'Branding'

Virtual Browsing

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...
Kenzo : Online : Experience
Flat Age Design

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.
OXO : Sam Farber : Our Roots
Muslim consumer market

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.
Pew Research Center : Middle East : South East Asia
Oil boom

Micro Trends

Oil boom

Oily skin and oily hair are bad, so putting oil on your skin and your hair is bad – right? Wrong, according to the biggest names in beauty and an i...
Google : Trevor Sorbie : Olay
UK drinks consumers cherish experience

Big Ideas

UK drinks consumers cherish experience

UK drinks consumers cherish experience
Recession : UK Drinks Market : Off Trade
SXSW- The rise of interest networks

Big Ideas

SXSW- The rise of interest networks

Will these location-based interest apps take off? Margaret Ryan, a San Francisco-based marketing consultant, is not convinced. ‘One of the challeng...
Twitter : Highlight : Glancee
The Uncoupled

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe : Travel : Leisure
Future Forecast 2025: Pop Culture & Media

Micro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...
Pop Culture & Media : Immersive Experience : Creator Economy
Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion : Pop Culture : Marketing
Better Bikercore

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.
Fashion : Sports & Leisure : Sustainability
The future of hospitality lies in nurturing local talent

Viewpoints

The future of hospitality lies in nurturing local talent

Harsha L’Acqua, the founder of hospitality training venture Saira Hospitality, explores how the sector is nurturing the next generation of talent.
Travel : Travel And Hospitality : Tourism
The State of Luxury Fashion: Italy

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...
Luxury : Fashion : Supply Chain
Asia’s Alternative Protein Market

Markets

Asia’s Alternative Protein Market

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food : Health And Wellness : Technology
Dark Alchemy

Design Directions

Dark Alchemy

Beauty brands are adopting the Black Magic aesthetic and embracing a new gothic direction that blends mediaeval alchemy with emblematic spiritualism.
Recession : Madiaeval : Charcoal
Adidas #MyGirls

Design Directions

Adidas #MyGirls

The age of Womenomics that LS:N Global predicted in 2008 has spawned a female movement in sport. Brands are learning to speak to followers of the n...
Sport : Spikes And Heels : #MyGirls
Yayoi Kusama for Louis Vuitton

Design Directions

Yayoi Kusama for Louis Vuitton

Brand collaborations are two a penny these days, but Louis Vuitton is taking a fresh approach to the idea. In a partnership with Japanese artist Ya...
Louis Vuitton : Video Game : Storytelling
Cosmoprof 2012

Big Ideas

Cosmoprof 2012

Organic and natural beauty, nutricosmetics, nail care and international niche brands were key themes at Cosmoprof 2012.
Whitening : Nutricosmetics : Nail Care
Aesop

Design Directions

Aesop

Australian premium beauty brand Aesop is the perfect example of a global company that maintains a consistent design signature whilst inco...
Premium : Discreet : APC
Online shopping

Markets

Online shopping

Now the novelty of online shopping is over, consumers are expecting an ever more compelling digital retail experience. A new report by Future:Poll ...
Online Shopping : Digital Retail : Highlands
The New Value Economy

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...
Collaborative Economy : Conspicuous Access : Reputation
CES 2025 daily recap: Next-gen wearables, female longevity and at-home hormone testing

News

CES 2025 daily recap: Next-gen wearables, female longevity and at-home hormone testing

Opening the third and final day of official programming at CES 2025 with a panel titled ‘Next Gen Wearable Tech,’ representatives from Whoop, Garmi...
CES 2025 : Technology : FemTech
Destination Debrief: Perth

Big Ideas

Destination Debrief: Perth

As Western Australia’s coastal city of Perth becomes a top destination for international and domestic tourists, growth is being fuelled by a revita...
Travel : Hospitality : Australia
The category is nostalgia

News

The category is nostalgia

As the luxury industry grapples with a slowdown and economic downturn, brands find it safer to look back to the past with archival mining and herit...
Fashion : Luxury : Design
FT Business of Luxury Summit 2024: The Luxury Hourglass

Big Ideas

FT Business of Luxury Summit 2024: The Luxury Hourglass

The luxury industry's most prominent brands, experts and trendsetters gathered in Venice to distill what's next for the Chinese consumer, the fragr...
Luxury : Fragrance : Chinese HNWI
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Foresight : Foresight Friday
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