something extra. Now,...

Make-up : Cosmetics : Health

Communities

Netstalgics

We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...

Internet : 90s : Social Networks

Big Ideas

NYCXDESIGN 2016: Review

NYCxDesign continues to grow, with new venues popping up throughout the city and two weeks worth of events.

NYCxDesign : Whole-system Thinking : Design

Design Directions

Nokia Craft Exhibition

The project: Nokia Craft Exhibition The instigators: Lianne Mallett and Laura Perryman The innovation: Experimenting with craft for future produc...

Design : Lianne Mallett : Experimenting

Micro Trends

Future Forecast 2025: Travel & Hospitality

Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate crisis, a loneliness epidemic, the geopolitic...

Travel & Hospitality : Sustainability : Health & Wellness

Big Ideas

Rebranding Resale

The fashion resale market has had a rebranding. Upscaled marketing initiatives, luxury partnerships and circularity-led retail concepts are redefin...

Retail : Sustainability : Fashion

Micro Trends

Crypto-and-Mortar

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.

Retail : Media : NFTs

Trend Tracker

Rurban Revolution

Identified by LS:N Global in 2010, Rurban = rural + urban. City dwellers are rejecting the impersonal bigness of globalisation and corporations, ...

Urban : Local : Growing

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Big Ideas

LDF Review

As the last designers clear up their exhibitions in their respective design districts, the eighth London Design Festival in Europe’s creative capit...

David Weatherhead : LDF : Asif Khan

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Markets

Tattoo Tourism Market

With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.

Tattoos : Travel & Hospitality : Body Art

Micro Trends

Future Forecast 2024: Retail

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...

Retail : Luxury : Fashion

Viewpoints

Why Brands Must Reclaim Decision-Making 

Digital anthropologist Matt Klein tells LS:N Global why we’re losing our ability to make decisions – and how rejecting curation, embracing happenst...

Pop-culture & Media : Retail : Advertising & Branding

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