LS:N Global

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...

Pop Culture : Nostalgia : Hello Kitty

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

News

Gen Z drive hype for Daze’s AI-powered messaging app

Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.

Youth : Pop-culture & Media : Technology

News

John Lewis reinvents pocket money for a cashless generation

With physical pocket money becoming a relic of the past, John Lewis has introduced Nestlums, an interactive pet designed to teach financial literac...

Youth : Technology : Design

News

The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...

Technology : AI Education : Gen Alpha

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

News

Stat: Children under ten are making money from hobbies

One-fifth of UK children aged nine and under are making money from their hobbies.

Money

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...

Youth : Environment : Nature

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...

Food & Drink : Youth : Health & Wellness

News

Stat: Generative AI yet to be a daily habit for teens and young adults

New research reveals that while young Americans are beginning to explore generative AI, its integration into daily life remains limited.

Youth : Technology : Society

News

Spotify targets the next generation of young listeners

The streaming platform’s new app offers families a kid-friendly, ad-free listening environment.

Media : Youth : Music

Behaviours

Back-to-School Alphas

Gen Alpha are earning ‘aura points’ at the start of the school season thanks to skincare smoothies, smellmaxxing, hiring glam squads and sanitising...

Youth : Culture : Gen Alpha

News

Nestlums gamifies financial literacy for Gen Alpha

Nestlums is a new app aimed at supporting parents in teaching their children financial literacy.

Youth : Media : Money

Webinars

Generations: Now and Next 2024–2025 On-demand Webinar

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, catch-up on this webinar diving into what unites and divides consumers across gene...

Webinar : The Future Laboratory : Foresight

News

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.

Youth : Media & Entertainment : Society

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Boomers : Boomers Now And Next: From Ageing To Becoming

Micro Trends

Edu-play-tion

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, director of foresight Fiona Harkin welc...

Society

Viewpoints

To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.

Gen Z : Gen Alpha : Technology

News

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

Sports & Leisure : Youth : Advertising & Branding

News

Heeyo’s AI playmate offers digital companionship for children

Heeyo, an AI chatbot, is set to become a digital companion for children around the world, offering interactive tutoring and emotional support.

AI : Technology : Youth

News

Dutch coffee brand recruits children to its board of directors

Dutch coffee brand De Koffiejongens, known for its sustainable, biodegradable coffee pods, is pioneering a unique approach to corporate governance.

Coffee : Food & Drink : Youth

News

The Parent Track lets kids pester parents to shop sustainably

Launched by eco-friendly soap company Gelo, the extension taps into the fact that more children than ever are educating their parents on environmen...

Sustainability : Youth : Technology

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...

Youth : Health & Wellness : Beauty

News

Fortnite’s Liferun encourages players to save lives

Fortnite has teamed up with the International Red Cross on a game that encourages heroism over violence.

Media : Technology : Entertainment

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