'Branding'

Alternative Seafood Market

Markets

Alternative Seafood Market

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering on taste.
Food : Sustainability : Seafood
Future Forecast 2023: Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.
Youth : Media & Entertainment : Society
Why Hotels are the Next Frontier for Brands

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels : Travel : Tourism
Cannabusiness

Markets

Cannabusiness

Now legal in select US states and with the attention of several Silicon Valley start-ups, the cannabis market is set to reach new highs over the c...
Cannabis : Rebranding : Silicon Valley
Sadie and Joe Williams: Animators

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...
London : Graphic Design : Topshop
Right Angle Studio

Design Directions

Right Angle Studio

From city guides to cinemas and restaurants, Australian creative studio Right Angle seems to have a finger in every pie. But the broad va...
Design : Urban : Australia
Mobile apps and future profits

Markets

Mobile apps and future profits

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones : Apps : Iphone
The Convergence Economy

Macro Trends

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy : Beth Bentley : ShopperTrak
New Luxury Millennials

Communities

New Luxury Millennials

Drinking at The Connaught hotel in London one night, dining at Pershing Hall hotel in Paris the next, and having a business brunch at The Lydmar Ho...
Food : Affluent : Bob Bob Ricard
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
Futures 100 Innovators: August

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...
Futures 100 Innovators : F100 : Health And Wellness
Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Covalent creates carbon-negative fashion accessories

News

Covalent creates carbon-negative fashion accessories

Fashion brand Covalent has introduced a collection of earth-friendly accessories ranging from bags and laptop cases to eyewear produced using regen...
Fashion : Sustainability : Material Far Futures
Why future homes mean business for wellbeing

Viewpoints

Why future homes mean business for wellbeing

Lee McCormack, CEO of MyGlobalHome, is on a mission to transform our homes into smart buildings that look after us with life-long care and communit...
Future Home : Technology : Health And Wellness
Aerial wants to simplify travel carbon offsetting

Viewpoints

Aerial wants to simplify travel carbon offsetting

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or daily steps.
Travel : Sustainability : Hospitality
How to engage the Chinese travellers of tomorrow

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food : Travel : Tourism
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Meal kits can be a green alternative to groceries

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food : Drink : Meal Kits
Is retailtainment the future of e-commerce?

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail : E-commerce : Media
Bullying Backlash

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...
Youth : Beauty : Fashion
These concepts reveal the Future of Convenience

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...
New Consumer Experience : Retail : Service
Digital Citizens

Micro Trends

Digital Citizens

At a time of great political turmoil, new digital tools are changing the nature of citizenship.
Democracy : Digital Citizenship : Politics
Noto

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.
New Bricolage Living : Google : Typography
Airbnb Backlash

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb : The Sharing Economy : Hospitality
Jawbone collaborates with men’s skincare brand on product launch

Big Ideas

Jawbone collaborates with men’s skincare brand on product launch

Consumer technology and wearable devices brand Jawbone has teamed up with men’s skincare brand Lab Series for the launch of its new product, Age Re...
Jawbone : LAB Series : Digital Beauty
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