LS:N Global

Markets

Money Market: Gen Alpha

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...

Youth : Society : FinTech

News

Foresight Friday: Seyi Oduwole, intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, intern Seyi Oduwole discu...

Society : Pop-culture & Media : Technology

News

The Trend: The Zalpha Reckoning

Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.

Youth : Technology : Sustainability

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...

Scenario : Branding : Purpose

Viewpoints

Are we heading for a post-demographic future?

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the future – or hold...

Youth : Marketing : Generation Z

News

The Big Idea: Teen Tech Welfare

With technology increasingly invading on the private lives of young people, this year brands stepped in to help people achieve a healthy screen-lif...

Youth : Technology : Digital

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...

Technology : Pop-culture & Media : Society

News

LS:N Global’s new Generations: Now and Next 2024–2025 report launched

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, dive into what unites and divides consumers across generations.

Generations : Society : Demographics

Webinars

Youth & Media Futures 2021 On-demand Event

Watch our on-demand event for practical insights, exclusive debates, discussions, and an executive summary of sector directions.

Society : Events : Youth

News

Asda introduces Nanzones for older football fans

British supermarket chain Asda has launched Nanzones, in-store football fan zones for senior citizens to watch the Euro 2024 matches

Sports & Leisure : Society : Health & Wellness

News

Amazon’s Explore with Alexa brings conversational AI to kids

Amazon is expanding its Amazon Kids+ content to include a conversational AI tool that makes Alexa questions more educational and entertaining.

Youth : Technology : Education

News

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.

Gen Alpha : Youth : STEM

News

Beyond Meat turns children’s food educator

Together with leading digital education innovator Everfi, plant-based meat company Beyond Meat will create a free online course on sustainability.

Food : Sustainability : Gen Alpha

News

Stat: Technology could be making parenting harder

The use of technology and social media by US children is causing anxiety among parents.

Society : Technology : Parenting

News

The seven-year-old influencer shaking up tv

Ryan’s Mystery Playdate is created by pocket.watch, the brand’s new studio dedicated to Generation Alpha.

Youth : Entertainment : Media

Big Ideas

Millennials are the most influential generation

Generation : Edelman : Spending

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...

Youth : Sustainability : Mobility

News

An AI DJ gets a regular radio slot

Billing itself as a world first, Portland, Oregon-based radio station Live 99.5 has given an AI-generated DJ a regular slot in its line-up. The sta...

AI : Technology : Artificial Intelligence

News

Genderless underwear to get kids talking about bodies

Entering the childrenswear market for the first time, underwear brand Oddobody is launching a line for kids.

Fashion : Retail : Youth

News

A quarter of UK teens now have mental health problems

Data from NHS Digital, the UK’s health service, has revealed a significant rise in the number of young people reporting mental health disorders. Ac...

Stat : Stats : Statistic

News

Kibu launches sustainable headphones designed for children

London technology start-up Kibu has announced the presale launch of its sustainable children's headphones.

Design : Sustainability : Youth

News

Stat: Skincare is beauty’s largest category with half of the market

The special edition of The State of Fashion report dedicated to the new face of beauty by The Business of Fashion (BoF) and McKinsey & Co reveals t...

Beauty : Retail : Society

News

Moxie teaches emotional intelligence to Gen Alpha

California – The robot is designed to promote social, emotional and cognitive development among children.

Youth : Technology : Educational

Micro Trends

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.

Youth : Marketing : Technology

News

The Future Laboratory revives its Network Evening

The Future Laboratory successfully brought back its members’ and clients’ Network Evening.

Events : Generations : Reports

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