'Branding'

Stat: Eco-attitudes pervade global households

News

Stat: Eco-attitudes pervade global households

Research by Kantar and Europanel has found that a growing percentage of global households are highly concerned about the environment.
Statistic : Sustainability : Retail
Nike celebrates trying and failing at sports

News

Nike celebrates trying and failing at sports

The sports brand is encouraging people to embrace failure and find joy in discovering new sports.
Fashion : Fortitude In Failure : Sport
The rise of retail’s third-space storefronts

Big Ideas

The rise of retail’s third-space storefronts

Brands are commodifying outdoor space to create retail destinations that blend into the urban fabric while fostering play, exploration and community.
Retail : Architecture : Design
Cyclical Fitness

Micro Trends

Cyclical Fitness

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall wellbeing.
Health And Fitness : Women's Health : Health And Wellness
Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
Universal Standard unveils a community clubhouse

News

Universal Standard unveils a community clubhouse

The concept fashion store moonlights as a free events space for the local community.
Fashion : Retail : Community
Millennial Family Travel Market

Markets

Millennial Family Travel Market

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.
Travel : Hospitality : Family
Biome Blending

Big Ideas

Biome Blending

Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.
Wellness : Identity : Optimisation
Is disconnecting your customers the best way to grab their attention?

Viewpoints

Is disconnecting your customers the best way to grab their attention?

Why offering consumers an easy way out of their click holes will make them take notice of your brand.
Digital : Marketing : Media
Proxy Parents

Viewpoints

Proxy Parents

What are the consequences of raising children under the aegis of artificial intelligence?
Mattell : Artificial Intelligence : Alexa
Conscious clothing

News

Conscious clothing

UK – Material World is a new campaign by Selfridges that aims to promote sustainable fashion.
Selfridges : Material World : Sustainability
Pop-up luxury

News

Pop-up luxury

Seattle – Luxury fashion house Hermès is increasing its reach with a new retail space in department store Nordstrom.
Hermès : Nordstrom : Pop-up
The people’s party

News

The people’s party

New York – Tommy Hilfiger seamlessly made the transition between high-end and mainstream markets with its fashion festival.
Tommy Hilfiger : Direct-to-Consumer : New York Fashion Week 2016
Not another diet drink

News

Not another diet drink

UK – Start-up Elderbrook is to launch a healthier alternative to alcohol that appeals to grown-ups.
Elderbrook : Food Futures : Sugar-free
Square deal

News

Square deal

New York – Sony has launched an interactive retail space to highlight its new technologies and future products.
Sony : Destination Retail : Retail Futures
Easy listening

News

Easy listening

New York – The new Sonos flagship store challenges retail conventions by encouraging customers to put their feet up.
Sonos : Flagship : Design
The dark arts

News

The dark arts

London – Art Night is a new annual nocturnal art festival that gives visitors access to parts of the capital that are usually off limits.
Revelation Brands : Art Night : ICA
Nature’s nectar

News

Nature’s nectar

New York – New men’s fragrance brand Abbott is inspired by destinations close to its founders’ hearts.
Abbott : Fragrance : Travel
See and shop

Big Ideas

See and shop

US – Mobile app Project September bridges the gap between social media and e-commerce.
Project September : Mobile Commerce : Social Media
Nicole Srock Stanley: Curating a destination

Viewpoints

Nicole Srock Stanley: Curating a destination

The creative director of Bikini Berlin explains why retail spaces constantly need to evolve and interact with their customers.
Bikini Berlin : World Retail Congress 2016 : Destination Retail
Adventure time

News

Adventure time

US – Bohemian fashion brand Free People has launched five wellness retreat adventures to enable consumers to live its wanderlust ethos.
Free People : Wanderlust : Hospitality
Maison et Objet 2016: Homes of mystery

News

Maison et Objet 2016: Homes of mystery

Paris – Luxury Danish home interiors brand AYTM has challenged the traditional concept of Nordic design with the addition of mystery and dark overt...
AYTM : Danish : Nordic Design
Stay a while

News

Stay a while

Amsterdam – Inviting consumers to live the brand, Scotch & Soda has teamed up with Airbnb to create a flat that people can rent for the weekend.
Scotch & Soda : Home-tail : Airbnb
Twisted fantasy

News

Twisted fantasy

New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.
NARS : Steven Klein : Cosmetics
Frank Marrenbach: Logout lux

Viewpoints

Frank Marrenbach: Logout lux

Disengagement from the digital world is the new luxury signifier, says the CEO of the Oetker Collection.
Oetker Collection : Frank Marrenbach : Seychelles
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