'Branding'

Museum Market

Markets

Museum Market

Museums are moving out of the archives, using bold new collaborations and technology to drive innovation.
Museums : Luxury : Archives
Umbro and Palace Skateboards

Design Directions

Umbro and Palace Skateboards

Brand collaborations are 10 a penny these days. Many are generic or ill-conceived, and branded viral videos have become homogenised, often losing r...
Limited Edition : Buzz : Palace Skateboards
Martí Guixé : Designing food for new rituals

Viewpoints

Martí Guixé : Designing food for new rituals

Words: M. Astella Saw Visuals: Joanna Tulej
Martí Guixé : Food Design : Experiential
Traceable Fashion

Micro Trends

Traceable Fashion

The trend for the kind of transparent, informative labelling currently associated with the food industry is extending into other areas, as consumer...
Sustainable : Clothing : Labelling
Storefront Salvation

Macro Trends

Storefront Salvation

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and digital technology, retailers are reconsi...
Retail : E-commerce : Digital
Reformation Generation

Macro Trends

Reformation Generation

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outda...
Youth : Media : Technology
Welcome to the post-social era

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media : Web 0.3 : Influencers
Empowered Travel

Micro Trends

Empowered Travel

In an industry tainted by colonial roots, travel brands are shifting their priorities towards the empowerment and rights of indigenous residents.
Travel : Hospitality : Culture
Anti-pollution Detox Dust and other stories

News

Anti-pollution Detox Dust and other stories

In today’s daily digest: 11 Honoré promotes the luxury plus-size market, Floyd Mayweather democratises boxing and radio lives on for Generation Z.
Fashion : Beauty : Drink
BRIGHT BMBR

Design Directions

BRIGHT BMBR

The BRIGHT BMBR is a jacket that has both a physical and digital identity.
Rochambeau : Avery Dennison : EVRYTHNG
Indie Beauty Expo: New York

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.
Indie Beauty Expo : Beauty Futures : Niche Beauty
Black Rock

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...
Black Rock : Whiskey : Bars
Margot vs Lily

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.
Newsletter : Futuretainment : Margot Vs Lily
Harvey Nichols Loyalty App

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...
Harvey Nichols : Shoplifters : Rewards Programme
Mass-custom Beauty

Micro Trends

Mass-custom Beauty

Beauty brands have long been pigeon-holing consumers into groups, dictating what products they should buy for their skin type, hair colour and life...
Cosmetics : Beauty Lab : Syringe
Cars top list of Brazilian luxury searches online

Big Ideas

Cars top list of Brazilian luxury searches online

Cars top list of Brazilian luxury searches online
Cars : MAC Cosmetics : Lamborghini Aventador
World Retail Congress 2012: Overview

Big Ideas

World Retail Congress 2012: Overview

London – This year’s World Retail Congress was buzzing with retailers saying they are embracing change and the new omni-channel world. Other retail...
London : WRC : High Street
Bold as brass: Burberry opts for new decadence

News

Bold as brass: Burberry opts for new decadence

Bold as brass: Burberry opts for new decadence
Heritage : Spring : Summer
Ness

Design Directions

Ness

What’s your Ness? It is your John-ness, your Jane-ness, the characteristics that define you, the essence of who you are. It is also the name of a n...
Restaurant : Recommend : Reccomendation
Style Club

Design Directions

Style Club

In a bid to reintroduce a classic brand to a new audience, designers at architecture and design practice Douglas Wallace have created a wild wonder...
Redefining Travel Loyalty

Markets

Redefining Travel Loyalty

Airlines and hotels are shifting their loyalty strategies, embracing flexibility, personalisation and gamification to stay relevant to next-generat...
Travel : Loyalty : Airlines
Alternative Seafood Market

Markets

Alternative Seafood Market

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering on taste.
Food : Sustainability : Seafood
Future Forecast 2023: Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.
Youth : Media & Entertainment : Society
Why Hotels are the Next Frontier for Brands

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels : Travel : Tourism
Cannabusiness

Markets

Cannabusiness

Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...
Cannabis : Rebranding : Silicon Valley
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